In Style Styling & Decoraties

What In Style Styling & Decoraties does

In Style Styling & Decoraties is a Dutch event styling and decoration rental business operating from a central warehouse in Tilburg and a showroom in Elshout. The company designs and delivers styling for weddings, corporate events, and themed occasions (such as 21 Diner parties) and rents out a large catalog of decoration items including tableware, stretch tents, photobooths, and neon signage. It positions itself as holding one of the largest rental collections in the Netherlands and Belgium, claiming 50 or more exclusive weddings styled per year.

The business is primarily consumer and SMB-facing, with no named enterprise anchor accounts or disclosed recurring revenue contracts. Service delivery extends cross-border into Belgium, France, and Germany from the Tilburg logistics base. The company has been recognized via the ZIWA Award Best Wedding Stylist 2019 and a Zankyou Best Wedding Stylist designation, which support premium positioning in the Dutch wedding market.

The operating model is asset-heavy in physical inventory (rental stock and tents) and labor-intensive in design and on-site setup, with no disclosed technology platform beyond a standard e-commerce-style website for bookings, rental orders, and consultations. Pricing is productized at the low end (rental minimums around €200, consultations from €500) and customized at the high end (full wedding styling from €1,500). No external funding, acquisitions, or parent company are disclosed.

Name

In Style Styling & Decoraties

Legal name

In Style Styling & Decoraties

Website

https://instylestyling.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

In Style Styling & Decoraties is a Dutch wedding and corporate event styling and decoration rental company based in Tilburg and Elshout, serving clients across the Netherlands, Belgium, France, and Germany with one of the largest rental catalogs in the region.

Ownership category

akta.pro rank

Product category

Event Styling and Decoration Rental

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Event Decor Design & Styling (HSACAOAB)

akta.pro secondary industries

Decor Props & Themed Set Rentals (HSACAFAK), Event Draping, Backdrops & Fabric Styling (HSACAOAD), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Wedding styling services
• Event decoration rental
• Corporate event styling
• Wedding design concepts
• Party decoration hire

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Event Styling Services: Full-service styling on location for weddings and events, including design concept development, decoration setup, and styling. Pricing varies by event scope and budget, typically starting from €1,500 for on-location styling.
2. Decoration Rental: Rental of exclusive, often handcrafted party and wedding decorations. Items include backdrops, chairs, tableware, glassware, candelabras, light letters, and more. Pricing per rental period with minimum order of €200.
3. 21 Diner Packages: Pre-configured rental packages for 21st birthday dinners starting from 6 persons. Includes cutlery, plates, underplates, glasses, candles, napkins, napkin rings, and vases. Priced per person with volume discounts.
4. Event Styling Packages: Pre-packaged corporate event styling solutions (Basic, Premium, Deluxe tiers) with set pricing based on guest count. Includes furniture, decorations, and styling labor.
5. Stretch Tent Rental: Rental of stretch tents and sailcloth tents in various sizes for outdoor events. Prices vary by tent type and dimensions.
6. Custom Wedding Logo Design: Graphic design service for custom wedding logos and branding. Logo can be applied to various wedding items.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

In Style Styling & Decoraties provides full-service wedding and corporate/private event styling along with rental of an extensive inventory of exclusive, often handcrafted decorations. The styling service covers concept design, on-location setup, and customized décor for ceremonies and receptions, while the rental catalog enables self-styling with items ranging from chairs, candelabras, glassware, and tableware to stretch tents, backdrops, balloon decorations, and Christmas décor. Pricing is custom rather than packaged, with rentals starting from €200 and full styling services from €1,500.

