Gimeg Nederland Bv

What Gimeg Nederland Bv does

Gimeg Nederland Bv is an international B2B wholesale distributor of camping, outdoor, and recreation products, headquartered in Utrecht, Netherlands, with approximately 70 employees operating from a newly built 12,000+ m2 facility that combines offices, showrooms, and a warehouse. The company operates a hybrid brand model: five own brands (Gimeg for gas-technical accessories and electrical products; Mestic for camping/outdoor appliances; Travellife for outdoor lifestyle; Cosi for Dutch Design ambiance and heating; Livn for DIY retail) and official distribution rights for premium A-brands including Truma, Thetford, Thule, Milenco, EcoFlow, and Walra.

The company runs the full order process in-house: sourcing (direct from factories primarily in Asia, with some European suppliers), inbound logistics (handling on average two sea containers per day and multiple weekly A-supplier trailers), warehousing, sales operations (field sales team visiting dealers, plus an inside sales team), customer service, and marketing (brand websites, social, banner campaigns, in-store POS, trade fairs). The technology stack is conventional enterprise software: an LCMS website platform developed by Lined, Microsoft Dynamics AX for ERP, Microsoft Office365, and a CRM/ERP system for customer and order management.

Gimeg's commercial model is wholesale distribution: revenue is generated by selling own-brand and distributed-brand products to dealers (camping/outdoor specialty), DIY retail chains (Livn), and garden centers and specialty stores (Cosi) across the BeNeLux and Europe, with end consumers reached indirectly. Pricing is B2B and not publicly listed; salary ranges published for open positions (€2,700–€3,700/month for technical and administrative staff on a 40-hour basis) provide cost-side anchors. Customer relationships are maintained through a dedicated field sales team that manages account plans and CRM records for each dealer.

Name

Gimeg Nederland Bv

Legal name

Gimeg

Website

https://werkenbijgimeg.nl

Company type

Private

Founded year

1884

Operating status

Operating

Short description

Gimeg Nederland Bv is a Dutch international B2B wholesale distributor of camping, outdoor, and recreation products, selling five own brands (Gimeg, Mestic, Travellife, Cosi, Livn) and premium A-brands to dealers, DIY chains, and garden centers across BeNeLux and Europe from its 12,000 m2 Utrecht facility.

Ownership category

akta.pro rank

Product category

Camping and Recreation Wholesale Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

akta.pro primary industry

Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB)

Keywords

• Camping products distribution
• Outdoor recreation wholesale
• Caravan accessories supply
• Gas technical accessories
• Recreational vehicle equipment

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale distribution of camping and recreation products: Gimeg operates as an international wholesale distributor of camping and recreation products, selling to dealers (B2B). Revenue is generated through the sale of own brands (Mestic, Travellife, Gimeg, Cosi, Livn) and distribution of A-brands (Truma, Thule, Thetford, Milenco, EcoFlow, Walra). The full order process is handled in-house: logistics, customer service, purchasing, and marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Gimeg Nederland Bv is an international wholesale distributor of camping, outdoor and recreation products, selling both its own brands (Mestic, Travellife, Gimeg, Cosi, Livn) and distributed premium A-brands (Truma, Thule, Thetford, Milenco, EcoFlow, Walra) to national and international dealers. The full order process is handled in-house from logistics, customer service, purchasing and marketing, supported by a 12,000 m2 headquarters and warehouse in Utrecht.

Product overview

Gimeg Nederland Bv is an international wholesale and supplier of camping and recreation products. The company operates a portfolio of five own brands (Gimeg, Mestic, Travellife, Cosi, Livn) and distributes renowned A-brands including Truma, Thule, Thetford, Milenco, and Walra. Gimeg serves as a master brand for gas technical accessories and electrical products, while Mestic and Travellife target the camping and outdoor market, Cosi focuses on Dutch Design ambiance products for garden centers, and Livn serves DIY retail. The distributed brands cover heating/cooling systems, vehicle transport, sanitation, security, and textiles. With headquarters and warehouse of 12,000 m2 in Utrecht, the company handles full order processing in-house from logistics and customer service to purchasing and marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Mestic: Outdoor adventure brand offering innovative and user-friendly devices for comfortable camping experiences, including coolers, household appliances, and climate solutions for recreational vehicles.
• Travellife
• Cosi
• Livn
• Walra

