COLORADO BROADCASTERS ASSOCIATION

What COLORADO BROADCASTERS ASSOCIATION does

The Colorado Broadcasters Association (CBA) is a 501(c)-style non-profit trade association founded in 1949, headquartered in the Denver, Colorado area, and exclusively serving the state's radio and television broadcast industry. The organization recruits members across three categories — Radio, Television, and Associate — and serves stations of all market sizes from small community operators (e.g., KFFR 88.3FM in Fraser) to major metro broadcasters (e.g., Nexstar Media Group's KDVR/KWGN in Denver, Audacy, Telemundo Colorado/KDEN, KOA-AM). CBA delivers a portfolio of membership services rather than a single product: annual Awards of Excellence (record 933 entries in 2024, 400+ gala attendees), the newly launched Colorado Broadcasters Hall of Fame (inaugural class October 2025), an Alternative Broadcast Inspection Program (ABIP), Broadcast Education & Development Scholarships (up to $1,000 per member), virtual job fairs, an on-demand webinar library, RAB professional development courses, LocalBroadcastSales.com sales tools, FCC and HR/employment legal hotlines, Emergency Alert System compliance resources, and a Non-Commercial Supporting Announcements (NCSA) content distribution library.

The underlying operational platform is a WordPress website (coloradobroadcasters.org) hosting self-serve membership applications, event registration, a job board, webinar library, awards portal, and NCSA downloads, supplemented by email newsletters, mobile text alerts, and social media channels. There are no proprietary AI/ML systems, APIs, or SDKs disclosed; technology integrations are limited to partnerships with LocalBroadcastSales.com, RAB, BMI, Fletcher Heald & Hildreth, and TrekNorth Investment Management.

CBA generates revenue through three streams: recurring membership dues (Radio, Television, Associate), paid events and training (webinars at $100 for non-members, virtual job fairs at $100 for non-members, awards gala attendance, award duplicate orders at $85 per plaque and $5 per certificate), and the NCSA program which distributes broadcast-ready PSAs from partner organizations such as Coloradans for Responsible Energy Development (CRED). The association is governed by a 13-member Board of Directors (twelve active broadcasters plus one associate representative) with officers including Chair, Vice-Chair, and Secretary Treasurer, and is led by President & CEO Justin Sasso. Operating geographies are restricted to Colorado, USA, with no disclosed international footprint.

Name

COLORADO BROADCASTERS ASSOCIATION

Legal name

Colorado Broadcasters Association

Website

https://coloradobroadcasters.org

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

The Colorado Broadcasters Association is a 75+ year-old non-profit trade association serving Colorado radio and television broadcasters through advocacy before the FCC, professional development, awards programs, and regulatory compliance resources, governed by a 13-member board under President & CEO Justin Sasso.

Ownership category

akta.pro rank

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: The organization generates revenue through annual membership dues from radio stations, television stations, and associate/industry members. Membership provides access to benefits including professional development, advocacy representation, networking, legal hotlines, webinars, and discounted event access.
2. Events and Training Programs: Revenue generated from paid webinar registrations for non-members ($100 per session), awards gala attendance, and virtual job fair fees for non-member stations ($100 per fair). Award duplicate orders (plaques at $85 each, certificates at $5 each) also contribute.
3. NCSA (Non-Commercial Supporting Announcements) Program: The CBA facilitates the NCSA program, providing broadcast-ready public service announcements (radio and TV spots) from organizations like Coloradans for Responsible Energy Development (CRED) to member stations. Revenue model for the CBA from NCSA is not explicitly disclosed but appears to be a member service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Colorado Broadcasters Association (CBA) is a non-profit trade association founded in 1949 that serves Colorado radio and television broadcasters. It delivers membership services including legislative and regulatory advocacy, professional development training, industry awards programs, legal hotlines, job fairs, networking events, and access to broadcast inspection services. The association is governed by a 13-member Board of Directors representing Colorado broadcast stations and markets.

Product overview

The Colorado Broadcasters Association (CBA) is a non-profit trade organization founded in 1949 serving Colorado's radio and television broadcasters. Rather than a single product, CBA provides a portfolio of membership services including the Awards of Excellence program, Colorado Broadcasters Hall of Fame, Alternative Broadcast Inspection Program (ABIP), Broadcast Education & Development Scholarships, Virtual Job Fairs, Webinar Library, RAB Professional Development Courses, Speed & Swagger sales training, LocalBroadcastSales.com resources, Emergency Alert System compliance resources, FCC Legal Hotline, HR & Employment Legal Hotline, Non-Commercial Supporting Announcements (NCSA), newsletter, and text alert services. These services support broadcasters with professional development, regulatory compliance, networking, and industry recognition.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Dues Program

