Menya NOBUNAGA

What Menya NOBUNAGA does

Menya NOBUNAGA, operated by NOBUNAGA Co., Ltd., is a privately held Japanese ramen restaurant chain founded in August 2024 by Noriyasu Susukida and headquartered in Shinjuku, Tokyo. The concept centers on a proprietary rich seafood-and-chicken white soup (toripaitan) base that is simmered for 48 hours using a process the company developed over four years, paired with custom curly noodles and homemade chicken char siu whose internal recipe is restricted to a few employees. The menu extends from standard ramen (¥890-¥1,880) to premium Wagyu, black truffle, and gold-leaf bowls, plus tsukemen, seasonal limited-time items, and an upscale SHOGUN omakase format priced ¥15,000-¥50,000 at the Tsukiji flagship.

The company operates a direct-to-consumer restaurant model with four physical storefronts in central Tokyo (Kyobashi, Kayabashi, Tsukiji-SHOGUN, Shintomi-cho), generating revenue primarily through in-store food and beverage transactions. It also sells high-margin merchandise directly through its website, including a ¥800,000 NOBUNAGA Original Knife KATANA SHOGUN Model and Akita premium sake. Distribution is entirely owned retail with no third-party resellers; SHOGUN courses are managed through advance reservations via TableCheck and LINE.

Customer segments span ramen enthusiasts, Tokyo domestic and international tourists, premium destination diners at SHOGUN, and job seekers targeted via full-time and part-time hiring programs. Marketing relies on earned media (TripAdvisor #1 ranking in central Tokyo, Yahoo! News, PR TIMES, RECROOTS), a bilingual website, a LINE official account, and recurring limited-time menu launches to drive repeat traffic. The company has stated plans for continued domestic expansion and eventual international growth, supported by an active founder-led leadership team with prior multi-unit hospitality experience.

Name

Menya NOBUNAGA

Legal name

NOBUNAGA Co., Ltd.

Website

https://ramen-nobunaga.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Menya NOBUNAGA is a Tokyo-based ramen restaurant chain founded in 2024 that operates four storefronts serving proprietary 48-hour simmered seafood-chicken white soup ramen, premium Wagyu and truffle bowls, and ¥15,000-¥50,000 omakase courses at its SHOGUN Tsukiji location for ramen enthusiasts, tourists, and premium diners.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant Food & Beverage Sales: Core revenue from operating ramen restaurants across Tokyo. Customers purchase ramen dishes, limited-time menu items, tsukemen, and premium wagyu/truffle ramen. The SHOGUN location generates additional revenue from omakase dinner courses ranging from ¥15,000 to ¥50,000 per person.
2. Original Merchandise - Premium Knives: Sale of NOBUNAGA Original Knife KATANA - SHOGUN Model, a premium Japanese knife priced at ¥800,000. Limited quantity production, available for order when out of stock. Ships within 1 week (in stock) or 1 year (on order).
3. Alcohol Sales: Sale of Japanese sake including Akita premium brands 'Gofu no Izumi' and 'Sora' to complement ramen dining experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Menya NOBUNAGA operates a chain of premium ramen restaurants in central Tokyo specializing in rich seafood and chicken white soup (toripaitan) ramen, developed through a proprietary 48-hour simmering process. The menu centers on NOBUNAGA Ramen with original curly noodles and homemade chicken char siu, extending to tsukemen, seasonal limited items, premium wagyu and truffle ramen, and the SHOGUN location's multi-course omakase dinners combining ramen with sushi, wagyu, and tempura. The company also sells limited-edition branded merchandise such as the NOBUNAGA Original Knife KATANA.

Product overview

Menya NOBUNAGA is a premium ramen restaurant chain operating in Tokyo with a focus on rich chicken and seafood white soup (chintan) ramen. The core product lineup centers on the NOBUNAGA Ramen series featuring 48-hour simmered soup with original curly noodles and homemade chicken char siu. Premium offerings include the WAGYU, Truffle, Golden Flour Number One Ramen. The menu extends to tsukemen (dipping noodles), seasonal limited items (mazezoba, Chinese soba, cold ramen), and the upscale SHOGUN dining experience at the Tsukiji location offering multi-course menus with sushi, wagyu, and tempura. Additionally, the company sells premium merchandise including the NOBUNAGA Original Knife KATANA. The brand operates multiple stores across central Tokyo (Kyobashi, Kayabacho, Tsukiji, Shintomi-cho, Shintomi-cho) with expansion plans of one new store every two months.

