Heartwood Hall, Llc

What Heartwood Hall, Llc does

Heartwood Hall, LLC is a privately held, family-owned wedding venue and hospitality company operating under the Evergrove Estates brand across the Memphis, Tennessee metropolitan area. Founded in 2010 by Denise Suthoff (with co-owner John Suthoff), the company owns and operates two historic antebellum estate wedding venues — Heartwood Hall in Rossville, TN (25 acres, built in the 1840s, capacity up to 350 guests) and Cedar Hall in Bartlett, TN (10 acres, built in 1846, capacity up to 250 guests) — alongside three ancillary service businesses: Sweet Magnolia Catering (mandatory in-house catering), Cedar Hall Bed & Breakfast (four themed rooms), and The Ivy Tea Room (lunch and high tea service). No external institutional capital, debt structure, or technology platform is disclosed.

The company's business model centers on all-inclusive wedding packages that bundle exclusive 8-hour property access, day-of event coordination, decor, tables/chairs/linens/tableware, and in-house catering at fixed venue rates of $8,500 (Monday–Thursday), $10,500 (Friday/Sunday), and $11,500 (Saturday), plus a mandatory catering minimum of $42.50 per person with a 20% service fee and tax. Bar packages are sold separately. Ancillary revenue comes from the B&B ($200–$250/night), The Ivy Tea Room ($25 lunch includes gratuity and tax), and corporate events. Distribution is exclusively direct-to-consumer via website inquiry forms, downloadable pricing pamphlets, phone, and in-person property tours, with discovery driven by organic presence on The Knot, WeddingWire, Instagram, Facebook, and a wedding planning blog.

The competitive positioning rests on hard-to-replicate historic real estate assets, an exclusive-use model (no concurrent weddings per property), bundled all-inclusive pricing that reduces vendor coordination burden for couples, and a closed in-house vendor ecosystem. The primary customer segment is mid-market couples planning weddings in the Memphis metro area; secondary segments include corporate event planners, tea room patrons, and B&B guests. The company operates with no disclosed headcount, no technology platform, and no AI/ML infrastructure — it is a traditional hospitality and event services business competing on physical assets, location, and service quality.

Name

Heartwood Hall, Llc

Legal name

Heartwood Hall, LLC

Website

https://evergroveestates.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Heartwood Hall, LLC (Evergrove Estates) is a family-owned wedding venue and hospitality company operating two historic antebellum estates (Heartwood Hall and Cedar Hall) plus in-house catering, a bed & breakfast, and a tea room in the Memphis, Tennessee metro area, serving mid-market couples planning weddings and ancillary corporate and leisure guests.

Ownership category

akta.pro rank

Product category

Wedding & Event Venue Services

NAICS

Food Service Contractors (722310), Hotels (except Casino Hotels) and Motels (72111), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue & Banquet Hall Catering (THAFAIAC)

akta.pro secondary industries

Wedding & Reception Catering (HSACAGAD), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI)

Keywords

• Wedding venue services
• Event venue rental
• Wedding catering
• Hospitality services
• Event planning

Headquarters

HQ city

Rossville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Wedding Venue Rental: Core revenue stream from exclusive venue rental for wedding ceremonies and receptions. Venues include Heartwood Hall (up to 350 guests) and Cedar Hall (up to 250 guests). Revenue is generated through all-inclusive venue packages that bundle venue access, coordination, decor, and catering minimums.
2. In-House Catering (Sweet Magnolia Catering): Exclusive in-house catering services required for all events. Catering minimum of $42.50 per person for cocktail hour and reception. Menu customization through consultation meetings with award-winning culinary staff. Bar packages sold separately with 20% service fee and tax.
3. Bed & Breakfast: Historic bed and breakfast at Cedar Hall offering 4 themed rooms. Regular rooms priced at $200/night, Bridal Suite (Rainey Room) at $250/night. Includes breakfast in formal dining room. Reservations required Monday-Friday, 10AM-4PM.
4. The Ivy Tea Room: Lunch and high tea service at Cedar Hall. Lunch served Tuesdays and Thursdays at 11:00am and 12:30pm seatings. High Tea on Wednesdays at 1:00pm. Fixed lunch price of $25 including gratuity and tax. Menus change weekly for lunch; set menu for High Tea.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Heartwood Hall, LLC operates wedding and event venues in the greater Memphis, Tennessee area, providing venue rental, in-house catering, and lodging accommodations for weddings and private events. The portfolio includes the Heartwood Hall venue in Rossville, TN, Cedar Hall in Bartlett, TN, The Ivy Tea Room, Cedar Hall Bed & Breakfast, and Sweet Magnolia Catering — sold as a bundled or à-la-carte event experience to couples and event hosts.

