Hans Stockmar Gmbh & Co. Kg

What Hans Stockmar Gmbh & Co. Kg does

Hans Stockmar GmbH & Co. KG (doing business as STOCKMAR) is a privately held German manufacturer of premium art supplies headquartered at Borsigstr. 7 in Kaltenkirchen, Schleswig-Holstein. Founded in 1922 by Hans Stockmar initially as a beekeeping supplies and beeswax candle producer, the company pivoted into art materials in the 1950s and now produces wax crayons, wax blocks, watercolour paints, modelling beeswax, and decorating wax at its Kaltenkirchen site, with coloured pencils manufactured in Taiwan and opaque paints sourced from the same Taiwanese producer's mainland China facility. The entire product range is unified by a color palette derived from Johann Wolfgang von Goethe's color wheel, with lightfast pigments (WOF 7-8), pure beeswax formulations, allergen-free composition that exceeds EU Toy Safety Directive (2009/48/EC) and EN 71 requirements, and FSC-certified wood sourcing.

STOCKMAR's commercial model is anchored by B2B wholesale through its sister company Mercurius B.V. and a broader Neuguss Group international partner network that supplies schools, kindergartens, and art educators worldwide; private consumers purchase through specialized art and educational retailers (Facheinzelhandel), while registered German dealers use the shop.stockmar.de B2B portal. Primary end customers are Waldorf/Steiner-aligned educational institutions and therapeutic environments, with secondary demand from parents, families, and art retailers. Pricing is not publicly disclosed on the consumer site; transactions occur offline or via dealer portals.

The company is a German Kommanditgesellschaft (limited partnership), wholly embedded in the Neuguss Group since a 1979 capital neutralization that directs profit surpluses to charitable and educational ends rather than shareholders. It holds multiple safety, sustainability, and ethical credentials (CE, DIN EN 71, Spiel gut, ASTM D-4236, FSC-C118562, GDPR, and Gemeinwohl-Ökonomie certification from 2019). Executive oversight rests with Neda Seyedi and Matthias Wiese through Stockmar Geschäftsführungsgesellschaft mbH.

Name

Hans Stockmar Gmbh & Co. Kg

Legal name

Hans Stockmar GmbH & Co. KG

Website

https://stockmar.de

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1–10 employees

Short description

STOCKMAR is a 100-year-old German manufacturer of premium beeswax-based art supplies (wax crayons, watercolours, modelling wax, pencils), produced in Kaltenkirchen and sold globally through sister company Mercurius B.V. to schools, kindergartens, and therapeutic environments.

Ownership category

akta.pro rank

Product category

Art Supplies

NAICS

Paint and Coating Manufacturing (325510)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Beeswax Production & Processing (AFAEAHAB)

akta.pro secondary industry

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)

Keywords

• Beeswax art supplies
• Educational art materials
• Wax crayons manufacturing
• Modelling beeswax products
• Watercolour paint supplies

Headquarters

HQ city

Kaltenkirchen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Art Supplies - B2B Wholesale: STOCKMAR sells to dealers, schools, and kindergartens worldwide through its sister company Mercurius B.V. This is the primary revenue channel, serving institutional buyers and specialized retailers at scale.
2. Art Supplies - Retail / B2C: Private consumers can purchase STOCKMAR products through specialized trade (Facheinzelhandel). The B2B shop portal (shop.stockmar.de) is available for registered dealers, with dedicated registration forms for retail and wholesale customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hans Stockmar GmbH & Co. KG manufactures and sells high-quality beeswax-based art supplies including wax crayons, coloured pencils, watercolour paints, opaque colours, modelling beeswax, and decorating wax sheets. Products are formulated around Goethe's colour theory and are designed for use in schools, kindergartens, therapeutic environments, and at home by families. The company has been manufacturing art supplies in Kaltenkirchen, Germany since 1922.

Product overview

STOCKMAR is a manufacturer of high-quality art supplies for educational and creative use, with a product portfolio centered on beeswax-based artistic materials. The core offering consists of wax crayons (blocks and sticks in 32-33 colors) made with pure beeswax, complemented by watercolour paints (22 colors), coloured pencils (25 colors), opaque gouache colours (12 colors), modelling beeswax (15 colors), and decorating wax sheets (18 colors). Additional products include graphite pencils, four-color pencils, and beeswax candles. All products are coordinated around Goethe's color wheel theory, ensuring color harmony across the range. The company produces most products at its headquarters in Kaltenkirchen, Germany, while coloured pencils are manufactured in Taiwan and opaque colours sourced from mainland China. STOCKMAR products are designed for children from age 3, educational institutions (kindergartens and schools), and therapeutic environments, emphasizing sensory development and creative expression.

