Inoui Editions
Inoui Editions is a French direct-to-consumer textile and accessories brand designing screen-printed scarves, fouta towels, bags, and home textiles across 30+ artistic collections, sold through five Paris retail locations and a 50+ country e-commerce platform.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Inoui Editions does
Inoui Editions, operating as BOUTIQUE INOUI, is a French private label and direct-to-consumer textile and accessories brand headquartered at 21 rue de l'Odéon in Paris. The company designs and sells printed scarves and square scarves in silk, cotton, linen, and wool, fouta and beach towels, textile and leather-trimmed bags, small leather goods and accessories, and home textiles such as blankets, cushion covers, bath towels, and bath mats. Its product portfolio is organized around 30+ named artistic collections, including Louvre, Piranesi, Architecture, Histoire, Come, and Paris, with prints inspired by art history, architecture, travel, and nature.
The company's core technology is screen-printing, applied to fabrics sourced and produced through artisan workshops in Italy (silk) and India (cotton foutas), with claimed traceability from raw fiber to weaving location. Products are sold through a hybrid distribution model combining five physical retail locations in the Paris region and Baie de Somme (Odéon flagship, Le Bon Marché, Samaritaine, Le Marais, Baie de Somme) with an owned e-commerce storefront supporting multiple languages and currencies. The e-commerce platform ships to 50+ countries via DHL and Chronopost, with payment processing across Visa, Mastercard, American Express, Apple Pay, Google Pay, PayPal, Klarna, and Amazon Pay, and free-shipping thresholds calibrated per region.
Revenue is generated on a one-time-purchase model, complemented by seasonal collections (most recently SS26 Ready-to-Wear) and time-limited sales. Customer segments are horizontal across fashion-conscious consumers, beach and lifestyle buyers, and home décor enthusiasts. The legal entity is a French simplified joint stock company (SAS) with share capital of 427,000 EUR, privately held with no disclosed institutional investors, parent company, or funding rounds in the source data.
Inoui Editions firmographics
Firmographics- Name
- Inoui Editions
- Legal name
- BOUTIQUE INOUI
- Website
- https://inoui-editions.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Inoui Editions is a French direct-to-consumer textile and accessories brand designing screen-printed scarves, fouta towels, bags, and home textiles across 30+ artistic collections, sold through five Paris retail locations and a 50+ country e-commerce platform.
- Ownership category
- akta.pro rank
Inoui Editions industry classification
Industry- Product category
- Printed Fashion Accessories and Textiles
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Textile Bag and Canvas Mills (31491)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)
- akta.pro secondary industry
- Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF)
Keywords
Where Inoui Editions is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Inoui Editions business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Direct textile product sales: One-time purchase model for printed scarves, square scarves, fouta towels, beach towels, textile bags, small accessories, and home textiles. Products are sold at full price with seasonal sales. Free shipping threshold of USD 220 for US customers.
- Ready-to-wear and seasonal collections: Time-limited seasonal collections (SS26, Summer Sale) generating revenue through limited availability products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Inoui Editions product offering
Product offeringCore offering
Inoui Editions designs, produces, and sells fashion accessories, bags, beachwear, and home textiles featuring hand-drawn, screen-printed artistic patterns. The brand offers silk, cotton, linen, and wool scarves and squares, textile and leather bags, fouta and beach towels, small leather goods, and home textiles across 30+ named artistic collections. Products are manufactured in artisan workshops in Italy and India and distributed via the brand's own e-commerce platform and five retail boutiques in the Paris region.
Product overview
Inoui Editions is a French textile and accessories brand specializing in printed scarves, fouta towels, and bags. The product portfolio centers on screen-printed textiles in silk, cotton, linen, and wool, organized into themed collections (Architecture, Come, Croco, Histoire, Piranesi, Paris, and others) featuring artistic prints inspired by travel, art history, and nature. The core offerings include silk and cotton scarves, square scarves in multiple sizes (65cm to 130cm), textile bags (Campus, Carrier, Nomade, Scarf bags, Shopper), small accessories (Cases, Pouches, Handles, Keychains, Umbrellas), fouta towels (100x190cm and 140x190cm), beach towels, and home textiles (Blankets, Cushion covers, Home Towels, Bath Mats). The products are manufactured primarily in India and Italy, with foutas woven in traditional workshops. The brand operates through an e-commerce platform with physical retail stores in Paris (Odéon, Le Marais, Le Bon Marché, Samaritaine) and Baie de Somme, offering worldwide shipping with payment processing through major credit cards, digital wallets (Apple Pay, Google Pay), and buy-now-pay-later options (Klarna).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Free shipping threshold of USD 220 drives larger basket sizes
Companies that use Inoui Editions
Customer profileSegments3 records
Ideal customer profiles1 record
Inoui Editions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Inoui Editions partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Inoui Editions competitors and assessment
Company assessmentDirect peers
- Liberty London: British heritage retailer and fabric house with signature florals and art-driven prints applied across scarves, accessories, and home. Comparable in product breadth, print-led identity, and premium positioning.
