Heading Home Of South Central Indiana

What Heading Home Of South Central Indiana does

Heading Home of South Central Indiana is a private nonprofit organization established in 2021 and headquartered in Bloomington, Indiana. It functions as the backbone organization for the homeless response system across six counties in South Central Indiana (Monroe, Morgan, Owen, Lawrence, Greene, and Martin), coordinating cross-sector collaboration among social service agencies, healthcare providers, and government entities. The organization joined the Built for Zero national network in 2022, becoming Indiana's first and only participating region, and adopted a Housing First methodology supported by a public real-time data dashboard tracking regional homelessness metrics.

The operating model relies on embedding Heading Home staff (case managers) at partner agencies rather than delivering services directly. In 2025, the Community Foundation of Bloomington and Monroe County received a 5-year, $7 million Lilly Endowment grant to address unsheltered homelessness, with Heading Home leading implementation and funding six street outreach case managers and three diversion and prevention case managers deployed across partner agencies including Beacon Inc., Centerstone, HealthNet Homeless Initiative Program, New Hope for Families, and government offices. Heading Home also convenes the Housing Action Plan Coalition (formed 2024) and provides logistical support to the South Central Housing Network, the regional planning council for Balance of State Continuum of Care in Region 10.

The organization has 1-10 employees and is led by Executive Director Mary Morgan. Revenue is derived primarily from grant funding rather than fees, with the Lilly Endowment award representing the dominant disclosed capital infusion. Service delivery is free to clients, and the technology platform is centered on data transparency and coordinated entry rather than a commercial product offering.

Name

Heading Home Of South Central Indiana

Legal name

Heading Home of South Central Indiana

Website

https://headinghomeindiana.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Heading Home of South Central Indiana is a Bloomington-based nonprofit backbone organization coordinating the homeless response system across six Indiana counties, embedding case managers at partner agencies under a Housing First, Built for Zero-aligned model.

Ownership category

akta.pro rank

Product category

Homeless Response Services

NAICS

Community Housing Services (62422), Other Community Housing Services (624229)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAEAB

Housing Assistance & Homeless Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGALAC

Affordable Housing & Community Development (Housing, Community Land Trusts)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

SECONDARYBPAIANAC

Homelessness Prevention, Shelter & Supportive Housing Services

Business & Public Services/Public Sector & Government Administration/Housing, Urban Planning & Community Development

Keywords

• Homeless response coordination
• Housing first programs
• Case management services
• Community impact backbone
• Regional housing planning

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lilly Endowment Grant: 5-year grant from Lilly Endowment to address unsheltered homelessness, funding case managers embedded at partner agencies

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Heading Home serves as the backbone organization for the homeless response system in South Central Indiana, coordinating cross-sector collaboration across six counties. It funds and embeds case managers at partner agencies to deliver street outreach, diversion, and prevention services; convenes the Housing Action Plan Coalition; and operates a public Data Dashboard that tracks regional progress toward reducing homelessness using a data-driven, Housing First approach aligned with the Built for Zero methodology.

