What Hackerott Autohaus Gruppe does

Hackerott Autohaus Gruppe is a privately held, family-owned automotive dealership group headquartered in the Hannover region of Germany and led by Managing Director Christian Hackerott. The group operates seven physical locations (Autopark Hannover, Autohaus Langenhagen, Autopark Laatzen, Autopark Burgwedel, plus dedicated CUPRA GARAGE Hannover City, XPENG Center Hannover, and Lotus Center Hannover) and serves retail consumers, business/fleet customers, and performance/luxury buyers with a multi-brand portfolio spanning Škoda, SEAT, CUPRA, Volkswagen service, XPENG, Lotus, and Microlino. It self-positions as the "#1 dealer for Škoda, SEAT, and CUPRA in North Germany" and holds exclusive distribution rights for XPENG in Hannover and Lotus across North Germany (Hannover, Wolfsburg, Bremen, Hamburg, Schleswig-Holstein).

The service offering covers the full vehicle lifecycle: new and certified pre-owned vehicle sales, leasing (private and business, 24–48 month terms), financing, insurance distribution as a tied agent for Volkswagen Versicherungsdienst GmbH/Allianz, workshop and maintenance services, original parts, ABT tuning, wallbox/charging infrastructure, and a HACKEROTT mobile app. Adjacent mobility is offered through the Hackerott Bike Store sub-brand selling E-bikes. The consumer-facing digital stack includes online vehicle configurators, 360-degree virtual showrooms (via partner 360-PRO), online service appointment booking, and an AI-powered voicebot for call management (developed by mobilApp GmbH). Marketing is multi-channel — website, email (CleverReach), seven social media platforms, regional event participation (ABF, DRIVE FESTIVAL), and community sponsorships (Die Recken, Pro Hannover Region).

Revenue is generated through one-time new and used vehicle sales, recurring leasing and workshop service contracts, and transaction-fee-based financing and insurance distribution. The go-to-market is sales-led across retail and business channels, with event-driven brand presence for premium segments. Revenue, employee count, and founding year are not publicly disclosed; the legal entity of record is Autopark Hackerott GmbH & Co. Handels und Service KG, organized as a German limited partnership with Autopark Hackerott GmbH as the personally liable general partner.

Name

Hackerott Autohaus Gruppe

Legal name

Autopark Hackerott GmbH & Co. Handels und Service KG

Website

https://hackerott.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Hackerott Autohaus Gruppe is a family-owned automotive dealership group operating seven locations in the Hannover region of Germany, offering multi-brand sales (Škoda, SEAT, CUPRA, XPENG, Lotus, Microlino) plus leasing, service, and EV-focused solutions to retail consumers, business fleets, and luxury buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Langenhagen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new vehicles from Škoda, SEAT, CUPRA, XPENG, Lotus, and Volkswagen brands. Includes factory orders, pre-configured vehicles, and day registrations (Tageszulassungen).
2. Used Vehicle Sales: Certified pre-owned vehicles with warranty, sold through Gebrauchtwagenzentrum and Autopark Hannover locations.
3. Leasing: Private and business leasing through financial partners. Multiple brands offered with flexible terms (24-48 months, variable kilometer packages).
4. Workshop/Service: Maintenance, inspection, and repair services for all supported brands. Includes original parts sales and accessories.
5. Financing: Vehicle financing solutions arranged through partner financial institutions.
6. Insurance Distribution: Insurance products (vehicle, gap coverage) as tied agent through Volkswagen Versicherungsdienst GmbH for Allianz Versicherungs-AG.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hackerott Autohaus Gruppe operates a multi-brand automotive retail and service business across seven locations in the Hannover region of Germany, representing Škoda, SEAT, CUPRA, XPENG, and Lotus as a franchised dealer alongside authorized Volkswagen service and Microlino microcar sales. The group sells new and certified pre-owned vehicles, arranges private and business leasing/financing through financial partners, distributes insurance products as a tied agent of Volkswagen Versicherungsdienst GmbH for Allianz, and provides workshop maintenance, ABT performance tuning, wallbox/charging infrastructure, and an e-bike retail sub-brand (Hackerott Bike Store).

