Kaplan Hong Kong

What Kaplan Hong Kong does

Kaplan Hong Kong is a privately-held educational institution operating in Hong Kong through three registered entities — Kaplan Financial (HK) Limited, Kaplan Higher Education (HK) Limited, and Kaplan Language Training (HK) Limited — and is part of the global Kaplan, Inc. network, itself a subsidiary of Graham Holdings Company (NYSE: GHC). The company delivers professional certifications (HKICPA New Qualification Programme, CPA Australia, CFA Program using Schweser materials, FRM, CIMA, securities and futures licensing), undergraduate and postgraduate degrees in partnership with international universities (Monash, University of Liverpool, Birmingham City University, University of Essex Online, University of Bedfordshire, Northeastern), corporate training in ESG, digital assets, and financial skills, and standardized test preparation (SAT, ACT, IELTS, TOEFL). It operates from a Wanchai campus near Causeway Bay MTR and distributes through an online store and free eLearning portal, with a stated headcount of 140+ staff. The business serves working professionals seeking accountancy and financial-market credentials, higher-education students pursuing international degrees, corporate clients in the financial sector requiring compliance and capability training, and pre-college students preparing for overseas admissions. Revenue is generated via professional services fees, recurring degree-program tuition, corporate training contracts, and one-time sales of study materials through the online store; specific pricing is not publicly disclosed and follows an inquiry-based enrollment model. The company's competitive positioning rests on exclusive Hong Kong provider status for major professional bodies, the proprietary Schweser CFA study materials, the Kaplan/Graham Holdings brand association, and a diversified multi-division portfolio that creates cross-selling across the educational lifecycle.

Name

Kaplan Hong Kong

Legal name

Kaplan Financial (HK) Limited; Kaplan Higher Education (HK) Limited; Kaplan Language Training (HK) Limited

Website

https://kaplan.com.hk

Company type

Private

Founded year

1938

Operating status

Operating

Short description

Kaplan Hong Kong is a private education provider offering professional certifications (HKICPA, CFA, CPA Australia), international degree programs via university partnerships, corporate training, and standardized test preparation to professionals, students, and corporate clients in Hong Kong.

Ownership category

akta.pro rank

Product category

Professional Education and Training

NAICS

Colleges, Universities, and Professional Schools (6113), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Finance, Accounting & Risk (CFA/CPA/FRM) Certifications (EDAAANAD)

akta.pro secondary industries

Accounting & Finance Certification Prep (CPA, CMA, CFA, FRM) (EDANAIAD), Financial Accounting & Reporting (GAAP/IFRS) (EDABAJAB), Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT) (EDAGADAC)

Keywords

• Professional certification training
• Higher education degrees
• Exam preparation courses
• Corporate training services
• Admissions counseling

Headquarters

HQ city

Chai Wan

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Professional Education and Training: Revenue from professional accountancy courses (HKICPA, ACCA, CPA Australia), financial markets programs (CFA, FRM), and corporate training solutions for financial institutions and businesses
2. Higher Education Programs: Degree and postgraduate programs through university partnerships including BA degrees, Masters programs, and doctoral education
3. Test Preparation: SAT, ACT, IELTS, TOEFL, SSAT test prep courses and admissions counseling services
4. Online Store: Sales of study materials and course resources through the online store platform

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Kaplan Hong Kong is an educational institution that prepares students and professionals for accountancy and financial-markets qualifications (HKICPA New QP, HKICPA Capstone, CPA Australia, CFA, FRM, CIMA), delivers undergraduate and postgraduate degree pathways in partnership with universities in Australia, the UK and the US, runs standardized test-preparation (SAT, ACT, IELTS, TOEFL) and college admissions counseling, and provides customized in-house corporate training in financial literacy, ESG, licensing exams, and leadership development.

