Hoch Baumaschinen Gmbh

What Hoch Baumaschinen Gmbh does

HOCH Baumaschinen GmbH, founded in 1995 and headquartered in Steinach, Baden-Württemberg, is a German construction equipment dealer, rental operator, and service provider operating as part of the family-owned HOCH Gruppe conglomerate. The company runs three branches in Southwest Germany (Steinach, Freiburg im Breisgau since 2014, and Horb am Neckar since 2022) and benefits from the group's nationwide network of 19 branches across 16 locations. It employs 60+ people, including a 20-person cross-manufacturer workshop team, and is led by managing directors Mathias Hoch, Dr. Nino Hoch, and Fabio Hoch M.Sc.

The company generates revenue across five streams: equipment rental (excavators, loaders, dozers, graders, rollers, dumpers with optional operators), new equipment sales (Kubota, Bergmann, Merlo, Weycor, 4TRAC), used equipment sales (via Mobile.de and wirkaufendeinbagger.eu), service and repairs (workshop plus mobile on-site), and spare parts (via the Baumashop24 online shop). It carries authorized dealerships for premium OEMs including KUBOTA, Bergmann, Merlo, Weycor, Epiroc, and FRD, and operates proprietary brand TERROX for tiltrotator-optimized attachments. Its technology offering centers on the excav PILOT mobile 3D-GNSS machine control system (±15mm accuracy, priced at €16,750), developed in partnership with SITECH Deutschland (Trimble's exclusive distribution partner), and broader digital construction site services including GPS/GNSS, UTS, and Laser machine control with trained operating personnel.

Customer segments span construction companies (primary), garden and landscaping firms (GaLaBau), civil engineering firms, municipalities, and agriculture/forestry businesses. Go-to-market combines direct branch-based sales with territory-specific sales representatives, an online rental portal (rent.hoch-gruppe.de), e-commerce for parts, and digital marketing across website, social media, and newsletter. Pricing is largely quote-based, with tiered rental brochures and a 2026 rental price list available, and includes options for rental with operator provision for large-scale projects.

Name

Hoch Baumaschinen Gmbh

Legal name

HOCH Baumaschinen GmbH

Website

https://hoch-baumaschinen.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

HOCH Baumaschinen GmbH is a German construction equipment dealer, rental operator, and service provider in Southwest Germany, part of HOCH Gruppe, serving construction, landscaping, municipal, and agricultural customers with sales, rental, and digital machine control offerings.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental and Services

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Construction Machinery Manufacturing (333120)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Construction Site Vehicles (Dumpers, Site Carriers, Telehandlers) (IMAHAIAB)

akta.pro secondary industries

Wheel Loaders (IMAHAAAD), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

Keywords

• Construction equipment rental
• Construction machinery sales
• Equipment service and repair
• Digital construction site solutions
• Construction spare parts

Headquarters

HQ city

Steinach

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Core business since 1995. Rental of construction equipment including excavators, loaders, dozers, graders, dumpers, rollers, and attachments. Premium brands like CAT, Volvo, LIEBHERR, and Kubota. Offers rental with optional operators. Fleet with Bedienpersonal (operating personnel) available for large-scale projects.
2. New Equipment Sales: Sale of new construction equipment including Kubota excavators and loaders, Bergmann dumpers, Merlo telehandlers, Weycor wheel loaders, 4TRAC UTVs. Also sells attachments and accessories.
3. Used Equipment Sales: Purchase and sale of used construction equipment through online portal (Mobile.de) and www.wirkaufendeinbagger.eu evaluation platform.
4. Service and Repairs: Workshop and mobile service for repairs on engines, transmissions, converters, axles, hydraulic pumps, cylinders, drive motors. Track inspection and maintenance, painting, and attachment work.
5. Spare Parts Sales: Sale of spare parts for all machines and accessories through online shop (Baumashop24) including track parts, rubber tracks, machine glass, lighting, and service kits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

HOCH Baumaschinen GmbH sells, rents and services construction machinery — excavators, wheel loaders, dumpers, telehandlers, graders, rollers and attachments — from premium brands including KUBOTA, Volvo, CAT, LIEBHERR, Bergmann, Merlo and Weycor. It supplements core equipment supply with its own-brand TERROX attachments and the proprietary excav PILOT mobile 3D-GNSS machine control system, plus a workshop / mobile service operation, operator staffing, and spare parts via the Baumashop24 online shop.

