Les Vieilles Charrues

What Les Vieilles Charrues does

Les Vieilles Charrues is a non-profit association (association loi 1901) founded in 1992 that organises an annual four-day music festival in Carhaix-Plouguer, Brittany. The 34th edition runs 16-19 July 2026 and draws approximately 55,000 attendees per day to the 87-hectare Kerampuilh site, supported by roughly 7,000 volunteers drawn from 132+ partner associations; the festival receives no public subsidies and operates on a community-association model. Core products include day tickets and 3- or 4-day passes (sold through See Tickets, with a Resell by See Tickets secondary marketplace), the proprietary Moneiz cashless wristband system (RFID-based, issued at entry, rechargeable via the Fragolabs mobile app, supporting tribe accounts of up to five people), free reserved tent camping across 20 hectares, the premium Noz Kamp glamping experience (via Lodg'ing), the Klub VIP fan membership (~€22/day, sold via Weezevent), and the Boutik Charrues merchandise operation on-site and online.

The festival's underlying technology stack combines a cashless payment ecosystem, an offline-capable mobile app for scheduling and geolocation, Auracast Bluetooth audio and vibrating-gilet accessibility infrastructure (via Neora), Sherlook digital lost-and-found, and a year-round industrial laundry (Éco-Charrues) processing 1+ million reusable containers annually in partnership with ESAT de Carhaix. Revenue is generated from ticket sales, Moneiz transaction fees and float, corporate sponsorship (flagship partners Kronenbourg, Crédit Mutuel de Bretagne, Passion Froid, Quéguiner), Klub premium memberships, Noz Kamp glamping (via Lodg'ing), merchandise, and partner activations across the site. Customer segments span young adults (18-35), families and mixed-generation groups, dedicated premium fans, and a specialised PSH (people with disabilities) segment of roughly 900 attendees served by 100 trained volunteers, with transport partnerships (SNCF TER BreizhGo, BreizhGo buses, Tribulive carpooling) extending reach across Brittany and beyond.

Name

Les Vieilles Charrues

Legal name

Les Vieilles Charrues

Website

https://vieillescharrues.asso.fr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Vieilles Charrues is a French non-profit association that organises a four-day annual music festival in Carhaix-Plouguer, Brittany, drawing 55,000 daily attendees and supported by 7,000 volunteers across its Moneiz cashless, Klub VIP, Noz Kamp glamping, and PSH accessibility offerings.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Concert & Tour Promoters (MPAIAFAA)

Keywords

• Music festival
• Live entertainment
• Cashless payments
• Festival ticketing
• Event organization

Headquarters

HQ city

Carhaix-plouguer

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue generated from the sale of single-day tickets, 3-day passes, and 4-day passes for the festival. Ticket sales are handled exclusively through See Tickets platform. Tickets are nominative and subject to a personalisation process. A ticket resale marketplace (Resell by See Tickets) allows holders to resell at face value, with proceeds managed via Stripe.
2. Moneiz Cashless Transaction Fees: Festival-goers load money onto their Moneiz wristband accounts. The festival collects transaction fees and float on unspent balances. Recharging is free until July 12, 2026, after which a €1 activation fee applies on first load. Unspent credits can be refunded or donated after the festival.
3. Merchandise Sales: The Boutik Charrues sells official festival merchandise (t-shirts, bobs, bags, sunglasses) both on-site and via the online boutique at boutikcharrues.fr. Pre-orders can be placed through the Charrues account and collected on-site.
4. Corporate Sponsorship and Partnerships: The festival generates revenue through official sponsors (Kronenbourg, Crédit Mutuel de Bretagne, Passion Froid, Quéguiner), media partners, institutional supporters, and a large network of patrons and mecènes. Corporate partners also pay for VIP/loge spaces and company event packages.
5. Klub Premium Membership: The Klub is a premium exclusive fan area sold as an add-on to festival tickets. Includes welcome gift, bar/resto with happy hours, backstage visits, reserved parking, and priority access to the following year's ticketing. Priced from €22.
6. Noz Kamp Glamping Accommodation: The Noz Kamp is a paid glamping experience in partnership with Lodg'ing, offering furnished tents (2, 4, or 6 person lodges) with services including hot showers, reserved toilets, relaxation area, security, and optional breakfast. Revenue goes to partner Lodg'ing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Les Vieilles Charrues organizes an annual four-day music festival held each July in Carhaix-Plouguer, Brittany, hosting around 55,000 daily attendees across multiple stages featuring international artists. It sells festival tickets (day and multi-day passes), operates free on-site camping, premium glamping (Noz Kamp) and an exclusive VIP fan club (Klub). All on-site purchases are routed through its proprietary Moneiz cashless wristband system, supported by a dedicated mobile app (Fragolabs) for scheduling, recharging, and navigation.