Product overview

Kaplan Hong Kong is an educational institution offering a comprehensive portfolio of programmes across five main divisions: Kaplan Financial (Accountancy and Financial Markets), Kaplan Higher Education, Kaplan Business & Accountancy School, Kaplan Professional, and Kaplan Test Prep & Admissions. The product ecosystem includes professional certifications (HKICPA New QP, CFA, FRM, CPA Australia, CIMA), undergraduate and postgraduate degree top-up programmes from partnered universities (Monash, University of Liverpool, Birmingham City University, University of Essex Online, University of Bedfordshire, Northeastern), corporate training solutions (ESG, FinTech, financial training, leadership development), and test preparation services (SAT, ACT, IELTS, TOEFL). The company operates as a multi-brand platform with distinct divisions serving professionals, students, and corporate clients, connected through shared infrastructure including an online store (store.kaplan.com.hk) and a free eLearning course portal (free.kaplan.com.hk).

Differentiator

Problem solved

Functional benefit

Brands

• Kaplan Schweser: CFA exam preparation study materials and resources provider

Products and services

• HKICPA New Qualification Programme (New QP) HKICPA-accredited conversion programme preparing candidates for the Hong Kong Institute of Certified Public Accountants qualification, tailored to Hong Kong's business environment.
• HKICPA The Capstone (Final Examination) Preparation Preparatory course for HKICPA's Capstone final examination, tailored to Hong Kong's business environment.
• Professional Diploma in Accountancy (HKICPA Accredited Conversion Programme) HKICPA-accredited conversion diploma providing the fastest route from a degree to becoming a CPA in Hong Kong.
• CFA Program Official CFA Institute preparation programme for the Chartered Financial Analyst certification, delivered using Kaplan Schweser study materials in Cantonese and English.
• FRM (Financial Risk Manager) Program Preparation programme for the globally recognized Financial Risk Manager certification covering skills for today's complex financial risk landscape.
• CPA Program (CPA Australia) Official CPA Australia programme in Hong Kong providing a pathway to CPA membership, with CPA Australia having more than 173,000 members across 100+ countries.
• CIMA (Chartered Institute of Management Accountants) Programme Pathway to management accounting qualifications from the world's largest professional body of management accountants.
• Licensing Examination for Securities & Futures Intermediaries Preparatory course for obtaining securities and futures intermediary licenses in Hong Kong, available in Cantonese and English.
• BA (Hons) Business Administration (Top-up) Final-year top-up honours degree at Birmingham City University for working individuals seeking practical business knowledge.
• BA (Hons) Accounting University of Bedfordshire top-up degree programme with ACCA exemptions, designed for people working in or interested in accounting.
• BA (Hons) International Marketing (Top-up) Final-year top-up programme covering current marketing methods, contemporary business issues, and digital media.
• Master of Counselling Monash University skill-based postgraduate programme preparing students for counselling practice in Hong Kong.
• Graduate Certificate of Counselling Monash University postgraduate certificate developing professionals to examine intervention strategies for those at risk.
• MSc Psychology (Conversion) British Psychological Society-accredited conversion master's covering biological, developmental, cognitive, and social psychology.
• MSc Psychology Postgraduate programme for individuals without a prior psychology background seeking to embark on a psychology career.
• MSc Management University of Liverpool Management School postgraduate programme with triple AACSB, EQUIS, and AMBA accreditation.
• Master of Business Administration (MBA) Part-time MBA from University of Liverpool with triple accreditation from AACSB, EQUIS, and AMBA.
• MSc Artificial Intelligence Specialist postgraduate programme equipping students with AI competencies for the computer science sector and across industries.
• MSc Data Science & Artificial Intelligence Postgraduate programme for non-computer science backgrounds covering generalist data science and AI skills.
• MSc Cyber Security Postgraduate programme addressing big data management and protection of information against cyberattack threats.
• MSc Computer Science Postgraduate programme addressing the technology industry skills gap for skilled computing professionals.
