Himoslomat Oy
Himoslomat Oy is a Finnish resort operator in Jämsä, Central Finland, running Himos as a vertically integrated year-round destination of nearly 500 cottages, activity safaris, restaurants, golf, an arena, and event venues for domestic leisure, corporate, and event-traveler segments.
- Company typePrivate
- Founded1989
- HeadquartersJämsä, Finland
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Himoslomat Oy does
Himoslomat Oy is a privately held Finnish tourism and hospitality operator headquartered in Jämsä, Central Finland, that has run the Himos resort destination for 35 years since 1989. The company operates a vertically integrated holiday platform combining accommodation, activities, food and beverage, and event venues, primarily serving domestic Finnish leisure travelers, corporate and group clients, and outdoor sports enthusiasts seeking year-round recreation roughly 50 km from Jyväskylä.
The core offering is a brokerage of nearly 500 cottages, villas, and hotel rooms (with approximately 200 properties featuring outdoor hot tubs), supplemented by the Himos Safarit division offering year-round outdoor experiences such as fatbike tours, snowmobile safaris, ATV tours, and moose safaris. Supporting infrastructure includes Himos Golf (an 18-hole course), the Willi Länsi Activity Center (bowling, padel, golf and rally simulators, solar/geothermal-powered, opened in 2023), multiple restaurants (Tupa Kitchen & Bar, Saluuna, Mono pub & karaoke, slope restaurants, Liiteri), the Himos Areena concert venue, and the Himos Park outdoor event area. The Himos INN apartment hotel, an eight-story, 42-unit property adjacent to Willi Länsi, is currently under construction with completion scheduled for summer 2027.
Revenue is generated through nightly and multi-night accommodation bookings, usage-based equipment rental and guided safari fees, restaurant and catering transactions, event ticket sales (including festival programming tied to events such as Secto Rally Finland and FinnMETKO), and gift cards. Distribution is direct-to-consumer via the himoslomat.fi website, phone sales, on-site reception at Himos Center, and a dedicated B2B sales team for corporate groups. The underlying booking and property management stack runs on the third-party Winres system. The company holds BIOSPHERE and Sustainable Travel Finland sustainability certifications (both 2024) and a Welcome Cyclist certification (2025). Krista Heinonen has been appointed as the new CEO effective August 3, 2026.
Himoslomat Oy firmographics
Firmographics- Name
- Himoslomat Oy
- Legal name
- HimosLomat Oy
- Website
- https://himoslomat.fi
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Short description
- Himoslomat Oy is a Finnish resort operator in Jämsä, Central Finland, running Himos as a vertically integrated year-round destination of nearly 500 cottages, activity safaris, restaurants, golf, an arena, and event venues for domestic leisure, corporate, and event-traveler segments.
- Ownership category
- akta.pro rank
Himoslomat Oy industry classification
Industry- Product category
- Resort Hospitality & Tourism
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Large Group & Event-Friendly Homes (THAMAAAM)
- akta.pro secondary industries
- Campgrounds & RV Parks (Developed Sites) (THAGAOAA), Mountain & Ski Homes (THAMAAAG), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
Keywords
Where Himoslomat Oy is headquartered
LocationHeadquarters
- HQ city
- Jämsä
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Himoslomat Oy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Accommodation rentals: Rental of cottages, villas, and hotel rooms through the company's own booking platform. Revenue generated from nightly and multi-night stays with varying prices based on property type, size, and season.
- Activity rentals and experiences: Revenue from renting equipment (fatbikes, eFatbikes, snowmobiles, ATVs) and selling guided safari experiences including snowmobile safaris, eFatbike tours, moose safaris, and other outdoor activities.
- Restaurant and catering services: Food and beverage sales through multiple on-site restaurants including Tupa kitchen & bar, Saluuna, Mono pub & karaoke, slope restaurants, Himos Arena, and Liiteri reservation restaurant. Also includes catering services for groups.
- Event tickets and entertainment: Ticket sales for Himos Arena concerts and events, including artist performances and festival-related programming.
- Gift cards: Sale of gift cards redeemable for accommodation, activities, event tickets, and restaurant services at participating outlets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Accommodation ranges from basic cottages to luxury villas with outdoor hot tubs |
| Unit Pricing | Pay-as-you-go | Activity pricing varies by type and group size |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Himoslomat Oy product offering
Product offeringCore offering
Himoslomat Oy operates the Himos resort in Jämsä, Central Finland, providing vacation cottage and villa rentals (nearly 500 properties), year-round outdoor activities and safaris (snowmobile, ATV, fatbike, moose safaris), an 18-hole golf course, the Willi Länsi activity center, multiple restaurants and bars, and event venues (Himos Areena and Himos Park). The company also offers cottage rental brokerage and management services to property owners, and serves corporate groups with meetings, team-building events, and catering.
