Ilan-lael, Inc.

What Ilan-lael, Inc. does

The Ilan-Lael Foundation is a 501(c)(3) nonprofit organization founded in 1983 by artists James and Anne Hubbell to preserve and share James Hubbell's artistic and architectural legacy. The foundation manages a historically designated 10-acre oak-woodland compound in Julian/Santa Ysabel, California (approximately one hour from San Diego and 2.5 hours from Los Angeles), comprising 14 hand-built structures constructed over six decades, working art studios, gallery spaces, gardens, and the James & Anne Hubbell Center for the Arts. Following James Hubbell's death in May 2024, Anne Hubbell continues as co-founder steward of the foundation. The organization's core product surface consists of docent-led Home & Studio Tours ($45/person, Thursday–Saturday), a 53-minute Vimeo-hosted Virtual Tour, the James & Anne Hubbell Center for the Arts venue rental (550 sq ft meeting room, courtyard amphitheater up to 65 guests), an e-commerce Design Store selling books, Giclée prints, apparel, greeting cards, and artisan items, mosaic and stained-glass workshops taught by resident and visiting artists, a multi-year Visiting Artists Program, and the international Pacific Rim Park cultural diplomacy initiative that has built eight parks across seven Pacific Rim countries. The foundation also operates the Hubbell Online Channel streaming service featuring eight documentary video productions, including the Emmy-winning 'Eye of the Beholder' (2002) and 'Between Heaven and Earth' (2019).

The foundation's underlying 'technology' is its artistic and architectural methodology — James Hubbell's 'organic architecture' philosophy blending handcrafted stained glass, mosaics, carved wood, forged metal, and stone-and-adobe structures with the surrounding landscape — supported by a multi-decade content archive of books, documentaries, and installations. There is no software platform, AI component, or API surface; the organization explicitly does not have a mobile app.

Commercially, the foundation runs six revenue streams: tours and admissions, venue rental, e-commerce retail, workshops, donations/memberships (including the James Hubbell Memorial Art Fund), and virtual tour streaming. GTM is event-driven: it relies on content marketing via website and stories blog, organic social (Instagram, Facebook, LinkedIn), email newsletter, documentary films, books, and earned press to drive tour bookings, event rentals, and store purchases. Customer segments include individual art/architecture enthusiasts (primary), students and educators (Pacific Rim Park participants), corporate and organizational groups (retreats, e.g., UCSD Scripps Palliative, High Tech High Graduate School of Education), and Pacific Rim partner communities. The foundation has no parent company, no external funding rounds, and is governed by its board and supported by 15+ Community Business Partners including Patton Fine Homes, Hubbell & Hubbell Architects, Rancho La Puerta, Ramona Ranch Winery, and Calico Cidery.

Name

Ilan-lael, Inc.

Legal name

Ilan-Lael Foundation

Website

https://ilanlaelfoundation.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

The Ilan-Lael Foundation is a 501(c)(3) nonprofit that preserves and shares artist James Hubbell's legacy through docent-led tours of its historic 10-acre Julian, California compound, a multi-use arts center venue, e-commerce design store, workshops, and the international Pacific Rim Park cultural diplomacy program.

Ownership category

akta.pro rank

Product category

Arts & Cultural Education

NAICS

Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121), Museums (712110), Historical Sites (712120), Tour Operators (56152)

SIC

Hotels & Motels (7011), Services-Membership Organizations (8600)

akta.pro primary industry

Arts Education & Community Arts Programs (BPAGAHAC)

akta.pro secondary industries

A-Frames & Architectural Retreats (THAMADAE), Cultural, Heritage & Arts Travel Agencies (THAKAFAK)

Keywords

• Art education programs
• Cultural heritage preservation
• Arts workshops
• Foundation donations
• Community art spaces

Headquarters

HQ city

Julian

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tours and Admissions: Docent-led tours of the James Hubbell home and studios offered Thursdays, Fridays, and Saturdays at $45 per person. Admission fees support the foundation's nonprofit mission.
2. Venue Rental: The James & Anne Hubbell Center for the Arts is available for private retreats, celebrations, corporate events, and meetings. Features meeting room (550 sq ft), kitchen, courtyard amphitheater (up to 65 guests), and outdoor spaces.
3. Design Store (E-commerce): Online store selling books about James Hubbell, DVDs/documentaries, greeting cards, prints, apparel (aprons, t-shirts, sweatshirts), art objects, jewelry, and gift items. Includes merchandise featuring Hubbell artwork and designs.
4. Workshops and Classes: Mosaic workshops and classes taught by artists including stained glass, decorative and expressive forms of mosaics.
5. Donations and Membership: Tax-deductible contributions to the 501(c)(3) nonprofit organization, including specific funds like The James Hubbell Memorial Art Fund. Membership program available with benefits.
6. Virtual Tour Access: 53-minute virtual tour program available for purchase or rental through Vimeo, featuring the property, personal reflections, and family commentary.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Ilan-Lael Foundation is a 501(c)(3) nonprofit arts organization that preserves and shares the legacy of artist-architect James Hubbell. It operates docent-led tours of the historic 10-acre Ilan-Lael compound in Julian/Santa Ysabel, California, sells books, art prints, and branded merchandise through an online Design Store, rents out the James & Anne Hubbell Center for the Arts for retreats and events, and runs mosaic workshops, a Visiting Artists Program, and the international Pacific Rim Park cultural-exchange initiative.

