Hailey Coral Design

What Hailey Coral Design does

Hailey Coral Design (operating as 'By Hailey Coral') is a Seattle-based solo visual design and illustration studio led by founder Hailey Coral (also referenced as Hailey Merrill on LinkedIn). The studio delivers end-to-end creative services across Brand Design, Illustration, Campaign Design, Art Direction, Social & Digital, and Web Design (UX/UI), with a stated emphasis on purpose-driven clients in health, equity, sustainability, and community. Notable projects include lead design and art direction for the WA State Department of Ecology's Use Food Well campaign (winner of a PRSA Silver Anvil Best in Show Award) and a 2024-2026 Sound Transit Link Light Rail Openings campaign spanning ten new stations across four regional expansions. The client roster includes Microsoft, Dell, T-Mobile, Brooks, Publicis, Gates Ventures, Pivotal Ventures, Seattle Art Museum, and Seagen, alongside smaller engagements with SMBs, musicians, and local wellness brands.

The business operates on a project-by-project services model with quote-based pricing organized into four disclosed budget tiers (Under $5,000; $5,000-$10,000; $10,000-$25,000; $25,000+), billed primarily as one-time/perpetual-license fees with occasional multi-year contracts for enterprise or government engagements. Go-to-market is sales-led and direct: prospective clients submit a structured project inquiry form on haileycoral.com specifying services, budget range, timeline, and project description, with a stated 1-2 business day response time. There is no evidence of paid acquisition, channel partnerships, resellers, or marketplace presence; portfolio, Instagram (@byhaileycoral), LinkedIn, and referral/word-of-mouth are the only documented demand-generation channels.

No revenue, headcount, funding, or legal-entity details are disclosed. The firm appears to be a bootstrapped sole proprietorship with no subsidiaries, no institutional investment, no patents, and no certifications. A merchandise Shop is in development (listed as 'coming soon'), representing the only documented productization beyond services. Operating geographies are described as the Pacific Northwest, with no explicit international footprint.

Name

Hailey Coral Design

Legal name

By Hailey Coral

Website

https://haileycoral.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hailey Coral Design is a Seattle-based solo visual design and illustration studio (operating as 'By Hailey Coral') offering brand design, illustration, campaign design, art direction, and web design to purpose-driven enterprises, government agencies, nonprofits, and small businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Creative Services Revenue: Project-based one-time fees for brand design, illustration, campaign design, web design, and art direction services. Revenue is generated through direct client engagements with pricing tiers based on project scope and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hailey Coral Design is a one-person visual design and illustration studio providing custom Brand Design, Illustration, Campaign Design, Art Direction, Social & Digital, and Web Design services to organizations. Engagements are delivered as project-based creative work for enterprises, government agencies, and small businesses, with pricing organized into quote-based budget tiers ranging from under $5,000 to $25,000+.

Product overview

Hailey Coral Design is a visual design and illustration studio offering a unified suite of creative services including Brand Design, Illustration, Campaign Design, Art Direction, Social & Digital, and Web Design. The business operates as a single-person studio (not a platform) providing end-to-end creative services across digital and print mediums. Services are offered at budget ranges from under $5,000 to $25,000+, with project inquiries submitted via contact form. Notable client projects include the Use Food Well campaign for WA State Department of Ecology, Link Light Rail Openings for Sound Transit, and various illustration work for Pivotal Ventures and Gates Ventures.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Design Visual identity creation and brand development for organizations, including logo design, color systems, and comprehensive brand experiences built from the ground up or by expanding existing brand frameworks. Intended for purpose-driven brands, enterprises, government agencies, and small businesses needing cohesive brand systems.
• Illustration Custom illustration services for digital and print media, ranging from spot icons to full scene illustrations, transforming complex ideas into visuals that connect people to stories. Delivered for editorial articles, campaigns, merchandise, and brand systems.
• Art Direction Shaping the visual language behind campaigns, shoots, and creative projects, bringing cohesion from concept to final execution alongside other creatives and clients. Used by organizations that need an experienced creative lead across multi-touchpoint campaigns.
• Campaign Design Visual campaign development spanning digital and physical touchpoints including window installations, illustrated maps, stage backdrops, temporary signage, merchandise design, and train wraps. Used for transit, civic, and brand campaigns tied to major launches or anniversaries.
• Social & Digital Digital content design including social media graphics, digital ads, promotional materials, and supporting assets for online platforms and digital marketing campaigns, including bilingual (English/Spanish) variants where needed.
• Web Design UX/UI web design services including information architecture, visual design, and asset production for campaign microsites and brand websites (e.g., UseFoodWell.org). Intended for organizations launching dedicated campaign or brand web properties.

Quantifiable outcome

• Use Food Well campaign achieved 52.9M total paid media impressions and #1 ranking in National Food Waste Prevention Week partners for two consecutive years
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pentagram: Pentagram is the world's largest independent design consultancy, offering brand identity, illustration, editorial, and digital design across multi-partner studios. It is comparable to Hailey Coral Design as a direct provider of brand and illustration services, though at vastly greater scale and partner-led rather than solo.
• Collins: Collins is a brand strategy and design firm serving enterprise clients with brand systems, identity, and campaign work. It is comparable to Hailey Coral Design as an enterprise-facing brand and campaign designer, though at substantially larger scale.

Direct peers

• Mucca: Mucca is a boutique New York design studio specializing in brand identity, packaging, and illustration for purpose-driven and retail clients. It is comparable to Hailey Coral Design as a small studio combining brand design and custom illustration with similar tiered project pricing.
• Manual: Manual is a creative agency delivering brand strategy, identity, and campaign design for mission-driven companies. It is comparable to Hailey Coral Design for the same purpose-driven positioning, brand + campaign + illustration scope, and project-based model.
• &Walsh: &Walsh is a design studio founded by Jessica Walsh offering brand design, art direction, and illustration for high-profile clients. It is directly comparable to Hailey Coral Design as a small, founder-led studio combining brand, illustration, and art direction for premium enterprise clients.
• Draplin Design Co. Draplin Design Co. is Aaron Draplin's solo design and illustration practice focused on brand identity, logo design, and merchandise. It is directly comparable to Hailey Coral Design as a solo practitioner studio selling brand design, illustration, and merchandise to a similar mix of enterprise and SMB clients.
• Frank Chimero: Frank Chimero is an independent designer and illustrator working on brand, illustration, and product design for tech and editorial clients. It is directly comparable to Hailey Coral Design as a single-person studio delivering brand and illustration services with a premium, human-centered aesthetic.
• Lisa Congdon: Lisa Congdon is an independent illustrator and designer producing brand illustrations, editorial work, and licensed art products. It is directly comparable to Hailey Coral Design as a solo illustrator/designer with a productized merchandise arm and similar purpose-driven client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hailey-coral-design
• Instagraminstagram.com/byhaileycoral

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hailey Coral Design