La Ferme aux Crocodiles
La Ferme aux Crocodiles operates Europe's premier reptile-focused zoological park in Pierrelatte, France, featuring a one-hectare tropical reserve with 1,200+ animals. The privately held SAS serves families, school groups, corporate CSE programs, and regional tourists through ticketed admission, subscription passes, and add-on experiences.
- Company typePrivate
- Founded1994
- HeadquartersPierrelatte, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What La Ferme aux Crocodiles does
La Ferme aux Crocodiles, legally registered as SAS La Serre au Croco, operates a reptile-focused zoological park and tropical reserve in Pierrelatte, Drôme, France. Founded in 1994, the company runs a one-hectare tropical greenhouse reserve containing over 1,200 animals — including 150 free-flying birds — spanning crocodiles, tortoises, lizards, snakes, and tropical fish, plus an extensive tropical plant collection. The core technological asset is the climate-controlled indoor environment that replicates tropical habitat conditions year-round, enabling year-round operation with daily hours of 9h30–19h.
The company monetizes through five revenue streams: standard admission tickets (€19 adult, with €16 off-peak reduced rates), annual subscription cards, on-site food and beverage, a gift shop at park exit, and a dedicated group/CSE (employee benefits) and tourism-professional channel. Beyond the core Ré serve Tropicale product, the park has expanded into modular paid experiences including an Escape Game, L'Apéro Croco evening event, Le Réveil de la Réserve morning experience, a 'Dans la peau d'un soigneur' keeper-for-a-day program, guided tours, and birthday party packages. Conservation and education are positioned as differentiators via the SOS Crocodiles protection program and La Nurserie breeding facility.
Distribution is fully direct-to-consumer through the company's own website (available in French, English, Dutch, and German) and on-site box office, supplemented by B2B channels targeting CSE programs, schools (with pedagogical worksheets), and tour operators across the Drôme-Ardèche-Gard-Vaucluse region. The park holds the Qualit\u00e9 Tourisme national quality label, is a member of the French Association of Zoological Parks (AFdPZ), and has partnerships with La Région Auvergne Rhône-Alpes, Drôme Provençale Tourism, and La Banque des Territoires for development financing. Customer segments are families with children (primary), school groups, corporate/association groups, and regional tourists.
La Ferme aux Crocodiles firmographics
Firmographics- Name
- La Ferme aux Crocodiles
- Legal name
- SAS La Serre au Croco
- Website
- https://lafermeauxcrocodiles.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Ferme aux Crocodiles operates Europe's premier reptile-focused zoological park in Pierrelatte, France, featuring a one-hectare tropical reserve with 1,200+ animals. The privately held SAS serves families, school groups, corporate CSE programs, and regional tourists through ticketed admission, subscription passes, and add-on experiences.
- Ownership category
- akta.pro rank
La Ferme aux Crocodiles industry classification
Industry- Product category
- Zoological Park
- NAICS
- Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations) (THAAAAAG)
- akta.pro secondary industry
- Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)
Keywords
Where La Ferme aux Crocodiles is headquartered
LocationHeadquarters
- HQ city
- Pierrelatte
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Ferme aux Crocodiles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Admission Tickets: Entry tickets sold to visitors for access to the tropical reserve and all animal exhibitions. Standard adult tickets at €19, with reduced rates available. Online pre-purchase with date selection.
- Annual Membership Cards: Subscription-based annual pass offering unlimited access to the park throughout the year
- On-site Food & Beverage: Restaurant and snack facilities serving visitors during their park experience
- Gift Shop: Souvenir boutique selling branded merchandise, plush animals, and memorabilia at park exit
- Group Bookings & CSE: Specialized ticket packages for school groups, leisure centers, associations, and corporate CSE programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard adult admission |
| One time/ perpetual license | Pay-as-you-go | Reduced rate admission |
| Subscription | Annual | Annual subscription card |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
La Ferme aux Crocodiles product offering
Product offeringCore offering
La Ferme aux Crocodiles operates a one-hectare tropical greenhouse reserve in Pierrelatte, France, housing 1,200+ animals (crocodiles, tortoises, lizards, snakes, fish, and 150 free-flying birds) and sells paid admission tickets, annual subscription cards, and add-on paid experiences such as the Escape Game, L'Apéro Croco, Le Réveil de la Réserve, keeper-for-a-day experiences, and guided tours. The park also generates revenue from an on-site restaurant, a branded gift shop, and group/CSE bookings for schools, associations and companies.
Product overview
La Ferme aux Crocodiles est un parc animalier européen dédié aux reptiles, situé à Pierrelatte en France. Le parc comprend une Réserve Tropicale d'un hectare abritant 1200 animaux dont 150 oiseaux en vol libre, ainsi que des espaces thématiques comme River Monsters, La Nurserie et le programme SOS Crocodiles. L'offre se compose du billet d'entrée principal (Réserve Tropicale) complété par des animations payantes optionnelles incluant Escape Game, L'Apéro Croco, Le Réveil de la Réserve, et l'expérience 'Dans la peau d'un soigneur'. Le parc propose également un espace de restauration, une boutique et des services groupes/professionnels.
