Hardskin Srl

What Hardskin Srl does

Hardskin Srl is an Italian technical sportswear company headquartered in Brescia, founded in 2020 by Francesco Uberto. The company designs and sells performance apparel and accessories for triathlon, cycling, running, and lifestyle use, organized into a three-tier performance system: FORMULÆ (pro-racing, wind tunnel validated at Dallara), RAPIDÆ (performance training, bioadaptive fabrics), and ICONICÆ (everyday training). Sub-brands TEMPESTÆ (wind protection) and PERFORMÆ (accessories) extend the range, alongside a lifestyle line and a custom team apparel service.

The underlying technology centers on aerodynamic optimization, with all FORMULÆ products tested in the Dallara wind tunnel. Differentiated features include three-zone fabric structures, hydrophobic fabric treatments for swim-to-run transitions, Clean-Cut sleeves with AirStripe technology, Elastic Gradual Compression in shorts, and a portfolio of seven distinct chamois pads. Ultra-light construction is emphasized, with FORMULÆ running garments reported at 65-70g (size M) and trisuits at 145-160g. Products are engineered in Brescia with no disclosed external manufacturing or IP licensing arrangements beyond the Dallara testing relationship.

Hardskin operates a direct-to-consumer model: a multi-language e-commerce platform (Italian, English, German) shipping across the EU, UK, and North America; a single flagship HARDSKIN STORE in Brescia; and a custom team order channel (minimum 5 pieces, 8-week delivery). Pricing spans €25 caps to €499 FORMULÆ trisuits. The company is privately held by its founder, with €210,000 stated share capital, no disclosed external funding rounds, and a headcount in the 1-10 range. The website footer indicates the entity is 'in liquidazione' and the online shop is temporarily not accepting new orders, signaling material operational risk.

Name

Hardskin Srl

Legal name

Hardskin Srl

Website

https://www.hardskin.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Hardskin Srl is an Italian performance sportswear company founded in 2020, designing wind tunnel-tested technical apparel and accessories across a three-tier system (FORMULÆ, RAPIDÆ, ICONICÆ) for triathlon, cycling, running, and lifestyle athletes, sold direct-to-consumer via e-commerce and a Brescia retail store.

Ownership category

akta.pro rank

Product category

Performance Sportswear

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159), Cut and Sew Apparel Contractors (315210)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Technical sportswear
• Triathlon apparel
• Cycling clothing
• Performance athletic wear
• Aerodynamic gear

Headquarters

HQ city

Brescia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Direct Product Sales (E-commerce): One-time purchase of ready-to-wear technical sportswear through the company's e-commerce platform, with products organized in three tiers (FORMULÆ, RAPIDÆ, ICONICÆ) targeting different athlete levels from race day to everyday training.
2. Custom Team Orders: Bespoke custom sportswear for teams and organizations with minimum order of 5 pieces and 8-week delivery. Pricing starts at approximately €49.90 for standard shipping thresholds.
3. Gift Cards: Digital gift cards sold in denominations of €50, €100, €150, €200, €300, and €350.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hardskin designs, manufactures, and sells technical performance sportswear organized in a three-tier performance system (FORMULÆ pro-racing, RAPIDÆ performance training, ICONICÆ everyday training) across triathlon, cycling, running, and lifestyle categories, with wind tunnel validated aerodynamic engineering and bioadaptive fabrics. The company also offers the PERFORMÆ accessories line, the TEMPESTÆ wind protection line, custom team kit manufacturing, lifestyle apparel, and digital gift cards, distributed through its own multilingual e-commerce store, a Brescia retail store, and direct custom-team-order inquiries.

Product overview

Hardskin Srl is an Italian sports performance apparel company offering three-tiered performance system (FORMULÆ, RAPIDÆ, ICONICÆ) across triathlon, cycling, running, and lifestyle categories. The company specializes in wind tunnel-tested aerodynamic apparel with bioadaptive fabrics for competitive athletes. FORMULÆ represents the premium race-day line, RAPIDÆ offers performance training gear, and ICONICÆ provides entry-level everyday training options. Additional offerings include PERFORMÆ accessories, custom team apparel service, lifestyle wear, and gift cards. All products are designed in Brescia, Italy, with emphasis on aerodynamic optimization, lightweight construction, and thermal management.