Product overview

HOCH Baumaschinen GmbH operates as a construction equipment sales, rental, and service company with three main business divisions: purchasing/selling (Baumaschinen kaufen), rental (Baumaschinen mieten), and service (Service). The company offers a comprehensive portfolio of construction machines from premium brands including KUBOTA excavators and wheel loaders, Bergmann dumpers (including electric E-fleet), Merlo telehandlers, and Weycor wheel loaders. Their own-brand attachments under TERROX include buckets, planing bars, and sweeping brushes optimized for tiltrotators. The excav PILOT is a proprietary mobile 3D-GNSS assistance system. They also sell small equipment, spare parts through the Baumashop24 online portal, and provide full maintenance/repair services including mobile on-site service. The company operates rental parks in Steinach, Freiburg, and Horb with optional operators and digital machine control services (GPS/GNSS, UTS, laser systems) as an all-in-one package.

Differentiator

Problem solved

Functional benefit

Brands

• Baumashop24: Online shop for construction machinery parts
• TERROX
• Baumashop24
• HOCH Hydraulikshop
• 4TRAC

Products and services

• Baumaschinenmiete (Construction Equipment Rental) Rental of construction machinery — excavators, wheel loaders, dozers, graders, rollers, dumpers and utility vehicles — from premium brands such as CAT, Volvo, LIEBHERR and Kubota, with optional operator staffing (Bedienpersonal) for large-scale projects. Available through three rental parks (Steinach, Freiburg, Horb am Neckar) and the rent.hoch-gruppe.de online rental portal.
• Baumaschinen (Neu) — New Equipment Sales Sale of new construction machines including KUBOTA excavators and wheel loaders, Bergmann dumpers, Merlo telehandlers, Weycor wheel loaders and 4TRAC UTVs, plus attachments and accessories.
• Gebrauchtmaschinen (Used Equipment Sales) Purchase and sale of used construction equipment (Gebrauchtmaschinen) listed via Mobile.de and the wirkaufendeinbagger.eu evaluation portal, with international search capability.
• Service & Wartung (Service and Maintenance) Full-service maintenance and repair for construction machines including engine, transmission, converter, axle, hydraulic pump, cylinder and drive motor repairs, plus track inspection, painting and mobile on-site service via service vehicles that travel to customer construction sites.
• Ersatzteile / Baumashop24 (Spare Parts Online Shop) Online shop for construction-machine spare parts and accessories, including track parts, rubber tracks, machine glass, lighting and service kits. Operates with EU-wide shipping and serves as the spare-parts channel of HOCH Baumaschinen.
• Digitale Baustelle (Digital Construction Site Services) Digital construction site services including automatic machine control with GPS/GNSS, UTS and laser systems, trained operator staffing, and fleet management — offered as an all-in-one package.
• excav PILOT 3D-GNSS Assistance System Proprietary mobile 3D-GNSS assistance system for excavators and other construction machines. A single GNSS sensor mounts magnetically to the tool in minutes with no machine modification, displays position, orientation and bucket movement in real-time on a tablet, and delivers ±15mm positioning accuracy. The 4-in-1 system includes the GNSS sensor, LED display cross, survey staff, Samsung Tab S9 FE tablet with 3D app, charging equipment and transport case.
• TERROX Attachment Tools HOCH's own-brand attachment tools optimised for use with tiltrotators, including buckets, planing bars, sweeping brushes, asphalt cutters and root removers, developed in collaboration with industry partners.
• Anbaugeräte (Attachments) Range of attachment tools for excavators and wheel loaders including buckets, hydraulic grapples, hydraulic hammers (Epiroc, FRD), earth augers (Kinshofer / Auger Torque), quick couplers (Lehnhoff, OilQuick), tiltrotators, and special tools.
• Kleingeräte (Small Equipment) Small construction equipment including compaction machines, mini dumpers, generators and site accessories.
• KUBOTA Construction Equipment Line Authorised KUBOTA dealer product line: compact excavators (1-15t), mobile excavators (KW095, KW115), compact track loaders (SVL75-3), wheel loaders (R070, R090) and chain dumpers (KC series). Most mini excavators for the European market are built in Zweibrücken, Germany.
• Bergmann Dumper Line Bergmann dumpers including C8xx series (4.5-9t payload), the Bergmann E-fleet of seven electric base models (300-3,500kg payload), mini dumpers with patented articulated steering, and the C912 crawler dumper. HOCH operates Bergmann E-dumpers in its rental fleet.
• Merlo Telehandler Line Merlo telehandlers with up to 12t payload and 35m lift height, including rigid telehandlers, rotating Roto models, heavy-duty machines, Multifarmer and fully electric models.
• Weycor Wheel Loader Line Weycor wheel loaders made in Germany for construction, industry, municipalities and agriculture, powered by Deutz Stage V engines with powerful hydraulics and an articulated pendulum joint for traction and stability.
• 4TRAC Utility Terrain Vehicles 4TRAC utility terrain vehicles for construction sites, industrial facilities, resorts and hunting grounds, with capacity for up to six people.

