Honda Bangladesh

What Honda Bangladesh does

Honda Bangladesh, operating under the legal entity DHS Motors Limited, is the authorized distributor of Honda-branded passenger vehicles in Bangladesh. Founded in 1994, the company has held an exclusive partnership with Honda Motor Co., Ltd. for three decades and works in tandem with Honda Research & Development Tochigi Co. Ltd. to localize the model lineup for the Bangladeshi market. DHS Motors operates a flagship showroom at Rangs Babylonia, Tejgaon Industrial Area, Dhaka, and runs an authorized dealer network across Bangladesh supported by an after-sales center for genuine parts, lubricants, accessories, and 24/7 roadside assistance.

The product lineup comprises seven Honda models spanning sedans (Accord Turbo, Civic Turbo, City), compact SUVs (CR-V Turbo and the 2024 refresh), a crossover (HR-V), and a 7-seater SUV (BR-V). Vehicles are powered by Honda's VTEC and VTEC TURBO engines paired with Earth Dreams CVT transmissions, and feature the Honda SENSING advanced driver-assistance suite (Collision Mitigation Braking, Adaptive Cruise Control, Lane Keeping Assist, Traffic Sign Recognition), Honda CONNECT infotainment with Garmin navigation and Aha audio, and Apple CarPlay/Android Auto integration. Select models carry a 5-star Euro NCAP safety rating, supporting the value proposition of safety and engineering quality.

The business model is straightforward hardware sales: revenue is generated through authorized dealerships and showroom transactions, with supplementary recurring income from genuine parts, service, and accessories. Pricing is not publicly disclosed and prospective buyers are directed to showroom visits. The primary customer segments are individual consumers and families seeking reliable, fuel-efficient vehicles (Honda claims up to 16 km/L), with a secondary fleet/business buyer segment. The company is privately held by a board including Managing Director Nafees Khundker, Chairperson Farhana Haq, and Vice Chairman Obeid R Nizam, with no public listing, funding rounds, or M&A activity disclosed.

Name

Honda Bangladesh

Legal name

DHS Motors Limited

Website

https://honda.com.bd

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Honda Bangladesh (DHS Motors Limited) is the authorized distributor of Honda passenger vehicles in Bangladesh, selling sedans, crossovers, and SUVs through a flagship Dhaka showroom and authorized dealer network since 1994, serving individual consumers and fleet buyers with genuine parts and 24/7 roadside support.

Ownership category

akta.pro rank

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: DHS Motors Limited generates revenue through the sale of Honda vehicles including Accord Turbo, City, Civic Turbo, CR-V Turbo, HR-V, and BR-V. Sales are conducted through authorized Honda dealerships and showrooms in Bangladesh.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Honda Bangladesh, operated by DHS Motors Limited, is the authorized distributor of Honda passenger vehicles in Bangladesh, established in 1994. The company retails Honda cars, sedans, and SUVs through a network of authorized dealerships and showrooms nationwide. It also provides manufacturer-backed after-sales service, warranty support, and genuine Honda spare parts through authorized service centers.

Product overview

Honda Bangladesh, distributed by DHS Motors Limited, offers a lineup of 7 Honda car models in Bangladesh. The portfolio includes sedans (Accord Turbo, Civic Turbo, City), compact SUVs (CR-V Turbo, CR-V Turbo 2024), a crossover (HR-V), and a 7-seater SUV (BR-V). All models feature Honda's VTEC/i-VTEC engine technology and come equipped with varying levels of advanced safety and connectivity features including Honda SENSING driver assistance suites, Apple CarPlay/Android Auto smartphone integration, and touchscreen infotainment systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Honda Passenger Cars Honda-branded passenger sedans and hatchbacks retailed in Bangladesh through Honda Bangladesh's authorized dealership network, intended primarily for individual consumers and small-business buyers.
• Honda SUVs and Crossovers Honda-branded SUVs and crossover utility vehicles retailed in Bangladesh for personal and family transportation through authorized Honda dealerships and showrooms.
• Honda Authorized After-Sales Service Authorized vehicle servicing, scheduled maintenance, warranty repairs, and diagnostic work performed for Honda vehicles at manufacturer-certified service centers across Bangladesh.
• Genuine Honda Spare Parts Manufacturer-supplied genuine Honda spare parts distributed through the authorized dealer and service-center network in Bangladesh.

Quantifiable outcome

• Honda CR-V is the world's best-selling SUV, having outsold all rivals since its launch in 2012 across 54 principal new car markets
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• Honda Motor Co., Ltd.coreStrategic or Co-development Partner · 1 January 1994DHS Motors Limited has maintained a close relationship with Honda Motor Co., Ltd. since 1994. Working in tandem with Honda Research & Development Tochigi Co. Ltd, the company strives to develop a complete model lineup optimized for use in Bangladesh. The relationship enables DHS Motors to offer successive generations of better and more advanced Honda models to Bangladeshi customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BMW Bangladesh: BMW operates an authorized dealer/distributor in Bangladesh, competing with Honda Bangladesh for affluent Bangladeshi buyers considering premium sedans (5 Series vs Accord) and premium SUVs. Same authorized-dealership distribution model targeting overlapping premium customer segment.
• Hyundai Bangladesh: Hyundai's authorized distributor in Bangladesh offers a comparable lineup of sedans and SUVs (e.g., Hyundai Creta competing with HR-V, Elantra with Civic). Direct competitor on price, features, and warranty in the same Bangladeshi consumer market.
• Kia Bangladesh: Kia's authorized distributor in Bangladesh competes directly with Honda Bangladesh in SUVs and sedans (e.g., Kia Sportage vs CR-V, Kia Seltos vs HR-V). Same authorized-dealer franchise model and similar target market.
• Mitsubishi Motors Bangladesh: Mitsubishi operates an authorized distribution and dealer network in Bangladesh, competing head-to-head with Honda Bangladesh's SUVs and sedans (notably in the BR-V/CR-V segment). Comparable Japanese-brand positioning, parts/service model, and target customer base.
• Suzuki Bangladesh (Rahimafrooz): Rahimafrooz distributes Suzuki vehicles in Bangladesh, directly competing with Honda Bangladesh in subcompact sedans (Suzuki Swift vs Honda City) and compact SUVs. Both are authorized Asian-brand distributors with similar after-sales and parts networks targeting the same value-conscious Bangladeshi buyers.
• Toyota Bangladesh (IFAD Group): IFAD Group is the authorized distributor of Toyota vehicles in Bangladesh, making it the closest direct competitor to Honda Bangladesh. Both operate as exclusive franchise distributors with national dealer and service networks targeting the same Bangladeshi consumers with a comparable sedan/SUV portfolio.
• Nissan Bangladesh: Nissan's authorized dealer in Bangladesh competes with Honda Bangladesh across the SUV and sedan segments. Operates a similar authorized-distributor model with showroom, service, and parts capabilities serving the same end customer.
• Tata Motors Bangladesh: Tata Motors distributes passenger and commercial vehicles in Bangladesh through authorized dealers, competing with Honda Bangladesh particularly in the SUV and entry-segment categories. Comparable authorized-distribution business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hondabd
• LinkedInlinkedin.com/company/dhsmotors
• Instagraminstagram.com/honda_bangladesh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Bangladesh