Idrottsrabatten
- Company typePrivate
- Founded1993
- HeadquartersVästra Frölunda, Sweden
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Idrottsrabatten firmographics
Firmographics- Name
- Idrottsrabatten
- Legal name
- Idrottsrabatten AB
- Website
- https://idrottsrabatten.se
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Idrottsrabatten industry classification
Industry- Product category
- Discount Coupon Publications and Community Fundraising Services
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Trade Show Giveaways & Event Premiums (BPAFAMAG)
Keywords
Where Idrottsrabatten is headquartered
LocationHeadquarters
- HQ city
- Västra Frölunda
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Idrottsrabatten business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Booklet Sales to Sports Clubs: Sports clubs and associations purchase booklets at wholesale price and resell to supporters at retail price. The company retains the difference. Clubs earn approximately 50% return on each booklet sold. This is the primary revenue stream.
- Advertising Fees from Local Businesses: Local businesses pay to advertise their offers in the booklets, gaining exposure to sports communities and measurable customer responses. Advertisers provide one-time attractive offers to draw customers to their establishments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One-time | Göteborg booklet (Spring 2026) |
| Unit Pricing | One-time | Standard regional booklets (Spring 2026) |
| Unit Pricing | One-time | Economy booklets (Spring 2026) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Idrottsrabatten product offering
Product offeringCore offering
Idrottsrabatten produces and distributes regional physical discount coupon booklets ("häften") twice per year in 13 geographic editions covering 60+ Swedish cities, complemented by a mobile app for digital redemption. Sports clubs and associations purchase the booklets at wholesale, resell them to members and supporters, and keep a minimum 50% return on each sold booklet with free return rights on unsold inventory. The company also sells advertising placements to local and national businesses whose discount offers (10%–50% off) populate the booklets.
Product overview
Idrottsrabatten is a Swedish discount coupon booklet platform operated as a social enterprise benefiting sports clubs. The offering consists of two main products: (1) Physical coupon booklets ('häften') available in 13 geographic editions covering 60+ Swedish cities, sold directly by sports clubs who receive at least 50% commission on sales, and (2) a companion mobile app enabling users to purchase, register, and redeem digital versions of the coupons. The booklets contain 2000+ discount offers ranging from 10% to 50% from participating local and national retailers including grocery stores, restaurants, fitness centers, and retail shops. Approximately 500 sports clubs and associations participate in the program.
Differentiator
Problem solved
Functional benefit
Products and services
- Idrottsrabatten Coupon Booklet (Häfte) Physical regional discount coupon booklet sold by Swedish sports clubs to their members and supporters, containing 10%–50% discount offers from local and national businesses across categories including groceries, restaurants, fitness, and retail. Sold twice per year (spring and fall) in 13 regional editions covering 60+ Swedish cities, with regional pricing from 100 SEK to 150 SEK per booklet and a 6-month validity.
- Idrottsrabatten Digital App
Quantifiable outcome
- Minimum 50% return on booklet sales for sports clubs
- +2 more outcomes
Companies that use Idrottsrabatten
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Idrottsrabatten technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Idrottsrabatten partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
Idrottsrabatten competitors and assessment
Company assessmentBroad incumbents
- VoucherCloud: European mobile-first voucher and coupon platform. Comparable in delivering merchant discount offers to consumers, but focused on digital/app-based delivery rather than community-resold booklets.
- RetailMeNot: Global digital coupon and cashback platform aggregating merchant discount codes. Operates in the same consumer-discount-discovery category as Idrottsrabatten, but purely digital and at significantly larger scale.
- Groupon: Global deals marketplace connecting local merchants with consumers via discounted vouchers. Overlaps with Idrottsrabatten on the local-merchant-discount-offer value proposition, but at much larger scale and via digital rather than print distribution.
Others
- Coop Sverige: Swedish grocery retailer that runs its own coupon, offer, and loyalty program. Indirectly comparable as a local merchant that places discount offers in Idrottsrabatten's booklets and competes for consumer attention through its own promotional channels.
- ICA Sverige: Major Swedish grocery chain with its own weekly promotional offers and loyalty programs. Relevant as a participating advertiser in Idrottsrabatten booklets and a broader competitor for consumer discount engagement.
Emerging players
- Mecenat: Swedish student discount platform offering verified student status for exclusive offers across merchants. Comparable as a Swedish discount-distribution platform targeting a specific community segment, but focused on students rather than sports clubs.
Direct peers
- LetsDeals: Swedish/Scandinavian online deals and coupon platform aggregating discount offers from local merchants. Directly comparable as a regional coupon aggregator focused on local merchant offers to value-seeking consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Idrottsrabatten social profiles
Digital presenceIdrottsrabatten financial estimates
Financial estimateRevenue estimate
Valuation estimate
Idrottsrabatten leadership team
Management profileNumber of profiles
Profiles5 records
Idrottsrabatten funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Idrottsrabatten M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Idrottsrabatten
What does Idrottsrabatten do?
Idrottsrabatten produces and distributes regional physical discount coupon booklets ("häften") twice per year in 13 geographic editions covering 60+ Swedish cities, complemented by a mobile app for digital redemption. Sports clubs and associations purchase the booklets at wholesale, resell them to members and supporters, and keep a minimum 50% return on each sold booklet with free return rights on unsold inventory. The company also sells advertising placements to local and national businesses whose discount offers (10%–50% off) populate the booklets.
Is Idrottsrabatten a public or private company?
Idrottsrabatten is a private company. It is classified as unknown and is currently operating.
When was Idrottsrabatten founded?
Idrottsrabatten was founded in 1993. It employs 1 to 10 people.
Where is Idrottsrabatten based?
Idrottsrabatten is headquartered in Västra Frölunda, Sweden, in the Europe region.
How does Idrottsrabatten make money?
Two revenue lines are on record. Booklet Sales to Sports Clubs are the primary driver. The others are advertising Fees from Local Businesses.
Who are Idrottsrabatten's main competitors?
Broad incumbents on record are VoucherCloud, RetailMeNot and Groupon. Others are Coop Sverige and ICA Sverige. Mecenat is listed as an emerging player. LetsDeals is listed as a direct peer.
Does Idrottsrabatten have an API?
No public API is recorded for Idrottsrabatten.
What industry is Idrottsrabatten in?
Idrottsrabatten's product category is Discount Coupon Publications and Community Fundraising Services. Its primary akta.pro industry code is BPAFAMAG, Trade Show Giveaways & Event Premiums. Its NAICS code is 459 and its SIC code is 7331.