Product overview

Ilan-Lael Foundation is a nonprofit arts organization centered on preserving and sharing the artistic and architectural legacy of James Hubbell (1931-2024). The organization operates as a multi-faceted cultural institution offering property tours (Home & Studio Tours and Virtual Tour), a Design Store (e-commerce for books, art prints, apparel, and artisan items), venue rental at the James & Anne Hubbell Center for the Arts, and a Visiting Artists Program. The core product portfolio includes published books documenting Hubbell's work (The Palace Doors of Abu Dhabi, From the Earth Up, Pacific Rim Park: The Transformational Power of Art, Seeking Beauty, The Shadow Side of the Moon), the Hubbell Online Channel (streaming access to 8 documentary films), limited edition Gicleé art prints, greeting cards, and branded merchandise. The Pacific Rim Park international art project represents a distinct cultural diplomacy initiative spanning seven countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Home & Studio Tours
• Virtual Tour
• Design Store
• Center for the Arts Venue Rental
• Visiting Artists Program
• Hubbell Online Channel
• Mosaic Workshops & Classes
• Pacific Rim Park Program

Quantifiable outcome

• Tens of thousands of visitors have experienced Ilan-Lael
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Oceanside Museum of ArtminorStrategic or Co-development Partner · 12 April 2026Oceanside Museum of Art opened the exhibition 'Brothers in Arts: James Hubbell and Bert Hubbell' organized with help from the Ilan-Lael Foundation.
• Camp StevensminorStrategic or Co-development PartnerCamp Stevens in Julian helped create the Passage Garden after the Cedar Fire, providing fresh produce and flowers shared with people who work and visit at Ilan-Lael.
• Pacific Rim Park Partner CitiescoreStrategic or Co-development PartnerCities around the Pacific Rim co-venture on the design and building of parks. To date, there are seven parks in countries surrounding the Pacific, with more planned. Parks are designed and built by architecture students from participating cities under the tutelage of artists, architects, builders and planners.
• Graphic Lab Promotional ProductsminorGTM or Marketing PartnerLocal San Diego promotional products company partnered for Spring 2024 merchandise including t-shirts featuring James Hubbell line drawings.
• Otto RiganminorOthersAuthor and friend Otto Rigan wrote two books about James Hubbell's work - 'From the Earth Up' (1979) and 'The Palace Doors of Abu Dhabi' - documenting Hubbell's architecture and art.
• Cristobal B. Gonzalez | CristominorOthersArchitecture student who participated in three Pacific Rim Park projects (San Diego, Yantai, Tijuana) and now contributes art to the Ilan-Lael store, inspired by James Hubbell's work.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hollyhock House (Frank Lloyd Wright): A UNESCO-listed Frank Lloyd Wright residence operated as a house museum and cultural site in Los Angeles, offering tours, venue rentals, and arts programming — a closely aligned peer for Ilan-Lael's artist-built heritage property model.
• Gamble House (USC): A Greene & Greene historic house museum in Pasadena offering docent-led tours, a design store, and educational programming around an architecturally significant home — directly comparable to Ilan-Lael as a preserved artist/architect-designed residence open to the public.
• Oceanside Museum of Art: A Southern California art museum hosting exhibitions, educational programs, and artist programming — overlapping with Ilan-Lael's exhibitions, art education, and artist community work (already a partner via the 2026 Hubbell exhibition).
• Lux Art Institute: A San Diego County nonprofit offering artist residencies, workshops, classes, and an art-focused visitor experience — directly comparable in mission (community arts education, artist residencies, workshops) and regional geography to Ilan-Lael.
• Stonehaus at Westlake Village / Sea Ranch Lodge: Sea Ranch Lodge in Northern California is closely tied to the same architectural movement (Sea Ranch Chapel by Hubbell) and serves cultural tourists seeking design-led lodging — a natural peer in destination heritage tourism.

Emerging players

• Quail Botanical Gardens (San Diego Botanic Garden): A regional botanical garden and nature education nonprofit in Encinitas, CA — comparable in offering tours, memberships, workshops, and educational programming around a curated natural/cultural site.
• Rancho La Puerta: A wellness retreat destination in Tecate, Baja California offering workshops, classes, venue rentals, and curated guest experiences on a historic property — comparable in its mix of wellness/cultural programming, venue rental, and Southern California–Baja corridor.

Regional players

• Torrey Pines State Natural Reserve: A San Diego County nature reserve with visitor center, interpretive trails, and education programming — overlapping with Ilan-Lael's nature-integrated art/education mission in the same regional market.
• Heritage Park San Diego (Old Town): A historic-site park featuring preserved Victorian-era buildings open to the public for tours and education in San Diego — directly comparable as a designated heritage site with visitor programming.

Broad incumbents

• Balboa Park Cultural Institutions (San Diego): A cluster of museums and cultural organizations in San Diego that Ilan-Lael competes with for arts-tourism visitors and donor dollars; broader in scale but overlapping in cultural-heritage programming.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/IlanLael
• LinkedInlinkedin.com/in/ilan-lael-foundation-907a1319
• Instagraminstagram.com/ilanlael/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ilan-lael, Inc.