Holiday Park & Resort

What Holiday Park & Resort does

Holiday Park & Resort Sp. z o.o. sp. k. is Poland's largest network of recreational-resort properties, operating seven locations: six along the Baltic coast (Ustronie Morskie, Pobierowo, Niechorze, Mielno/Unieście, Rowy, Kołobrzeg-Grzybowo) and one mountain resort in Uzdrowisko Cieplice Zdrój in the Karkonosze range, opened September 2022. The combined estate offers 1,200+ accommodation units totaling 10,486 beds, built primarily around three standardized SKUs: 85 m² wooden cottages for up to nine guests and 40 m² / 55 m² apartments for up to four guests. On-site amenities include heated outdoor and indoor pools, water parks with slides, wellness zones (sauna, jacuzzi, massage), restaurants with live-cooking stations, cafés, bistros, beach bars, a Sweet Workshop, bike rentals, VR lounges, and year-round animation programs for children and adults.

The company has served roughly 700,000 guests since founding in 2016 and operates a multi-channel direct-to-consumer business with a parallel B2B motion. Pricing is dynamic by season, day-of-week, and resort, with off-season apartment rates starting at 299 PLN/night and peak cottage rates reaching 999 PLN/night. Revenue is diversified across nightly accommodation, on-site F&B, a 999 PLN VIP upsell package, the Pakiety 3 Kolory multi-visit subscription program offering up to 68% savings on prepaid 6-day stays valid 3–5 years, corporate voucher programs with a 30-voucher minimum, and corporate events (conferences, team-building, Christmas parties) starting at 299 PLN per person at four seaside locations. A regional B2B sales team of eight representatives covers all Polish voivodeships, while consumer bookings flow through the proprietary rezerwuj.holidaypark.pl platform, e-shop (sklep.holidaypark.pl), subscription portal (subskrypcje.holidaypark.pl), and a phone infoline.

The technology layer is conventional web infrastructure — booking engine, e-commerce shop, subscription management, live streaming cameras, and 360° virtual tours — with no disclosed AI/ML capabilities, patents, APIs, or proprietary platform components. The legal entity is a privately held Polish limited partnership (Sp. z o.o. sp. k.), headquartered in Śrem with a listed office in Poznań. There is no disclosed venture capital or private equity backing, and approximately 150 staff support the network. Industry recognition includes the Luxury Brand of the Year 2021, Highest Quality of the Year 2021, and Success of the Year 2022 awards; consumer reviews average 4.5/5 on Google (7,120 reviews).

Name

Holiday Park & Resort

Legal name

Holiday Park&Resort Sp. z o.o. sp. k.

Website

https://holidaypark.pl

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Holiday Park & Resort is Poland's largest recreational resort network, operating 7 family-oriented properties (6 Baltic coastal, 1 mountain) with 10,486 beds, serving Polish families through direct bookings, multi-visit subscriptions, and a B2B corporate voucher and events channel.

Ownership category

akta.pro rank

Product category

Vacation Resorts

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Mountain & Ski Homes (THAMAAAG), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE), Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)

Keywords

• Vacation resort network
• Family holiday accommodation
• Corporate voucher programs
• Subscription vacation packages
• Hospitality entertainment services

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Vacation accommodation rentals: The primary revenue stream is overnight stays in wooden holiday cottages (85 m², up to 9 persons) and apartments (40 m² and 55 m², up to 4 persons) across 7 resort locations. Pricing varies by season, day of week, and resort. Cancellations and changes are subject to fees.
2. Food and beverage services: On-site restaurants, cafés, bistros, beach bars, and a 'Słodki Kącik' (Sweet Corner) providing breakfast, dinner buffets, à la carte offerings, snacks, and beverages. Meals are available year-round. Children eat free (0-3 years) with adult meals. Early-booking discounts of up to 40% for subscribers.
3. Events and group bookings: Corporate events (conferences, team-building, picnics, Christmas parties), private celebrations, and group bookings at four seaside locations (Rowy, Pobierowo, Mielno, Ustronie Morskie). Pricing starts from 299 zł per person. Includes banquet halls, catering, and unlimited access to resort infrastructure.
4. VIP package: Premium add-on package priced at 999 zł per booking, providing priority check-in, VIP lounge access, -20% discount at the shop (max 300 zł), VIP parking, late checkout, early check-in, complimentary wine, fruit, and cosmetics set, among other benefits. Available for both cottages and apartments.
5. Subscription and multi-visit packages: Subscription model offering ongoing discounts and benefits. The 'Pakiety 3 Kolory' (3-Colour Packages) offer prepaid multi-stay vouchers for 6-day visits valid for 3-5 years, with up to 68% savings versus individual bookings. Packages cover up to 9 guests in cottages or 4 guests in apartments across all 7 resorts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Holiday Park & Resort operates a network of seven vacation resorts in Poland (six along the Baltic Sea coast and one mountain resort in Silesia), offering family-oriented wooden cottages and apartments alongside integrated on-site amenities including heated swimming pools, water parks, restaurants, animation programmes, wellness and spa facilities, and event spaces. The operator also runs a subscription-based "Affordable Vacation Packages" (Tanie Pakiety Wakacyjne) programme and a corporate voucher (Karnet dla Firm) offering for B2B clients.