Differentiator
Problem solved
Functional benefit
Products and services
- La Ferme aux Crocodiles - Réserve Tropicale (Park Admission) Core paid admission ticket granting access to the one-hectare tropical reserve and all resident animal and plant exhibitions for general visitors, families, and tourists.
- Annual Subscription Card (Carte Abonnement) Recurring annual membership providing unlimited access to the tropical reserve and exhibitions, sold directly via the company website.
- Escape Game Paid on-site escape game experience themed around reptiles and the tropical jungle, offered as an add-on animation for park visitors and groups.
- L'Apéro Croco Paid evening aperitif-themed animation allowing visitors to discover crocodiles and other reptiles in a guided after-hours experience.
- Le Réveil de la Réserve Paid early-morning guided animation letting visitors observe reptiles and other animals during the opening hours of the park.
- Dans la peau d'un soigneur (Keeper-for-a-day) Paid immersive experience allowing visitors to spend a day alongside professional animal keepers and participate in reptile and animal care activities.
- Visite guidée (Guided Tour) Paid guided tour service delivered by expert guides offering in-depth explanations of the animals and tropical flora of the reserve.
- Anniversaire (Birthday Party Package) Paid children's birthday-party package hosted inside the park, combining access to the reserve and themed animations for groups of children.
- School Group Visits (Sorties Scolaires) Structured educational group visits with pedagogical content and guided tours, tailored for primary schools, secondary schools and higher-education institutions.
- CSE & Corporate Group Tickets Group ticket packages and subscription cards sold to companies, CSEs, associations, and leisure centers for employee benefit and group-outing programs.
- Tourism Professional Ticketing (Professionnels du Tourisme) B2B ticketing channel for travel agencies and tour operators across the Drôme-Ardèche-Gard-Vaucluse region that include park visits in their regional tourism packages.
- On-site Restaurant and Snack Facilities On-site restaurant and snack facilities serving park visitors, plus a dedicated picnic area, generating ancillary food and beverage revenue per visit.
- Gift Shop / Boutique On-site souvenir boutique at the park exit selling branded merchandise, plush animals, and memorabilia to visitors.
Companies that use La Ferme aux Crocodiles
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
La Ferme aux Crocodiles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
La Ferme aux Crocodiles partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered regional, industry and national.
- La Région Auvergne Rhône AlpesregionalRegional government authority supporting the park through tourism promotion and potential subsidy programs. Park displays the region's emblematic sites certification.
- AFdPZ (Association Française des Parcs Zoologiques)industryFrench association of zoological parks for professional collaboration, best practices, and conservation efforts in the zoo sector.
- Qualité TourismenationalNational French tourism quality label awarded to exceptional visitor sites meeting rigorous service standards.
- Drôme Provençale TourismregionalRegional tourism board promoting the Drôme-Ardèche region, including the park as a destination attraction.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
La Ferme aux Crocodiles competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
La Ferme aux Crocodiles social profiles
Digital presenceLa Ferme aux Crocodiles compliance and trust
Trust signalCompliance1 record
La Ferme aux Crocodiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Ferme aux Crocodiles leadership team
Management profileNumber of profiles
La Ferme aux Crocodiles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Ferme aux Crocodiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Ferme aux Crocodiles
What does La Ferme aux Crocodiles do?
La Ferme aux Crocodiles operates a one-hectare tropical greenhouse reserve in Pierrelatte, France, housing 1,200+ animals (crocodiles, tortoises, lizards, snakes, fish, and 150 free-flying birds) and sells paid admission tickets, annual subscription cards, and add-on paid experiences such as the Escape Game, L'Apéro Croco, Le Réveil de la Réserve, keeper-for-a-day experiences, and guided tours. The park also generates revenue from an on-site restaurant, a branded gift shop, and group/CSE bookings for schools, associations and companies.
Is La Ferme aux Crocodiles a public or private company?
La Ferme aux Crocodiles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Ferme aux Crocodiles founded?
La Ferme aux Crocodiles was founded in 1994. It employs 11 to 50 people.
Where is La Ferme aux Crocodiles based?
La Ferme aux Crocodiles is headquartered in Pierrelatte, France, in the Europe region.
How does La Ferme aux Crocodiles make money?
Five revenue lines are on record. Admission Tickets are the primary driver. The others are annual Membership Cards, on-site Food & Beverage, gift Shop and group Bookings & CSE.
Does La Ferme aux Crocodiles have an API?
No public API is recorded for La Ferme aux Crocodiles.
What industry is La Ferme aux Crocodiles in?
La Ferme aux Crocodiles's product category is Zoological Park. Its primary akta.pro industry code is THAAAAAG, Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations), with a secondary code of THAJADAL, Zoos, Aquariums & Botanical Gardens (Educational Collections). Its NAICS code is 71213 and its SIC code is 7900.