Product overview
Himoslomat Oy operates a comprehensive Finnish tourism and hospitality platform centered on the Himos resort area in Central Finland. The core offering is villa and cottage rentals with nearly 500 properties available, complemented by the Himos Safarit activity division providing year-round outdoor experiences including fatbike tours, snowmobile safaris, ATV tours, and winter sports. Supporting services include Himos Golf (18-hole course), Himos Center reception, Willi Länsi Activity Center (bowling, padel, simulators), multiple restaurants (Tupa Kitchen & Bar, Saluuna), Himos Areena concert venue, and Himos Park event area. The company also provides cottage owner rental management services and gift cards. An 8-story apartment hotel (Himos INN) is under development for 2027 opening.
Differentiator
Problem solved
Functional benefit
Brands
- Willi Länsi: Activity center offering bowling, padel, golf simulators, and restaurant services
- Himos Center
- Himos Areena
- Himos INN
- Himos Safarit
- Himos Park
Products and services
- Villa and Cottage Rentals Rental of villas and cottages in the Himos resort area, ranging from basic to luxury accommodations. Nearly 500 properties are available through the company's booking and rental brokerage service, with approximately 200 featuring outdoor hot tubs. Pricing varies by season, size, and length of stay (summer cottage stays from €255 for 3 nights).
- Himos Safarit Activity and safari division offering year-round outdoor experiences, including fatbike and eFatbike tours, snowmobile safaris, ATV tours, moose safaris, hiking excursions, and winter sports instruction. Equipment rentals and guided experiences are sold to resort guests and day visitors.
- Himos Golf Full 18-hole golf course operated during the summer season, with green fees of €43 (Sun-Thu) and €52 (Fri-Sat) for accommodation guests. The course is a draw for both individual golfers and group/corporate bookings.
- Willi Länsi Activity Center Year-round entertainment complex featuring 8-lane bowling (including glow bowling), padel courts, golf simulators, rally simulators, and a restaurant. The facility utilizes solar and geothermal energy and supports both leisure visitors and corporate group bookings.
- Meeting and Conference Services Meeting facilities, team-building activities, corporate retreats, sauna evenings, and full event planning services for corporate groups, hosted in dedicated meeting spaces and villas on the resort. Quotes and bookings are handled through a dedicated B2B sales team.
- Cottage Rental Management (Vuokravälitys) Property management and rental intermediation services for cottage owners, managed through the HimosLomat booking platform and Winres reservation system. Owners leverage the company's distribution and operational scale to market their properties.
- Gift Cards Gift cards redeemable online for accommodation, activities, Himos Areena concert tickets, and at on-site restaurants and activity venues, broadening the resort's customer acquisition channels.
- Himos Areena Concert and Event Venue Concert and event venue hosting live performances, major artists, and festival after-parties during the summer season. Tickets are sold through the HimosLomat platform and at the venue, supporting both consumer event attendees and festival accommodation packages.
- Himos Park Event Area Outdoor event area hosting festivals, sports events including Secto Rally Finland, and other large-scale gatherings. Supports bundled accommodation and event experiences for festival and rally visitors.
- On-site Restaurants and Bars Food and beverage offerings across multiple on-site venues, including Tupa Kitchen & Bar (à la carte), Saluuna (Western-themed saloon with live music), Mono Pub & Karaoke, slope restaurants, and the Liiteri reservation restaurant. Catering is also offered for corporate groups and events.
Companies that use Himoslomat Oy
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Himoslomat Oy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Himoslomat Oy partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Center Market HimosminorCollaboration on local food day event, bringing local producers and artisans to Himos area with shared commitment to local products and sustainability
- Himos-JämsäcoreRegional tourism development collaboration supporting the Himos-Jämsä tourism area development and promotion
- Visit Jyväskylä RegioncoreRegional tourism marketing collaboration supporting sustainable tourism development in the Jyväskylä region
- Visit TamperecoreRegional tourism marketing collaboration between tourism regions
- JAMK University of Applied SciencesminorCollaboration with local educational institution supporting sustainable tourism development projects
- Gradia (vocational education)minorCollaboration with local vocational education provider supporting sustainable tourism development
- Lumovoimaa Luonnosta projectminorSustainability project collaboration through Himos-Jämsä regional initiative
- KeKaSa project (Sustainable International Accessibility)minorInternational accessibility development project through Visit Jyväskylä Region
- Bikeland FinlandminorPartnership in national cycling tourism development network with Welcome Cyclist certification
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Himoslomat Oy competitors and assessment
Company assessmentOthers
- Visit Finland / Visit Jyväskylä Region: Visit Finland and regional DMO partners co-market Finnish destinations; included as an ecosystem/partner peer given HimosLomat's co-marketing relationships with Visit Jyväskylä Region and Visit Tampere.