Product overview

Holiday Park & Resort is a network of 7 vacation resorts (6 coastal locations along the Baltic Sea and 1 mountain resort in the Karkonosze) offering family-oriented wooden cottages and apartments. The portfolio includes three accommodation types (Domek 85m² for up to 9 people, Apartament 40m² for 4 people, and Apartament 55m²), with amenities like heated pools, water parks, restaurants, cafés, game rooms, and year-round entertainment. Additional offerings include the 3-Kolory package program with savings up to 68%, VIP upgrade packages, subscription services with 5% discounts, corporate voucher programs, event planning services, and digital services like virtual tours and live streaming.

Differentiator

Problem solved

Functional benefit

Brands

• Holiday Park & Resort: Unikatowa sieć obiektów rekreacyjno-wypoczynkowych (unique network of recreational-resort facilities) offering family-friendly vacation accommodations.
• Pakiet VIP
• Pakiety 3 Kolory

Products and services

• Coastal Resort Stays (Baltic Sea network) Family-oriented vacation stays at six Holiday Park & Resort locations along the Polish Baltic Sea coast, including wooden cottage and apartment accommodation, heated swimming pools, water parks, restaurants, animation programmes, and wellness facilities. Targeted at Polish families and individual leisure travellers.
• Mountain Resort Stay (Silesia) Holiday Park & Resort's mountain resort in Silesia, offering cottage and apartment accommodation with on-site pools, restaurants, animations, and event facilities for year-round mountain leisure stays.
• Tanie Pakiety Wakacyjne (Affordable Vacation Packages) Subscription-based multi-year vacation package programme (Tanie Pakiety Wakacyjne) allowing guests to pre-purchase stays at locked-in rates across the Holiday Park & Resort network, with instalment payment options.
• Karnet dla Firm (Corporate Voucher) B2B corporate voucher (Karnet dla Firm) sold to Polish companies as an employee benefit, motivation award, or gift package, redeemable at any of the seven Holiday Park & Resort locations.
• Corporate Events and Conferences Multi-day corporate event, conference, and team-building hosting at Holiday Park & Resort locations, combining meeting space, banqueting, on-site accommodation, and animation/team-building activities.
• On-site Restaurant and F&B Service On-site restaurants and F&B outlets at Holiday Park & Resort locations, providing meals as part of vacation stays and to walk-in guests, with culinary direction led by the head chef.
• Holiday Park & Resort Sklep (Online Shop) Direct-to-consumer e-commerce shop (sklep) selling Holiday Park & Resort branded products such as cosmetics and coffee, extending the brand beyond on-site visits.

Quantifiable outcome

• Savings of up to 68% with multi-visit packages vs individual bookings
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NevrboardminorOthersNevrboard, a sporting goods retailer, uses Holiday Park & Resort vouchers as employee motivational benefits and as rewards for loyal customers. Owner Anna Pałka provides a testimonial praising the voucher program as an excellent tool for employee motivation and client appreciation.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Others

• Booking.com: Global OTA where HP&R's coastal competitors and similar family resorts are listed for distribution. Acts as a distribution channel and competitive benchmark for HP&R's direct-booking strategy.

Direct peers

• Center Parcs: European vacation park operator with cottages, indoor water parks, and family-focused amenities across multiple countries. Closest direct competitor in cottage-based family resort model, though at significantly larger European scale.
• Pierre & Vacances: European vacation residence operator with family resorts including Center Parcs. Same family resort business model with French/European footprint, providing a publicly-traded comparable for cottage-based vacation operations.
• Landal GreenParks: Dutch-origin vacation park operator running 90+ parks across Europe with family cottages and recreational amenities. Directly comparable cottage-park format with similar family target segment and on-site activities.
• Roompot: Largest European vacation park operator with cottage-based family resorts across the Netherlands, Belgium, Germany, and France. Directly comparable in business model (cottage rentals, family amenities, coastal/locations) and scale ambitions.
• Molecaten: Dutch family vacation park operator with 20+ parks featuring cottages, pools, and animation programs. Closely aligned with HP&R's family-focused cottage-and-amenities model at smaller scale.

Broad incumbents

• TUI Group: European tourism conglomerate with hotel/resort portfolio (TUI Blue, Robinson) and tour operator distribution. Comparable in family vacation segment though operates as integrated tour operator rather than direct resort operator.
• Marriott International: Global hospitality incumbent with broad resort portfolio including family-friendly properties. Overlaps with HP&R in resort accommodation and family travel but operates at vastly different scale and geographic scope.
• Accor (Orbis in Poland): Global hotel group with Polish presence via Orbis (now Ennismore). Operates multiple resort brands (Novotel, Mercure, ibis) in Poland but in a hotel-format rather than cottage-resort model.

Regional players

• Zdrojowa Hotels & Medical Spa: Polish hotel operator focused on spa and resort properties along the Baltic coast and Polish mountains. Comparable in Polish resort geography but focuses on hotel-format accommodation rather than cottages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJ0V6B5mlmvq0M1MogBb0Ig
• Facebookfacebook.com/holidayparkresort
• LinkedInlinkedin.com/company/holiday-park-resort
• Instagraminstagram.com/holidaypark_resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Park & Resort