Iafas

What Iafas does

IAFAS (Instituto de Ayuda Financiera a la Acción Social) is a provincial government institution of Entre Ríos, Argentina, founded in 1933 and reorganized under its current name by Law No. 5144 in 1972. It holds the exclusive statutory authorization to operate and regulate all games of chance — physical and online — within the province, making it a regulated-monopoly operator of lotteries, casinos, and online gaming. IAFAS serves the general population of Entre Ríos (~1.2 million residents) and pooled-game participants across multiple Argentine provinces, distributing its products through more than 900 official agencies, 8 casinos, 23 entertainment halls, and online platforms under the .bet.ar domain (IAFAS Play, Tómbola.bet.ar, Quini 6 Móvil).

The product portfolio spans traditional daily lottery games (Tómbola Tradicional in six modalities), instant games (Tómbola YA!, Bailarina, Tarasca, Money scratch tickets), pooled national games (Quini 6, Poceada Federal, Loto Plus, Loto 5, Brinco, Telekino), and casino table games (roulette, blackjack, poker, Punto y Banca). Core technology includes certified mechanical ball-drawing machines (Bolillero Electrónico Certificado) with live streaming and notary supervision, electronic data-center infrastructure, communication links between IAFAS Central and provincial casinos, and the .bet.ar online gaming platform; ancillary products include the NOVA+ parental-control/illegal-site blocking app launched in June 2026 and the Prevenjuego responsible-gaming program. Multiple international certifications back operations: ISO 9001:2015 (since 2012), ISO/IEC 27001:2022, IRAM Normative N°19, WLA Responsible Gaming Level 3, and the first CIBELAE anti-money laundering Level 1 certification awarded to an Argentine lottery.

IAFAS earns revenue on a transaction-fee basis across wagers placed through its physical and digital channels. Under Argentine law, a statutory 42% of net profits is allocated to provincial social action programs — 18% to sports, 10% to social economy, 5% to security, 1% to health, 8% to culture, plus 100% funding of household-worker (Amas de Casa) pensions. As a provincial government institution, IAFAS is not a private enterprise or investable equity: it does not raise external funding, has no subsidiaries, no parent company, and is not listed on any exchange; "investment" analysis therefore applies to the institution's operational and financial profile rather than to a securities transaction.

Name

Iafas

Legal name

Instituto de Ayuda Financiera a la Acción Social

Website

https://iafas.gov.ar

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

IAFAS is the government of Entre Ríos, Argentina, exclusively authorized to operate and regulate lotteries, casinos, and online gaming across the province, distributing products through 900+ agencies, 8 casinos, and .bet.ar online platforms, with profits funding provincial social programs.

Ownership category

akta.pro rank

Product category

State Lottery and Casino Gaming

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAEAFAA

Lottery Operators (Government & Private Licensed)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Lottery & Lottery Services

SECONDARYMPAEAFAD

Digital Lottery & iLottery Platforms (Web/App)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Lottery & Lottery Services

SECONDARYMPAEABAN

iCasino Compliance, KYC/AML & Responsible Gaming Services

Media, Entertainment & Sports/Gambling, Betting & Casinos/Online Casinos (iCasino)

Keywords

• State lottery operations
• Casino gaming services
• Online betting platform
• Responsible gaming programs
• Provincial gaming regulation

Headquarters

HQ city

Paraná

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Lotería Tradicional y Online: Revenue from traditional lottery games (Tómbola, Quini 6, Loto Plus, Brinco, Telekino) and online platforms (Tómbola.bet.ar, IAFAS Play, Quini 6 Móvil). Players purchase tickets through official agencies or digital platforms.
2. Casinos y Salas de Entretenimiento: Revenue from 8 casinos and 23 entertainment halls across Entre Ríos province, offering games including roulette, blackjack, poker, and Punto y Banca.
3. Juegos de Resolución Inmediata: Instant games including Bailarina, Tómbola YA!, scratch tickets (Money, Tarasca) sold through the agency network.
4. Acciones Sociales: Social action contributions from profits: 18% to sports, 10% to social economy, 5% to security, 1% to health, 8% to culture, plus 100% of pensions for household workers (Amas de Casa).

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

IAFAS operates and regulates games of chance across Entre Ríos province, Argentina, running traditional lottery games (Tómbola, Quini 6, Loto Plus, Brinco, Telekino), instant/scratch games, 8 casinos, 23 entertainment halls, and online gaming platforms (Tómbola.bet.ar, IAFAS Play). It is the only legally authorized entity to offer gambling in the province, with profits directed to social action programs covering sports, social economy, security, health, and culture.