Product overview

Les Vieilles Charrues is a four-day music festival held in Carhaix, Brittany (July 16-19, 2026, 34th edition) organized as a 100% non-profit association. The core offering centers on the festival experience itself with concert programming across multiple stages, supported by an integrated ecosystem of products: the festival mobile application (Fragolabs-powered) serves as the central hub for real-time updates, personalized schedules, and on-site navigation; Moneiz operates as the exclusive cashless payment system throughout all venues; ticketing includes day tickets, multi-day passes, and PSH-accessible options with the Bourse aux Billets resale marketplace; and accommodations span free tent camping (reservation required) and the premium Noz Kamp glamping option. Premium experiences include the Klub VIP lounge and the Label Charrues artist development program for emerging Breton talents. The festival also provides comprehensive accessibility services (Accès PSH), partner-organized animations, and subsidized transportation via BreizhGo trains and coaches.

Differentiator

Problem solved

Functional benefit

Brands

• Moneiz: Cashless payment system used across all festival and camping stands for purchasing food, drinks, and other goods.
• Klub
• Noz Kamp
• Label Charrues
• Bourse aux Billets
• Camping Challenge
• Éco-Charrues

Products and services

• Festival Tickets and Passes (Billets et Pass) Nominative festival tickets available as single-day tickets (Thursday, Friday, Saturday, Sunday) or multi-day passes (3-day and 4-day options). Includes a dedicated PSH-accessible ticket category for disabled attendees. Sold via See Tickets and Pass Culture; tickets are nominative and require personalisation through the See Tickets portal.
• Moneiz Cashless Payment System

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core, minor and flagship.

