Hoine As

Name

Hoine As

Legal name

HØINE AS

Website

https://hoine.no

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Reclaimed Building Materials

akta.pro primary industry

Deconstruction & Salvage (Building Materials Reuse) (BPALAJAI)

akta.pro secondary industry

Concrete, Asphalt & Masonry Recycling (Crushing & Aggregate Production) (EUAIAHAD)

Keywords

• Reclaimed bricks
• Circular construction
• Facade materials
• Brick reuse solutions
• Sustainable building materials

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Reclaimed Brick Sales: Sale of reclaimed/recycled bricks for facade and interior applications. The company sources bricks from demolition projects and prepares them for reuse in new construction. Products include various colors (Danish yellow, Danish red, Danish light gray, Danish dark gray) and formats.
2. Complementary Construction Products: Sale of related products including lime mortar (KALK), lime paint (REN), brick tiles, and brick gravel to support installation and finishing of reclaimed brick projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HØINE AS is Norway's leading supplier of reclaimed bricks (ombrukstegl), transforming demolition brick waste into construction-ready materials for facades and interiors. The company sources bricks from demolition projects, processes them through sorting, cleaning, and customization, and delivers circular brick solutions across Norway alongside complementary lime mortar, lime paint, brick tiles, and crushed brick by-products.

Product overview

Hoine As (HØINE AS) is Norway's leading supplier of reclaimed bricks, operating as a circular economy company that transforms demolition brick waste into building-ready products. The portfolio includes a comprehensive range of reclaimed brick products (Oslo Blend, Clay Shingle, Dansk rød, Dansk gul, Dansk lys grå, Dansk mørk grå) alongside complementary products (Teglflis for wall/floor tiles, Teglgrus for crushed brick applications) and finishing materials (KALK mørtel og puss for lime mortar/plaster, REN kalkmaling for lime paint). The core offering centers on reclaimed bricks for facades and interiors, supported by a guide for reuse and delivery of circular solutions throughout Norway. The company has completed over 60 reuse projects, with the Clay Shingle receiving the DOGA merket for design og arkitektur 2025 award.

Differentiator

Problem solved

Functional benefit

Brands

• HØINE Clay Shingle: Award-winning innovative solution for facade and interior using reclaimed bricks in a new format.
• Oslo Blend
• REN kalkmaling
• KALK mørtel og puss

Products and services

• Oslo Blend A reclaimed brick blend sourced from demolition projects in the Oslo area, offering local circular economy solutions for facades and interiors.
• HØINE Clay Shingle An innovative brick format for facades and interiors, awarded the DOGA merket for design og arkitektur 2025. Transforms brick waste into a new shingle-format application combining Danish yellow with Norwegian reclaimed brick.
• Dansk rød (Danish Red) Red reclaimed Danish brick made from iron-rich clay. The most exclusive variant due to limited availability of red bricks in Denmark. Dimensions: 220-230mm length, 105-115mm width, 50-57mm height.
• Dansk gul (Danish Yellow) Yellow reclaimed Danish brick, produced because Danish clay contains high levels of chalk. The most commonly available reclaimed brick variant. Height: 50-57cm.
• Dansk lys grå (Danish Light Grey) Light grey reclaimed Danish brick, achieved by applying a thin layer of iron oxide dissolved in limewater, creating rich variation in grey tones.
• Dansk mørk grå (Danish Dark Grey) Dark grey reclaimed Danish brick, achieved by applying a thicker layer of iron oxide dissolved in limewater, creating a rich play in grey shades. Dimensions: 220-230mm length, 105-115mm width, 50-57mm height.
• Teglflis (Brick Tiles) Brick tiles for walls and floors, customized to required dimensions. Used in interior contexts as well as facades, providing a flexible solution for various architectural applications.
• Teglgrus (Brick Gravel) Crushed bricks unsuitable for construction, processed into various fractions for use as soil substrates, tennis gravel, and sedum products. In collaboration with Utomhus AS, enables 100% recycling of brick waste.
• KALK mørtel og puss (Lime Mortar and Plaster) Lime mortar and plaster that binds masonry together. Choosing lime over cement makes bricks easier to reuse, has breathing properties beneficial for facades and indoor climate, is more elastic reducing the need for expansion joints, and has 30% lower CO2 footprint than cement mortar.
• REN kalkmaling (Lime Paint) Lime paint for facades and interiors, free from microplastics, biocides, MI, volatile organic compounds, heavy metals, softeners, and toxic components. Available in three variants: Facademaling (outdoor), Væggmaling (interior), and Spartel (putty). Available in 700 NCS colors.