Product overview

IAFAS (Instituto de Ayuda Financiera a la Acción Social) operates a comprehensive lottery and gaming ecosystem for the province of Entre Ríos, Argentina. The portfolio consists of both physical and digital gaming products: traditional lottery games including Tómbola Tradicional (in six daily modalities), instant games like Tómbola YA! and Bailarina, pooled national games (Quini 6, Poceada Federal, Loto Plus, Loto 5, Brinco, Telekino), and scratch games (Tarasca, Money). Online operations include the Tómbola.Bet.Ar web platform and the IAFAS Play portal. Physical presence comprises 8 casinos and 23 gaming salas across the province. Responsible gaming is supported through the Prevenjuego program and the NOVA+ blocking app. The organization also operates an extensive network of over 850 official lottery agencies throughout Entre Ríos.

Differentiator

Problem solved

Functional benefit

Brands

• IAFAS Play: Online casino and betting platform operated by IAFAS for residents of Entre Ríos, accessible at iafasplay.bet.ar
• Tómbola.Bet.Ar
• NOVA+

Quantifiable outcome

• Over $5 billion pesos monthly profit directed to social action programs
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered supporting and core.

• Nuevo Banco de Entre Ríos SAsupportingChannel Partner/ Reseller/ DistributorFinancing partnership for official lottery agencies, offering credit lines or 12-month interest-free credit card payments for image renovation and equipment purchases.
• Caja de Asistencia Social de Santa FecoreStrategic or Co-development PartnerJoint administration of Quini 6, Brinco lottery games, and Poceada Federal (alternating draws between Santa Fe and Entre Ríos).
• Lotería de Buenos AirescoreTechnology or IntegrationLicense partnership for Loto Plus and Loto 5 games, operated under Buenos Aires lottery regulations.
• Instituto Provincial de Lotería y Casinos de Buenos AirescoreTechnology or IntegrationProvider of Telekino instant lottery game, drawn on Sundays.
• ALEA - Asociación de Loterías Estatales de ArgentinacoreStrategic or Co-development PartnerMember of Argentine state lottery association, collaborating on anti-money laundering unit and sharing best practices across provincial lotteries.
• CIBELAE - Corporación Iberoamericana de Loterías y Apuestas de EstadocoreStrategic or Co-development PartnerIbero-American lottery association that awarded IAFAS the first anti-money laundering certification in Argentina (Nivel 1).
• BplaycoreChannel Partner/ Reseller/ DistributorOnline betting platform operating under IAFAS regulation at entrerr

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• International Game Technology (IGT): Global lottery, gaming, and digital technology provider serving state lotteries worldwide. Broad incumbent comparable to IAFAS in the lottery technology and operations stack, though operating B2B rather than as a single state operator.
• Codere: Major Latin American gaming operator with presence in Argentina (including Buenos Aires province). Broad incumbent comparable to IAFAS in casino and gaming venue operations across the region, though operating as a private multi-jurisdiction player.
• Scientific Games (now Light & Wonder): Global lottery systems and instant-game products provider supplying state lotteries including those in Argentina. Broad incumbent comparable to IAFAS in the technologies (draw systems, scratch games, digital platforms) that underpin state lottery operations.

Direct peers

• Lotería de Mendoza (IPJC): Mendoza's provincial gaming and lottery authority. Direct peer operating a similar state-licensed lottery and casino portfolio for social benefit funding, with comparable regulatory and distribution models.
• Instituto de Juegos de Azar de Neuquén (IJAN): Neuquén's provincial lottery and gaming regulator. Direct peer supplying the Money scratch game to IAFAS retail network; operates under the same Argentine state lottery model with similar regulatory and social-action mandates.
• Lotería de Córdoba: Córdoba's provincial lottery operator. Direct peer and recent partner of IAFAS in co-developing the NOVA+ blocking app, sharing a similar multi-channel lottery and casino model with provincial social-action funding.
• Caja Social y Financiera de San Luis (Lotería de San Luis): San Luis's provincial lottery authority providing the Tarasca scratch game distributed through IAFAS agencies. Direct peer under the same Argentine state-lottery regulatory framework.
• Lotería de la Ciudad de Buenos Aires (LOTBA): State-run lottery and gaming regulator of the City of Buenos Aires. Direct peer sharing the same provincial/state lottery operator model, with similar product portfolio (traditional lottery, instant games, online betting) and social-purpose mandate.
• Lotería de Santa Fe (Caja de Asistencia Social de Santa Fe): Santa Fe's provincial lottery authority. Direct peer and active commercial partner of IAFAS, jointly administering Quini 6, Brinco, and Poceada Federal; both operate on the same state-lottery model with comparable product offerings.

Emerging players

• Bplay: Argentine online betting operator that works under IAFAS regulation in Entre Ríos. Emerging player partially comparable to IAFAS's online gaming operations, though operating as a private platform rather than a state franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LoteriaEntreRios
• LinkedInlinkedin.com/company/iafas

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iafas