• MSc Digital Marketing Postgraduate programme focusing on innovative digital techniques and data analysis for competitive marketing.
• MSc International Human Resource Management Postgraduate programme equipping professionals with knowledge in managing people across borders.
• MSc Healthcare Leadership (Liverpool) University of Liverpool postgraduate programme for healthcare professionals in managerial capacity, focused on leadership and driving innovation.
• MSc International Healthcare Management University of Essex Online postgraduate programme for healthcare sector career advancement or existing healthcare managers.
• MSc Business and Management (Business Analytics) University of Essex Online programme sharpening data analytics skills and developing managerial skills in the business sector.
• Doctor of Education (EdD) Northeastern University doctoral programme with integrated coursework and research for education professionals advancing to meet future challenges.
• Professional Diploma in Business Diploma blending theory with practical training so students can apply academic concepts to business issues.
• Executive Certificate in Financial Modelling Professional certificate covering Excel financial modelling for business valuation, analysis, and risk management.
• Certificate in Data Analysis Fundamentals (with Python & Generative AI) Course teaching advanced data analysis tools including Python and Generative AI for faster and deeper insights.
• Excel Data Analytics Course on Excel data operations for businesses covering tedious and conventional spreadsheet tasks.
• Certificate in Algorithmic Trading Practical introductory course on creating automated trading strategies without needing attention during market hours.
• Certificate in Data Science & Machine Learning Six-week course providing in-depth knowledge of machine learning models for analyzing big and complex financial data.
• ESG Investing Certificate (Schweser prep package) Schweser preparation package for the Certificate in ESG Investing exam.
• Future Finance Leader Program Programme introducing fresh graduates to banking and finance and equipping them with technical know-how for finance careers.
• SAT/ACT/SSAT Test Preparation Standardized test preparation courses for US college admissions including SAT, ACT, and SSAT.
• IELTS/TOEFL Preparation English-language proficiency test preparation courses for international academic and immigration purposes.
• Admissions Counseling Services College admission counseling services for US and UK university applications.
• English Language Training English language training programmes for various proficiency levels.
• Pre-college Programme Programmes for secondary school students preparing for higher education.
• Corporate In-house Financial Training Customized in-house training covering a comprehensive range of asset classes, functions, certifications, vital skills and knowledge for the financial sector.
• Sustainability & ESG Foundations Corporate Training Corporate training equipping organizations with practical ESG knowledge, strategic frameworks, and implementation tools.
• ESG Opportunities & Compliance Requirements Corporate Training Corporate training on ESG expertise requirements for financial institutions' asset management activities amid regulatory and investor pressure.
• Deep Dive into the Digital Asset Space Corporate Training Programme on mastering tokenization and regulatory compliance in digital assets.
• Navigating the World of Stablecoins Corporate Training Corporate programme on strategy in the digital asset economy with a focus on stablecoins.
• Exam Preparatory for Licensing (Corporate) In-house trainings and private lessons for financial institutions aimed at improving speed-to-productivity and reducing onboarding costs.
• The Kaplan Business Challenge Experiential business simulation game used by leading global companies to develop executive capability.
• Essential Skills for First Time Manager Programme helping star individual contributors transition to high-performing leaders.
• Financial Literacy Diagnostic Assessment tool for organizations to identify financial risk by evaluating workforce competence and confidence.
• Exam Drilling Course for Wealth Management Practitioners Course helping wealth management practitioners pass mandatory certification examinations.
• CFA Enhanced Pro Program CFA learning programme for English-speaking students delivered by Kaplan Professional Middle East and North Africa, supported by Kaplan Schweser materials.

Quantifiable outcome

• Students achieving career advancement and professional qualifications through Kaplan programs

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core.