Product overview

Hackerott Autohaus Gruppe is a multi-brand automotive dealership group based in the Hannover region of Germany, operating seven locations. The company offers a comprehensive vehicle sales and service portfolio spanning five automotive brands: Škoda (including the new Epiq, Elroq, Enyaq electric vehicles), SEAT, CUPRA (including the new Raval electric urban performance car), XPENG (exclusive electric vehicle dealer), and Lotus (premium sports cars and electric vehicles including the Eletre, Eletre X, Emeya, and Evija hypercar). The group also sells Microlino microcars, offers ABT tuning for select brands, and provides Volkswagen service. In addition to new and used vehicle sales, Hackerott offers leasing, financing, fleet management for business customers, online workshop appointment booking via the HACKEROTT App, and Škoda Connect connected vehicle services. The group further diversifies into sustainable mobility through the Hackerott Bike Store (E-bikes) and offers wallbox/charging infrastructure for electric vehicle customers. The Gebrauchtwagenzentrum Hackerott provides certified used vehicles with warranty at dedicated locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Škoda Vehicles Sales of new Škoda vehicles (Epiq, Elroq, Enyaq, Enyaq Coupé, Peaq, Fabia, Kamiq, Karoq, Kodiaq, Scala, Octavia, Superb) including EVs and hybrid models, with leasing, financing, and trade-in options for retail and business customers.
• SEAT Vehicles Sales of new SEAT vehicles (Ibiza, Leon, Leon Sportstourer, Arona, Ateca, Tarraco) at Hackerott dealerships in Hannover, Laatzen, and Burgwedel, with leasing, financing, and trade-in options.
• CUPRA Vehicles Sales of new CUPRA vehicles (Raval, Tavascan, Terramar, Born, Formentor, Leon, Leon Sportstourer, Ateca) at CUPRA Garage Hannover City and other CUPRA locations, with leasing, financing, and trade-in options.
• XPENG Vehicles Sales of XPENG electric vehicles (L03, P7+, G9, G6, X9) at the exclusive XPENG Center Hannover, including sales, service, and support for the Chinese EV brand in the Hannover region.
• Lotus Vehicles Sales of Lotus premium performance vehicles (Eletre, Eletre X, Emeya, Emira, Evija) at the Lotus Center Hannover, serving as the exclusive Lotus dealer for North Germany (Hannover, Wolfsburg, Bremen, Hamburg, Schleswig-Holstein).
• Microlino Vehicles Sales of Microlino electric microcars (compact urban electric vehicles) through Hackerott as a Microlino dealer.
• Gebrauchtwagenzentrum Hackerott (Used Car Center) Certified pre-owned vehicle sales at the Gebrauchtwagenzentrum in Burgwedel and Autopark Hannover, offering inspected used vehicles of all supported brands with transparent history, warranty packages, financing options, and trade-in services.
• Workshop and Maintenance Services Workshop services including online appointment booking, maintenance packages, inspection and repair services, emergency service for SEAT/CUPRA/Škoda, mobile service options, and original parts and accessories sales.
• Volkswagen Authorized Service Authorized Volkswagen service (including Volkswagen Nutzfahrzeug commercial vehicles) at Hackerott locations in Langenhagen and Burgwedel.
• Business Leasing and Fleet Services Dedicated commercial leasing, fleet management, business vehicle programs, and corporate fleet solutions for Škoda, SEAT, CUPRA, XPENG, and Lotus vehicles, including specialized programs for healthcare providers and social services, with 3+ vehicle fleet programs and commercial EV tax depreciation consulting.
• ABT Tuning Services ABT performance tuning packages and customization services for Škoda, SEAT, and CUPRA vehicles.
• Hackerott Bike Store Retail of e-bikes and bicycles for sustainable mobility at Hackerott Bike Store (hackerott.bike), including brands such as Velo De Ville, operated by the Hackerott group as a sub-brand extending mobility offerings beyond automobiles.

