HARO, KASUNICH AND ASSOCIATES, INC

What HARO, KASUNICH AND ASSOCIATES, INC does

Haro, Kasunich & Associates, Inc. (HKA) is a private professional consulting firm founded in 1984 by Joe Haro and John Kasunich, headquartered in Watsonville, California. The firm provides geotechnical engineering, coastal engineering, earthwork construction testing and observation, civil engineering, forensic/litigation support, and laboratory and field testing services to public and private clients throughout the Central Coast of California, principally in Santa Cruz and Monterey Counties with select San Mateo County work. HKA has completed more than 12,000 projects since inception, representing over $500 million in construction improvement value in the greater Monterey Bay area over the past ten years alone.

HKA's service model is project-based professional consulting with scope-driven pricing, delivered through direct client engagement as both prime consultant and subconsultant. The firm operates with an integrated offering that takes clients from feasibility and geotechnical investigation through design parameters, construction monitoring, and laboratory testing, the latter delivered in collaboration with Cooper Testing Services. Revenue is generated across four principal streams: geotechnical engineering consulting, coastal engineering services, earthwork construction testing, and laboratory testing services. The customer base is diversified across municipal and county governments, harbor districts, commercial and residential developers, construction firms, hospitality/resort properties, and a long tail of private coastal property owners, with no single customer concentration evident in the disclosed client portfolio.

The firm is led by Moses Cuprill as President and C.E.O., with founders Joe Haro and John Kasunich continuing as Principal Engineers, supported by a lean 18-person staff of 7 Registered Engineers (3 of whom hold Geotechnical Engineering licenses), 1 Engineering Geologist, 4 Staff Engineers, 3 Field Technicians, 2 Laboratory Technicians, and 3 Administrative Personnel. The business is privately held by its founders and principals with no parent company, institutional investors, or external capital, and there are no public indications of M&A activity or planned ownership transition.

Name

HARO, KASUNICH AND ASSOCIATES, INC

Legal name

Haro, Kasunich & Associates, Inc.

Website

https://harokasunich.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Haro, Kasunich & Associates is a private geotechnical and coastal engineering consulting firm founded in 1984, providing soil, foundation, and coastal engineering services to municipalities, developers, and property owners across California's Central Coast from its Watsonville headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Watsonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Others, Marketing or Sales

Revenue model

1. Geotechnical Engineering Consulting: Project-based consulting fees for geotechnical investigations, foundation analysis, slope stability studies, and related engineering evaluations for private and public clients.
2. Coastal Engineering Services: Engineering services for coastal protection facilities, seawalls, coastal erosion studies, and waterfront structures for public and private clients.
3. Earthwork Construction Testing: Construction monitoring and testing services including compaction testing, engineered fill quality assurance, foundation excavation observations, and utility trench backfill compaction testing.
4. Laboratory Testing Services: Materials testing services including direct shear, consolidation curve, compaction curve, Atterberg limits, unconfined compression, particle size analysis, and other geotechnical laboratory tests.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Haro, Kasunich & Associates (HKA) is a professional consulting firm providing geotechnical engineering, coastal engineering, earthwork construction testing and observation, civil engineering, forensic/litigation support, and laboratory and field testing services. The firm evaluates earth materials, develops foundation design parameters, designs coastal protection structures, performs slope stability and liquefaction analyses, and delivers construction monitoring and testing for public and private clients across California's Central Coast.

Product overview

Haro, Kasunich & Associates (HKA) is a professional geotechnical and coastal engineering consulting firm that offers a unified suite of services rather than a modular software product. The core offerings include Geotechnical Engineering Services, Coastal Engineering Services, Earthwork Construction Testing and Support, Civil Engineering Services, Forensic Engineering and Litigation Services, and Laboratory and Field Testing Services. These services work together as an integrated consulting approach, where geotechnical and coastal engineering investigations inform design parameters, which then extend through earthwork construction monitoring and testing phases, with laboratory testing providing material analysis support throughout project lifecycles.

