Jardin De Los Ninos

What Jardin De Los Ninos does

Jardin de los Niños is a New Mexico-based 501(c)(3) nonprofit founded in 1996 that delivers credentialed early-childhood education and therapeutic family services to homeless and near-homeless children from six weeks to 10 years old, and to their families, in Doña Ana County. The organization operates a Five-Star early-childhood education program certified by the FOCUS Program of New Mexico, NM PreK and Early PreK programs administered by the state, a literacy program, family support programs, and early-intervention/behavioral-health services. In 2025 it added two material credentials: a State of New Mexico Behavioral Health Agency (BHA) designation and a Trauma-Informed Care Center endorsement from the New Mexico Association for Infant Mental Health, formalizing its therapeutic orientation. The organization is not a technology company; its "platform" is the credentialed human-services delivery model, with no proprietary software, AI capabilities, APIs, or integrations disclosed.

The organization runs two physical locations: its headquarters at 999 W. Amador, Suite E in Las Cruces, New Mexico, and Jardin at Hatch Valley, opened as Phase One Expansion in 2024 to extend service reach into the Hatch Valley Community. Sub-brands and programs include La Tienda de Jardin (an on-site store/resource program), Adopt-A-Family, and the Lemonade Stand afterschool activity. The organization does not publish revenue, headcount, or audited financials; pricing is effectively zero or reduced-cost to qualifying families. Funded as a nonprofit, Jardin de los Niños generates operating support through three channels: individual donations and fundraising events (including the annual Champions for Children Kentucky Derby-themed Gala and Walking with Herb film premiere), grants and foundation support (Conrad N. Hilton Foundation, Lineberry Foundation, Con Alma Health Foundation, Community Foundation of Southern New Mexico, Bank of America, United Way of NM, Nusenda Credit Union, West Star Bank), and recurring state-administered NM PreK and Early PreK program funding. Distribution is direct-service only: families are reached through community outreach, social-services referrals, and partnerships with local organizations, with awareness amplified via the jardinlc.org website, Facebook, Instagram, and event marketing.

Name

Jardin De Los Ninos

Legal name

Jardin de los Niños

Website

https://jardinlc.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Jardin de los Niños is a New Mexico nonprofit that provides credentialed early-childhood education, therapeutic childcare, and family support services to homeless and near-homeless children aged six weeks to 10 years and their families across Las Cruces and the Hatch Valley Community.

Ownership category

akta.pro rank

Product category

Early Childhood Education Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Child Care Services (624410), Child Care Services (62441), Child Care Services (6244), Educational Support Services (611710)

SIC

Services-Child Day Care Services (8351), Services-Social Services (8300), Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Special Needs Early Intervention & Preschool Programs (EDAKAAAE)

akta.pro secondary industries

Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO), Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Family Resource Centers & Wraparound Support Services (EDACALAH), Homeless, Foster Care & Highly Mobile Youth Education Services (EDAJAEAG)

Keywords

• Early childhood education
• Family support services
• Therapeutic childcare
• Behavioral health services
• Preschool programs

Headquarters

HQ city

Alamosa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Individual donations collected through the organization's website and fundraising campaigns including the lemonade stand activity and annual Champions for Children Gala.
2. Grants and Foundation Support: Funding from foundations including Conrad N. Hilton Foundation, Lineberry Foundation, and other regional foundations supporting early childhood education and family services.
3. NM PreK Program Funding: State-funded early childhood education programs through New Mexico PreK and Early PreK programs administered by the state.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Jardin de los Niños is a nonprofit organization that provides early childhood education, therapeutic childcare, family support, and behavioral health services to homeless and near-homeless children (ages 6 weeks to 10 years) and their families in southern New Mexico. The organization offers NM PreK programs, literacy initiatives, early intervention services, and wraparound family programs designed to stabilize families experiencing housing instability.

Product overview

Jardin de los Niños operates as a comprehensive early childhood education nonprofit offering a unified Five-Star program certified by New Mexico's FOCUS Program. The core offering includes Early Childhood Education, NM PreK & Early PreK Programs, Literacy Program, Family Programs, and Early Intervention & Behavioral Health Services—all working together to serve homeless and near-homeless children from six weeks to 10 years. Additional programs include Adopt-A-Family, La Tienda de Jardin, and the Lemonade Stand activity. The organization has expanded with a new location at Hatch Valley (Jardin at Hatch Valley).

Differentiator

Problem solved

Functional benefit

Brands

• Jardin at Hatch Valley: A location-based expansion of services providing early childhood education in the Hatch Valley Community
• La Tienda de Jardin
• Champions for Children Gala
• Walking with Herb

Products and services

• Early Childhood Education Program Core educational program providing developmentally appropriate early childhood education to homeless and near-homeless children ages 6 weeks to 10 years in Las Cruces and Hatch Valley, New Mexico.
• NM PreK and Early PreK Programs

Quantifiable outcome

• Creating new possibilities for homeless and near-homeless children and their families through loving childcare, education, and use of community resources

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ECECD (Early Childhood Education and Care Department)coreOthersState agency partner providing regulatory oversight and program certification for early childhood education services.
• Blue Cross Blue Shield of New MexicocoreStrategic or Co-development PartnerMajor healthcare sponsor supporting early childhood programs and services.
• United Way of New MexicocoreStrategic or Co-development PartnerRegional nonprofit alliance providing funding and community resource coordination.
• Ascend at the Aspen InstituteminorStrategic or Co-development PartnerNational organization focused on two-generation approaches to early childhood education and family economic mobility.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Heading Home Albuquerque: Albuquerque-based nonprofit providing housing, family support, and services to homeless families including children. Comparable in NM operating context, target population (homeless families with children), and wraparound service philosophy.
• Casa de los Niños: Tucson, AZ-based nonprofit providing early childhood education and family support to homeless and at-risk children and families. Closest direct peer — nearly identical mission, population served, and integrated service model in a comparable Southwestern border-region context.
• Boys & Girls Club of Las Cruces: Local youth-serving organization operating in the same Doña Ana County geography. Comparable in serving at-risk youth and competing for the same pool of regional philanthropic and foundation dollars.
• Children's Home Society of New Mexico: Statewide NM nonprofit serving at-risk children and families through adoption services, behavioral health, and early childhood programs. Comparable in operating geography, target population, and integrated social-service-plus-education delivery model.

Broad incumbents

• Catholic Charities USA: National nonprofit network with a southern NM affiliate delivering social services including family support, early childhood, and refugee services. Comparable in broad-service social-service model but at significantly larger scale and broader geographic reach.

Others

• NM Voices for Children: New Mexico child and family advocacy nonprofit. Comparable as a New Mexico nonprofit serving the same population and competing for similar state-level policy influence and foundation funding, though focused on advocacy rather than direct service.
• United Way of New Mexico: Statewide nonprofit umbrella and funder. Currently a financial partner of Jardin; comparable as a New Mexico nonprofit operating in the same funding and donor ecosystem, providing regional context for fundraising dynamics.

Regional players

• YWCA Southern New Mexico: Regional YWCA affiliate serving southern NM with family support and violence-prevention services. Comparable in serving vulnerable women and children in the same geography with similar wraparound service philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jardin.lc
• Instagraminstagram.com/jardin.lc
• LinkedInlinkedin.com/company/jardin-de-los-ninos

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jardin De Los Ninos