Habitat for Humanity of Rutherford Co (TN)

What Habitat for Humanity of Rutherford Co (TN) does

Habitat for Humanity of Rutherford County Area (TN) is a 501(c)(3) nonprofit affiliate of Habitat for Humanity International, founded in 1989 and headquartered in Murfreesboro, Tennessee. The organization builds affordable single-family homes for low- and moderate-income partner families in Rutherford County, utilizing a volunteer-driven construction model and a zero-interest mortgage pathway combined with sweat-equity requirements from homebuyers. As of March 2024, the affiliate had built 192 homes cumulatively, with a major concentration of current and planned construction at the Legacy Pointe subdivision — a phased, multi-year development ultimately planned for 77 families, with over 28 homes already completed on land donated by the City of Murfreesboro.

The organization's revenue and operating model rests on four pillars: (1) corporate and community sponsorships structured across tiered giving levels from $2,500 to $100,000, with named partners including Nissan, Schwan Cosmetics, United Way, Rotary, and numerous faith-based and civic groups; (2) recurring retail sales through its ReStore home-goods thrift operation and warehouse partnerships; (3) direct donations from individuals, faith-based groups, and grant-making foundations; and (4) volunteer labor, which materially lowers per-unit construction costs. In 2024 the affiliate expanded its service offering with a Financial Literacy and Homeowner Education Program, layering pre- and post-purchase education onto its homeownership pathway.

Operationally, the affiliate runs on 11–50 employees, supplements with a large volunteer base mobilized through faith-based and corporate partner networks, and sustains a multi-event fundraising calendar (panel builds, golf tournaments such as Tees Fore Keys). The organization's competitive position is grounded in the Habitat for Humanity International brand, deep local civic and corporate relationships, donated land, and tax-exempt status — advantages that a for-profit affordable-housing developer would struggle to replicate in this market.

Name

Habitat for Humanity of Rutherford Co (TN)

Legal name

Rutherford County Area Habitat for Humanity

Website

https://rchfh.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Habitat for Humanity of Rutherford County Area (TN) is a Murfreesboro-based 501(c)(3) nonprofit that builds affordable homes for low- and moderate-income families, operates a ReStore retail arm, and runs a Financial Literacy program in partnership with corporate and community sponsors.

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

Other Residential Care Facilities (623990)

SIC

Services-Social Services (8300)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Affordable housing
• Homeownership program
• Nonprofit construction
• Volunteer home building
• Home resale store

Headquarters

HQ city

Murfreesboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. ReStore Retail Sales: The ReStore sells new surplus goods, gently used furniture, previously owned household items, and surplus building supplies. Revenue from ReStore sales helps cover administrative costs so that donations can be used to build houses.
2. Monetary Donations: Direct monetary donations from individuals, businesses, and organizations supporting affordable housing construction. Donations can be made online, by mail, or through workplace giving programs.
3. House Sponsorships: Corporate and organizational sponsorships of house construction at various levels from $2,500 (Day Sponsor) to $100,000 (Exclusive Full House Sponsor). Sponsors receive volunteer opportunities, marketing benefits, and naming rights.
4. Planned Giving and Estate Donations: Planned giving options including wills, living trusts, retirement plans, insurance plans, POD designations, and pooled income funds.
5. In-Kind Donations: Donations of materials, land, vehicles, stocks, and professional services that support construction operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Habitat for Humanity of Rutherford County (TN) is a 501(c)(3) nonprofit that builds affordable, energy-efficient single-family homes for low-income families in partnership with volunteers and donors. The affiliate also operates a ReStore retail outlet selling donated furniture, appliances, and home goods to fund its mission, and runs neighborhood revitalization programs such as A Brush with Kindness.

Product overview

Habitat for Humanity of Rutherford County operates as a single-service non-profit housing organization offering a unified homeownership program. The core offering is building affordable homes for low-income families through volunteer labor, supplemented by the ReStore retail outlet, the Legacy Pointe housing subdivision, and various sponsorship and donation programs. The organization does not operate a software platform or digital product portfolio—its services are entirely in-person and operational in nature, focused on housing construction, homeownership education, and retail resale of donated building materials.

Differentiator

Problem solved

Functional benefit

Brands

• ReStore: Retail store selling new surplus goods, gently used furniture, previously owned household items, and surplus building supplies. Proceeds help cover administrative costs so that donations can be used to build houses for families.

