What Heyd Strategy Gmbh does

Heyd Strategy GmbH is an independent, founder-owned boutique advisory firm headquartered in Germany, founded by Dr. Frank Heyd around 2020. The firm advises CEOs, supervisory boards, and investors on strategy, organization, and transformation in complex industrial and technology-driven sectors. It is structured as a deliberately small, senior-only practice: every engagement is led directly by the founder, with no junior or analyst leverage model, distinguishing the firm from pyramid-structured management consultancies.

The service offering consists of two integrated lines. The primary line is bespoke advisory in strategy, organization, and transformation for clients in automotive, aerospace, energy, biotech, chemicals, IT, and motorsports. The second line is a productized portfolio of six training programs — masterclasses and workshops — that codify the firm's advisory IP into repeatable, executive-level upskilling formats. Disclosed reference clients include McLaren Racing, Tesat-Spacecom, and Telespazio Germany, alongside a broader set of unnamed enterprise clients.

Revenue is generated from senior day-rate advisory fees plus fees from training and workshop delivery. The firm markets worldwide on-site service delivery and is active in content marketing, newsletters, and academic/media commentary. There is no disclosed external funding, no M&A history, no proprietary technology platform, and no AI/ML capability underpinning the offering.

Name

Heyd Strategy Gmbh

Legal name

Heyd Strategy GmbH

Website

https://heydstrategy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Heyd Strategy GmbH is a German founder-owned boutique advisory firm led by Dr. Frank Heyd, offering senior-only strategy, organization, and transformation consulting — plus productized executive masterclasses — to CEOs, boards, and investors across automotive, aerospace, energy, biotech, chemicals, IT, and motorsports worldwide.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Organization Design & Operating Model Consulting (BPAHAGAB), Performance Management & OKRs (BPACAPAF), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Strategy consulting services
• Organizational transformation advisory
• Management consulting services
• Executive training workshops
• Corporate strategy advisory

Headquarters

HQ city

Wörth Am Rhein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategy Consulting Engagements: Advisory and consulting engagements with leadership teams on strategy development, organizational design, and transformation. Fees vary based on project scope, complexity, and duration. The firm also structures certain fees based on achievement of predefined objectives in select cases.
2. Masterclasses and Workshops: In-person and online training programs including strategy masterclasses (3 days), consulting techniques masterclasses (3 days), scenario planning masterclasses, annual strategy days (2 days), growth hackathons, and Lego Serious Play innovation workshops. Programs are adapted to client needs and delivered either as open enrollment or tailored in-house training.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Heyd Strategy GmbH is a boutique strategy consulting firm advising CEOs, supervisory boards, and investors on corporate strategy, organizational design, and transformation in complex capital-intensive industries (aerospace, automotive, energy, biotech, chemicals, IT, motorsports). In parallel, the firm delivers six open-enrollment and in-house executive training programs (masterclasses and workshops) covering strategy, scenario planning, consulting techniques, annual strategy days, growth hackathons, and Lego Serious Play.

