What Iflex, Inc. does

iFlex, Inc. (legal entity iFlex Franchisor LLC) operates iFlex Stretch Studios, a US franchise concept delivering one-on-one assisted stretching sessions led by certified stretch therapists. Founded in 2021 and headquartered in Newport Beach, California, the company is a subsidiary of diversified wellness group Sequel Brands LLC. Its core service combines a proprietary Active Stretching methodology—incorporating PNF (Proprioceptive Neuromuscular Facilitation), CRAC (Contract, Relax, Antagonist Contract), and MET (Muscle Energy Technique)—with Hyperice compression sleeves, massage devices, and wearable recovery hardware. Sessions are preceded by comprehensive mobility assessments and supported by a personalized progress-tracking system that integrates with Apple HealthKit and Google Health Connect.

The company monetizes through three channels: per-session drop-in sales ($59 for 25-minute, $109 for 50-minute, with introductory rates of $29 and $39), prepaid session packages (Flex Duo, Flex Core, Flex Max) expiring four months from purchase, and tiered monthly subscriptions (Essential Flex at 2 sessions/month, Advanced Flex at 4 sessions/month, Ultimate Flex at 8 sessions/month). Distribution is primarily through company-owned and franchised physical studios across multiple US cities, supplemented by an online booking platform and a B2B corporate wellness channel (iFlex Insider Perks) that serves HR teams, fitness professionals, and wellness influencers with referral rewards, on-site events, and 20% off session pricing.

Target customer segments include athletes, older adults, parents, desk-bound professionals, and individuals with chronic pain or in injury recovery. Customer acquisition relies on a multi-channel marketing mix including The Flex Files blog, organic social media (Facebook, Instagram, LinkedIn, YouTube), an Insider Perks referral and affiliate program, email/SMS communications, local SEO, and earned media in Entrepreneur, Forbes, and Bloomberg. The business is early-stage: revenue is not disclosed, no funding rounds are recorded, and the firmographic headcount band (1–10) contrasts with 24 open roles, suggesting active buildout of both new studios and central franchisor infrastructure.

Name

Iflex, Inc.

Legal name

iFlex Franchisor LLC

Website

https://www.iflexstretchstudios.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

iFlex, Inc. is a Newport Beach-based franchise operator (under Sequel Brands) delivering certified, one-on-one assisted stretch therapy across US studios, serving individual consumers, fitness professionals, and corporate wellness clients with drop-ins, packages, and tiered memberships.

Ownership category

akta.pro rank

Product category

Stretch Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industry

Compression Therapy (Normatec/Pressotherapy) (HSADAKAH)

Keywords

• Assisted stretching services
• Stretch therapy studios
• Mobility and recovery
• Wellness franchises
• Corporate wellness programs

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Single Session Sales (Drop-In): Customers purchase individual assisted stretch sessions at published per-session rates. Includes targeted custom stretches with therapist-provided multi-point evaluation.
2. Session Packages (Bundled Credits): Customers purchase multi-session packages (Flex Duo with 2 sessions, Flex Core with 4 sessions, etc.) at discounted per-session rates. Credits expire four months from purchase date.
3. Monthly Membership Subscriptions: Recurring monthly memberships (Essential Flex: 2 sessions, Advanced Flex: 4 sessions, Ultimate Flex: 8 sessions) billed monthly at member rates with automatic renewal. Designed to drive recurring revenue and customer retention.
4. iFlex Insider Perks Program: Free membership program for fitness professionals and corporate partners providing 20% off all sessions, VIP events, exclusive gear, referral rewards, and custom corporate/inflencer pop-up experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

iFlex Stretch Studios provides one-on-one assisted stretching therapy sessions delivered by certified stretch therapists at physical franchise studios across the United States. The core service is sold through individual drop-in sessions, prepaid multi-session packages (Flex Duo, Flex Core, Flex Max), and recurring monthly memberships (Essential, Advanced, Ultimate Flex), augmented by Hyperice recovery technology and personalized mobility assessments.