Differentiator

Problem solved

Functional benefit

Brands

• FORMULÆ: Pro-racing performance collection - wind tunnel tested, ultra-light fabrics for maximum aerodynamic efficiency on race day.
• RAPIDÆ
• ICONICÆ
• TEMPESTÆ
• PERFORMÆ

Products and services

• FORMULÆ Collection Premium performance line developed and tested in the Dallara wind tunnel, featuring bioadaptive fabrics, three-zone fabric structures, and extreme aerodynamics for race-day optimization across triathlon, cycling, and running disciplines. Targeted at competitive athletes seeking validated aerodynamic gains.
• RAPIDÆ Collection Performance-oriented line with aero-race fit and optimized aerodynamics for athletes seeking competitive edge during training and racing, with bioadaptive fabrics and race-position fit.
• ICONICÆ Collection Entry-level performance line providing everyday comfort, reliable technical support, and versatile design for daily training and recreational athletes.
• PERFORMÆ Accessories Line Technical accessories line including summer gloves, armwarmers, aero technical socks, and calf sleeves for enhanced athletic performance.
• TEMPESTÆ Wind Vest Windproof cycling gilet designed to protect against wind during rides with lightweight and breathable construction, part of the TEMPESTÆ wind protection collection.
• Triathlon Suits Full-body triathlon suits integrating swimming, cycling, and running performance in single garments with hydrodynamics, aerodynamic optimization, and multi-sport functionality.
• Cycling Apparel (Jerseys, Bibshorts, Suits) Cycling-specific apparel including jerseys with race-cut and endurance features, performance bibshorts with Elastic Gradual Compression and Vapor 3D chamois pads, and full cycling suits combining Speed Fabric upper with compression shorts for integrated aero performance.
• Running Apparel (Suits, Shirts, Tank Tops) Ultra-light running apparel including suits with seamless construction and high-breathability fabrics for thermal management, shirts and tank tops developed with wind tunnel testing featuring three-zone fabric structure for strategic ventilation and heat dissipation.
• CO2 Running Cap Ultra-lightweight and breathable running cap with rigid visor, breathable side panels, adjustable drawstring, and integrated Dry-Tech sweatband.
• Lifestyle Collection Technical everyday wear blending premium cotton comfort with athletic design for post-race relaxation and daily wear, including crewneck sweatshirts, hoodies, t-shirts, and caps with relaxed fit.
• Custom Sportswear Service Bespoke custom team apparel manufacturing service starting from minimum 5 pieces with 8-week delivery, covering triathlon, cycling, running, and team t-shirts for professional teams, clubs, and corporate groups.
• Hardskin Gift Cards Digital gift cards available in fixed denominations of €50, €100, €150, €200, €300, and €350, redeemable on the Hardskin e-commerce store.

Quantifiable outcome

• Wind tunnel testing shows aerodynamic optimization reducing air resistance in each seam and panel
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Castelli Cycling: Italian heritage cycling apparel brand with deep roots in triathlon and road racing, offering tiered technical collections (Aero Race, Unlimited, Free). Directly comparable to Hardskin FORMULÆ/RAPIDÆ for aero-position triathlon and cycling kits sold through European DTC channels.
• Sportful: Italian performance cycling and Nordic apparel brand with strong triathlon suit offering and tiered performance collections. Comparable to Hardskin on multi-discipline technical sportswear, premium pricing, and European DTC distribution.
• Assos: Swiss premium cycling apparel brand known for aerodynamic engineering and chamois pad innovation. Directly comparable to Hardskin on wind tunnel-led product development, premium pricing, and chamois-driven product differentiation.
• Orca: Specialist triathlon apparel brand offering wetsuits, trisuits, and run gear with strong aerodynamic and hydrophobic positioning. Highly comparable to Hardskin's triathlon-first product architecture and bioadaptive fabric marketing.
• Zoot Sports: Triathlon-focused apparel brand with trisuits, run apparel, and accessories targeting competitive multi-sport athletes. Comparable to Hardskin on triathlon-led product line-up and tiered performance positioning.
• Santini Maglificio Sportivo: Italian cycling apparel manufacturer with category leadership in team kits and custom orders. Comparable to Hardskin on custom team orders business model and Italian heritage, with a much larger B2B heritage.

Broad incumbents

• Rapha: Premium cycling apparel brand with global DTC, club, and event presence. While broader in scope, it competes with Hardskin at the upper end of the cycling apparel market and is a benchmark for premium-positioned cycling DTC economics.
• Pearl Izumi: Established cycling, running, and triathlon apparel brand with broad product portfolio and global distribution. Comparable to Hardskin's multi-discipline cycling/running coverage, though at significantly larger scale.
• 2XU: Performance apparel brand with strong compression and triathlon/running positioning. Comparable to Hardskin's compression-led cycling bibshorts and multi-sport athlete customer base.

Emerging players

• Compressport: Performance compression and triathlon/cycling apparel brand with strong European endurance-sports following. Comparable to Hardskin on compression technology positioning and athlete-focused marketing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hardskin Srl