What Icon Protection does

Icon Protection is a privately-held holding company that consolidates four heritage brands in the surface and jobsite protection category: Ram Board®, Surface Shields®, Trimaco®, and Antinox®. The portfolio spans floor protection boards, dust containment systems, surface protection films, and related jobsite consumables serving construction, painting, flooring, restoration, and adjacent trades. The company operates six US manufacturing and distribution facilities with additional UK operations and is headquartered at 2300 Gateway Centre Blvd., Suite 200, Morrisville, NC.

The company's brands carry meaningful category pedigree: Trimaco was founded in 1906, Ram Board was established circa 2000 and has become a genericized trademark within contractor vernacular, and Surface Shields is credited with creating and naming the "surface protection" product category. Icon Protection sells through a multi-tier distribution model spanning distributors, dealers, big-box and independent retailers, and direct-to-consumer channels via the brand websites. Stated geographic reach covers the United States, the United Kingdom, Europe, the Middle East, and Africa, with the UK presence anchored by the Antinox brand.

Revenue mechanics are anchored in physical product sales through B2B wholesale and B2C retail/DTC channels. The portfolio consolidation under a single corporate umbrella — combining an American category-creator, a genericized trade name, a 119-year-old legacy brand, and a UK-based asset — indicates a roll-up/buy-and-build strategy. No pricing model, contract structure, revenue per channel, headcount, or funding history is disclosed in the available data.

Name

Icon Protection

Legal name

Icon Protection

Website

https://iconprotection.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Icon Protection is a private holding company consolidating four heritage brands (Ram Board, Surface Shields, Trimaco, Antinox) that manufacture and distribute surface and jobsite protection products through multi-tier wholesale, retail, and direct-to-consumer channels across the US and UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Morrisville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Product Sales: Icon Protection generates revenue through the sale of physical protection products including floor protection (Ram Board), surface protection (Surface Shields), drop cloths, masking products, dust containment solutions, and protective wear. Products are sold through distributors, dealers, retailers, and direct channels.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Icon Protection is a manufacturer and distributor of surface, floor, dust containment, and jobsite protection products for construction, painting, renovation, flooring, and related trades. The company operates four iconic brands — Ram Board (temporary floor protection), Surface Shields (surface protection, dust containment, adhesive tapes), Trimaco (drop cloths, masking products, protective wear with origins in the paint industry since 1906), and Antinox (UK construction protection) — sold through distributors, dealers, retailers, brand websites, and dedicated sales representatives across the U.S., U.K., Europe, Middle East, and Africa.

Product overview

Icon Protection™ is a house of iconic brands offering a comprehensive portfolio of surface, floor, and jobsite protection products. The company operates four sub-brands: Ram Board® provides temporary floor and surface protection; Surface Shields® delivers surface protection, dust containment, and adhesive tape products; Trimaco® manufactures drop cloths, masking products, and protective wear; and Antinox® serves the UK construction market. With over 1,000 years of combined industry experience across these brands, Icon Protection prepares jobsites so tradespeople can excel in painting, construction, flooring, automotive, disaster restoration, and moving/storage applications.

Differentiator

Problem solved

Functional benefit

Brands

• Ram Board®: Strong and reliable temporary floor and surface protection products for contractors, remodelers, and flooring professionals. Iconic in jobsite protection - industry tradespeople use the term 'Ram Board' as a catchall for floor protection.
• Surface Shields®
• Trimaco®
• Antinox®

Products and services

• Ram Board Temporary floor and surface protection products for contractors, remodelers, and flooring professionals. Ram Board dramatically reduces damage to floors, protecting from dents, scratches, spills, paint, dust, and debris. The brand name has become so iconic that tradespeople use 'Ram Board' as a catchall term for floor protection regardless of brand.
• Surface Shields Surface protection, dust containment, and adhesive tape products for total jobsite protection. Surface Shields created the category of jobsite protection and coined the phrase 'surface protection.' Its products serve the flooring, paint, building, abatement, RV, moving, automotive, and hardware markets.
• Trimaco Surface, personal, and jobsite protection materials including drop cloths, flooring paper, heavy duty surface protectors, masking products, dust containment solutions, and protective wear. With origins in the paint industry since 1906, Trimaco has built over 100 years of integrity and trust delivering high-quality, durable, and innovative products.
• Antinox The United Kingdom's leading supplier of protection for every stage of construction. Antinox exceeds customer expectations with simple, effective solutions for every jobsite protection challenge, built on core values of honesty, integrity, and loyalty.

Quantifiable outcome

• Ram Board's name has become so powerful that tradespeople use 'Ram Board' as a catchall for floor protection, demonstrating strong brand recognition

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Berry Global Group: Large-scale manufacturer of protective films and engineered materials including construction sheeting (Visqueen) and surface protection films, overlapping with Icon Protection's dust containment and surface protection portfolio at the materials level.
• Sealed Air: Manufacturer of protective packaging and surface protection materials; relevant comparator for Icon Protection's protective film and jobsite protection product lines, though Sealed Air primarily serves packaging rather than construction end markets.
• Kimberly-Clark Professional: Manufacturer of protective apparel (Kleenguard) and wiping products used by contractors on jobsites; competes with Trimaco's protective wear line and shares the same industrial distribution channels.
• Saint-Gobain (ADFORS / CertainTeed): Global building materials manufacturer offering surface protection films, drywall tapes, and construction accessories through its ADFORS division; comparable to Icon Protection's Surface Shields and Trimaco product lines but distributed through a much larger building products platform.
• Pregis: Protective packaging manufacturer whose surface protection films and temporary protective materials target construction and renovation applications, comparable to Surface Shields' protective film offerings.
• 3M: Diversified industrial conglomerate with a sizable Construction & Home Improvement division that includes painter's masking tape, surface protection films, and dust barriers — directly overlapping Icon Protection's masking, surface protection, and dust containment lines, though 3M competes across a much broader portfolio.

Direct peers

• ZipWall: Specialist in dust containment systems (plastic sheeting, poles, and zippers) used on renovation jobsites; directly competes with Surface Shields' dust containment solutions and targets the same painting and remodeling contractor base.
• Shurtech Brands (Duck Brand): Major U.S. manufacturer of masking tape, painter's tape, drop cloths, and surface protection products sold through the same retail and hardware channels as Trimaco and Surface Shields, making it a direct competitor in the consumer and pro trades channel.
• Intertape Polymer Group: Manufacturer of masking, filament, and specialty tapes serving construction and industrial end markets; overlaps directly with Icon Protection's masking and adhesive tape SKUs and competes for the same distributor shelf space.

Emerging players

• Pro Tapes & Specialties: Niche manufacturer of specialty masking and adhesive tapes including painter's tapes and surface protection products; partial overlap with Icon Protection's masking and Surface Shields tape offerings, focused on pro-trade distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/icon-protection

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icon Protection