Differentiator

Problem solved

Functional benefit

Products and services

• Wax Crayons (Wachsmalstifte)
• Wax Blocks (Wachsmalblöcke)
• Coloured Pencils (Buntstifte)
• Watercolour Paints (Aquarellfarben)
• Opaque Colours (Deckfarben/Gouache)
• Modelling Beeswax (Knetbienenwachs)
• Decorating Wax (Wachsfolien)
• Beeswax Candles (Bienenwachskerzen)
• Graphite Pencil (Bleistift)

Quantifiable outcome

• Lightfastness rating of 7-8 on the WOF (Wool Scale) for all pigment-based products

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mercurius B.V.coreChannel Partner/ Reseller/ DistributorMercurius B.V. is STOCKMAR's key global distribution partner, serving as a sister company within the Neuguss Group. Mercurius distributes STOCKMAR products worldwide to schools, kindergartens, and art educators, making it a core channel partner essential to the company's international reach.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lyra (FILA Group): Lyra is a German/Italian manufacturer of pencils, wax crayons, and art supplies with strong institutional education presence. It is directly comparable to STOCKMAR in colored pencils, wax crayons, and school-channel distribution across European and international markets.
• Crayola: Crayola is the dominant mass-market brand in children's crayons and art supplies, headquartered in the US. It is directly comparable to STOCKMAR in wax crayons and watercolor products for young children and educational institutions, though Crayola competes on scale and price rather than premium pedagogical positioning.
• Maped: Maped is a French manufacturer of art and school supplies with broad presence in European educational channels. It is directly comparable to STOCKMAR in wax crayons, colored pencils, and watercolor products targeted at schools and children, though Maped competes more aggressively on price.
• Staedtler: Staedtler is a German manufacturer of pencils, colored pencils, and art supplies with deep European roots comparable to STOCKMAR's heritage positioning. Both brands serve schools and educational institutions with premium positioning and overlap materially in colored pencil and art material categories.
• Prismacolor (Newell Brands): Prismacolor is a US brand of premium colored pencils and art supplies owned by Newell Brands. It is directly comparable to STOCKMAR in premium colored pencils and art materials, with significant overlap in the colored pencil category for educational and artist markets.
• Caran d'Ache: Caran d'Ache is a Swiss premium manufacturer of art supplies including colored pencils, crayons, and artists' materials. It is directly comparable to STOCKMAR in premium art material positioning, color philosophy, and focus on institutional/professional artist channels.
• Faber-Castell: Faber-Castell is the world's largest manufacturer of pencils and a leading global art supplies brand, headquartered in Germany. It is directly comparable to STOCKMAR as a manufacturer of colored pencils, crayons, and art materials, with similar Waldorf/Steiner school adoption and overlap in institutional education channels.
• Derwent (Acco Brands): Derwent is a UK-based manufacturer of premium colored pencils and art supplies owned by Acco Brands. It is directly comparable to STOCKMAR in artist-grade colored pencils and wax-based drawing materials, with similar premium positioning in education and art markets.

Emerging players

• Sakura of America: Sakura is a Japanese manufacturer of art materials including colored pencils, crayons, and specialty drawing tools. It overlaps with STOCKMAR in colored pencils and wax-based art materials, though Sakura focuses more on adult and professional artists than pedagogical/Waldorf channels.

Others

• Stockmar Beeswax Candles / Beeswax Candle Artisans: Beyond art supplies, STOCKMAR also produces beeswax candles under its heritage brand, competing with specialty beeswax candle manufacturers in the natural home goods category. This represents an adjacent product line within the same company rather than a separate competitor, but illustrates how pure beeswax candle producers (e.g., European artisan beeswax chandlers) overlap with the brand's heritage business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Stockmar/100094117615536
• Instagraminstagram.com/stockmarcolours

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hans Stockmar Gmbh & Co. Kg