CELLARTECH SOLUTIONS LTD

What CELLARTECH SOLUTIONS LTD does

Cellartech Solutions Ltd is a UK private limited company operating from Old Dalby, Leicestershire, serving the licensed hospitality trade with cellar cooling, beverage dispense and event bar infrastructure. Its core offering comprises cellar cooling and air conditioning systems engineered to maintain the industry-standard 12°C temperature required for real ale conditioning and beer quality, alongside keg and cask dispense system installation and maintenance. The company also supplies filtered water systems (marketed under the Cellartech Water sub-brand in Essential and Premium tiers), refurbishes and recycles beer coolers and real ale hand pulls under F-gas registered processes, and hires event bars and beer festival dispense equipment for venues and festivals across the UK. Notable deployments include multi-dispense and Fast Pour systems at Premier League stadiums Manchester City and Aston Villa.

The business operates a direct B2B field sales model with no e-commerce or self-serve channels, requiring customers to contact the sales team via phone, WhatsApp or email for quotes. Revenue is generated across multiple streams: hardware sales (new and refurbished), professional installation services, recurring 6-monthly and annual maintenance contracts, one-time event and beer festival hire, and refurbishment/recycling services. Equipment financing is facilitated through a referral to Kennet Leasing. The company is F-gas registered, enabling legal refrigerant handling and responsible recycling, and holds no patents, trademarks or strategic alliances beyond a minor website design partnership with 77 Rockets Web Design. No funding rounds, management team bios, or financial disclosures are publicly available, and the company operates as a self-funded independent private business at a small headcount of 1-10 employees.

Name

CELLARTECH SOLUTIONS LTD

Legal name

Cellartech Solutions Ltd

Website

https://cellartechsolutions.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Cellartech Solutions Ltd is a UK-based trade services provider that installs, maintains and hires cellar cooling, beverage dispense, filtered water and event bar systems for pubs, bars, clubs and event venues across the United Kingdom.

Ownership category

akta.pro rank

Product category

Hospitality Refrigeration & Dispense Services

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Cellar cooling systems
• Beer dispense equipment
• Event bar hire
• Hospitality refrigeration
• Bar dispense installation

Headquarters

HQ city

Melton Mowbray

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales (New and Refurbished): Sale of cellar cooling systems, air conditioning units, keg and cask dispense equipment, and filtered water systems. Both new and refurbished equipment options available.
2. Installation Services: Professional installation of cellar cooling, dispense systems, and water systems by experienced technical teams.
3. Maintenance and Servicing: Ongoing maintenance services including 6-monthly and annual servicing of cellar cooling systems. Repairs and technical support.
4. Beer Festival Hire: Short-term hire of dispense equipment for cask ale festivals, including single/multiple draught dispense points and full bar setups with keg taps.
5. Event Bar Hire: Hire of event bars with built-in cooling systems, adaptable for cask and keg dispense. Corporate packages include beer and gas. Includes delivery, setup, and removal throughout UK.
6. Refurbishment and Recycling: Refurbishment services for beer coolers and hand pulls. Eco-friendly recycling of non-repairable equipment with F-gas registered de-gassing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cellartech Solutions supplies, installs, and maintains cellar cooling and air conditioning systems, keg and cask beer dispense equipment, and filtered water systems for UK licensed hospitality venues. The company also hires out event bars and beer festival dispense setups, and provides refurbishment and recycling services for beer coolers and hand pulls, with F-gas registered refrigerant handling and full UK delivery, setup, and technical support.

Product overview

Cellartech Solutions Ltd is a UK-based provider of cellar services for pubs, bars, and clubs. The company offers a portfolio of products and services organized around beverage dispensing and cellar management. Core offerings include Cellar Cooling & Air Conditioning Systems that maintain optimal 12°C temperatures for beer quality, and Keg and Cask Dispense Systems for installing and maintaining dispense equipment. The product line extends to Cellartech Water filtered water solutions (available in Essential and Premium tiers) providing still, chilled, and sparkling water systems. Event Bars are available for hire with integral cooling, delivery, setup, and removal services. The company also provides Refurbishment & Recycling Services for beer coolers and real ale hand pulls, plus Beer Festival Hire for cask ale events. Cask Ale Services complete the portfolio with installation and maintenance of cask ale equipment. All services include professional installation, maintenance, and nationwide technical support.

