INSTITUTO DAS PRETAS.ORG

Name

INSTITUTO DAS PRETAS.ORG

Legal name

Instituto DAS PRETAS

Website

https://daspretas.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Social Innovation and Diversity Consulting Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGABAI

Governance, Democracy & Rule of Law

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

SECONDARYEDADALAJ

STEM, Digital Skills & Innovation Partnerships

Education/Education Administration, Accreditation & Policy/Education Partnerships, Intergovernmental & NGO Programs

Keywords

• Social innovation consulting
• Diversity and inclusion
• ESG advisory services
• Anti-racism training
• Racial equity research

Headquarters

HQ city

Vitória

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Institutional Funding and Parliamentary Amendments: Revenue generated through institutional calls, parliamentary amendments, and government partnerships to fund social projects and initiatives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Instituto das Pretas.org is a Brazilian nonprofit civil association and social innovation/technology lab that designs and delivers anti-racism, diversity, ESG, and sustainability initiatives for corporations, governments, and civil society. It operates four verticals: Projetos Institucionais (institutional ESG and anti-racism projects), Oppen Lab (open innovation connecting organizations with communities), Voices (strategic communications and content), and DeeP Lab (data, research, and intelligence for racial equity).

Product overview

Instituto Das Pretas operates as a social innovation organization with four interconnected verticals: Projetos Institucionais (institutional project development), Oppen Lab (open social innovation and ESG consulting), Voices (public policy advocacy and rights promotion), and DeeP Lab (data intelligence and ESG measurement). The verticals work collaboratively to fulfill the organization's mission of making futures accessible through socio-environmental solutions for Black communities and peripheral territories.

Differentiator

Problem solved

Functional benefit

Brands

• Oppen Lab: Vertical focused on open social innovation, a hybrid space specialized in resolving challenges related to impact, ESG, and socio-environmental sustainability.
• Voices
• DeeP Lab
• 500K

Products and services

• Projetos Institucionais (Institutional Projects)

Quantifiable outcome

• 500,000+ people positively impacted over 10 years

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered supporting and core.

• Senator Fabiano ContaratosupportingOthers · 1 January 2026Authored Parliamentary Amendment nº 41800014 (Proposal nº 62328/2025) supporting the pedagogical project on African and Afro-Brazilian literature. Also authoring Proposal nº 011108/2026 under Parliamentary Amendment nº 41800012.
• Federal Deputy Helder SalomãosupportingOthers · 1 January 2026Authored Parliamentary Amendment nº 33120002 (Proposal nº 009304/2026) for a new partnership with the Ministry of Racial Equality.
• Ministério da Igualdade Racial (Ministry of Racial Equality)coreStrategic or Co-development Partner · 1 January 2025The organization has an established partnership with the Ministry of Racial Equality for a pedagogical project on African and Afro-Brazilian children's literature. This includes Parliamentary Amendment nº 41800014, Proposal nº 62328/2025, authored by Senator Fabiano Contarato. Additionally, two new partnerships are being initiated with the Ministry.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Instituto Ethos: Established Brazilian business association focused on corporate social responsibility and ESG — directly comparable to Oppen Lab and DeeP Lab's corporate ESG advisory positioning, but at much larger scale and broader scope.
• Ashoka Brasil: Brazilian arm of Ashoka's global social-innovation network supporting social entrepreneurs; highly comparable to Instituto Das Pretas' open social innovation framing, but operating as a broader funder/network rather than a delivery organization.

Direct peers

• Fundo Baobá: Brazilian foundation dedicated to racial equity and opportunities for Black communities, operating with a similar community-rooted, racial-equity-focused model to Instituto Das Pretas.
• Geledés Instituto da Mulher Negra: Brazilian Black-women-led civil society organization working on racial and gender equity, human rights, and public policy advocacy — closely aligned with Instituto Das Pretas' Voices vertical and core constituency.
• CEERT: Center for Work Relations and Inequality Studies producing research and advocacy on racial equity in Brazil, comparable to Instituto Das Pretas in mission on structural racism and rights promotion.
• Conectas Direitos Humanos: Brazilian human rights NGO operating domestically and internationally with policy advocacy, comparable to Instituto Das Pretas' work on rights, socio-environmental justice, and climate justice.

Emerging players

• Nossas: Brazilian civic engagement and digital advocacy organization focused on mobilizing citizens on social and rights issues — adjacent to Instituto Das Pretas' Voices vertical and community-advocacy approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/daspretas
• Facebookfacebook.com/daspretas
• LinkedInlinkedin.com/company/instituto-das-pretas-org
• Instagraminstagram.com/daspretas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSTITUTO DAS PRETAS.ORG