Product overview

In Style Styling & Decoraties is a Dutch full-service wedding and event styling company operating across the Netherlands, Belgium, France, and Germany. The core offering comprises two primary service lines: Wedding Styling (on-location styling for ceremonies and receptions with decoration budgets from €500–€1,500+) and Event Styling (corporate and private events, with pre-configured packages from €500–€1,995). A third major line is Decoration Rental (Decoratie Verhuur), offering a curated rental catalog of over 40 product sub-categories including chairs, candelabras, glassware, cutlery, tableware, charger plates, napkins, napkin rings, table linens, chair ribbons, vase centerpieces, backdrops, wedding arches, light letters, stretch tents, balloon decorations, Christmas decorations, photo booths, and more. The 21 Diner Rental Package provides a specialized complete dining setup from €20.50 per person (6+ persons). Services also include custom wedding logo design. The product portfolio is available for both full-service styling and self-pickup/rental-only arrangements, served from a warehouse in Tilburg.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Styling (Bruiloft Styling) Full-service on-location wedding styling covering ceremony and reception décor, table settings, and themed styling concepts (classic, vintage, rustic, boho, winter, outdoor, festival). Custom (non-package) design work for weddings with decoration budgets above €500, with on-location styling typically from €1,500. Targets couples planning weddings in the Netherlands, Belgium, France, and Germany.
• Event Styling (Zakelijke Event Styling) Professional event styling for corporate events, Christmas parties, staff celebrations, jubileums, baby showers, 21st birthdays, and private parties. Complete concept design includes furniture, decorations, and balloon arrangements tailored to client wishes; all décor items also available individually for rental. Targets companies and individuals hosting events in NL/BE/FR/DE.
• Event Styling Packages (Event Styling Pakketten) Pre-configured corporate event styling packages in three tiers: Basic (up to 50 persons, €500 excl. BTW), Premium (€1,050–€1,350 excl. BTW), and Deluxe (€1,100–€1,995 excl. BTW). Each tier includes specific furniture and décor items such as statafels, lounge sets, balloon decorations, vase pillars, and ceiling decorations (where possible). Targeted at companies organizing receptions and parties.
• 21 Diner Rental Package Complete 21st birthday dinner rental package including cutlery, plates, underplates, wine and water glasses, candles, napkins, napkin rings, and vases. Available in Basic (€22.50–€20.50 per person, 6+/10+ persons) and Extended with Furniture (€35.00–€32.50 per person) variants. Minimum order €100. Designed to create an Instagram-worthy dining table for the celebrant and guests.
• Decoration Rental (Decoratie Verhuur) Rental catalog of exclusive, often hand-made event and wedding décor for self-styling, covering chairs, candelabras, tableware, glassware, cutlery, charger plates, napkins, ribbons, vase centerpieces, backdrops, arches, light letters, stretch tents, balloon decorations, Christmas decorations, photo booths, and more. Minimum order €200. Available for pickup at Tilburg warehouse or delivery across four European countries at €0.75/km.
• Stretch Tent and Sailcloth Tent Rental Rental of waterproof stretch tents and sailcloth tents for outdoor weddings and events in sizes from 7×7m (from €625 incl. BTW) to 10×34m (from €5,025 incl. BTW), with maximum height of 4m. Off-white and sand color options. Includes delivery and setup across the Netherlands and Belgium. Targets outdoor wedding and festival organizers.
• Custom Wedding Logo Design (Trouwlogo Op Maat) Custom wedding logo and house style design by an in-house graphic designer. Logo is delivered for use across printed materials such as invitations, menus, name cards, cake toppers, and balloons. Targets engaged couples seeking a personalized branded wedding aesthetic.

Quantifiable outcome

• 50+ exclusive wedding stylings per year

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CORT: Global furniture and event rental incumbent offering large-scale household and event furniture rental; comparable as a broad incumbent in the event rental category though not specialized in wedding decor.
• The Knot Worldwide: Global wedding planning platform and vendor marketplace with adjacent services in wedding styling and decoration; comparable as a broader incumbent in the wedding services ecosystem where In Style Styling & Decoraties competes for brides.

Direct peers

• Bijoux Events: Wedding and event styling and prop hire business serving private clients with decoration rental and bespoke styling concepts, a closely comparable boutique event styling peer.
• Festival Tent: Dutch stretch tent and sailcloth tent rental company serving weddings and outdoor events in the Netherlands, comparable as a regional peer on tent and outdoor structure rental.
• Something Different UK: UK-based event decoration rental and styling company offering curated decoration hire and themed styling packages for weddings and events, comparable in product offering and rental-led model.
• House of Hough: UK event styling and decoration rental company providing full styling concepts plus DIY rental for weddings and private celebrations, comparable in dual-track service model.
• Amigo's Event Styling: Dutch wedding and event styling and decoration rental company serving the Benelux market with comparable full-service styling and rental inventory, directly overlapping with In Style Styling & Decoraties.

Emerging players

• Party Delights: UK-based party decoration retailer and rental provider offering themed event decorations and tableware; comparable in event decoration retail but as a non-styling, lower-touch rental option.
• Zankyou: Wedding vendor marketplace operating in the Netherlands and globally that lists In Style's own award category; comparable as a platform-level player overlapping with the customer acquisition channel.

Regional players

• Maison Lina: French wedding and event styling company offering on-location design and decoration rental for private events; comparable service mix but operating primarily in France rather than the Benelux.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/instylestyling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In Style Styling & Decoraties