Product overview

iFlex Stretch Studios is a wellness franchise offering expert-assisted stretching services through a combination of single drop-in sessions, subscription memberships (Essential Flex, Advanced Flex, Ultimate Flex), and prepaid packages (Flex Duo, Flex Core, Flex Max). The core service is one-on-one assisted stretching led by certified stretch therapists, featuring personalized stretch programs based on comprehensive mobility assessments. Additional offerings include the iFlex Insider Perks loyalty program for fitness professionals and corporate wellness clients, and The Flex Files educational blog content platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Stretch Sessions One-on-one assisted stretching therapy sessions delivered by certified stretch therapists at franchise studios, available in 25-minute and 50-minute formats with a therapist-provided multi-point stretch evaluation and personalized stretch programming.
• Flex Memberships (Essential, Advanced, Ultimate) Monthly recurring subscription memberships providing tiered access to fifty-minute assisted stretch sessions per month: Essential Flex (2 sessions), Advanced Flex (4 sessions), and Ultimate Flex (8 sessions), billed monthly with automatic renewal at member rates.
• Session Packages (Flex Duo, Flex Core, Flex Max) Prepaid bundled packages of fifty-minute assisted stretch session credits: Flex Duo (2 credits), Flex Core (4 credits), and Flex Max (larger package), with credits valid for four months from purchase date at discounted per-session rates.
• iFlex Insider Perks Program A free B2B/corporate wellness loyalty program for qualified fitness professionals, verified wellness partners, and lifestyle leaders that delivers 20% off all stretch sessions, VIP private stretch events, exclusive iFlex gear, referral rewards, and custom corporate or influencer pop-up experiences.

Quantifiable outcome

• Assisted stretching identified as one of the top 20 fitness trends of 2026 per Glimpse fitness trends report
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sequel BrandscoreStrategic or Co-development PartnerSequel Brands LLC is the parent company of iFlex Franchisor LLC. iFlex operates as a franchise brand under Sequel Brands' umbrella, with legal entities including iFlex Franchisor LLC, franchises, and studios consolidated under the parent company. Sequel Brands provides corporate infrastructure, privacy governance, and franchise development (sequelbrands.com/own-an-iflex).
• HypericecoreTechnology or IntegrationHyperice compression sleeves, massage devices, and wearable recovery technology are integrated into iFlex stretch sessions to enhance circulation, reduce inflammation, and accelerate recovery. Hyperice tools are used by certified stretch therapists as part of the premium stretch experience.
• Social Media Platforms (Apple, Google, TikTok, Facebook, Instagram, X)minorGTM or Marketing PartnerSocial media login and registration functionality allows users to connect via third-party social platforms. Users may share User Generated Social Media Content tagged to iFlex. iFlex collects personal information associated with user social media accounts when login access is granted.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• The Now Massage: The Now is a boutique massage studio concept expanding across U.S. markets with a membership and drop-in model. It overlaps with iFlex on premium positioning, semi-private studios, and recurring revenue.
• Hand & Stone Massage and Facial Spa: Hand & Stone is a national membership-based spa franchise offering massage and facial services. It competes for the same discretionary wellness dollar and recurring-membership customer as iFlex.
• Massage Envy: Massage Envy is the largest membership-based massage and skincare franchise in the U.S. It overlaps with iFlex on membership model, recovery/wellness positioning, and semi-private studio service delivery, though its core offering is massage.
• YogaSix (Xponential Fitness): YogaSix is a modern yoga franchise under Xponential Fitness offering semi-private, instructor-led sessions with membership pricing. It is comparable on group/semi-private format, franchise scale, and target demographic to iFlex.

Direct peers

• Stretch Pros: Stretch Pros is a smaller but growing assisted-stretching studio brand offering one-on-one and group sessions. It overlaps with iFlex on core service and customer segments.
• StretchLab: StretchLab is the largest assisted-stretching franchise in the U.S., offering one-on-one and small-group assisted stretch sessions with proprietary practitioner training. It is iFlex's closest direct competitor on service format, franchise model, and target customer segments.
• Stretch Zone: Stretch Zone operates a franchise network of assisted stretching studios using a patented strapping system to lock clients into positions. It competes directly with iFlex on the franchise-assisted-stretching value proposition.
• Stretch U: Stretch U is an assisted-stretching franchise targeting flexibility, recovery, and performance outcomes for general consumers and athletes, directly comparable to iFlex's positioning.

Others

• Hyperice: Hyperice is iFlex's named technology partner for compression sleeves, massage devices, and wearable recovery tech. While not a competitor, it is a key ecosystem enabler that shapes iFlex's differentiated in-studio experience.

Emerging players

• Stretch 2 Heal: Stretch 2 Heal is an emerging assisted-stretching concept focused on therapeutic and recovery-oriented stretching. It overlaps with iFlex's chronic-pain and recovery use cases but at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@iflexstretchstudios
• Facebookfacebook.com/iFlexstretchstudios
• LinkedInlinkedin.com/company/iflex-stretch-studios
• Instagraminstagram.com/iflexstretchstudios

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iflex, Inc.