• Monash UniversitycoreStrategic or Co-development PartnerPartnership offering Master of Counselling program and Graduate Certificate of Counselling. Programs specifically designed for Hong Kong market with local relevance.
• University of LiverpoolcoreStrategic or Co-development PartnerTriple-accredited (AACSB, EQUIS, AMBA) Management School offering MSc Management, MBA, MSc Healthcare Leadership, and other postgraduate programs.
• University of Essex OnlinecoreStrategic or Co-development PartnerOnline program partnerships including MSc International Healthcare Management and MSc Business and Management (Business Analytics).
• Birmingham City UniversitycoreStrategic or Co-development PartnerBA (Hons) Business Administration (Top-up) final year program designed for working individuals seeking practical business knowledge.
• University of BedfordshirecoreStrategic or Co-development PartnerBA (Hons) Accounting degree program with exemptions available for professional examination papers.
• Northeastern UniversitycoreStrategic or Co-development PartnerDoctoral program partnerships for education professionals pursuing advanced degrees.
• HKICPA (Hong Kong Institute of Certified Public Accountants)coreStrategic or Co-development PartnerAccredited conversion programme provider for HKICPA New Qualification Programme (New QP) and The Capstone Final Examination preparation.
• CPA AustraliacoreStrategic or Co-development PartnerOfficial course provider for CPA Program in Hong Kong with more than 173,000 members in over 100 countries.
• CFA InstitutecoreStrategic or Co-development PartnerOfficial CFA Program provider using Schweser study materials. Programs taught in Cantonese and English for Hong Kong market.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Fitch Learning: Specialist in banking, capital markets and risk certifications including FRM. Direct competitor to Kaplan's FRM and corporate-training programmes, with strong traction among Hong Kong's financial-institution clients.
• Wall Street Prep: Provider of financial-modelling, valuation and corporate-finance training. Overlaps with Kaplan's Executive Certificate in Financial Modelling and corporate-training offerings, increasingly competing for Hong Kong corporate-training budgets.
• Wiley CFA Review (Wiley Efficient Learning): Direct competitor in CFA and financial-markets exam preparation with global reach and adaptive-learning technology. Competes with Kaplan's Schweser-based CFA franchise, particularly for self-study candidates in Hong Kong.

Direct peers

• Kaplan Australia (Kaplan Australia Pty Ltd): Sister entity within the global Kaplan network providing professional certification, higher-education and test prep in Australia. Operates with the same Schweser content and similar product structure as Kaplan Hong Kong, making it the most structurally comparable peer.
• CityU SCOPE (City University of Hong Kong - School of Continuing and Professional Education): CityU's continuing-education arm offering professional certificates, diploma and top-up degree programmes in Hong Kong. Directly comparable to Kaplan's higher-education and professional-certification portfolio for adult learners.
• HKU SPACE (HKU School of Professional and Continuing Education): Hong Kong's largest continuing-education provider offering professional certification, degree top-ups, and corporate training. Directly competes with Kaplan across accountancy, finance, and higher-education pathways with a similar target audience of working professionals.
• PolyU SPEED (Polytechnic University School of Professional Education and Executive Development): Hong Kong Polytechnic University's self-financed arm offering top-up degrees and professional programmes. Directly competes for working-adult degree top-up enrolments that Kaplan addresses through Birmingham City, Bedfordshire and Liverpool partnerships.
• Hong Kong Management Association (HKMA): Long-standing Hong Kong provider of management/accountancy training, diploma programmes and corporate training solutions. Closely overlaps with Kaplan's corporate training and accountancy certification offerings, serving the same Hong Kong enterprise segment.
• HKBU School of Business: Provides professional accountancy and finance training plus postgraduate programmes in Hong Kong. Comparable to Kaplan's accountancy school and financial markets offerings, with similar target learners in finance careers.

Broad incumbents

• Vocational Training Council (VTC): Hong Kong's largest vocational education provider with broad programme coverage including accountancy, finance, and applied degrees. Overlaps with Kaplan's diploma, higher-education and test-prep categories but with a much wider portfolio and government backing.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNYDqpWQ2C8x6ipwendlqdw
• Facebookfacebook.com/kaplanhongkong
• LinkedInlinkedin.com/company/kaplan-hong-kong

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaplan Hong Kong