Webshop.Finance

What Webshop.Finance does

Webshop.Finance (Webshop.finance ApS, CVR 45695816) is a Danish professional services firm that provides specialized accounting, reporting, and advisory services exclusively to e-commerce webshop owners, primarily SMBs and mid-market operators based in Denmark. The firm was founded by Rasmus Bendix-Struve and operates from Greve Midtby Center 2A, Greve, with a team of approximately three to four people including founder-consultant Rasmus Bendix-Struve and consultants Frederik Bækkelund and Lukas P. Sørensen.

The core offering is structured around three primary service areas — specialized bookkeeping for webshops (Bogføring til webshops), financial reporting (Rapportering), and strategic advisory/sparring (Sparring) — supplemented by four service modules: payment setup configuration (Betalingssetup), bookkeeping and reconciliation (Bogføring & afstemning), cash flow management, and financial controlling. The firm differentiates through end-to-end payment flow automation, connecting Shopify, payment gateways (including Stripe), acquirers, and accounting software to reconcile transactions from order through to bank payout. It is a member of Cereda, the Danish professional organization for accounting and finance.

Webshop.Finance generates revenue through custom-quoted professional services engagements on an annual billing cadence, with the first consultation offered free and obligation-free. Go-to-market is sales-led and consultative, primarily via the company website, LinkedIn, direct outreach, and customer referrals, targeting SMB webshop owners who find traditional accountants lack the technical understanding of e-commerce payment flows, multi-gateway setups, refunds, chargebacks, and international expansion. The firm is bootstrapped and privately held with no disclosed external funding or institutional ownership.

Name

Webshop.Finance

Legal name

Webshop.finance ApS

Website

https://webshop.finance

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Webshop.Finance is a Danish specialized accounting firm providing bookkeeping, reporting, and strategic advisory services exclusively to SMB e-commerce webshops, with payment flow automation spanning Shopify, Stripe, and bank account reconciliation.

Ownership category

akta.pro rank

Headquarters

HQ city

Greve

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accounting and Bookkeeping Services: Outsourced accounting services specialized for e-commerce businesses, including bookkeeping, reporting, and financial overview. Revenue likely generated through retainer or project-based professional services contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Webshop.Finance provides outsourced, specialized accounting and bookkeeping services exclusively for e-commerce webshops. The firm manages the entire order-to-payout financial flow — from Shopify sales through payment gateways such as Stripe to bank payouts — including reconciliation, payment setup optimization, cash flow management, financial reporting, and strategic sparring for webshop owners. Services are delivered by a small consulting team based in Greve, Denmark.

Product overview

Webshop.Finance is an outsourced accounting firm specializing in e-commerce bookkeeping services, offering a unified suite of financial services for webshop businesses. The core offering consists of specialized bookkeeping (Bogføring til webshops), financial reporting (Rapportering), and strategic advisory (Sparring). These are delivered through integrated service modules including payment setup configuration (Betalingssetup), bookkeeping and reconciliation (Bogføring & afstemning), cash flow management (Cash flow), and financial controlling (Controlling). The company takes a holistic approach to the entire payment flow—from Shopify through to bank payout—rather than treating bookkeeping as isolated accounting tasks.

Differentiator

Problem solved

Functional benefit

Products and services

• Bogføring til webshops (Bookkeeping for webshops) Specialized bookkeeping and accounting services tailored for e-commerce webshop businesses, managing the complete financial record-keeping from order to payout. Targeted at Danish SMB and mid-market webshop owners who need domain-specific accounting expertise beyond what generalist accountants provide.
• Rapportering (Financial reporting) Financial reporting and overview services that provide webshop owners with clear insight into their business economics and performance metrics. Delivered as part of Webshop.Finance's core outsourced offering for e-commerce clients.
• Sparring (Strategic advisory) Strategic advisory and consultation service for webshop owners, providing expert guidance on financial decisions, business optimization, and growth (including international expansion).

Quantifiable outcome

• 1000+ webshop accounts controlled
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• CeredacoreOthersIndustry organization membership. Cereda is the Danish professional organization for accounting and finance professionals. Membership indicates professional standing and adherence to industry standards.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Sagacity Accounting: Sagacity is an e-commerce-specific accounting and bookkeeping firm in the US serving Shopify and Amazon merchants, the closest international pure-services direct peer to Webshop.Finance's vertical-specialist, webshop-only positioning.
• Pento: Pento is a Danish-born automation platform for SMB finance and payroll that competes for the same SMB bookkeeper-and-accountant ecosystem in Denmark. Its automation roadmap directly overlaps with the reconciliation and bookkeeping work Webshop.Finance bills for.
• Sifted (formerly Billy Billing): Sifted is an SMB-focused accounting automation platform that targets the same Danish/SMB market with software-driven bookkeeping, directly competing for the workflow Webshop.Finance sells as a service.
• Storebuddy: Storebuddy is a Danish e-commerce operations platform where both the founder and Lukas previously worked. It is comparable because it serves the same webshop customer base and historically bundled accounting-adjacent services, representing both a potential partner and a vertical-software competitor.

Direct peers

• Bean Ninjas: Bean Ninjas is an e-commerce-focused bookkeeping and accounting firm for Shopify/Amazon merchants, providing outsourced bookkeeping, reporting and CFO services — directly analogous to Webshop.Finance's service mix in a different geography.
• Accountable (BE): Accountable is a Belgian self-employed/SMB accounting and tax filing platform with a similar "vertical-specialized accounting for small businesses" positioning. It is a comparable peer because it competes for the same SMB-verticalized accounting niche across Europe with software-first delivery.

Broad incumbents

• e-conomic: e-conomic is a leading Danish cloud accounting SaaS used by SMBs and accountants. It is highly relevant because Webshop.Finance's founder was previously a Product Manager there, and the firm integrates with e-conomic-style accounting programs — making it both a competitor (accountants using e-conomic) and an enablement layer.
• Billy Regnskabsprogram: Billy is a Danish cloud accounting platform aimed at SMBs and sole proprietors, where Lukas previously worked. It overlaps with Webshop.Finance on SMB bookkeeping automation and competes for the same Danish webshop customer wallet.
• Dinero (Visma): Dinero is a Danish SMB accounting platform (now under Visma) where Webshop.Finance consultant Lukas previously worked. It competes indirectly by automating bookkeeping tasks that Webshop.Finance performs manually, and is frequently used by small Danish webshops as an alternative or complement to outsourced accounting.

Others

• Cereda: Cereda is the Danish industry association for accounting and finance professionals, of which Webshop.Finance is a member. It is not a competitor but the relevant professional body, comparable in role to other national accounting institutes and a channel for member credibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/webshop-finance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webshop.Finance