Product overview

Heyd Strategy Gmbh is an independent strategy consulting firm that provides advisory services across three integrated service pillars: Strategy, Organization, and Transformation. The company offers individual consulting engagements including Strategic Planning, Diversification Strategy, Go-to-Market Strategy, International Growth, Scenario Planning, Reorganization, Operating Model Blueprints, Strategic Partnerships, Joint Ventures, Advisory Boards, Transformation Roadmaps, Actions & Initiatives Planning, Business Planning Cycles, Strategy Program Organization, and OKRs & Balanced Scorecard Boards. Additionally, the firm provides six training programs: the Strategic Excellence Masterclass (3 days), Consulting Techniques Masterclass (3 days), Scenario Planning Masterclass, Annual Strategy Days Workshop (2 days), Growth Hackathon Workshop (2 days), and Lego Serious Play Workshop. The consulting services and training programs are delivered as distinct but integrated offerings, all focused on helping leadership teams with strategic decision-making, organizational design, and transformation execution. The company does not offer a software product, platform, or API.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Planning End-to-end corporate strategic planning advisory for CEOs and boards of complex multinationals, covering long-range strategic direction and decision frameworks.
• Diversification Advisory Strategy support for corporate diversification moves, including portfolio expansion and adjacent market entry in capital-intensive industries.
• Go-to-Market Strategy Advisory on commercial go-to-market design for new offerings and business units, targeted at senior leadership in complex industries.
• International Growth Advisory International expansion and cross-border growth advisory, including market entry strategy and localization for multinational clients across Europe, the Middle East, and Asia.
• Scenario Planning Scenario planning advisory to help leadership teams prepare for uncertain futures and stress-test strategic options.
• Reorganization Advisory Corporate reorganization advisory for restructuring divisions, units, or reporting lines in complex multinational organizations.
• Operating Model Blueprints Design of operating model blueprints that align organizational structure, governance, and processes with strategic objectives.
• Strategic Partnerships & Joint Ventures Advisory on strategic partnerships and joint ventures, including partner selection, structuring, and governance for industrial and technology clients.
• Transformation Roadmaps Transformation roadmap advisory defining end-to-end change journeys for large, complex organizations.
• Actions & Initiatives Planning Planning and prioritization of strategic actions and initiatives to operationalize transformation roadmaps.
• Business Planning Cycles Design and embedding of annual and multi-year business planning cycles for senior leadership teams.
• Strategy Program Organization Organizational design for strategy programs, including governance, steering, and program management structures.
• OKRs & Balanced Scorecard Boards Implementation of OKRs and Balanced Scorecard-based management boards to track and steer transformation execution.
• Strategic Excellence Masterclass Open-enrollment executive training program teaching participants how to build and run a strategic planning process as a management consultant.
• Consulting Techniques Masterclass Masterclass on consulting techniques and facilitation skills for managers and aspiring strategy consultants.
• Scenario Planning Masterclass Masterclass focused on scenario planning methods for executives and strategy teams dealing with high-uncertainty environments.
• Annual Strategy Days Workshop Workshop format for designing and facilitating annual strategy offsites for leadership teams.
• Growth Hackathon Workshop Hackathon-style workshop to identify and prototype growth initiatives in an intensive team setting.
• Lego Serious Play Workshop Facilitated workshop using the Lego Serious Play methodology for strategy, team alignment, and creative problem solving.

Named customers14 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Porsche Consulting: German strategy and management consultancy affiliated with Porsche, specializing in automotive, aerospace, and industrial transformation — directly comparable on sector focus, German origin, and senior practitioner-led engagement model.
• Roland Berger: Germany-headquartered strategy and transformation consulting firm serving large enterprises across automotive, aerospace, and industrials — the closest direct competitor to Heyd Strategy by geography, sector focus, and boutique-to-mid-tier positioning.
• L.E.K. Consulting: Global boutique strategy consulting firm focused on corporate strategy, growth, and organizational advisory for industrials, aerospace, and consumer — directly comparable boutique model and engagement style.
• Arthur D. Little: European-rooted boutique strategy and innovation consultancy with senior-led engagements across technology, telecom, and industrial sectors — directly comparable to Heyd Strategy's boutique model and cross-sector advisory offering.
• OC&C Strategy Consultants: Boutique strategy firm with strong sector depth in industrials, automotive, and technology — comparable as a senior-led, specialist strategy competitor targeting enterprise transformation mandates.

Broad incumbents

• McKinsey & Company: Global incumbent strategy consultancy with extensive strategy, organization, and transformation practices serving every sector Heyd Strategy targets — represents the dominant competitor for enterprise CEO/board mandates.
• Oliver Wyman: Global management consultancy with strong strategy, organizational, and transformation practices serving automotive, aerospace, and energy — competes with Heyd Strategy for the same enterprise-level transformation engagements.
• Kearney: Global management consultancy with deep operations and strategy practices serving automotive, aerospace, and industrials — comparable as a broader incumbent competing for the same enterprise transformation mandates.

Others

• London Business School Executive Education: Dr. Heyd serves as guest lecturer at London Business School and offers masterclasses in strategy and consulting techniques — LBS Executive Education is an adjacent comparable for the firm's training/workshop revenue stream.
• INSEAD Executive Education: Top-tier European business school offering strategy and leadership executive programs — comparable as an adjacent competitor/ecosystem participant for Heyd Strategy's masterclass and workshop offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heydstrategy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heyd Strategy Gmbh