Health Economics Consulting Nz Limited

What Health Economics Consulting Nz Limited does

Health Economics Consulting NZ Limited (HEC) is a private, founder-led health economics consultancy headquartered in Auckland, New Zealand, founded in 2015 and operating with 1–10 employees. The firm serves health technology companies preparing for capital raises, multi-jurisdiction expansion, and health technology assessment (HTA) submissions, as well as hospital groups, integrated delivery networks, primary care networks, telehealth programmes, and health system investors building economic cases for new models of care. Engagements are delivered on a fractional retainer basis with principal-level access rather than as fixed project hand-offs.

The core of HEC's offering is HEX Platform, a proprietary health economics modelling environment that runs every client engagement and delivers live, versioned, client-accessible models. Every parameter carries a source, sensitivity range, and append-only audit trail; client teams receive read access throughout the engagement to interrogate assumptions and rerun scenarios. Submission artefacts (dossiers, budget impact models, cost-utility analyses) are generated from the live model rather than rebuilt from stale files, and structural or parameter changes are refused once a submission is locked. Around HEX Platform, HEC offers tiered services: Advisory Agreements (40–60 hours over three months for strategy and groundwork), Full Engagements (12+ weeks minimum for model build, dossier, and HTA submission support across Markov, partitioned-survival, decision-tree, or budget-impact model types), and standalone Workshops for team upskilling.

HTA submission coverage spans 12+ jurisdictions including Pharmac (NZ), MSAC/PBAC (AU), NICE (UK), CADTH/pCODR/INESSS (Canada), ICER/AMCP/PBM (US), HAS (France), G-BA/IQWiG (Germany), TLV (Sweden), MOH (Singapore), MHLW (Japan), and HIRA (South Korea), plus US payer strategy and healthcare systems economic evaluation. Customer acquisition runs through direct outreach and inbound 30-minute strategy calls bookable via Google Calendar, supplemented by event speaking (Digital Health Festival in Melbourne), an email newsletter, and a LinkedIn presence. Pricing is not publicly disclosed; indicative retainer bands are shared during scoping and reflect jurisdictions, model complexity, and engagement length, with external costs passed through at cost.

Name

Health Economics Consulting Nz Limited

Legal name

Health Economics Consulting NZ Ltd

Website

https://hec.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Health Economics Consulting NZ Limited is a private Auckland-based health economics consultancy serving health tech companies preparing capital raises, HTA submissions, and multi-jurisdiction expansion across 12+ payer frameworks via its proprietary HEX Platform and fractional principal-led retainer engagements.

Ownership category

akta.pro rank

Product category

Health Economics Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYHLAGAOAN

Market Access, Pricing & Reimbursement (Evidence Generation) FSP

Healthcare & Life Sciences/Life Science Tools & Services (CRO/CDMO/Lab Services)/Scientific Staffing & Functional Service Providers (FSP)

SECONDARYHLACAHAJ

Cost of Care, Spend Analytics & Financial Performance Management

Healthcare & Life Sciences/Digital Health & Health IT/Population Health Management & Value-Based Care Analytics

Keywords

• Health economics consulting
• HTA submission services
• Market access consulting
• Economic evaluation services
• Reimbursement strategy consulting

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Health Economics Consulting Engagements: Fractional retainer engagements scoped to client needs. Two engagement shapes: Advisory agreements for strategy and groundwork (capped hours, billed on hours used), and Full engagements for model build, dossier, and HTA submission support. Engagements run on a regular cadence with principal-level access included. HEX Platform access is provided for the duration of the engagement.
2. Workshops: Standalone team upskilling sessions available for teams based in NZ or Australia, or teams large enough to host an in-house session.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Health Economics Consulting Nz Limited provides fractional health economics consulting to health technology companies, helping them build defensible economic cases for capital raises, market entry, and HTA submissions across 12+ reimbursement jurisdictions. Engagements are delivered by a principal-level health economist using the firm's proprietary HEX Platform, which provides a live, versioned, auditable modeling environment shared with clients. The firm also supports healthcare systems with economic evaluations.