Quantifiable outcome

• Equipment positioning accuracy of ±15mm with excav PILOT GNSS system
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• SITECH Deutschland (Trimble)coreTechnology or IntegrationAs part of the SITECH Deutschland partner network, the exclusive distribution partner of Trimble, HOCH Baumaschinen jointly develops innovative projects in positioning and machine control. A 3D-capable 6-way blade for compact and wheel loaders was co-developed to production readiness through this partnership.
• KUBOTAcoreChannel Partner/ Reseller/ DistributorAs an authorized KUBOTA dealer, HOCH Baumaschinen offers the complete range of Japanese construction equipment including excavators, loaders, and dumpers. Products include Mini excavators (1-15t), Mobile excavators (KW095 & KW115), Compact track loaders (SVL75-3), Wheel loaders (R070 & R090), and Chain dumpers (KC series). Most mini excavators for the European market are manufactured in Zweibrücken, Germany.
• Baumashop24coreChannel Partner/ Reseller/ DistributorRelated entity within HOCH Gruppe operating online commerce for construction machine parts and accessories. Serves as the e-commerce distribution channel for spare parts and attachments.
• BergmanncoreChannel Partner/ Reseller/ DistributorBergmann is a German manufacturer of dumpers including C8xx series (4.5-9t payload), E-fleet with 7 base models (300-3,500kg payload), and Mini dumpers with patented articulated steering. HOCH Baumaschinen sells Bergmann products and operates their E-dumpers in their rental fleet.
• MerlomajorChannel Partner/ Reseller/ DistributorMerlo is an Italian manufacturer of telehandlers (up to 12t payload and 35m lift height). HOCH Baumaschinen expanded their product range to include Merlo telehandlers for construction, agriculture, forestry, and industrial applications. Product range includes rigid telehandlers, rotating Roto models, heavy-duty machines, Multifarmer, and fully electric models.
• WeycormajorChannel Partner/ Reseller/ DistributorWeycor produces German-made wheel loaders for construction, industry, municipalities, and agriculture. HOCH Baumaschinen offers Weycor wheel loaders featuring Deutz engines (Stage V), powerful hydraulic systems, and articulated pendulum joint for traction and stability.
• LehnhoffcoreTechnology or IntegrationLehnhoff provides quick coupler systems (Lehmatic) with over 140,000 equipped excavators. Products include mechanical, hydraulic, and fully hydraulic quick couplers with Double Lock security standard, Lehmatic Powertilt combined coupler/tilter, and LSC (Lehmatic Safety Control) for monitoring from the cab.
• OilQuickcoreTechnology or IntegrationOilQuick provides quick couplers for excavators from 0.5t to 120t and tiltrotators. The OilQuick Tiltrotator combines maximum freedom of movement with quick tool changes and features low and lightweight design for tight spaces.
• EpirocmajorChannel Partner/ Reseller/ DistributorEpiroc (formerly Atlas Copco) manufactures hydraulic breakers from approx. 50kg to over 10,000kg. Products include self-lubricating systems, sound/vibration dampening, auto-adjusting hardness systems, energy recovery, and Solid Body Concept housings. Available in Premium and Standard versions.
• Furukawa Rock Drill (FRD)majorChannel Partner/ Reseller/ DistributorFRD manufactures hydraulic breakers including FX Alpha series (0.5-7.0t), F-Series (3.5-12t), and FXJ series (9-110t). Japanese manufacturer known for high-tech quality products for the most demanding applications.
• Kinshofer (Auger Torque)majorTechnology or IntegrationKinshofer's Auger Torque division produces earth drills for hydraulic excavators up to 45t, mini/compact loaders, and wheel/telehandlers. Features fixed shaft for increased safety, easily accessible lubrication points, and Shock Lock system for extended tooth life.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• mateco: mateco is a major German equipment rental provider with aerial work platforms, telehandlers, and construction machinery across multiple branches. Comparable as a multi-channel equipment rental and service operator serving construction, industrial, and event customers in Germany.
• BIBERGER Baumaschinen: BIBERGER is a Southern German construction equipment rental and service provider with a regional branch model similar to HOCH Baumaschinen. Comparable in scale, customer mix (construction, municipalities, industry), and service-led positioning with multi-brand equipment offerings.
• HKL Baumaschinen: HKL is one of Germany's largest construction equipment rental companies with a nationwide branch network. Directly comparable as a multi-brand construction-equipment rental, sales, and service provider serving contractors, municipalities, and industry across Germany.
• Zeppelin Baumaschinen: Zeppelin is the exclusive CAT dealer for Germany and operates a national network for construction equipment sales, rental, and service. Directly comparable as an authorized premium-OEM dealer offering the full rental-sales-service model HOCH Baumaschinen follows, with CAT and other major brands.