Products and services

• Homeownership Program
• ReStore Retail Outlet
• A Brush with Kindness
• Legacy Pointe Subdivision
• Financial Literacy & Homeowner Education

Quantifiable outcome

• 192 houses built in Rutherford County as of March 2024
• +3 more outcomes

Named customers4 records

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Nissan USAcoreGTM or Marketing PartnerMajor corporate sponsor supporting home construction through employee volunteer programs. Partnered on multiple builds including milestone 200th house build. Employees volunteer on construction sites and company provides financial sponsorship.
• Rotary Club of SmyrnacoreGTM or Marketing PartnerCommunity service organization partnering on annual panel build events. Members volunteer on build days and provide organizational support for construction activities.
• Murfreesboro Breakfast RotarycoreGTM or Marketing PartnerRotary club partnering on annual panel builds with Murfreesboro area Rotary clubs for joint community service projects.
• Rotary Club of MurfreesborocoreGTM or Marketing PartnerRotary club partnering on annual panel builds with other Murfreesboro area Rotary clubs for joint community service projects.
• United Way of Rutherford and Cannon CountiescoreGTM or Marketing PartnerSponsors the Get Ready Class homeownership education program in partnership with Dominion Financial Management Inc., providing financial literacy training for prospective homeowners.
• Ole South PropertiesminorGTM or Marketing PartnerFeatured partner providing support for affordable housing initiatives in Rutherford County.
• Middle Tennessee Electric (MTE)minorGTM or Marketing PartnerLocal utility company featured as community partner supporting housing initiatives.
• First United Methodist ChurchminorGTM or Marketing PartnerChurch partner providing volunteer support for community builds and housing initiatives.
• General MillsminorGTM or Marketing PartnerCorporate partner providing support for community building initiatives.
• PublixminorGTM or Marketing PartnerGrocery retailer partner supporting community housing initiatives.
• Quality ExteriorsminorImplementation/ SI/ Consulting PartnerContractor partner providing exterior construction services and expertise for Habitat builds.
• Schwan CosmeticscoreGTM or Marketing PartnerManufacturing company partner providing employee volunteers and event sponsorship, including lunch sponsorship for Rotary panel build event.
• The Warehouse (Murfreesboro)minorGTM or Marketing PartnerEvent venue partner providing space for community events and selfie camera setup for panel build photography.
• Haynes Bros. LumberminorImplementation/ SI/ Consulting PartnerLumber supplier providing in-kind donations of building materials to the ReStore for resale supporting construction funding.
• Dominion Financial Management Inc.coreImplementation/ SI/ Consulting PartnerFinancial management firm partnering with United Way to provide Get Ready Class homeownership education program covering topics needed for homeownership including Habitat programs.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Rebuilding Together: National nonprofit providing home rehabilitation and repair for low-income homeowners, with local affiliates and a volunteer-driven construction model. Comparable volunteer-based home construction approach but focused on repair rather than new builds.
• Mercy Housing: National nonprofit affordable housing developer and operator serving low-income families. Comparable resident outcomes and nonprofit model but operates at multi-state scale with a broader service portfolio.
• Enterprise Community Partners: National nonprofit focused on affordable housing development and community development financial services. Comparable mission space but with significantly larger scale and broader programmatic reach.
• Habitat for Humanity International: The parent organization and global umbrella for the Habitat affiliate network. Comparable mission and methodology but operates at national/global scale, not as a local affiliate.

Direct peers

• Habitat for Humanity of Greater Nashville: A fellow Tennessee Habitat for Humanity affiliate operating in the adjacent Nashville metro area with the same affordable homeownership and ReStore model. Highly comparable mission, structure, and funding sources.

Regional players

• Goodwill Industries of Middle Tennessee: Regional nonprofit operating retail stores (similar to ReStore) and workforce development programs in the Middle Tennessee area. Comparable nonprofit retail-thrift model and regional footprint.
• Salvation Army Nashville Area Command: Regional nonprofit providing social services including housing assistance in Middle Tennessee. Comparable community-based social services and donor-supported funding model, though broader mission scope.

Emerging players

• VolunteerHub: Volunteer management software commonly used by nonprofits to coordinate large volunteer events. Thematically related as a tool for organizations running build-day programs with 200+ volunteers per project.

Others

• Tennessee Housing Development Agency (THDA): State housing finance agency that provides grant funding (HOME grants) to affordable housing developers including Habitat affiliates. Functions as a funding partner and programmatic peer rather than direct competitor.
• Federal Home Loan Bank of Cincinnati (FHLB): Government-sponsored entity providing Affordable Housing Program (AHP) grants that match corporate sponsorships for Habitat builds. Acts as a financial partner to Habitat affiliates, enabling larger construction budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/habitat_midtn
• YouTubeyoutube.com/channel/UCZoJ-zGwyZzCfdZHM5U9t4w
• Facebookfacebook.com/pages/Rutherford-County-Habitat-for-Humanity-Murfreesboro-TN/195365297151004
• Instagraminstagram.com/rutherfordhabitat
• Pinterestpinterest.com/rchfhrestore
• LinkedInlinkedin.com/company/habitat-for-humanity-of-rutherford-co-tn-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat for Humanity of Rutherford Co (TN)