Quantifiable outcome

• CO2 footprint reduction to 1/100th compared to new brick production
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Forskningsrådet (Research Council of Norway)coreStrategic or Co-development PartnerResearch and development partner supporting innovation in circular economy solutions for the construction industry. Listed as a partner in the HØINE ecosystem.
• KALK A/ScoreStrategic or Co-development PartnerDanish manufacturer of lime mortar and lime paint products. HØINE distributes KALK products (KALK mørtel og puss) as complementary materials for reclaimed brick installation. Products available include lime mortar and REN kalkmaling for facade and interior use.
• StartuplabminorOthersNorwegian startup incubator/accelerator. Listed as a partner in HØINE's ecosystem.
• Utomhus AScoreStrategic or Co-development PartnerPartner in brick waste processing - Utomhus AS uses crushed brick remnants in their products including roof garden soil and sedum products. This collaboration enables HØINE to give new life to 100% of brick waste, transforming materials that cannot be used as building products into soil substrates and landscaping materials.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Salvo: Salvo is an architectural-salvage marketplace that connects buyers with reclaimed building materials, including masonry products. It is a partial peer because it provides market access for reused construction materials but does not specialize in processed reclaimed brick.
• StoneCycling: StoneCycling develops circular building materials, including brick-like products made from demolition and industrial waste. It overlaps with HØINE's waste-to-construction-material proposition and sustainability-led facade market, although it manufactures new circular formats rather than reclaiming conventional bricks.
• Concular: Concular supports material audits, component recovery, and resale for circular construction projects. Its reuse-platform model is comparable to HØINE's effort to make reclaimed construction materials traceable, usable, and commercially attractive.

Broad incumbents

• Ibstock: Ibstock is an established manufacturer of clay bricks and other building products in the UK. Its scale, customer relationships, and masonry product range make it a relevant incumbent and conventional-material substitute for HØINE.
• Wienerberger: Wienerberger is a global incumbent in clay bricks, roof tiles, and complete wall and facade systems. It competes for the same architects, developers, and facade-material budgets, while HØINE differentiates through reclaimed rather than newly manufactured brick.
• Vandersanden: Vandersanden is a European brick and facade manufacturer with an established portfolio of masonry products. It is a broad incumbent and substitute for conventional brick, relevant as HØINE expands its circular facade offerings.
• Forterra: Forterra manufactures bricks, blocks, and related construction products for large project markets. It competes indirectly through standardized masonry supply and provides a useful comparison for HØINE's project-based reclaimed-brick proposition.

Others

• Madaster: Madaster provides digital material passports that document building components and support future reuse. It is an enabling peer whose material-tracking and reuse capabilities could complement HØINE's physical brick-reclamation and resale activities.

Regional players

• Rijswaard: Rijswaard operates in circular demolition and the recovery or resale of building materials in the Netherlands. Its material-reuse workflow and project-facing circularity services are comparable to HØINE's processing of demolition brick for construction reuse.

Direct peers

• Møller & Munch: Møller & Munch is a Danish circular-materials company centered on recovering and reselling old bricks. Its brick-salvage model, demolition sourcing, and construction-project customer base make it the closest geographic and product peer to HØINE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoine As