Keepblue Gmbh
- Company typePrivate
- Founded2023
- HeadquartersWörth Am Rhein, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
Keepblue Gmbh firmographics
Firmographics- Name
- Keepblue Gmbh
- Legal name
- KeepBlue AG
- Website
- https://keepblue.de
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Keepblue Gmbh industry classification
Industry- Product category
- Professional Education and Training
- NAICS
- Professional and Management Development Training (61143), Computer Training (611420), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Data, Analytics & AI/ML Certifications (EDAAANAG)
- akta.pro secondary industries
- Data, Analytics & Business Intelligence (SQL, BI Tools, Reporting) (EDABAFAD), Insurance (EDAAAPAH)
Keywords
Where Keepblue Gmbh is headquartered
LocationHeadquarters
- HQ city
- Wörth Am Rhein
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Keepblue Gmbh business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Professional Education and Training Courses: KeepBlue generates revenue through certified professional education programs in AI management, digital transformation, and sustainability. Programs are 100% funded through German government Bildungsgutschein (education vouchers) for eligible participants, with course durations ranging from 6-12 months for part-time programs and 9-13 weeks for full-time programs.
- AI Consulting Services: Fee-based consulting services for SMEs including AI strategy development, AI implementation, process automation, and AI integration. Services follow a structured approach: analysis, strategy, implementation, integration, and scaling.
- KI-Cybersecurity Consulting: Specialized consulting services focused on secure AI implementation, resilient IT architecture, and governance structures for AI systems in SMEs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Full-time AI Specialist (13 weeks) - Fully government funded via Bildungsgutschein |
| Subscription | Multi-year contract | Part-time programs (6-12 months) - Fully government funded via Bildungsgutschein |
| Subscription | Multi-year contract | KI Prompt Engineer (9 weeks full-time) - Fully government funded via Bildungsgutschein |
| Other | Multi-year contract | AI Consulting Services - Custom pricing based on scope |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Keepblue Gmbh product offering
Product offeringCore offering
Keepblue GmbH delivers AZAV-certified professional training programs and consulting services for German small and medium enterprises (Mittelstand), covering artificial intelligence, digital transformation, sustainability management, and EU AI Act compliance. Course offerings are typically 100% funded through the German government's Bildungsgutschein (education voucher) scheme, with durations ranging from 6 to 12 months part-time or 9 to 13 weeks full-time, and may include optional TÜV or IHK certifications. The company also offers tailored AI strategy, cybersecurity, and research funding advisory services on a custom-pricing basis.
Product overview
KeepBlue is an educational technology company offering a comprehensive portfolio of professional certification programs and consulting services focused on digital transformation, AI, and sustainability for the German SME market. The core offering consists of AZAV-certified training programs including AI Manager/in, AI-Spezialist/in, Digital Manager/in, and Nachhaltigkeits-Manager/in courses available in part-time and full-time formats. The company also provides specialized workshops on EU AI Act compliance and consulting services for AI strategy, cybersecurity, and research funding. Training programs incorporate tools like ChatGPT, Copilot, n8n, and Miro for hands-on learning, and partner with TÜV and IHK for optional professional certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- KI Manager/in (Part-time) A 12-month part-time professional certification program qualifying participants to strategically manage AI implementation in SMEs, covering AI fundamentals, data competency, tool deployment, and change management. Eligible for 100% government funding via Bildungsgutschein.
- KI-Spezialist/in (Part-time) A 6-month part-time program teaching operational AI skills including prompt engineering, data literacy, workflow automation, and project implementation using tools like ChatGPT and n8n. Eligible for 100% government funding via Bildungsgutschein.
- KI-Spezialist/in (Full-time) A 13-week intensive full-time certification program focused on practical AI application, process automation, and AI agents for career development in digital transformation. Eligible for 100% government funding via Bildungsgutschein.
- KI Prompt Engineer (Full-time) A 9-week full-time program teaching structured prompt techniques, generative AI for content creation, and workflow automation using AI agents and chatbots. Eligible for 100% government funding via Bildungsgutschein.
- KI Anwendungsspezialist/in (Full-time) A full-time program focused on applying generative AI tools in daily work, automating workflows, and efficiently managing digital processes. Eligible for 100% government funding via Bildungsgutschein.
- KI-Beauftragte/r (Full-time) A full-time certification program preparing participants to serve as AI officers, covering EU AI Act compliance, data protection, ethics, AI project management, and organizational change leadership. Eligible for 100% government funding via Bildungsgutschein.
- Digital Manager/in (Part-time) A part-time professional development program teaching digital transformation skills including project management, digital tools, process digitization, AI/automation, customer centricity, change management, and digital strategy. Eligible for 100% government funding via Bildungsgutschein.
- Digitalisierungs-Spezialist/in (Part-time) A part-time program focused on practical digitalization skills including digital tools, process analysis, automation with n8n, and change management for immediate workplace application. Eligible for 100% government funding via Bildungsgutschein.
- Nachhaltigkeits-Manager/in (Part-time) A 12-month part-time program covering sustainability strategy, ESG reporting, CSRD requirements, climate protection, supply chain management, and sustainable finance with optional TÜV certification. Eligible for 100% government funding via Bildungsgutschein.
- Nachhaltigkeits-Spezialist/in (Part-time) A 6-month part-time program teaching practical sustainability implementation including CO2 accounting, resource efficiency, supply chain responsibility, and CSRD reporting. Eligible for 100% government funding via Bildungsgutschein.
- EU AI Act Workshop A certified workshop covering EU AI Act compliance requirements, AI competency obligations under Article 4, risk classification, and legally compliant documentation for employee AI training.