Differentiator

Problem solved

Functional benefit

Brands

• Cellartech Water: Premium filtered, chilled and sparkling water systems for hospitality, offering essential and premium packages with nationwide technical support.

Products and services

• Cellar Cooling & Air Conditioning Systems Supply, installation and maintenance of cooling systems and air conditioning units for commercial cellars in pubs, bars, clubs and stadiums, engineered to maintain a constant 12°C for beer quality and real ale conditioning while reducing running costs.
• Keg and Cask Dispense Systems Installation and maintenance of keg and cask dispense equipment for pubs, bars, clubs and stadiums, including multi-dispense and fast pour systems designed to deliver the perfect pint and protect yield margins.
• Cellartech Water Filtered Water Systems Professionally installed filtered water systems with an Essential tier (still filtered chilled water for back-of-house use) and a Premium tier (chilled still and sparkling water for most venues), including site survey, installation, commissioning, sanitation and staff training with nationwide technical support.
• Event Bar Hire UK-wide hire of event bars with built-in integral cooling systems, adaptable for both cask and keg dispense, with optional corporate packages including beer and gas. Includes delivery, setup, technical support and removal.
• Beer Cooler & Hand Pull Refurbishment and Recycling Refurbishment services for beer coolers and real ale hand pulls, including part replacement (seals, spouts, cylinders), polishing of brass and chrome fittings, deep cleaning, energy efficiency upgrades, and responsible recycling through F-gas registered de-gassing of non-repairable equipment.
• Beer Festival Hire Short-term hire of dispense equipment for cask ale festivals and events, including single or multiple draught dispense points, full bar setups with keg taps, and complete delivery, setup and removal for events of any size.
• Cask Ale Services Specialist services for cask ale products and equipment, including best-practice advice on serving quality cask ale, servicing and maintaining existing systems, installing new hand pulls, and complete refurbishments for licensed venues.

Quantifiable outcome

• Cellar temperature maintained at constant 12°C for optimal beer quality and conditioning
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• 77 Rockets Web DesignminorOthersThird-party web design agency based in Leicester responsible for the company's website design and development.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Pure Tech Refrigeration: UK commercial refrigeration and air-conditioning service company. Comparable technical capability for hospitality cooling, with overlap in customer type though broader geographic distribution.
• Anglian Cellar Services: East of England-focused cellar and dispense services provider for hospitality venues. Comparable in service scope but with a more limited geographic footprint than Cellartech's national UK presence.
• Cooltech Refrigeration: Commercial refrigeration installation and maintenance provider in the UK. Overlaps with Cellartech on cellar cooling service delivery, though broader across retail and foodservice cold storage.

Broad incumbents

• Cornelius Beverage Solutions: Major supplier of beverage dispense and cooling equipment to hospitality and foodservice markets globally. Comparable technology stack and customer base, but operates at much larger scale across multiple verticals.
• Micro Matic: Global manufacturer and supplier of beer dispense systems, keg couplers, and draft equipment. Comparable as a dispense systems supplier to the licensed trade, though larger and product-led rather than service-led.

Direct peers

• Innserve: UK-based provider of cellar cooling, dispense systems, and beverage infrastructure services to the licensed trade. Directly comparable in service mix, customer base (pubs, bars, hotels), and national coverage model.
• Bevtech Services: UK beverage dispense and cellar services specialist covering keg, cask, and cellar cooling installations for hospitality venues. Directly comparable in service offering and licensed-trade focus.
• Cellar Services Direct: UK cellar cooling and dispense installation/maintenance specialist serving pubs and clubs. Overlaps with Cellartech on core service offering and licensed-trade customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cellartech-solutions-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CELLARTECH SOLUTIONS LTD