Ontario Veterinary Medical Association

What Ontario Veterinary Medical Association does

OVMA is a non-profit professional association founded in 1980, headquartered in Milton, Ontario, representing more than 5,000 veterinarians and registered veterinary technicians across the province of Ontario, Canada. It operates as the recognized provincial voice for the veterinary profession, with 11-50 employees delivering advocacy, continuing education, member services, and practice support to practicing DVMs, clinic owners, students, recent graduates, and locum veterinarians.

The association's core product surface centers on three pillars: (1) events — the True North Veterinary Conference (positioned as Canada's premier annual veterinary conference), the Great Ideas Conference, and the JumpStart Boot Camp for new graduates; (2) member services — a Member Portal delivering HR and practice management tools, classified advertising, a Career Connector placement service, and exclusive discount programs delivered through a Corporate Partner Program of 30+ industry vendors including IDEXX, Petline Insurance, LifeLearn, and VetCPA; and (3) insurance and welfare — OVMA Pet Health Insurance offered in partnership with Petline Insurance, plus operation of the Farley Foundation charitable arm providing subsidized veterinary care. The CE Accreditation Program extends OVMA's role into education standards for third-party providers.

The business model is a tiered annual membership model plus event and ancillary revenue. Individual membership is priced at $495-$610 per year; clinic membership is $840 plus $260 per additional location; students and first-year graduates are free, functioning as a funnel. Revenue is diversified across membership dues, conference registration and exhibition/sponsorship, classified advertising, insurance revenue share, and Corporate Partner Program contributions. There is no disclosed funding, no outside investors, and no M&A activity — consistent with a self-sustaining non-profit association model.

Name

Ontario Veterinary Medical Association

Legal name

Ontario Veterinary Medical Association

Website

https://ovma.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

OVMA is a non-profit professional association founded in 1980 representing 5,000+ veterinarians and technicians across Ontario, providing continuing education, advocacy, member services, and Canada's largest annual veterinary conference through tiered membership dues and corporate partnerships.

Ownership category

akta.pro rank

Product category

Veterinary Professional Association Services

NAICS

Professional Organizations (81392), Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Multi-site/Corporate Group Operations Platforms (Franchise/MSO Tools, Standardization) (HLAMAGAM)

Keywords

• Veterinary professional association
• Continuing education veterinary
• Practice management resources
• Professional membership services
• Veterinary advocacy

Headquarters

HQ city

Milton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: OVMA generates revenue through annual membership fees from individual veterinarians and clinic memberships. Individual associate members pay $495/year, practice owners pay $610/year, and clinic memberships cost $840/year for the first veterinarian plus $260 for each additional veterinarian. Students receive free membership.
2. Conference and Events: The association hosts Canada's premier veterinary conference (OVMA True North Veterinary Conference in January) and the Great Ideas Conference in June, generating revenue through exhibitor fees, sponsor fees, and registration fees.
3. Classified Advertising: Revenue generated from classified ads for hiring, for sale/lease, and other veterinary-related postings. OVMA members receive significant discounts on classified ad rates.
4. Pet Insurance Program: OVMA Pet Health Insurance, underwritten by Petline Insurance Company, provides pet insurance products to Ontario pet owners, generating revenue through insurance partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels13 records

Core offering

OVMA is a non-profit professional membership association representing veterinarians in Ontario, Canada. It sells tiered memberships (Individual Associate, Practice Owner, Clinic, Student, Locum) and delivers member benefits including continuing education programming, regulatory advocacy, practice management resources, pet health insurance, classifieds, member assistance, and networking through its annual True North conference and Great Ideas conference. The organization also operates member support services such as budget coaching, accounting referrals, and practice consultation.

Product overview

The Ontario Veterinary Medical Association offers a comprehensive membership-based platform with tiered offerings (individual, clinic, and student membership) providing professional resources for veterinarians. The core portfolio includes continuing education programs (OVMA Conference and Trade Show, Great Ideas Conference, JumpStart Boot Camp, and Virtual CE Lecture Series), practice management tools (Web Store Service, Veterinary Activity Report, Budget Coaching Service, Accounting Service), member support services (Member Assistance Program, I Matter wellness platform, Legal Counsel Service), and career resources (Locums and Mentors Bank, Classifieds, Career Consultations). OVMA also operates affiliated programs including OVMA Pet Health Insurance (a sub-brand underwritten by Petline Insurance) and the Farley Foundation charity. Additional offerings encompass awards recognition, CE accreditation for external programs, economic reports and fee guides, and public pet care resources.