Differentiator

Problem solved

Functional benefit

Products and services

• NOBUNAGA Ramen (NOBUNAGAラーメン) Standard ramen featuring original curly noodles paired with 48-hour simmered rich chicken and seafood white soup (toripaitan) and carefully selected homemade chicken char siu. Offered at all Menya NOBUNAGA stores in Tokyo.
• NOBUNAGA Ramen with All Special Toppings (全部乗せラーメン) Signature ramen with original curly noodles, 48-hour simmered rich chicken and seafood white soup, homemade seasoned egg, nori, and 10+ extra toppings including seafood powder and shrimp oil.
• Wagyu, Black Truffle & Gold Leaf Number One Ramen (和牛と黒トリュフの金箔ラーメン) Supreme premium ramen topped with grilled Wagyu beef, black truffle, and edible gold leaf on original curly noodles with the 48-hour simmered white soup.
• Tsukemen (つけ麺 / Dipping Noodles) Thick, chewy noodles served alongside a concentrated dipping soup made from the signature rich chicken and seafood broth, available at select locations.
• SHOGUN Course Menu (NOBUNAGA Dinner / Omakase Courses) Reservation-only dinner course at the Tsukiji SHOGUN store combining appetizers, tempura, signature ramen, sushi, Wagyu beef, and dessert. Three tiers: NOBUNAGA Dinner Course (¥15,000), Omakase Course (¥30,000), and Full Course (¥50,000).
• NOBUNAGA Chinese Soba (NOBUNAGA中華そば) Limited-time Chinese-style soba with expertly blended dual soy sauce tare, deep richness with sharp finish, hot finished soup, and thin noodles. Priced at ¥880 tax-included.
• Summer Limited Cold Ramen (冷やしラーメン / Cold Clam Ramen) Summer limited cold ramen featuring chilled soup. Cold Ramen priced at ¥980; Cold Clam Ramen at ¥1,180, both tax-included.
• NOBUNAGA Mazezoba (NOBUNAGAまぜそば) Limited premium mazezoba (mixed noodles) with secret soy sauce tare on thick, chewy noodles, available in three sizes (150g/250g/330g) at a flat ¥890 tax-included price.
• NOBUNAGA Spicy Miso Extreme Ramen (NOBUNAGA辛味噌 極ラーメン) Limited-time spicy miso ramen variant promoted through the January 2026 NOBUNAGDAY campaign, pushing beyond the spiciness limit of the standard menu.
• NOBUNAGA Original Knife KATANA - SHOGUN Model Limited-quantity premium Japanese Sakimaru Takohiki Gokuhan 450mm Ginsan Steel knife crafted exclusively for Menya NOBUNAGA, intended for display and professional use. Priced at ¥800,000 tax-included with nationwide shipping.

Quantifiable outcome

• Ranked #1 out of 8,015 restaurants in central Tokyo on TripAdvisor

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rokurinsha: Specialist tsukemen (dipping noodle) chain in Tokyo. Comparable as a premium noodle specialist competing for the same tsukemen-seeking customer that Menya NOBUNAGA also targets.
• Ippudo: Established premium Hakata-style ramen chain with global locations. Comparable as a multi-store ramen brand competing for the same premium-ramen diner and tourist in Tokyo.
• Menya Musashi: Multi-store ramen chain with Tokyo roots and international expansion. Comparable on multi-store ramen chain model and Tokyo ramen market positioning.
• Ichiran: Ton-tonkotsu ramen chain known for individual-booth service and large-scale roll-out in Japan and abroad. Comparable chain economics, customer demographic, and ramen-category positioning.
• Nakiryu: Michelin-starred ramen shop in Tokyo renowned for its limited daily servings. Comparable on premium positioning, media-driven reputation, and tourist-driven demand.
• Hayashi Ramen: Long-standing, traditional Tokyo ramen shop known for clear, refined broths. Comparable as an established Tokyo ramen operator competing for the same ramen-aficionado customer.
• Afuri: Premium yuzu-shio ramen chain with multiple Tokyo locations and brand-led menu innovation. Closely comparable on premium positioning, central-Tokyo footprint, and recipe-driven differentiation.
• Chuka Soba Tomita: Cult-status Tokyo shoyu ramen shop with strong local following. Comparable as an independent-style, premium ramen operator in the same Tokyo dining-out market.

Emerging players

• Tonkatsu Maisen: Tokyo-based premium Japanese food chain (tonkatsu) with multiple locations near tourist areas. Comparable as a multi-location premium Japanese-food brand competing for tourist dining occasions.
• Sushi Saito: Legendary reservation-only sushi restaurant in the same premium Tsukiji/Akasaka dining tier as Menya NOBUNAGA's SHOGUN omakase. Comparable on the destination-omakase experience and ultra-premium pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menya NOBUNAGA