Heath Promotion Forum

What Heath Promotion Forum does

Health Promotion Forum of New Zealand (HPF), also known by its Māori name Runanga Whakapiki Ake i te Hauora o Aotearoa, is the national umbrella organization for all health promotion practitioners in Aotearoa New Zealand. Founded approximately in 1986 on the principles of Te Tiriti o Waitangi (Treaty of Waitangi) and the Ottawa Charter for Health Promotion, HPF operates as a non-profit providing information, training, and resources to build the country's health promotion workforce and leadership capacity. The organization is headquartered virtually at a PO Box in Newmarket, Auckland, and serves a primary segment of individual health promotion professionals, with dedicated vertical streams for Māori, Pacific, and mainstream health promotion practitioners.

HPF's product portfolio centers on professional development services delivered through online courses, interactive webishops, a monthly newsletter (Ohauru ki tā mātou karere), and vertical-specific resource pages for Māori, Pacific, and mainstream health promotion. The underlying technology is a basic online learning and content distribution platform rather than a proprietary software product; no API, mobile app, or AI capabilities are disclosed. In June 2026, HPF launched Founding500, an individual membership program that, after nearly 40 years as an organizational-membership body, extends access to individual practitioners for the first time.

HPF's business model combines three revenue streams: subscription-style individual membership fees (Founding500), donations solicited through a public "Support our work" page, and fees from professional development services such as online courses and workshops. No pricing is publicly disclosed. The organization pursues a community-led and event-driven go-to-market motion, anchored by an active news blog, social media presence, monthly newsletter, and participation in events including the NZCPHA conference and international forums such as IUHPE board activities. Core partnerships include the International Union for Health Promotion and Education (IUHPE), Hāpai Te Hauora (on Smokefree Aotearoa initiatives), NZCPHA, and Women's Refuge.

Name

Heath Promotion Forum

Legal name

Health Promotion Forum of New Zealand

Website

https://hauora.co.nz

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Health Promotion Forum of New Zealand (HPF) is a non-profit umbrella organization founded in 1986 that delivers training, resources, and sector leadership to health promotion practitioners across Aotearoa New Zealand, grounded in Te Tiriti o Waitangi and the Ottawa Charter.

Ownership category

akta.pro rank

Product category

Health Promotion Professional Development Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Voluntary Health Organizations (813212), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Health Services (8000)

akta.pro industry

PRIMARYBPADAIAL

Community Health, Health Promotion & Behavior Change (SBCC)

Business & Public Services/International Organizations & Development/Global Health & Population Programs

SECONDARYBPAGABAD

Global Health Systems Strengthening

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

SECONDARYHLAJAKAJ

Health Systems Strengthening & Primary Care Development

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health & Development Agencies (NGOs/Multilaterals)

Keywords

• Health promotion training
• Public health resources
• Professional development courses
• Membership services
• Workforce capacity building

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: Individual membership program (Founding500) recently launched to provide a sustainable revenue stream for the organization
2. Donations and Support: The organization accepts donations to support its mahi (work), with a dedicated 'Support our work' page encouraging contributions
3. Professional Development Services: Training and education services including online courses and workshops for health promotion professionals

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Health Promotion Forum of New Zealand (HPF) is the national umbrella organization for the health promotion workforce in Aotearoa New Zealand. It provides information, training, and resources to build the health promotion workforce and leadership capacity, including online courses, webishops (online workshops), specialized resource streams for Māori, Pacific, and mainstream health promotion, and an individual membership program (Founding500) launched in 2026.