Quantifiable outcome

• Number 1 market position in Škoda, SEAT, and CUPRA sales in North Germany (Norddeutschland)

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Volkswagen Versicherungsdienst GmbHcoreChannel Partner/ Reseller/ DistributorTied insurance agent relationship for Allianz Versicherungs-AG products. Hackerott is registered as a bound insurance intermediary (gebundener Versicherungsvermittler) under §34d GewO for Volkswagen Versicherungsdienst GmbH, offering vehicle and related insurance products to customers.
• Finanzierungspartner (Financing Partners)coreChannel Partner/ Reseller/ DistributorCollaboration with financing partners for vehicle leasing and financing solutions. Offers flexible leasing terms (24-48 months) and customized financing options for retail and business customers.
• NexGeneration EUminorGTM or Marketing PartnerEU funding program partner for promotion of electric vehicle sales.
• Hackerott Bike Store (hackerott.bike)minorGTM or Marketing PartnerE-bike and cycling store operated by Hackerott group, extending mobility offerings beyond automobiles.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dello Gruppe: Hamburg-based multi-brand automotive dealer group with VW, Audi, Škoda, SEAT, and other franchises across northern Germany. Comparable in scale, brand mix, and regional focus to Hackerott, with overlapping service territory in the Hannover-Hamburg corridor.
• AVAG Holding: Large German multi-brand automotive dealer group based in Augsburg operating VW, Audi, Škoda, SEAT, Opel, and other franchises across southern Germany. Comparable in business model — multi-brand full-service dealership group with portfolio diversification beyond VW Group.
• Rosier Gruppe: Family-owned multi-brand VW Group dealer group headquartered in Minden, Westphalia, with VW, Audi, Škoda, SEAT, CUPRA, and Porsche franchises across multiple Lower Saxony/NRW locations. Closely matches Hackerott's family ownership structure, VW Group brand portfolio, and regional operating model.
• Senger Gruppe: One of the largest multi-brand Volkswagen Group dealer groups in northern Germany, operating dozens of locations across Schleswig-Holstein, Hamburg, and Lower Saxony with VW, Audi, Škoda, SEAT, and Porsche franchises. Highly comparable to Hackerott in geography, brand mix, and full-service dealership model.
• WELLER Gruppe: One of Germany's largest independent automotive dealer groups, operating Toyota, Lexus, Ford, and other non-VW-Group franchises. Comparable as a multi-brand regional dealer operator, though the brand mix differs from Hackerott's VW Group focus.
• Krüll Gruppe: Hamburg-based multi-brand dealer group operating VW, Audi, Škoda, SEAT, and Porsche franchises across northern Germany. Comparable geography and VW Group brand focus, with overlapping North Germany service territory.
• Hahn Gruppe: Volkswagen Group-affiliated multi-brand dealer group operating VW, Audi, Škoda, SEAT, CUPRA, Porsche, and Lamborghini franchises across Germany. Closely comparable as a multi-brand VW Group dealer network with similar service portfolio to Hackerott.

Others

• Auto1 Group: Berlin-based digital used-car platform operating across Germany and Europe. Not a direct dealer competitor, but represents the structural online/used-car disruption that traditional multi-brand dealers like Hackerott must defend against, particularly relevant to Hackerott's Gebrauchtwagenzentrum.

Broad incumbents

• Emil Frey Group Deutschland: European dealer group with a substantial German footprint offering multiple premium and volume brands (Mercedes, BMW, VW, Audi, and others). Comparable as a multi-brand full-service dealer operator, but with a much broader and more premium-skewed portfolio than Hackerott's.

Regional players

• Autohaus Wolfsburg: Regional VW Group dealer in the Wolfsburg/Lower Saxony area, near Hackerott's Hannover catchment. Comparable as a regional full-service VW/Škoda dealer but smaller in scale and brand breadth than Hackerott.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AutoparkHackerott
• Facebookfacebook.com/autopark.hackerott
• LinkedInlinkedin.com/company/autohaus-hackerott-gruppe
• Instagraminstagram.com/hackerott_de
• TikToktiktok.com/@hackerott.de
• Pinterestpinterest.de/hackerott_gruppe

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hackerott Autohaus Gruppe