Differentiator

Problem solved

Functional benefit

Products and services

• Geotechnical Engineering Services Evaluation of earth materials and development of design parameters for soils supporting design of civil structures, including foundation investigations, retaining wall design, slope stability studies, liquefaction analysis, and earthquake engineering for public and private clients.
• Coastal Engineering Services Engineering evaluation of soils and rock influenced by coastal processes for design of coastal protection structures and civil structures, including sea walls, wharf pier structures, coastal erosion studies, bluff stability studies, and wave runup analysis for public and private clients.
• Earthwork Construction Testing and Support Observation and testing during earthwork construction phases, including nuclear gauge compaction testing, engineered fill quality assurance, aggregate testing, foundation excavation observations, and utility trench backfill compaction testing for public and private construction projects.
• Civil Engineering Services Grading and drainage plans and retaining wall plans for various construction projects, supporting development and infrastructure work on the Central Coast.
• Forensic Engineering and Litigation Services Expert witness services and investigation of distressed structures for legal proceedings and dispute resolution, including support for landslide repair, coastal bluff stabilization, and geotechnical disputes.
• Laboratory and Field Testing Services Comprehensive soil and material testing including direct shear, consolidation curve, compaction curve, Atterberg limits, unconfined compression, particle size analysis, moisture content, triaxial testing, percolation, permeability, and pile load testing, provided in collaboration with Cooper Testing Services.

Quantifiable outcome

• Over 12,000 projects successfully completed in the Central Coast of California
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered supporting and minor.

• Cooper Testing ServicessupportingImplementation/ SI/ Consulting PartnerCollaboration for laboratory testing services. HKA works with Cooper Testing Services to provide a wide variety of materials tests including direct shear, consolidation, compaction, triaxial, and permeability testing for geotechnical investigations.
• CalGEOminorOthersProfessional membership organization for geotechnical engineers in California. HKA is a member of CalGEO, indicating professional alignment with industry standards and practices.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Terracon Consultants: Terracon is one of the largest U.S. geotechnical, environmental, construction materials, and facilities engineering consultancies. Comparable to HKA in offering geotechnical and construction testing services, but at national scale with significantly broader service lines.
• Haley & Aldrich: Haley & Aldrich is a national geotechnical and environmental engineering consultancy serving infrastructure, real estate, and energy clients. Comparable to HKA in core geotechnical capabilities but operating nationally with much larger staff and broader service scope.
• Langan Engineering & Environmental Services: Langan is a major U.S. geotechnical, environmental, and site/civil engineering firm. Comparable to HKA in offering integrated geotechnical and coastal-adjacent engineering services, though Langan operates at much larger scale nationally and internationally.
• Kleinfelder: Kleinfelder is a national engineering consulting firm with a strong geotechnical, environmental, and construction services practice across the U.S. Comparable to HKA as a direct geotechnical services provider, but operating at much larger scale with a broader portfolio and national footprint.

Direct peers

• Earth Systems Inc. Earth Systems is a California-based geotechnical engineering, environmental, and materials testing consultancy. Comparable to HKA in delivering geotechnical and construction testing services with a California regional focus, and competes in similar municipal and developer markets.
• BSK Associates: BSK Associates is a California geotechnical engineering and construction materials testing firm with offices throughout the state. Closely comparable to HKA in offering geotechnical investigations, construction testing, and laboratory services to public and private clients across California.
• ENGEO Incorporated: ENGEO is a California-based geotechnical, geological, and environmental engineering firm serving the Bay Area, Central Valley, and beyond. Directly comparable to HKA in providing project-based geotechnical, foundation, and construction services with a strong regional California presence.
• GeoEngineers: GeoEngineers is a Pacific Northwest-rooted geotechnical and environmental science firm with offices across the western U.S. Comparable to HKA in delivering geotechnical and coastal/waterfront engineering services to public agencies and developers, though with a broader geographic footprint.
• Geotechnical Professionals Inc. (GPI): Geotechnical Professionals Inc. is a California-based geotechnical engineering consultancy serving public and private clients. Closely comparable to HKA in providing project-based geotechnical investigations, construction monitoring, and related consulting with a similar California regional focus.

Regional players

• Pacific Crest Engineering Inc. Pacific Crest Engineering is a Northern California geotechnical engineering firm serving the greater Bay Area and Central Valley. Comparable to HKA in offering geotechnical and construction services, but operating in adjacent rather than overlapping California geographies.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/haro-kasunich

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HARO, KASUNICH AND ASSOCIATES, INC