Home Aid Caregivers, Ltd.

What Home Aid Caregivers, Ltd. does

Home Aid Caregivers, Ltd. is a privately held, family-owned non-medical in-home senior care provider headquartered in Tyler, Texas, operating continuously since 2002. The company delivers hourly-based caregiving services to seniors and their families across six East Texas communities (Tyler, Longview, Lindale, Bullard, Whitehouse, and Kilgore), with a service portfolio that covers personal care (bathing, dressing, feeding, toileting, hygiene), household support (housekeeping, meal preparation, errands, medication reminders, laundry), companionship, transportation, respite care for primary caregivers, and continued care in hospital, rehab, skilled nursing, assisted living, and memory care facilities. The underlying operational model is caregiver-employment based (W-2 staffing rather than independent contractors), supported by 24/7 phone availability, an in-house Dementia Care Certified Occupational Therapist, and the owner's leadership on multiple local senior-care boards including the effort to make Tyler the second Texas city recognized as "Dementia Friendly."

The company monetizes through usage-based hourly pricing with flexible scheduling from four-hour visits to 24-hour care, billing weekly via invoice with cash, check, or card payment. Pricing is quote-driven and not publicly disclosed, with the company emphasizing affordability relative to skilled nursing facilities and offering a free consultation plus home safety evaluation as the primary lead capture mechanism. Customer acquisition is driven by a combination of community-embedded referral generation (board positions, Alzheimer's Alliance involvement, Chamber and Rotary participation), educational content marketing through blog articles on senior care topics, local SEO positioning across per-city landing pages, and word-of-mouth from existing families.

Strategically, the business positions itself as a relationship-driven, locally owned alternative to larger home care franchises, with an A+ Better Business Bureau rating, Texas Department of Aging and Disability Services licensure, and bonded/insured status serving as trust signals. The headcount of 1-10 employees and absence of any disclosed funding, M&A activity, or technology platform indicate a mature micro-operator rather than a venture-scale enterprise, with growth dependent on caregiver recruitment, referral velocity, and incremental geographic expansion within East Texas.

Name

Home Aid Caregivers, Ltd.

Legal name

Home-Aid Caregivers, Ltd.

Website

https://www.homeaidcaregivers.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Aid Caregivers, Ltd. is a family-owned, non-medical in-home senior care provider based in Tyler, Texas, offering hourly personal care, companionship, transportation, and respite services to seniors and family caregivers across six East Texas communities since 2002.

Ownership category

akta.pro rank

Product category

Senior In-Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (62419)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)

akta.pro secondary industries

Companionship & Social Engagement Visits (HSABAAAA), Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB), In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA)

Keywords

• Non-medical home care
• Senior in-home care
• Personal care assistance
• Respite care services
• Dementia care support

Headquarters

HQ city

Tyler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Non-Medical In-Home Care Services: Hourly-based caregiving services provided in clients' homes. Services include personal care (bathing, dressing, feeding, toileting, hygiene), household services (light housekeeping, medication reminders, meal preparation, errands, laundry), companionship, and transportation. Revenue is generated through recurring service hours with flexible scheduling from occasional visits to 24-hour care.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Home-Aid Caregivers, Ltd. provides non-medical in-home senior care services in East Texas, including personal care (bathing, dressing, toileting, hygiene), household support (light housekeeping, meal preparation, medication reminders, errands, laundry), companionship, transportation, and respite care for family caregivers. Services are delivered by employed caregivers on flexible schedules ranging from 4-hour visits to 24-hour care, with 24/7 phone availability and continuous family communication.

Product overview

Home Aid Caregivers, Ltd. offers a comprehensive non-medical home health care service portfolio centered around personalized in-home senior care. The company's core offerings include Essential Personal Care Services (bathing, dressing, feeding, toileting, personal hygiene), Household Services (light housekeeping, medication reminders, meal preparation, grocery shopping, errands, laundry), Meaningful Companionship, Transportation Services, Facility Care Services (extending care to hospitals, rehab centers, skilled nursing, and memory care facilities), and Respite Care for primary caregivers. These services are supported by Care Management Services with 24/7 availability and Educational Resources for families navigating senior care decisions. The company operates as a locally-owned service provider in East Texas, not a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Personal Care Services Non-medical personal care assistance including bathing, dressing, feeding, toileting, and personal hygiene support provided by trained caregivers to seniors in their own homes.
• Household Services Light housekeeping, medication reminders, meal preparation, grocery shopping, errands, laundry, and arrangement of outside services to support seniors living at home.
• Meaningful Companionship Companionship services including participating in hobbies and games, reading, and meaningful daily conversations designed to combat loneliness and isolation in seniors.
• Transportation Services Safe transport to doctor appointments, social events, shopping, vacations, and visits with family and friends for seniors.
• Facility Care Services Continued caregiving services provided in hospitals, rehab centers, skilled nursing facilities, assisted living, or memory care facilities when clients are temporarily in those settings.
• Respite Care Temporary relief services for primary family caregivers through getaway weekends and rest-and-recharge options, available in flexible blocks such as 4-hour respite shifts.
• Care Management Services Oversight and management of senior in-home care services with 24/7 phone availability and continuous communication with family members about their loved one's wellbeing.

Quantifiable outcome

• Free consultation and home safety evaluation before commitment
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Visiting Angels: National non-medical in-home senior care franchise with a local Tyler/East Texas franchise operator. Directly comparable service offering (personal care, companionship, respite) and target customer (elderly remaining at home and their adult children).
• Home Instead: Large franchised home care network offering personal care, companionship, transportation, and dementia support. Operates in Tyler/East Texas with overlapping services, pricing model, and customer base.
• Comfort Keepers: National non-medical home care franchise providing personal care, companionship, and respite with Interactive Caregiving methodology. Direct competitor in the senior home care segment.
• Right at Home: Franchised provider of in-home personal care, companionship, and specialized dementia and Parkinson's support. Comparable service model and senior-focused customer segment.
• Senior Helpers: National home care franchise focused on seniors, including specialized Alzheimer's, dementia, and Parkinson's care programs. Comparable specialty positioning to Home-Aid's dementia-certified offering.
• BrightStar Care: Franchised home health and personal care provider combining medical and non-medical services. Overlaps with Home-Aid on the non-medical personal care side and competes for similar family decision-makers.
• SYNERGY HomeCare: Franchised non-medical home care provider offering personal care, companionship, and specialized memory and mobility support. Direct competitor in the same service category.
• Homewatch CareGivers: Franchised in-home care provider delivering personal care, companionship, and dementia support with a similar family-focused service model.
• Assisting Hands Home Care: Franchised non-medical home care provider offering personal care, companionship, and respite services with comparable pricing structure (hourly, flexible scheduling).
• Always Best Care Senior Services: Franchised senior services network providing non-medical in-home care, respite, and senior living placement. Comparable customer base and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Aid Caregivers, Ltd.