Product overview

HEC offers a unified portfolio combining a proprietary health economics modelling platform (HEX Platform) with fractional consulting services. HEX Platform is the core technology underpinning all engagements—providing live, versioned, collaborative models with full audit trails. Around this platform, HEC delivers tiered service offerings: Advisory Agreements (scoped strategy work, 40-60 hours), Full Engagements (comprehensive model builds, 12+ weeks), and Workshops (team upskilling). All engagements span health technology assessment submissions across 12+ jurisdictions (Pharmac NZ, MSAC/PBAC Australia, NICE UK, CADTH/pCODR Canada, ICER/US Payers, HAS France, G-BA Germany, TLV Sweden, INESSS Québec, HIRA South Korea, MHLW Japan, MOH Singapore), plus US payer strategy and healthcare systems economic evaluation services. The platform and services are bundled—HEX Platform access is included in every engagement, not sold separately.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory Agreement Retainer-based, capped-hours advisory engagement where clients draw on the principal health economist's time for strategy, model review, and HTA submission guidance without committing to a full model build. Targeted at clients who need senior expertise on a flexible basis.
• Full Engagement End-to-end engagement covering economic case build, HTA submission preparation, and cross-jurisdictional market access support, delivered using the proprietary HEX Platform. Targeted at health technology companies building economic cases for capital raises, market entry, or HTA submissions across multiple reimbursement jurisdictions.
• Workshop Discrete upskilling workshop session for client teams on health economics methodology, HTA submission processes, or market access strategy. Delivered by the principal consultant as a standalone engagement.
• HEX Platform Proprietary health economics modeling environment used by the firm during client engagements. Provides append-only audit trails, a live versioned model repository, read-only client collaboration access, and reproducible HTA submission builds. The platform is operated by the principal consultant as part of the engagement and not sold as a standalone license.
• Healthcare Systems Economic Evaluation Economic evaluation services for healthcare systems and payer organisations, applying health economics methodology to inform funding, formulary, or pathway decisions. Distinct from the medtech-focused HTA submission service in its buyer and use case.

Quantifiable outcome

• Typical engagement length: 3 to 9 months
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor.

• Aotearoa Health Economics NetworkminorStrategic or Co-development PartnerProfessional network affiliation. HEC founder Abbas Al-Murrani sits on the committee of the Aotearoa Health Economics Network, the national body for health economists in New Zealand. This affiliation provides access to the professional community and signals commitment to the health economics field in New Zealand.
• University of AucklandminorStrategic or Co-development PartnerEducational institution affiliation. Abbas Al-Murrani holds a Master's in Economics and a Bachelor's in Health Sciences (Public Health) from the University of Auckland.
• Te Tītoki MataoraminorStrategic or Co-development PartnerNew Zealand health technology accelerator/manufacturer affiliation displayed on website affiliations section.
• Callaghan InnovationminorStrategic or Co-development PartnerNew Zealand government research and development agency affiliation. Callaghan Innovation is the agency's business.govt.nz page for innovation support.
• Digital Health FestivalminorGTM or Marketing PartnerEvent affiliation. HEC has spoken at the Digital Health Festival in Melbourne, Australia. Affiliation displayed on website as customer/partner logo.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mtech Access: UK-based market access and health economics consultancy providing HTA submissions, systematic reviews, and economic modelling to pharma and medtech. Directly comparable in services, methodology, and target customers.
• York Health Economics Consortium (YHEC): University of York-affiliated health economics consultancy providing HTA submissions, evidence synthesis, and economic modelling. Directly comparable service offering to HEC's NHS-focused NICE work and broader HTA submissions.
• Acaster Lloyd Consulting: UK health economics and outcomes research consultancy providing HTA submissions and economic modelling. Comparable in service offering and target buyer profile to HEC's mid-market medtech and pharma clients.
• THEMA Consulting: Italian health economics and HTA consultancy supporting payer submissions, economic evaluations, and market access strategy across European and global markets. Comparable scope, methodology, and jurisdictional fluency.
• Costello Medical Consulting: UK-headquartered health economics and market access consultancy offering HTA submissions, cost-effectiveness modelling, and evidence generation across global jurisdictions. The closest direct competitor to HEC in scope, services, and buyer profile.

Broad incumbents

• IQVIA: Global CRO and health data analytics firm with a substantial health economics, real-world evidence, and market access practice. Competes with HEC at the larger end of pharma and medtech market access engagements.
• Parexel: Global CRO offering biostatistics, real-world evidence, and market access services including health economics consulting. Overlaps with HEC at the enterprise end of the medtech HTA buyer landscape.
• Evidera: Multi-disciplinary health economics, outcomes research, and market access consultancy (now part of Thermo Fisher / PPD). Broader scale and full-service HE value proposition than HEC; competes at the larger end of HEC's addressable market.
• RTI Health Solutions: Health economics and outcomes research consultancy within RTI International, providing HTA submissions, evidence generation, and market access services. Overlaps with HEC in the HTA submission space, with broader institutional backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/health-economics-consulting-nz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Economics Consulting Nz Limited