Himoslomat Oy

What Himoslomat Oy does

Himoslomat Oy is a privately held Finnish tourism and hospitality operator headquartered in Jämsä, Central Finland, that has run the Himos resort destination for 35 years since 1989. The company operates a vertically integrated holiday platform combining accommodation, activities, food and beverage, and event venues, primarily serving domestic Finnish leisure travelers, corporate and group clients, and outdoor sports enthusiasts seeking year-round recreation roughly 50 km from Jyväskylä.

The core offering is a brokerage of nearly 500 cottages, villas, and hotel rooms (with approximately 200 properties featuring outdoor hot tubs), supplemented by the Himos Safarit division offering year-round outdoor experiences such as fatbike tours, snowmobile safaris, ATV tours, and moose safaris. Supporting infrastructure includes Himos Golf (an 18-hole course), the Willi Länsi Activity Center (bowling, padel, golf and rally simulators, solar/geothermal-powered, opened in 2023), multiple restaurants (Tupa Kitchen & Bar, Saluuna, Mono pub & karaoke, slope restaurants, Liiteri), the Himos Areena concert venue, and the Himos Park outdoor event area. The Himos INN apartment hotel, an eight-story, 42-unit property adjacent to Willi Länsi, is currently under construction with completion scheduled for summer 2027.

Revenue is generated through nightly and multi-night accommodation bookings, usage-based equipment rental and guided safari fees, restaurant and catering transactions, event ticket sales (including festival programming tied to events such as Secto Rally Finland and FinnMETKO), and gift cards. Distribution is direct-to-consumer via the himoslomat.fi website, phone sales, on-site reception at Himos Center, and a dedicated B2B sales team for corporate groups. The underlying booking and property management stack runs on the third-party Winres system. The company holds BIOSPHERE and Sustainable Travel Finland sustainability certifications (both 2024) and a Welcome Cyclist certification (2025). Krista Heinonen has been appointed as the new CEO effective August 3, 2026.

Name

Himoslomat Oy

Legal name

HimosLomat Oy

Website

https://himoslomat.fi

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Himoslomat Oy is a Finnish resort operator in Jämsä, Central Finland, running Himos as a vertically integrated year-round destination of nearly 500 cottages, activity safaris, restaurants, golf, an arena, and event venues for domestic leisure, corporate, and event-traveler segments.

Ownership category

akta.pro rank

Product category

Resort Hospitality & Tourism

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Large Group & Event-Friendly Homes (THAMAAAM)

akta.pro secondary industries

Campgrounds & RV Parks (Developed Sites) (THAGAOAA), Mountain & Ski Homes (THAMAAAG), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Resort accommodation services
• Holiday cottage rentals
• Adventure safari tours
• Event venue hosting
• Corporate retreat packages

Headquarters

HQ city

Jämsä

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation rentals: Rental of cottages, villas, and hotel rooms through the company's own booking platform. Revenue generated from nightly and multi-night stays with varying prices based on property type, size, and season.
2. Activity rentals and experiences: Revenue from renting equipment (fatbikes, eFatbikes, snowmobiles, ATVs) and selling guided safari experiences including snowmobile safaris, eFatbike tours, moose safaris, and other outdoor activities.
3. Restaurant and catering services: Food and beverage sales through multiple on-site restaurants including Tupa kitchen & bar, Saluuna, Mono pub & karaoke, slope restaurants, Himos Arena, and Liiteri reservation restaurant. Also includes catering services for groups.
4. Event tickets and entertainment: Ticket sales for Himos Arena concerts and events, including artist performances and festival-related programming.
5. Gift cards: Sale of gift cards redeemable for accommodation, activities, event tickets, and restaurant services at participating outlets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Himoslomat Oy operates the Himos resort in Jämsä, Central Finland, providing vacation cottage and villa rentals (nearly 500 properties), year-round outdoor activities and safaris (snowmobile, ATV, fatbike, moose safaris), an 18-hole golf course, the Willi Länsi activity center, multiple restaurants and bars, and event venues (Himos Areena and Himos Park). The company also offers cottage rental brokerage and management services to property owners, and serves corporate groups with meetings, team-building events, and catering.

Product overview

Himoslomat Oy operates a comprehensive Finnish tourism and hospitality platform centered on the Himos resort area in Central Finland. The core offering is villa and cottage rentals with nearly 500 properties available, complemented by the Himos Safarit activity division providing year-round outdoor experiences including fatbike tours, snowmobile safaris, ATV tours, and winter sports. Supporting services include Himos Golf (18-hole course), Himos Center reception, Willi Länsi Activity Center (bowling, padel, simulators), multiple restaurants (Tupa Kitchen & Bar, Saluuna), Himos Areena concert venue, and Himos Park event area. The company also provides cottage owner rental management services and gift cards. An 8-story apartment hotel (Himos INN) is under development for 2027 opening.

