Highlands-douglass Neighborhood Association Inc

What Highlands-douglass Neighborhood Association Inc does

Highlands-Douglass Neighborhood Association Inc (HDNA) is a Kentucky-incorporated nonprofit community organization founded in 2006 that serves residents, business owners, and community partners in the Highlands-Douglass neighborhood of Louisville. The association is governed by a 16-member volunteer board elected by members at the annual meeting and operates without paid staff, with P.O. Box 5194 as its mailing address and the Douglass Community Center at 2305 Douglass Blvd as the site of monthly board meetings.

HDNA's portfolio comprises community programs, infrastructure advocacy, and membership services rather than a unified product. Core deliverables include the biannual newsletter The Neighbor, annual community events (Big Rock Jazz & Blues Fest, Old-Fashioned Ice Cream Social), a reforestation program that has planted 700+ trees since 2014 targeting 45% canopy coverage, neighborhood trail projects (Spring Drive Trail completed 2024, Woodford Greenway with land deed recorded March 2026), a Century Markers program applying forged brass plaques to 600+ eligible historic properties, and a speed hump/traffic calming initiative. The association also supports the Douglass Community Center through fundraising partnerships and committee work.

HDNA is funded through annual resident memberships at $20 per household, multi-term business memberships, tax-deductible donations for specific projects (notably $25,000+ raised for Woodford Greenway and $10,000 for Spring Drive Trail), tree plantings at $35 per unit, and $150 century marker sales. Its technology footprint is minimal — a CMS website, Google Groups mailing list, and social channels — with no app, API, or proprietary systems. The organization partners strategically with Louisville Metro Parks & Recreation, Kentucky Transportation Cabinet, Olmsted Parks Conservancy, Cherokee Park Rehabilitation, and Parks Alliance of Louisville on infrastructure and fundraising.

Name

Highlands-douglass Neighborhood Association Inc

Legal name

Highlands-Douglass Neighborhood Association Inc

Website

https://highlandsdouglass.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

HDNA is a volunteer-led, Kentucky-incorporated nonprofit that serves residents and businesses of the Highlands-Douglass neighborhood in Louisville through community events, a newsletter, infrastructure advocacy, reforestation, and trail projects, funded by $20 household dues, business memberships, and earmarked donations.

Ownership category

akta.pro rank

Product category

Neighborhood Association Services

NAICS

Social Advocacy Organizations (8133), Administration of Urban Planning and Community and Rural Development (92512)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAIANAE

Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives)

Business & Public Services/Public Sector & Government Administration/Housing, Urban Planning & Community Development

Keywords

• Neighborhood association services
• Community programming
• Civic infrastructure advocacy
• Residential membership programs
• Urban beautification initiatives

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues from resident and business members. Resident membership is $20 per household. Business membership offers 1-year, 2-year, 3-year, and permanent partner options.
2. Donations and Fundraising: Tax-deductible donations from members and supporters. Fundraising campaigns for specific projects like the Woodford Greenway (raised over $25,000), Spring Drive Trail ($10,000 goal), and Douglass Community Center support.
3. Century Markers Sales: Sale of brass century markers for buildings 100+ years old at $150 each. Profits support neighborhood work and Douglass Community Center programming.
4. Tree Planting Program: Reforestation program offering trees for $35 per tree, which includes the tree, planting, mulching, water bag, and trunk guards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

HDNA is a member-supported neighborhood association that delivers community programming, infrastructure advocacy, and beautification projects to residents and businesses of the Highlands-Douglass neighborhood in Louisville, Kentucky. Its core offerings include the Douglass Community Center, the biannual newsletter (The Neighbor), annual events (Big Rock Jazz & Blues Fest, Ice Cream Social), resident and business memberships, a reforestation/tree planting program, historic Century Markers, and walkability projects (trails, sidewalks, speed humps).

Product overview

The Highlands-Douglass Neighborhood Association (HDNA) operates as a community organization offering a portfolio of programs and services rather than a unified software product. Core offerings include the Douglass Community Center (providing fitness, educational, and recreational programming), community events (Big Rock Jazz & Blues Fest, Ice Cream Social), membership programs for residents and businesses, and environmental initiatives like the Reforestation Program. HDNA also manages infrastructure and walkability projects including trails (Woodford Greenway, Spring Drive Trail), speed humps, on-street walking paths, and advocacy for pedestrian safety improvements. The organization publishes The Neighbor newsletter and sells Century Markers for historic buildings. Memberships fund these activities, with resident memberships at $20/year and business memberships available in various terms.