Product overview

Heartwood Hall, LLC (operating as Evergrove Estates) is an all-inclusive wedding and event company offering multiple historic estate venues and services. The portfolio includes Heartwood Hall (Rossville, TN) and Cedar Hall (Bartlett, TN) as core wedding venues, The Ivy Tea Room as a lunch/tea service, Cedar Hall Bed & Breakfast for overnight accommodations, and Sweet Magnolia Catering as the in-house culinary service. The All-Inclusive Wedding Packages bundle venue access with coordination, décor, and catering services across these properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Heartwood Hall Venue Rental Wedding and event venue rental at the Heartwood Hall property in Rossville, TN, for couples and event hosts seeking a distinctive event space in the Memphis-area market.
• Cedar Hall Venue Rental

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sweet Magnolia CateringcoreStrategic or Co-development PartnerIn-house catering division of Evergrove Estates providing exclusive catering services for all events at Heartwood Hall and Cedar Hall. Offers customizable menus including traditional dinner options and dining stations. Sweet Magnolia Catering works directly with couples during menu consultation meetings.
• Kelly Ginn PhotographyminorOthersRecommended wedding photographer who has captured numerous weddings at Evergrove properties and shared photos for marketing use.
• Rob + Deanna PhotographyminorOthersFeatured photography partner with extensive gallery of Cedar Hall and Heartwood Hall weddings. Credited for multiple real wedding showcases on Evergrove Estates blog.
• John Mark Enterprises with The GreenhouseminorOthersRecommended floral partner providing arrangements for weddings at Evergrove venues. John Mark Sharpe highlighted for fall wedding florals.
• 22 MagnoliasminorOthersRecommended videography partner for wedding video services at Evergrove venues.
• Deep Blu EntertainmentminorOthersRecommended DJ/band entertainment for weddings at Evergrove venues.
• The Flour GardenminorOthersRecommended bakery partner for wedding cakes at Evergrove venues.
• Maggie Louise BridalminorOthersRecommended bridal dress partner featured in real wedding showcases.
• OneHope WineminorOthersCharitable wine partner suggested for couples wanting to incorporate charitable giving into their wedding reception. Each bottle benefits a different charitable organization.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Others

• Bonnet House Museum & Gardens: Historic Fort Lauderdale estate hosting private weddings and special events with on-site coordination and catering partners. Comparable in monetizing a historic estate through weddings, though operated as a museum/nonprofit rather than a for-profit venue company.

Direct peers

• Bella Vista Groves: All-inclusive wedding venue in California offering venue, catering, coordination, and decor bundled into single packages. Most directly comparable business model to Heartwood Hall's all-inclusive estate weddings, differing primarily in geography and architectural style.
• The Grand Ivory: All-inclusive North Texas wedding venue with on-site catering, coordination, and rental packages bundled into per-event pricing. Closely comparable all-inclusive, single-property model with similar pricing tiers and exclusive-use positioning.
• The Sutherland: Historic estate wedding venue in North Carolina offering all-inclusive packages with on-site coordination, catering, and accommodations. Comparable in combining a historic property with full-service wedding packages and ancillary lodging.

Regional players

• The Peabody Memphis: Iconic historic Memphis hotel offering wedding and event venues, on-site catering, and guest accommodations. Direct Memphis-market competitor in the wedding and corporate event space, though broader luxury hotel rather than dedicated estate venue.
• Annesdale Mansion: Historic antebellum mansion in Memphis offering wedding and private event venue rental. Directly comparable historic Memphis estate competing for the same bride demographic in the same geographic market.

Broad incumbents

• Carneros Resort and Spa: Luxury Napa resort with dedicated wedding pavilion, on-site catering, and on-property guest lodging. Comparable in bundling venue, catering, and accommodations, though at broader resort scale rather than dedicated historic estate.
• Old Edwards Inn and Spa: Historic North Carolina resort with wedding venues, on-site catering, and on-property accommodations. Comparable in combining historic property aesthetics with full-service wedding hosting and lodging, though at a larger, hospitality-chain scale.

Market position

Weaknesses2 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theivytearoomatcedarhall
• Instagraminstagram.com/heartwoodhallweddings

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartwood Hall, Llc