Differentiator

Problem solved

Functional benefit

Brands

• Willi Länsi: Activity center offering bowling, padel, golf simulators, and restaurant services
• Himos Center
• Himos Areena
• Himos INN
• Himos Safarit
• Himos Park

Products and services

• Villa and Cottage Rentals Rental of villas and cottages in the Himos resort area, ranging from basic to luxury accommodations. Nearly 500 properties are available through the company's booking and rental brokerage service, with approximately 200 featuring outdoor hot tubs. Pricing varies by season, size, and length of stay (summer cottage stays from €255 for 3 nights).
• Himos Safarit Activity and safari division offering year-round outdoor experiences, including fatbike and eFatbike tours, snowmobile safaris, ATV tours, moose safaris, hiking excursions, and winter sports instruction. Equipment rentals and guided experiences are sold to resort guests and day visitors.
• Himos Golf Full 18-hole golf course operated during the summer season, with green fees of €43 (Sun-Thu) and €52 (Fri-Sat) for accommodation guests. The course is a draw for both individual golfers and group/corporate bookings.
• Willi Länsi Activity Center Year-round entertainment complex featuring 8-lane bowling (including glow bowling), padel courts, golf simulators, rally simulators, and a restaurant. The facility utilizes solar and geothermal energy and supports both leisure visitors and corporate group bookings.
• Meeting and Conference Services Meeting facilities, team-building activities, corporate retreats, sauna evenings, and full event planning services for corporate groups, hosted in dedicated meeting spaces and villas on the resort. Quotes and bookings are handled through a dedicated B2B sales team.
• Cottage Rental Management (Vuokravälitys) Property management and rental intermediation services for cottage owners, managed through the HimosLomat booking platform and Winres reservation system. Owners leverage the company's distribution and operational scale to market their properties.
• Gift Cards Gift cards redeemable online for accommodation, activities, Himos Areena concert tickets, and at on-site restaurants and activity venues, broadening the resort's customer acquisition channels.
• Himos Areena Concert and Event Venue Concert and event venue hosting live performances, major artists, and festival after-parties during the summer season. Tickets are sold through the HimosLomat platform and at the venue, supporting both consumer event attendees and festival accommodation packages.
• Himos Park Event Area Outdoor event area hosting festivals, sports events including Secto Rally Finland, and other large-scale gatherings. Supports bundled accommodation and event experiences for festival and rally visitors.
• On-site Restaurants and Bars Food and beverage offerings across multiple on-site venues, including Tupa Kitchen & Bar (à la carte), Saluuna (Western-themed saloon with live music), Mono Pub & Karaoke, slope restaurants, and the Liiteri reservation restaurant. Catering is also offered for corporate groups and events.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• Center Market HimosminorStrategic or Co-development Partner · 18 September 2025Collaboration on local food day event, bringing local producers and artisans to Himos area with shared commitment to local products and sustainability
• Himos-JämsäcoreStrategic or Co-development PartnerRegional tourism development collaboration supporting the Himos-Jämsä tourism area development and promotion
• Visit Jyväskylä RegioncoreStrategic or Co-development PartnerRegional tourism marketing collaboration supporting sustainable tourism development in the Jyväskylä region
• Visit TamperecoreStrategic or Co-development PartnerRegional tourism marketing collaboration between tourism regions
• JAMK University of Applied SciencesminorStrategic or Co-development PartnerCollaboration with local educational institution supporting sustainable tourism development projects
• Gradia (vocational education)minorStrategic or Co-development PartnerCollaboration with local vocational education provider supporting sustainable tourism development
• Lumovoimaa Luonnosta projectminorStrategic or Co-development PartnerSustainability project collaboration through Himos-Jämsä regional initiative
• KeKaSa project (Sustainable International Accessibility)minorStrategic or Co-development PartnerInternational accessibility development project through Visit Jyväskylä Region
• Bikeland FinlandminorStrategic or Co-development PartnerPartnership in national cycling tourism development network with Welcome Cyclist certification

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Others

• Visit Finland / Visit Jyväskylä Region: Visit Finland and regional DMO partners co-market Finnish destinations; included as an ecosystem/partner peer given HimosLomat's co-marketing relationships with Visit Jyväskylä Region and Visit Tampere.

Broad incumbents

• Holiday Club Resorts: Holiday Club Resorts operates multiple Finnish resort destinations with accommodation, spa, activities, and restaurant offerings; comparable as a multi-property Finnish resort operator pursuing year-round utilization.
• Lapland Hotels: Lapland Hotels is the largest privately owned hotel chain in Finland with resort properties in Lapland; comparable as a Finnish destination resort operator with year-round activities and accommodation-led business model.
• Scandic Hotels: Scandic is the largest hotel company in the Nordics with broad resort and conference properties; comparable for the traveler accommodation, meeting/conference, and group booking components of HimosLomat's offering.
• Sokos Hotels: Sokos Hotels is a Finnish hotel chain with resort and spa properties including Tahko and other domestic destinations; comparable for the domestic Finnish full-service accommodation and resort experience HimosLomat offers.

Direct peers

• SkiStar AB: SkiStar is the listed Swedish operator of Alpine ski destinations across Scandinavia and notably operates SkiStar Himos at the same Himos site as HimosLomat, making it the closest geographic and operational peer for ski-led resort operations.
• Lomarengas Oy: Lomarengas is Finland's largest holiday cottage rental broker, comparable to HimosLomat's villa/cottage rental brokerage arm and offering overlap in Central Finland destinations.
• Tahko Resort: Tahko is a Central/Eastern Finland resort with ski, golf, villa, and activity offerings; closely comparable given similar geography, scale, and year-round resort model to Himos.
• Levi Ski Resort (Kittilä): Levi is a flagship Finnish Lapland ski resort with comprehensive accommodation, safari, restaurant, and event offerings; comparable as a Finnish destination resort serving both domestic and international travelers.
• Ruka Resort (Kuusamon Matkailukeskus): Ruka is one of Finland's largest ski and year-round resorts in Kuusamo, with comparable accommodation, activities, event hosting, and resort village structure directly paralleling Himos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights3 records

Customer concentration

• YouTubeyoutube.com/@himoslomat-FI
• Facebookfacebook.com/himoslomat/?locale=fi_FI
• Instagraminstagram.com/himoslomat
• TikToktiktok.com/@himoslomat
• LinkedInlinkedin.com/company/himosholiday

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Himoslomat Oy