Product overview

Heading Home serves as the backbone organization for the homeless response system in South Central Indiana (Monroe, Morgan, Owen, Lawrence, Greene, and Martin counties). The organization operates as a collaborative housing-focused entity that works with cross-sector partners on strategic use of real-time, actionable data to drive lasting change in reducing homelessness. As part of this work, they facilitate the Built for Zero initiative and serve as the regional planning council for the Balance of State Continuum of Care in Region 10. Their approach combines housing solutions, case management coordination, street outreach, and diversion/prevention services through partnerships with embedded staff at regional agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Backbone Coordination of Regional Homeless Response System Cross-sector backbone coordination service that convenes nonprofit, healthcare, and government agencies around a shared Housing First strategy to make homelessness rare, brief, and non-repeating across South Central Indiana. Target users: partner agencies, funders, and individuals experiencing homelessness.
• Street Outreach Case Management Street outreach case management delivered by six Heading Home-funded case managers embedded at partner agencies across South Central Indiana (including Beacon Inc., Centerstone, HealthNet Homeless Initiative Program, New Hope for Families, and government entities). Target users: individuals experiencing unsheltered homelessness.
• Diversion and Prevention Case Management Diversion and prevention case management delivered by three Heading Home-funded case managers embedded at partner agencies to help individuals at risk of homelessness avoid shelter entry. Target users: individuals and families at risk of or newly experiencing homelessness.
• Built for Zero Participation and Data-Driven Methodology Membership in the Built for Zero national initiative (100+ communities) applying a data-driven, Housing First methodology to reduce homelessness. The work includes a public Data Dashboard and ensures community decisions are made using accurate, real-time information. Target users: partner agencies, funders, and the broader community.
• Housing Action Plan Coalition Coalition convened by Heading Home in 2024 to develop recommendations for addressing unsheltered homelessness in Monroe County, with core team members from HealthNet Homeless Initiative Program, Beacon Inc., South Central Community Action Program, Wheeler Mission Bloomington, Middle Way House, South Central Housing Network / New Hope for Families, and Heading Home.
• Public Data Dashboard Public-facing real-time Data Dashboard tracking the region's progress in reducing homelessness, available at headinghomeindiana.org/data-dashboard. Target users: partner agencies, funders, community members, and policymakers.
• South Central Housing Network (SCHN) Logistical Support Logistical and administrative support for SCHN, a regional network of organizations receiving federal funding to provide shelter, housing, and other assistance; Heading Home's Executive Director serves on the SCHN board. Target users: SCHN member organizations across Monroe, Morgan, Lawrence, Owen, Greene, and Martin counties.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• South Central Housing Network (SCHN)coreStrategic or Co-development Partner · 1 January 2022Regional network of organizations receiving federal funding to provide shelter, housing and assistance. SCHN is the regional planning council for Balance of State Continuum of Care in Region 10. Heading Home provides logistical support and Executive Director Mary Morgan serves on the SCHN board.
• Built for ZerocoreStrategic or Co-development PartnerNational initiative working with over 100 communities to reduce homelessness using a data-driven, Housing First approach. Heading Home joined in 2022 as Indiana's first and only region in this network, working with a core team of regional partners.
• Beacon Inc.coreStrategic or Co-development PartnerPartner agency receiving embedded case managers and part of Built for Zero core team and Region 10 Coordinated Entry Lead
• HealthNet Homeless Initiative ProgramcoreStrategic or Co-development PartnerPartner agency receiving embedded case managers and part of Built for Zero core team
• CenterstoneminorStrategic or Co-development PartnerPartner agency receiving embedded case managers under Lilly Endowment grant implementation
• New Hope for FamiliescoreStrategic or Co-development PartnerPartner agency receiving embedded case managers and part of Built for Zero core team
• Bloomington Township TrusteeminorStrategic or Co-development PartnerPartner agency receiving embedded case managers under Lilly Endowment grant implementation
• Monroe County Public LibraryminorStrategic or Co-development PartnerPartner agency receiving embedded case managers under Lilly Endowment grant implementation
• Perry Township TrusteeminorStrategic or Co-development PartnerPartner agency receiving embedded case managers under Lilly Endowment grant implementation
• WellSpring CenterminorStrategic or Co-development PartnerBuilt for Zero core team member
• Stone City Alliance for Recovery & Hope / Bedford Men's Warming ShelterminorStrategic or Co-development PartnerBuilt for Zero core team member
• Indiana Recovery AllianceminorStrategic or Co-development PartnerBuilt for Zero core team member providing consultant with lived experience
• Wheeler Mission BloomingtonminorStrategic or Co-development PartnerHousing Action Plan Coalition member convened by Heading Home in 2024
• Middle Way HouseminorStrategic or Co-development PartnerHousing Action Plan Coalition member convened by Heading Home in 2024

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Corporation for Supportive Housing (CSH): CSH is a national nonprofit that advances housing solutions for vulnerable populations through funding, technical assistance, and policy work. It is a comparable backbone/supportive housing intermediary operating across multiple states, though at significantly larger scale than Heading Home.
• National Alliance to End Homelessness: NAEH is a leading national advocacy and policy organization focused on preventing and ending homelessness. It is comparable to Heading Home in mission alignment but operates at a federal policy and research level rather than as a regional backbone.
• Coalition for the Homeless of Houston/Harris County: Houston's Coalition for the Homeless is one of the most prominent Built for Zero communities and a national exemplar of coordinated, data-driven homelessness response. It is comparable to Heading Home as a regional backbone organization pursuing functional zero using real-time by-name data, though at significantly larger scale.
• Community Solutions: Community Solutions operates the Built for Zero national initiative that Heading Home joined in 2022. As the convening organization for 100+ communities pursuing functional zero homelessness, it is the most direct strategic peer and the source of Heading Home's evidence-based framework.

Direct peers

• Lakeside Built for Zero Community (Cuyahoga County): A Built for Zero community in Cuyahoga County, Ohio, pursuing functional zero homelessness using a data-driven, Housing First approach with a regional backbone structure. It is highly comparable to Heading Home as a peer Built for Zero member community of similar size and methodology.
• Community Foundation of Bloomington and Monroe County: The Community Foundation received the Lilly Endowment $7M grant that Heading Home is implementing. As a regional grantmaker and convening entity focused on local impact in Monroe County, it is closely tied to Heading Home and plays a complementary role in the regional homelessness response ecosystem.
• Beacon Inc. Beacon Inc. is a key Heading Home partner agency, the Region 10 Coordinated Entry Lead, and a Built for Zero core team member. As a homeless service provider embedded in the same regional network, it is a close operational peer despite also being a partner.
• Wheeler Mission Bloomington: Wheeler Mission is a Bloomington-based homeless service provider and Housing Action Plan Coalition member convened by Heading Home. It is a directly comparable regional direct-service peer in the same six-county area.

Others

• Lilly Endowment Inc. Lilly Endowment is a major private foundation providing the $7M grant that funds Heading Home's case management expansion. It is comparable as a key funder and ecosystem participant whose grantmaking strategy directly shapes Heading Home's growth trajectory.

Regional players

• Indiana Balance of State Continuum of Care (IHCDA): The Indiana Balance of State Continuum of Care is administered by the Indiana Housing and Community Development Authority and is the parent regional planning framework that Heading Home supports in Region 10. It is a directly comparable Indiana-based housing/homelessness coordination entity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Heading-Home-of-South-Central-Indiana-103526202454208
• LinkedInlinkedin.com/company/heading-home-of-south-central-indiana
• Instagraminstagram.com/headinghome_sci

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Heading Home Of South Central Indiana