- Marimekko: Finnish heritage brand best known for bold printed fabrics translated across fashion, bags, and home textiles. Closest analog to Inoui Editions in the screen-printed lifestyle accessories model and global DTC-plus-flagship distribution.
- Faliero Sarti: Italian maker of printed silk and wool scarves and shawls, sold through luxury department stores and DTC. Highly comparable in print-led scarves, made-in-Italy silk sourcing, and premium scarf-led assortment.
- Cath Kidston: British heritage brand using signature floral and novelty prints across bags, scarves, home textiles, and gifts. Comparable in print-driven product breadth across fashion and home.
- Diane von Furstenberg: American fashion house built on signature prints translated into scarves, ready-to-wear, and accessories. Closely comparable in print-licensing identity and lifestyle accessories strategy.
Broad incumbents
- Longchamp: French maison with a strong bag business (Le Pliage) and adjacent scarf and textile accessories. Comparable French heritage positioning, multi-product lifestyle catalog, and global DTC-plus-flagship model.
- Hermès: Global luxury house whose carré silk scarves define the upper end of the printed scarf category. Operates overlapping product lines at much larger scale and broader portfolio than Inoui Editions.
- Coach: American accessible-luxury house spanning bags, small leather goods, scarves, and ready-to-wear with global DTC. Comparable in multi-category lifestyle accessories and global e-commerce scale.
Regional players
- Maje: French contemporary womenswear label with a scarf and accessory sub-line, Paris flagship presence, and global DTC. Comparable French heritage positioning and channel structure.
- Sandro Paris: French contemporary fashion brand with Paris-rooted positioning, owned retail, and a scarf and accessory line. Comparable French DTC-plus-flagship model and mid-premium price tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Inoui Editions social profiles
Digital presenceInoui Editions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inoui Editions leadership team
Management profileNumber of profiles
Inoui Editions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inoui Editions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inoui Editions
What does Inoui Editions do?
Inoui Editions designs, produces, and sells fashion accessories, bags, beachwear, and home textiles featuring hand-drawn, screen-printed artistic patterns. The brand offers silk, cotton, linen, and wool scarves and squares, textile and leather bags, fouta and beach towels, small leather goods, and home textiles across 30+ named artistic collections. Products are manufactured in artisan workshops in Italy and India and distributed via the brand's own e-commerce platform and five retail boutiques in the Paris region.
Is Inoui Editions a public or private company?
Inoui Editions is a private company. It is classified as unknown and is currently operating.
When was Inoui Editions founded?
Inoui Editions was founded in -1.
Where is Inoui Editions based?
Inoui Editions is headquartered in Paris, France, in the Europe region.
How does Inoui Editions make money?
Two revenue lines are on record. Direct textile product sales are the primary driver. The others are ready-to-wear and seasonal collections.
Who are Inoui Editions's main competitors?
Direct peers on record are Liberty London, Marimekko, Faliero Sarti, Cath Kidston and Diane von Furstenberg. Broad incumbents are Longchamp, Hermès and Coach. Regional players are Maje and Sandro Paris.
Does Inoui Editions have an API?
No public API is recorded for Inoui Editions.
What industry is Inoui Editions in?
Inoui Editions's product category is Printed Fashion Accessories and Textiles. Its primary akta.pro industry code is IMAOAFAD, Scarves/Shawls/Winter Neckwear Manufacturing, with a secondary code of CRAKAEAF, Luxury Scarves, Gloves & Cold-Weather Accessories. Its NAICS code is 3159 and its SIC code is 2300.