Differentiator

Problem solved

Functional benefit

Products and services

• Douglass Community Center (DCC) A community center offering fitness, educational, and recreational classes and programs for neighborhood residents, including Silver Sneakers, yoga, book clubs, peace education, pickleball, adult coloring, teen archery, adult archery, and preschool time. The facility includes a gym, weight room, basketball court, stage, basement studio, art room, auxiliary room, and kitchen with daily open access. HDNA supports its operations and renovation.
• HDNA Newsletter (The Neighbor) Biannual newsletter delivered to HDNA members and mailing list subscribers that keeps residents informed about neighborhood events, programs, board meetings, and association initiatives.
• Big Rock Jazz & Blues Fest Annual music festival typically held on the first Sunday in October that brings jazz and blues performances into the neighborhood and serves as a major community gathering and fundraising event for HDNA.
• Old-Fashioned Ice Cream Social Community social event organized by HDNA to bring together neighborhood residents, supported by annual membership dues.
• Reforestation Program Tree planting program aiming to achieve 45% tree canopy coverage. Since 2014, over 700 trees have been planted through this initiative; residents may request a tree planting for a $35 fee that includes the tree, planting, mulching, water bag, and trunk guards.
• Woodford Greenway Trail Gravel trail connecting the Highlands-Douglass neighborhood to Cherokee Park, running from Woodford Place through newly donated land. The project included a three-quarter acre land donation from Cherokee Park Rehabilitation (deed recorded March 18, 2026) and over $25,000 in community fundraising.
• Spring Drive Trail Gravel trail connecting the Highlands-Douglass neighborhood to Cherokee Park via Spring Drive. Built in June 2024 with $10,000 raised for supplies, constructed by HDNA volunteers with support from Olmsted and Metro Parks.
• Century Markers Individually forged solid brass markers (5x5 inches, weighing over 2 pounds) commemorating buildings 100+ years old in the Highlands-Douglass neighborhood. Priced at $150 each, with proceeds funding neighborhood work and the Douglass Community Center.
• Resident Membership Annual household membership for $20 supporting HDNA events and activities, with options for automatic yearly renewal via PayPal. Includes receipt of the newsletter (The Neighbor) and participation in community events. Donations above $20 are welcome.
• Business Membership Business membership options for local owners with customers in the Highlands-Douglass neighborhood, offering exposure through the biannual newsletter, website presence, membership decal, and event participation. Available in 1-year, 2-year, 3-year, and permanent partner options.

Quantifiable outcome

• Over 700 trees planted since 2014
• +3 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Cherokee Park RehabilitationcoreStrategic or Co-development Partner · 11 May 2026Land donation partner for Woodford Greenway project. Donated three-quarter acre of land to Louisville Metro Government for trail connection between Highlands-Douglass neighborhood and Cherokee Park. Land deed recorded March 18, 2026.
• Louisville Parks & RecreationcoreStrategic or Co-development Partner · 11 May 2026Government partner for park access improvements, Douglass Community Center operations, and trail development projects including Woodford Greenway and Spring Drive Trail.
• Olmsted Parks ConservancycoreStrategic or Co-development Partner · 1 June 2024Partnered to construct Spring Drive gravel trail connecting to Cherokee Park scenic loop. Conservancy built the path using compactable gravel and wood edging.
• Parks Alliance of LouisvillemajorStrategic or Co-development PartnerNonprofit partner for Douglass Community Center fundraising. Accepts secure donations on behalf of HDNA for community center renovation projects.
• SigndesignsminorImplementation/ SI/ Consulting PartnerLocal company on historic West Main Street partnered with HDNA for production and finishing of brass century markers for 100+ year old buildings.
• Bonnycastle NeighborhoodminorStrategic or Co-development PartnerCo-fundraising partner for Spring Drive trail project. Joint fundraising effort with friendly competition to generate donations.
• Friends of Bardstown RoadminorStrategic or Co-development PartnerPartner organization for Bardstown Road safety improvements. Phase 1 improvements documented by this group between Eastern Parkway and Broadway (2022).
• Kentucky Transportation Cabinet (KYTC)coreOthersState transportation agency redesigning Bardstown Road (2026-28) for safety improvements including roundabouts, crosswalks, and traffic calming as part of highway safety grant.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Old Louisville Neighborhood Council: Louisville civic organization with a directly comparable focus on neighborhood preservation, historic character, community events, and advocacy on behalf of residents.
• Phoenix Hill Neighborhood Association: Louisville neighborhood association pursuing similar civic engagement, beautification, and community development objectives through an elected volunteer board and member dues.
• Tyler Park Neighborhood Association: Louisville neighborhood association operating a comparable volunteer-board governance structure and pursuing similar goals around park access, beautification, and community programming in an adjacent area.
• Cherokee Triangle Neighborhood Association: Louisville neighborhood association bordering Cherokee Park with a comparable mission around historic preservation, neighborhood events, and partnership with parks and city agencies.
• Butchertown Neighborhood Association: Louisville neighborhood association operating under the same volunteer board, member dues, and event-based model, focused on revitalization, walkability, and partnership with city agencies.
• Crescent Hill Neighborhood Association: Adjacent Louisville neighborhood association offering a directly comparable mix of community events, infrastructure advocacy, beautification programs, and resident/business memberships for a different but proximate neighborhood.
• Bonnycastle Neighborhood Association: Louisville neighborhood association that co-fundraised with HDNA on the Spring Drive Trail, reflecting an almost identical community-association model focused on neighborhood improvement, walkability, and local events.
• Audubon Park Neighborhood Association: Louisville neighborhood association with a comparable community-association structure addressing beautification, safety, and civic engagement in a distinct but nearby residential area.

Others

• Olmsted Parks Conservancy: Partner nonprofit that shares HDNA's mission of preserving and improving Louisville's park system; not a direct competitor but a peer civic organization operating in the same parks and greenway advocacy space.

Regional players

• St. Matthews Area Association: Louisville-area association covering a larger commercial and residential district, with similar event programming, beautification, and infrastructure advocacy functions but at a broader geographic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/highlandsdouglass
• Instagraminstagram.com/highlandsdouglass
• LinkedInlinkedin.com/company/highlands-douglass-neighborhood-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highlands-douglass Neighborhood Association Inc