Joe's Wine & Liquors, Llc

What Joe's Wine & Liquors, Llc does

Joe's Wine & Liquors, LLC operates a single brick-and-mortar retail bottle shop at 1681 Poplar Avenue in Memphis, Tennessee, founded in 2004. The store sells wine, beer, and spirits to walk-in local consumers and is open six days a week with extended hours of 8:00 a.m. to 10:00 p.m. The business has been third-party recognized within the Tennessee specialty retail market, appearing in coverage by outlets such as Tennessee Craft Beer and Memphis Magazine.

Beyond packaged off-premise sales, the company operates a Growler Station featuring 20 beer taps and 10 wine taps, creating a draft and growler-fill channel that is uncommon for a traditional liquor store format. Joe's also runs a content and subscription program consisting of three recurring clubs — a Wine Club at $35/month, a Beer Club at $15/month, and a Spiritual Advisory club — and produces editorial content including a "Cocktail of the Week" series and Oregon wine education materials distributed through its website and email channels.

The revenue model is a hybrid of in-store retail transactions, draft and growler pour sales, tiered monthly subscriptions, and content-driven marketing that supports repeat traffic. The technology stack is minimal, centered on a Squarespace website and standard retail point-of-sale operations, with no disclosed digital commerce infrastructure, loyalty platform, or data systems. Customer relationships are largely anonymous retail plus a fragmented base of small-dollar subscribers, and there is no evidence of wholesale, B2B, or distributor-scale operations in the input data.

Name

Joe's Wine & Liquors, Llc

Legal name

Joe's Wine & Liquors, LLC

Website

https://joeswinesandliquor.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Joe's Wine & Liquors, LLC is a single-location Memphis, Tennessee bottle shop founded in 2004, selling wine, beer, and spirits to local consumers through retail sales, a 30-tap Growler Station, and tiered subscription clubs.

Ownership category

akta.pro rank

Product category

Specialty Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Liquor Stores (General Off-Premise) (CRANAAAA), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Retail wine shop
• Craft beer store
• Spirits retailer
• Wine club subscription
• Growler fill station

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. In-store retail sales: Revenue generated from selling wines, beers, and spirits at retail prices in their physical store location in Memphis. The store features 20 beer taps and 10 wine taps for growler fills and tastings.
2. Wine Club membership: Monthly subscription at $35 billed on the first Thursday of each month. Members receive two wines monthly (typically one white and one red), plus discounts on all wine purchases and priority notifications about tastings and allocated wines.
3. Beer Club membership: Monthly subscription at $15 billed on the 3rd Thursday of each month. Members receive new and unusual craft beers monthly, with priority notifications about beer tastings and allocated releases.
4. Spiritual Advisory spirits club: Monthly spirits club featuring special whiskey and spirit selections, sometimes accompanied by complementary treats. Provides exclusive access to limited spirit releases.
5. Growler station sales: Revenue from their growler station featuring 20 beer taps and 10 wine taps for店内品尝 and growler fills.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Joe's Wine & Liquors operates a single brick-and-mortar bottle shop in Midtown Memphis selling fine wines, craft beers, and premium spirits to retail consumers. The store supplements in-store retail sales with an in-house Growler Station offering 20 taps of draft beer and 10 taps of draft wine, and three monthly subscription clubs (wine, beer, and spirits) that ship or hold curated selections for members.

Product overview

Joe's Wines & Liquor is a Memphis-based fine wine, beer, and liquor retail store offering a curated selection of bottles along with on-tap selections through the Growler Store. The company operates three subscription clubs: the Joe's Winos Wine Club (monthly curated wine selections), the Joe's Beer Nutz Beer Club (monthly craft beer selections), and Joe's Spiritual Advisory (monthly spirits/whiskey selections). Additional services include the Cocktail of the Week newsletter with recipes, in-store tastings, and educational content about wine regions like Oregon.

Differentiator

Problem solved

Functional benefit

Products and services

• Joe's Winos Wine Club

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Total Wine & More: Largest U.S. multi-category off-premise beverage retailer. Operates superstores carrying wine, beer, and spirits at scale with national pricing power — directly overlaps with Joe's across all three categories, though at far larger scale and lower price positioning.
• BevMo!: California-based multi-category beverage retailer selling wine, beer, and spirits through physical stores. Comparable assortment breadth and curated positioning to Joe's, though operates on the West Coast.
• Binny's Beverage Depot: Midwest specialty beverage retailer with deep selection across wine, beer, and spirits. Closest comparable to Joe's in curating allocated and craft products, but operates multiple Chicago-area locations versus Joe's single Memphis store.

Direct peers

• Wine of the Month Club: Long-running wine subscription club shipping curated monthly selections nationwide. Most directly comparable to Joe's Winos Wine Club model, and a potential benchmark/threat if Joe's were ever to add shipping.
• Cellars Wine Club: Subscription wine club offering curated monthly wine shipments. Comparable to Joe's Winos Wine Club on subscription mechanics and curation angle, with a national shipping footprint Joe's lacks.
• K&L Wine Merchants: Premium wine and spirits retailer with a strong e-commerce channel alongside California storefronts. Comparable to Joe's on curated, allocated wine selection and expertise-driven staff, with the added dimension of national online reach Joe's lacks.
• Spec's Wine, Spirits & Finer Foods: Texas-based multi-store beverage and finer foods retailer. Closely comparable to Joe's in mixing retail with a broad wine, beer, and spirits assortment, though at significantly larger scale across multiple Texas markets.
• Sherry-Lehmann: Long-established NYC wine and spirits retailer (founded 1934) with curated premium positioning and a wine club. Comparable to Joe's on independent ownership, curated premium assortment, and club-based community engagement.

Emerging players

• ReserveBar: Online premium spirits marketplace shipping allocated and rare spirits nationwide. Comparable to Joe's Spiritual Advisory spirits club on allocated-whiskey curation, but with a national digital footprint that could capture demand Joe's cannot reach from Memphis.

Regional players

• Green's Discount Wine & Liquors: Memphis-area multi-store wine and liquor retailer. A direct local competitor in the same Memphis metro, competing for the same customer base with broader multi-store presence and deeper discount positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joe's Wine & Liquors, Llc