Broad incumbents
- Holiday Club Resorts: Holiday Club Resorts operates multiple Finnish resort destinations with accommodation, spa, activities, and restaurant offerings; comparable as a multi-property Finnish resort operator pursuing year-round utilization.
- Lapland Hotels: Lapland Hotels is the largest privately owned hotel chain in Finland with resort properties in Lapland; comparable as a Finnish destination resort operator with year-round activities and accommodation-led business model.
- Scandic Hotels: Scandic is the largest hotel company in the Nordics with broad resort and conference properties; comparable for the traveler accommodation, meeting/conference, and group booking components of HimosLomat's offering.
- Sokos Hotels: Sokos Hotels is a Finnish hotel chain with resort and spa properties including Tahko and other domestic destinations; comparable for the domestic Finnish full-service accommodation and resort experience HimosLomat offers.
Direct peers
- SkiStar AB: SkiStar is the listed Swedish operator of Alpine ski destinations across Scandinavia and notably operates SkiStar Himos at the same Himos site as HimosLomat, making it the closest geographic and operational peer for ski-led resort operations.
- Lomarengas Oy: Lomarengas is Finland's largest holiday cottage rental broker, comparable to HimosLomat's villa/cottage rental brokerage arm and offering overlap in Central Finland destinations.
- Tahko Resort: Tahko is a Central/Eastern Finland resort with ski, golf, villa, and activity offerings; closely comparable given similar geography, scale, and year-round resort model to Himos.
- Levi Ski Resort (Kittilä): Levi is a flagship Finnish Lapland ski resort with comprehensive accommodation, safari, restaurant, and event offerings; comparable as a Finnish destination resort serving both domestic and international travelers.
- Ruka Resort (Kuusamon Matkailukeskus): Ruka is one of Finland's largest ski and year-round resorts in Kuusamo, with comparable accommodation, activities, event hosting, and resort village structure directly paralleling Himos.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights3 records
Customer concentration
Himoslomat Oy social profiles
Digital presenceHimoslomat Oy compliance and trust
Trust signalCompliance2 records
Himoslomat Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Himoslomat Oy leadership team
Management profileNumber of profiles
Profiles2 records
Himoslomat Oy subsidiaries and ownership
Company hierarchySubsidiaries2 records
Himoslomat Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Himoslomat Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Himoslomat Oy
What does Himoslomat Oy do?
Himoslomat Oy operates the Himos resort in Jämsä, Central Finland, providing vacation cottage and villa rentals (nearly 500 properties), year-round outdoor activities and safaris (snowmobile, ATV, fatbike, moose safaris), an 18-hole golf course, the Willi Länsi activity center, multiple restaurants and bars, and event venues (Himos Areena and Himos Park). The company also offers cottage rental brokerage and management services to property owners, and serves corporate groups with meetings, team-building events, and catering.
Is Himoslomat Oy a public or private company?
Himoslomat Oy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Himoslomat Oy founded?
Himoslomat Oy was founded in 1989.
Where is Himoslomat Oy based?
Himoslomat Oy is headquartered in Jämsä, Finland, in the Europe region.
How does Himoslomat Oy make money?
Five revenue lines are on record. Accommodation rentals are the primary driver. The others are activity rentals and experiences, restaurant and catering services, event tickets and entertainment and gift cards.
Who are Himoslomat Oy's main competitors?
Visit Finland / Visit Jyväskylä Region is listed as an others. Broad incumbents are Holiday Club Resorts, Lapland Hotels, Scandic Hotels and Sokos Hotels. Direct peers are SkiStar AB, Lomarengas Oy, Tahko Resort, Levi Ski Resort (Kittilä) and Ruka Resort (Kuusamon Matkailukeskus).
Does Himoslomat Oy have an API?
No public API is recorded for Himoslomat Oy.
What industry is Himoslomat Oy in?
Himoslomat Oy's product category is Resort Hospitality & Tourism. Its primary akta.pro industry code is THAMAAAM, Large Group & Event-Friendly Homes, with a secondary code of THAGAOAA, Campgrounds & RV Parks (Developed Sites). Its NAICS code is 721211 and its SIC code is 7000.