• WeezeventcoreTechnology or Integration · 1 January 2026Weezevent provides the Moneiz cashless payment infrastructure (wallet account management, wristband linking), the Charrues account platform for ticket personalisation, and the Klub membership system. Festival-goer personal data is managed by Weezevent in compliance with GDPR.
• See Tickets (Digitick)coreChannel Partner/ Reseller/ Distributor · 1 January 2026See Tickets is the official ticketing partner, handling all primary ticket sales, nominative ticket personalisation, delivery, and the official Resell resale marketplace. Fund transfers for resale are managed through Stripe Express.
• Stripe ExpresscoreTechnology or Integration · 1 January 2026Stripe Express handles all financial transfers from the ticket resale marketplace (Resell by See Tickets). Sellers must create a Stripe Express account to receive their resale proceeds, with transfers taking 5-10 business days.
• SNCF TER BreizhGocoreGTM or Marketing Partner · 1 January 2026SNCF TER BreizhGo provides subsidised train transport for festival-goers, including a festival return offer at €19 from any Breton station (valid 16-20 July), reduced fares for under-26s from €4, and unlimited 2-day and 7-day passes for 1-5 persons from €55. Special TER services are reinforced during the festival.
• BreizhGocoreChannel Partner/ Reseller/ Distributor · 1 January 2026BreizhGo operates subsidised bus services to the festival from cities across Brittany including Quimper, Brest, Lorient, Vannes, and Rennes (from €2 per journey). Free shuttle services connect festival parking areas to Carhaix train station.
• TribuliveminorGTM or Marketing Partner · 1 January 2026Tribulive provides a carpooling widget for festival-goers, positioned as an eco-friendly transport alternative. Festival-goers using Tribulive for carpooling are entered into a prize draw for 10 VIP area access passes and 2 stage climb experiences.
• Alpine Hearing ProtectionminorGTM or Marketing Partner · 1 January 2026Alpine provides hearing protection products and awareness at the festival, promoting reusable earplugs designed for live music listening. Present as a partner animation on the concert site.
• DeezerminorGTM or Marketing Partner · 1 January 2026Deezer runs a blind test activation at the festival, challenging attendees on their music knowledge. Participants can win exclusive Deezer-branded merchandise (bob hats).
• ENGIEminorGTM or Marketing Partner · 1 January 2026ENGIE runs a branded activation stand with a prize wheel, vinyl DJ sets, temporary tattoos, and a chill zone. Engages festival-goers with energy-themed games and giveaways.
• Espaces Culturels E.LeclercminorGTM or Marketing Partner · 1 January 2026E.Leclerc cultural spaces support the Label Charrues programme in promoting emerging Breton artists. A stand at the festival features activities celebrating Label Charrues artists: bigoud wheel, karaoke, blind test, photobooth, and video/dedication sessions.
• Le TélégrammeminorGTM or Marketing Partner · 1 January 2026Regional newspaper Le Télégramme operates a press stand offering glitter bar services and photo opportunities for festival-goes, with the best photos featured in the newspaper.
• Ouest-FranceminorGTM or Marketing Partner · 1 January 2026Ouest-France (regional newspaper) partners with NOVO19 for a polar-themed stand with immersive game terminals and loyalty kits for subscribers.
• Lodg'ingminorChannel Partner/ Reseller/ Distributor · 1 January 2026Lodg'ing provides the Noz Kamp glamping experience at the festival — furnished lodge tents for 2, 4, or 6 persons with reserved amenities. Festival-goers book directly through Lodg'ing's platform.
• ADDESminorOthers · 1 January 2026ADDES provides joëlette (all-terrain wheelchair) services, allowing people with reduced mobility to navigate the entire festival site. The joëlette is operated by two trained volunteers.
• ESAT de CarhaixminorStrategic or Co-development Partner · 1 January 2026The ESAT (Établissement et Service d'Aide par le Travail) de Carhaix provides employment for people with disabilities in the Éco-Charrues laundry operation, supporting the festival's social and solidarity economy commitments.
• Kronenbourg (Official Sponsor)flagshipGTM or Marketing Partner · 1 January 2026Kronenbourg is the headline official sponsor of Les Vieilles Charrues 2026. As the leading partner, Kronenbourg-branded beer is the primary beverage offering on site.
• Passion Froid (Official Sponsor)flagshipGTM or Marketing Partner · 1 January 2026Passion Froid supplies professional cold storage and refrigeration equipment for the festival's food and beverage operations, ensuring food safety and quality across 40+ restaurant stands.
• Quéguiner (Official Sponsor)flagshipGTM or Marketing Partner · 1 January 2026Quéguiner is a building materials supplier and official sponsor, providing infrastructure support for festival construction and temporary structures.
• Festival Interceltique de LorientminorStrategic or Co-development Partner · 1 January 2026The Éco-Charrues laundry service provides reusable container washing to the Festival Interceltique de Lorient and other regional events, demonstrating the circular economy model's scalability beyond Les Vieilles Charrues.
• 130+ Volunteer AssociationscoreOthers · 1 January 1992Over 130 cultural, charitable, and sports associations provide 7,000 volunteers annually for all festival operations. The festival donates financially to these associations in return for their volunteer labour, creating a mutual solidarity economy.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hellfest: France's largest rock and metal music festival, held annually in Clisson with ~180,000 attendees over 4 days. Most directly comparable French peer in scale, ticket-pricing model, and sell-out demand dynamics.
• Eurockéennes de Belfort: Major French multi-genre music festival held at Malsaucy lake in Belfort with ~130,000 attendees over 3 days. Comparable in scale, general-interest programming, and reliance on a single rural site.
• Rock en Seine: Paris-region multi-genre festival held at Domaine de Saint-Cloud with ~120,000 attendees. Comparable in lineup breadth (rock, pop, hip-hop, electronic) and in its mix of day-pass and multi-day ticketing.
• Solidays: Paris-based music festival focused on HIV/AIDS solidarity, with ~200,000 attendees over a long weekend. Comparable in mission-driven (non-profit) association structure and heavy reliance on volunteers.
• Festival Interceltique de Lorient: Major Celtic-themed festival in Lorient, Brittany, with ~1M attendance across 10+ days. Already a commercial partner of Vieilles Charrues via the Éco-Charrues laundry service; comparable in regional Breton cultural positioning.
• Paléo Festival Nyon: Large Swiss multi-genre festival held in Nyon with ~250,000 attendees. Comparable in general-interest programming, mix of paid and free elements, and European touring-artist strategy.
• Francofolies de La Rochelle: Long-running French festival dedicated to Francophone music held in La Rochelle. Comparable in association-based organisation, multi-day urban format, and longstanding brand equity in the French festival landscape.

Regional players

• Fiesta des Suds: Marseille-based world/electronic music festival. Comparable in southern European festival operations and multi-stage programming, but serves a different French regional market.

Broad incumbents

• Glastonbury Festival: The UK's flagship multi-genre festival with ~210,000 attendees and a charity (non-profit) operating model. Comparable as a broad incumbent in scale, sell-out demand, and association-driven governance.
• Sziget Festival: One of Europe's largest music festivals, held in Budapest with ~500,000 attendees across a week. Comparable as a broad incumbent multi-genre European festival operator with premium-tier monetization (VIP, glamping).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Vieilles Charrues