Quantifiable outcome

• Over 400 radio and TV professionals attended the 2024 Awards of Excellence Gala, with a record 933 entries submitted across radio and television categories.
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Coloradans for Responsible Energy Development (CRED)minorGTM or Marketing Partner · 1 July 2026CRED is a nonprofit that provides information about oil and natural gas development in Colorado. Through the CBA's NCSA program, CRED produces broadcast-ready PSAs (radio and TV spots) distributed to CBA member stations for airing during available inventory. Campaign period: July 1, 2026 – September 30, 2026.
• Firefly AutismminorGTM or Marketing Partner · 24 October 2025Beneficiary of the casino night fundraiser held during the inaugural Colorado Broadcasters Hall of Fame ceremony in October 2025. Funds raised support Firefly Autism's programs.
• Colorado Automobile Dealers Association (CADA)coreGTM or Marketing PartnerCADA is a Featured Associate Member of the CBA, advertising on the CBA website and supporting the broadcast industry through sponsorship of CBA events. CADA's advertising buy with CBA member stations is facilitated through the CBA's associate membership program.
• Fletcher, Heald & HildrethminorGTM or Marketing PartnerLaw firm providing broadcast regulatory legal services. Sponsor of the CBA's Awards of Excellence program. Also provides regulatory fee guidance and FCC-related content through CBA channels.
• TrekNorth Investment ManagementminorGTM or Marketing PartnerSponsor of the CBA's Awards of Excellence program.
• BMI (Broadcast Music, Inc.)minorGTM or Marketing PartnerMusic rights organization. Sponsor of the CBA's Awards of Excellence gala photography.
• LocalBroadcastSales.comcoreStrategic or Co-development PartnerCBA partners with LocalBroadcastSales.com to provide member stations with access to local broadcast sales resources and tools. CBA members can create free LBS accounts. This partnership supports the revenue generation capabilities of member stations.
• RAB (Radio Advertising Bureau)coreStrategic or Co-development PartnerCBA provides free RAB Professional Development Courses for CBA members, enabling professional sales and marketing development for radio broadcast professionals.
• Broadcast Education and Development Scholarship FundminorGTM or Marketing PartnerBeneficiary of the casino night fundraiser held during the inaugural Colorado Broadcasters Hall of Fame ceremony. The scholarship fund supports CBA's mission to provide continuing education scholarships to members.
• NPR (National Public Radio)minorOthersAspen Public Radio (CBA member) collaborates with NPR and regional NPR editors to nationalize local stories, contributing to NPR's network of affiliate stations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• New York State Broadcasters Association: Trade association serving New York State radio and television stations with advocacy, training, and awards programs. Directly comparable as a peer state broadcast association with similar member benefits and advocacy mission.
• Ohio Association of Broadcasters: Ohio's state broadcast trade association delivering advocacy, professional development, and industry events to Ohio radio and TV stations. Closely comparable to CBA in mission, structure, and service offerings.
• California Broadcasters Association: California's state broadcast trade association offering advocacy, legal hotlines, awards, and member services. Closest functional peer to CBA, providing essentially the same portfolio of membership services within a single U.S. state.
• Illinois Broadcasters Association: Illinois state trade association for radio and television broadcasters, offering similar advocacy, awards, scholarships, and member services. Directly comparable as a peer state broadcast association in a mid-sized U.S. state.
• Pennsylvania Association of Broadcasters: Pennsylvania's statewide broadcast trade association providing advocacy, training, legal resources, and industry awards to member stations. Direct peer to CBA, operating an essentially identical membership-service model in a single state.
• Texas Association of Broadcasters: State-level trade association for Texas radio and television broadcasters, providing advocacy, training, and events. Directly comparable to CBA as a peer state broadcast association with the same member-driven model and service portfolio, just operating at larger scale in a bigger state.
• Florida Association of Broadcasters: Florida's statewide broadcast trade association providing legislative advocacy, professional development, and member services to Florida radio and TV stations. Operates the same membership/dues/event model as CBA within a single state.
• Georgia Association of Broadcasters: Georgia's statewide broadcast trade organization offering legislative advocacy, training, awards, and member services to Georgia broadcasters. Direct peer to CBA as a similarly structured state-level trade association.

Broad incumbents

• National Association of Broadcasters (NAB): The national trade association for U.S. broadcasters, providing federal-level advocacy before the FCC and Congress. Comparable to CBA because both pursue broadcast regulatory advocacy, but NAB operates nationally and at much greater scale, serving as the de facto umbrella for state associations like CBA.

Regional players

• Radio Television Digital News Association (RTDNA): National association for electronic journalism professionals, providing ethics training, advocacy, and awards. Comparable to CBA as a broadcast-industry professional organization offering member services, but it focuses on news/journalism rather than station ownership and operates nationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/colorado-broadcasters-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COLORADO BROADCASTERS ASSOCIATION