Differentiator

Problem solved

Functional benefit

Brands

• OVMA Pet Health Insurance: Pet insurance product backed by Ontario's largest veterinary association, underwritten and distributed by Petline Insurance Company.
• Farley Foundation

Products and services

• OVMA Membership (Individual Associate, Practice Owner, Locum, Student, Clinic tiers) Tiered annual membership providing Ontario veterinarians and clinics with professional affiliation, advocacy representation, continuing education access, member benefits, insurance discounts, classifieds access, and networking opportunities. Priced by tier from reduced student rates to $840 for clinic memberships.
• True North Conference and Trade Show Annual in-person conference and industry trade show offering continuing education sessions, keynote speakers, and an exhibitor floor for veterinary industry vendors. Targeted at Ontario veterinarians, practice staff, and industry partners.
• Great Ideas Conference Veterinary continuing education conference offering focused sessions and workshops for OVMA members and Ontario veterinary professionals.
• JumpStart Boot Camp Boot camp-style continuing education event for new and early-career veterinarians, providing foundational practice and clinical training.
• OVMA Virtual CE Lecture Series Online continuing education lecture series delivered virtually to OVMA members for flexible CE credit accrual.
• OVMA Classifieds and Job Board Online classifieds platform where OVMA members can post and browse veterinary practice listings, employment opportunities, locum positions, and equipment sales.
• OVMA Pet Health Insurance Program Endorsed pet health insurance offering negotiated for OVMA members, enabling member veterinarians to provide pet insurance solutions to their clients.
• OVMA Insurance Program (Professional and Group) Endorsed insurance program offering professional liability, disability, and group benefits coverage to OVMA members and their clinic staff at negotiated rates.
• OVMA Member Portal Online self-service portal where OVMA members can manage their membership, access resources, register for events, and view member benefits.
• Practice Consultation Services Consultation services delivered to OVMA member veterinarians and clinic owners on practice management, operations, and strategic issues.
• Budget Coaching and Accounting Services Budget coaching and accounting support services provided to OVMA members for personal and practice financial management.
• Future Veterinarian Bursary Bursary award program providing financial support to veterinary students pursuing studies with intent to practice in Ontario.
• OVMA Awards Program Annual awards program recognizing outstanding contributions and achievements of OVMA member veterinarians across Ontario.
• Member Assistance Program (I Matter Wellness) Confidential wellness and member assistance program providing mental health, counselling, and personal support services to OVMA members and their families.

Quantifiable outcome

• Member savings of $7,722/year through clinic membership benefits
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• IDEXXcoreTechnology or IntegrationIDEXX provides technology for OVMA's Veterinary Activity Report, a monthly reporting tool that benchmarks practice performance against provincial data. IDEXX powers practice management software integration for OVMA clinic members.
• LifeLearn Animal HealthcoreTechnology or IntegrationOVMA members receive 10% discount on LifeLearn solutions including WebDVM website platform, ClientEd library, Sofie decision support tool, and ALLYDVM communication system. LifeLearn provides veterinary education and communication tools.
• Petline InsurancecoreTechnology or IntegrationPetline Insurance underwrites OVMA Pet Health Insurance, providing pet insurance products to Ontario pet owners. This is a strategic insurance partnership delivering veterinarian-recommended pet health coverage.
• Farley FoundationcoreStrategic or Co-development PartnerThe Farley Foundation is OVMA's charitable arm that subsidizes veterinary care for low-income pet owners in Ontario. OVMA members have access to annual Farley Foundation funding to help subsidize non-elective veterinary care for pets of low-income pet owners.
• VetCPAcoreImplementation/ SI/ Consulting PartnerVetCPA provides OVMA's Accounting Service, a full-service accounting firm catering exclusively to Canada's veterinary community. Supports new grads, practice owners, and all career stages.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/onvetmedassoc
• LinkedInlinkedin.com/company/ontario-veterinary-medical-association
• Instagraminstagram.com/ovmavets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ontario Veterinary Medical Association