Products and services

• Gimeg Own brand offering gas technical accessories and electrical products for camping vehicles and outdoor use, including regulators, gas hoses, electrical cables and plugs, sold to dealers in the caravan and camping market.
• Mestic Own brand of innovative, user-friendly outdoor appliances for camping vehicles, including cool boxes, household appliances and climate solutions, aimed at outdoor adventurers and camping enthusiasts through camping/outdoor specialty stores and exclusive partners.
• Travellife Own nature and travel-focused brand offering camping chairs and outdoor lifestyle products for travelers and outdoor enthusiasts.
• Cosi Own Dutch Design brand of ambiance and warmth products including fire tables, gas lanterns, fire columns and heat cushions for indoor and outdoor use, distributed through garden centers and specialty stores.
• Livn Own DIY retail brand offering simple, practical products designed for ease of use, packaged with clear instructions, manuals and assembly videos, sold through DIY retail formulas.
• Truma (distributed) Distributed line of heating, air conditioning systems, water heaters, movers and gas installations for caravans and campers, supplied by Gimeg to dealers as an official distributor.
• Thule (distributed) Distributed range of Thule products for transporting equipment with cars, including bike carriers, roof racks, camper accessories, trailers and water sports equipment carriers (including the Omnistor caravan/camper accessories line).
• Thetford (distributed) Distributed Thetford products including sanitary systems, cooking equipment, refrigerators and toilet additives for camping, supplied by Gimeg to dealers.
• Milenco (distributed) Distributed Milenco safety, security, access and comfort products for camping vehicles, including wheel clamps, Aero towing mirrors and levellers, supplied by Gimeg to dealers.
• Walra (distributed) Distributed line of high-quality Walra bed and bath textiles, historically associated with bridal registries and personal home service, supplied by Gimeg to dealers.

Quantifiable outcome

• Millions of people reached annually through marketing campaigns across multiple online channels

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• TrumacoreChannel Partner/ Reseller/ DistributorGimeg is an official distributor of Truma products, a leading innovator in the caravan and camper industry since 1949. Truma is a system supplier of heating, air conditioning, water heaters, movers, and gas installations for caravans and campers.
• ThulecoreChannel Partner/ Reseller/ DistributorGimeg is a distributor of the full Thule range, including bike carriers, roof racks, camper accessories, trailers, and water sports equipment carriers. Since 2005, the Omnistor brand (caravan and camper accessories including bike carriers, steps, cassette awnings, and roof boxes) falls under Thule.
• ThetfordcoreChannel Partner/ Reseller/ DistributorGimeg distributes Thetford products, a market leader in sanitary systems, cooking equipment, refrigerators, and toilet additives for camping. Thetford focuses on new developments and internal innovations.
• MilencocoreChannel Partner/ Reseller/ DistributorGimeg distributes Milenco products, known for high-quality wheel clamps (world's best), Aero towing mirrors (largest producer globally), and levellers for caravans and campers. Nearly every Milenco product tested by Caravan magazines has received a Best Buy recommendation.
• EcoFlowminorChannel Partner/ Reseller/ DistributorGimeg offers EcoFlow products alongside their own brands and other wholesale brands, sold to dealers for the camping and outdoor market.
• WalraminorChannel Partner/ Reseller/ DistributorWalra is a brand of high-quality bed and bath textiles since 1873. Gimeg distributes Walra products, originally known for personal service where Walra advisors would visit homes with a suitcase of linen to help brides prepare their dowry.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Obelink B.V. Large Dutch camping and outdoor retailer/wholesaler headquartered in the Netherlands, operating both a destination hyperstore and B2B supply to dealers; directly comparable as a BeNeLux-based camping goods distributor with multi-brand assortment.
• Frankana Freikoffer GmbH: German wholesale supplier of caravan and camping accessories to dealers across Europe with a broad own-brand and distributed-brand assortment; comparable as a B2B specialty distributor in the same caravan/camping category.
• Fritz Berger GmbH: German camping and outdoor accessories retailer/wholesaler carrying a broad multi-brand assortment including gas, electrical, and outdoor lifestyle products; comparable as a European specialty distributor with similar category mix.
• Brunner S.r.l. Italian distributor of caravan, camping, and outdoor accessories operating across Europe with own-brand and distributed-brand assortment serving specialist dealers; comparable as a regional European B2B distributor in the same category.
• Westfield Outdoors GmbH: European outdoor and camping products brand owner/distributor supplying dealers with tents, furniture, and outdoor lifestyle goods; comparable as a multi-brand outdoor goods distributor operating across European channels.
• Isabella A/S: Danish manufacturer and distributor of caravan awnings, tents, and outdoor accessories with pan-European dealer distribution; comparable as a European caravan accessory brand owner distributing through dealers.
• Reimo Reisemobil-Center GmbH: German-based camping and caravan accessories specialist that operates both retail and wholesale distribution of caravan/camping parts, awnings, and accessories across Europe; comparable as a European distributor with own-brand and A-brand assortment serving dealers and end consumers.

Broad incumbents

• Trigano S.A. Major European manufacturer and distributor of leisure vehicles, outdoor equipment, and camping accessories with very broad product portfolio; comparable as a broad incumbent that overlaps with much of Gimeg's category mix at substantially larger scale.
• Dometic Group AB: Global manufacturer and distributor of RV and outdoor products including climate, sanitation, cooking, and power systems; comparable as a broad incumbent that overlaps with several of Gimeg's distributed A-brand categories (climate, sanitation, power) at much larger scale.

Regional players

• Cabanon S.A.S. French tent and camping products manufacturer and distributor serving primarily French-speaking European markets; comparable as a regional European camping brand and distributor serving dealers with a similar product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gimeg-nederland-b-v

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gimeg Nederland Bv