Broad incumbents

• Boels Rental: Boels is one of Europe's largest equipment rental companies with operations across Germany and the continent. Comparable as a construction and industrial equipment rental provider, but operates at far greater scale and broader geographic footprint than HOCH Baumaschinen's regional model.
• Loxam: Loxam is a leading European equipment rental group with a growing German presence. Comparable in business model (rental-led) and equipment categories, but with substantially larger fleet, broader geographic reach, and stronger negotiating leverage with OEMs than HOCH Baumaschinen.
• Wacker Neuson: Wacker Neuson is a German manufacturer of compact construction equipment, including excavators, wheel loaders, and dumpers that compete in categories HOCH rents and sells. Comparable through overlapping equipment categories and customer base (construction, landscaping, municipalities), though Wacker Neuson is a manufacturer while HOCH is a dealer/renter.

Regional players

• Kiloutou: Kiloutou is a French-headquartered equipment rental group with German operations serving construction and industrial customers. Comparable as a multi-channel equipment rental provider, though primarily French in heritage and with overlapping but not identical geographic coverage versus HOCH Baumaschinen's Southwest German footprint.

Others

• Volvo Construction Equipment: Volvo CE is a major construction equipment OEM whose excavators and wheel loaders HOCH Baumaschinen sells and rents. Comparable as an equipment category participant and supplier to HOCH's fleet, though it sits upstream in the value chain rather than competing directly for HOCH's customers.
• Caterpillar (CAT): Caterpillar is a major OEM whose excavators, loaders, dozers, and graders HOCH Baumaschinen sells and rents. Comparable as an equipment ecosystem participant and channel partner (via the Zeppelin CAT dealer for parts of the German market), though not a direct competitor — it is the supplier whose brand HOCH distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hoch.baumaschinen
• LinkedInlinkedin.com/company/hoch-baumaschinen-gmbh
• Instagraminstagram.com/hochbauma

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoch Baumaschinen Gmbh