Product overview

Health Promotion Forum of New Zealand operates as a membership-based nonprofit umbrella organization that provides information, training, and resources to build health promotion workforce capacity and leadership. The organization offers a unified service portfolio centered on professional development through Online Courses and Webishops, supplemented by specialized resource streams covering Māori Health Promotion, Pacific Health Promotion, and Mainstream Health Promotion. In 2026, HPF expanded its offerings by launching Founding500, an individual membership program extending access beyond its traditional organizational membership base.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Courses Professional development courses delivered online for the health promotion workforce in Aotearoa New Zealand, focused on building capacity and capability in health promotion practice.
• Webishops Interactive online workshop sessions and webinars providing professional development in health promotion for practitioners across Aotearoa New Zealand.
• Māori Health Promotion Resources Specialised resources and programs focused on health promotion for Māori communities in Aotearoa New Zealand, aligned with Te Tiriti o Waitangi principles.
• Pacific Health Promotion Resources Resources and programs focused on health promotion for Pacific communities in Aotearoa New Zealand.
• Mainstream Health Promotion Resources General health promotion resources serving mainstream health promotion practitioners across Aotearoa New Zealand.
• Founding500 Individual Membership Individual membership program launched in 2026 that extends access to HPF's professional development, training, and resources beyond its traditional organisational membership base to individual health promotion practitioners in Aotearoa New Zealand.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• International Union for Health Promotion and Education (IUHPE)coreStrategic or Co-development Partner · 1 January 2026HPF has an active partnership with IUHPE, including HPF representatives serving on the IUHPE 2025 to 2028 Board. The partnership involves global health promotion leadership, the Abu Dhabi Statement initiative published in the Global Health Promotion journal, and international collaboration on health promotion standards and practices.
• Hāpai Te HauoracoreStrategic or Co-development PartnerHPF collaborates with Hāpai Te Hauora on Smokefree Aotearoa initiatives, including World Smokefree May campaigns. The organizations work together on public health initiatives that align with their shared mission of health promotion in Aotearoa.
• New Zealand College of Public Health (NZCPHA)minorStrategic or Co-development PartnerHPF participates in the NZCPHA conference, representing health promotion leadership and engaging with public health professionals across New Zealand.
• Women's RefugeminorOthersHPF provides access to Women's Refuge shielded site, indicating a partnership to support family and domestic violence resources within the health promotion context.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• National Wellness Institute: US-based professional organization focused on wellness and health promotion workforce development. Comparable as a smaller membership body offering training and certification, though narrower in scope than HPF's national-umbrella role.

Direct peers

• Australian Health Promotion Association: National membership body for health promotion professionals in Australia. Closest transnational analogue to HPF — same national-umbrella, workforce-capacity-building role, similar member base of practitioners.
• Canadian Public Health Association: Canada's national public health umbrella association. Comparable as a longstanding national NGO convening public and health promotion professionals, with similar training, advocacy and member-service functions.
• Society for Public Health Education (SOPHE): US-based professional society for health education specialists and practitioners. Comparable as a membership-driven organization that delivers professional development, training and advocacy for the health promotion workforce.
• New Zealand College of Public Health (NZCPHA): Named HPF partner that hosts the NZCPHA conference where HPF participates. Operates as a national public health professional body in New Zealand with overlapping audience and sector-leadership role.
• International Union for Health Promotion and Education (IUHPE): Global professional umbrella body for health promotion. IUHPE is HPF's primary international partner — HPF representatives sit on its 2025–2028 Board and co-authored the Abu Dhabi Statement in its Global Health Promotion journal. It is the most directly comparable organization by mission and structure.
• Hāpai Te Hauora: New Zealand Māori public health organization that leads Smokefree Aotearoa and related campaigns. Hāpai is a named HPF partner on Smokefree May and shares HPF's focus on Māori health promotion grounded in Te Tiriti o Waitangi, making it directly comparable in scope and audience.

Broad incumbents

• Te Whatu Ora — Health New Zealand: New Zealand's national public health service entity. Overlaps with HPF's mission of population health improvement and is a counterpart in the national health system, but operates as a government agency with a far broader mandate than HPF's non-profit umbrella role.
• Royal Society for Public Health (UK): Long-established UK public health body with health promotion among its broader portfolio. Comparable training, advocacy and member-facing functions but at significantly larger scale and with a wider remit than HPF.

Regional players

• Health Promotion Board (Singapore): Statutory board driving national health promotion in Singapore. Comparable mission around population-level health promotion, but operates as a government agency and serves a different geography from HPF's NZ remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heath Promotion Forum