- AI Consulting Advisory services guiding SMEs through AI implementation from initial analysis and strategy development through technical deployment, integration, and ongoing optimization, with custom pricing based on engagement scope.
- AI Cybersecurity Consulting Security-focused consulting ensuring safe AI system implementation, resilient IT architecture, and clear governance structures for enterprise AI deployments.
- Research Subsidy & Funding Advisory Advisory service helping companies identify and apply for research subsidies and funding programs for digital transformation and AI initiatives.
Quantifiable outcome
- 100% government funding available for eligible participants through Bildungsgutschein
- +1 more outcomes
Companies that use Keepblue Gmbh
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Keepblue Gmbh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature1 record
Keepblue Gmbh partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- TÜV RheinlandcoreTÜV Rheinland provides certification partnership for KeepBlue programs, allowing graduates to obtain TÜV-recognized certificates alongside KeepBlue's own certifications, enhancing credential value and employer recognition.
- IHK (Industrie- und Handelskammer)corePartnership with German Chambers of Industry and Commerce for certification recognition, providing graduates with IHK-recognized credentials that carry significant weight in the German job market.
- GZQ (Gesellschaft zur Zertifizierung von Qualitätsmanagement)coreGZQ provides certification services for quality management systems, supporting KeepBlue's AZAV certification for government-funded training programs.
- Heinrich Heine University Düsseldorf (HHU)coreAcademic partnership with Heinrich Heine University for curriculum development and research collaboration in digital education and AI training.
- Mittelstands CampuscorePartnership with Mittelstands Campus for SME-focused training initiatives and knowledge sharing in digital transformation.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Keepblue Gmbh competitors and assessment
Company assessmentDirect peers
- StackFuel: Berlin-based data and AI training provider focused on professional upskilling with German government funding eligibility. Closely comparable to KeepBlue in AI/data curriculum and AZAV-style funding mechanics.
- WBS Training: Major German AZAV-certified continuing education provider with Bildungsgutschein-funded programs across digital, IT, and business topics. Operates in the same funding-driven SME training category as KeepBlue.
- Haufe Akademie: One of Germany's largest corporate training and professional development providers, offering certified programs in digital transformation, management, and compliance. Directly comparable to KeepBlue's Mittelstand-focused, credentialed continuing education model.
- Bitkom Akademie: German digital association's training arm offering courses in digitalization, AI, and tech regulation to SMEs and professionals. Similar B2B audience and topical focus on EU digital regulation.
- GBS Schulungszentrum: German vocational and continuing education provider with AZAV-certified, Bildungsgutschein-funded IT and digital courses. Comparable funding model and SME target audience.
Regional players
- iversity: Berlin-based MOOC and professional development platform offering certified online courses in business, tech, and sustainability. Comparable online, certified continuing education model in the German market.
Broad incumbents
- Coursera: Global online learning platform with university-issued certificates and enterprise AI/digital programs. A broader incumbent in the same professional upskilling category, with enterprise sales capabilities KeepBlue lacks.
- Udemy Business: Global enterprise learning platform with extensive AI and digital transformation course catalogs. A broader incumbent competing for the same corporate SME training budgets.
Emerging players
- DataCamp: Global online learning platform specializing in data, AI, and analytics skills for professionals. Comparable AI/data curriculum orientation, though distribution is self-serve global rather than German SME-targeted.
- openHPI: Hasso Plattner Institute's free online platform for digital and tech education, including AI courses. Comparable German-language AI curriculum, though free and university-led rather than credentialed and funded.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Keepblue Gmbh social profiles
Digital presenceKeepblue Gmbh compliance and trust
Trust signalCompliance7 records
Keepblue Gmbh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keepblue Gmbh leadership team
Management profileNumber of profiles
Profiles6 records
Keepblue Gmbh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keepblue Gmbh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keepblue Gmbh
What does Keepblue Gmbh do?
Keepblue GmbH delivers AZAV-certified professional training programs and consulting services for German small and medium enterprises (Mittelstand), covering artificial intelligence, digital transformation, sustainability management, and EU AI Act compliance. Course offerings are typically 100% funded through the German government's Bildungsgutschein (education voucher) scheme, with durations ranging from 6 to 12 months part-time or 9 to 13 weeks full-time, and may include optional TÜV or IHK certifications. The company also offers tailored AI strategy, cybersecurity, and research funding advisory services on a custom-pricing basis.
Is Keepblue Gmbh a public or private company?
Keepblue Gmbh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keepblue Gmbh founded?
Keepblue Gmbh was founded in 2023. It employs 1 to 10 people.
Where is Keepblue Gmbh based?
Keepblue Gmbh is headquartered in Wörth Am Rhein, Germany, in the Europe region.
How does Keepblue Gmbh make money?
Three revenue lines are on record. Professional Education and Training Courses are the primary driver. The others are AI Consulting Services and KI-Cybersecurity Consulting.
Who are Keepblue Gmbh's main competitors?
Direct peers on record are StackFuel, WBS Training, Haufe Akademie, Bitkom Akademie and GBS Schulungszentrum. iversity is listed as a regional player. Broad incumbents are Coursera and Udemy Business. Emerging players are DataCamp and openHPI.
Does Keepblue Gmbh have an API?
No public API is recorded for Keepblue Gmbh.
What industry is Keepblue Gmbh in?
Keepblue Gmbh's product category is Professional Education and Training. Its primary akta.pro industry code is EDAAANAG, Data, Analytics & AI/ML Certifications, with a secondary code of EDABAFAD, Data, Analytics & Business Intelligence (SQL, BI Tools, Reporting). Its NAICS code is 61143 and its SIC code is 8200.