Hygge Property
Hygge Property is a privately held Australian regional property developer creating sustainable apartments, townhouses, and neighborhoods across Ballarat, Daylesford, Geelong, and Adelaide, serving owner-occupiers, downsizers, first home buyers, and tree-change seekers.
- Company typePrivate
- Founded2017
- HeadquartersBallarat, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hygge Property does
Hygge Property is a privately held Australian property developer founded in 2017 and headquartered in Ballarat with a Melbourne office, specializing in sustainable residential projects in regional Victoria. The company develops apartments, townhouses, and residential land/homesites within established neighborhoods across Ballarat, Daylesford, Geelong, and now Adelaide, targeting owner-occupiers, downsizers, first home buyers, regional tree-change seekers, and a smaller pool of investors. Its product portfolio includes completed developments Nightingale Ballarat (27 carbon-neutral apartments in partnership with Nightingale Housing) and Lyons Place (apartments in Ballarat Central), active projects Middleton Field and The Village (Daylesford), The Roads (Mount Clear), The Bottleworks (South Geelong), and permitted projects Chisholm Green, Little Ryrie Street, and Bakery Hill.
The company's underlying technical competency is sustainable residential design: projects target 8+ Star NatHERS ratings, operate carbon-neutrally using green electricity and zero gas, incorporate passive design principles, locally sourced materials including heritage bricks from Krause Bricks, and Green Travel Plans with car-share and cycling infrastructure. Hygge curates award-winning architects per project (Breathe, Cera Stribley, Chamberlain Architects, Porter Architects, Six Degrees) and works with local builders (Figurehead Construction, Glenvill Projects, Fabrikon Constructions, Winslow Construction) to execute regionally.
The business model is one-time property sales to individual buyers via direct sales channels including on-site display suites, dedicated project websites, and real estate agency partnerships (Jellis Craig Ballarat for Lyons Place, Belle Property Daylesford for Middleton Field). Pricing is quote-based and not publicly disclosed. A referral program offers $500 to referrer and $500 discount to referred buyers, supplementing community-led acquisition. Revenue is lumpy and project-cycle driven, with no subscription or recurring component. The company is privately held with 1-10 employees and no disclosed funding rounds or institutional investors in the input data.
Hygge Property firmographics
Firmographics- Name
- Hygge Property
- Legal name
- Hygge Property
- Website
- https://hyggeproperty.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hygge Property is a privately held Australian regional property developer creating sustainable apartments, townhouses, and neighborhoods across Ballarat, Daylesford, Geelong, and Adelaide, serving owner-occupiers, downsizers, first home buyers, and tree-change seekers.
- Ownership category
- akta.pro rank
Hygge Property industry classification
Industry- Product category
- Residential Property Development
- NAICS
- New Housing For-Sale Builders (236117), Land Subdivision (2372), Residential Building Construction (23611), New Multifamily Housing Construction (except For-Sale Builders) (236116)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
- akta.pro secondary industries
- Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI), Multifamily Apartment Property Management (BPAJAFAA)
Keywords
Where Hygge Property is headquartered
LocationHeadquarters
- HQ city
- Ballarat
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Hygge Property business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Property Development and Sales: Core revenue from developing and selling apartments, townhouses, and land/homesites in regional Victoria. Projects include Nightingale Ballarat (completed), Lyons Place (completed), Middleton Field (in progress), and various other developments. Revenue generated from direct property sales to owner-occupiers and investors.
- Referral Revenue: Referral program where existing customers receive $500 cash and referred parties receive $500 off purchase price, driving new customer acquisition through existing customer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Referral incentive program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Hygge Property product offering
Product offeringCore offering
Hygge Property is a regional Victorian property development company that develops residential land subdivisions, townhouse projects, and apartment buildings. Its work is concentrated in regional areas of Victoria, Australia including Ballarat, Daylesford, and Geelong, with an emphasis on sustainable design suited to those communities.
Product overview
Hygge Property is a regional Victorian property development company creating new places in established neighbourhoods with a focus on sustainable living. The portfolio consists of residential apartment and townhouse projects across regional Victoria (Ballarat, Daylesford, Geelong) and expanding to Adelaide. Key completed projects include Nightingale Ballarat (27 carbon-neutral apartments, first regional Nightingale project), Lyons Place (1-3 bedroom apartments in Ballarat Central), and Lydiard Park (townhouses). Active developments include The Village at Middleton Field (Daylesford townhouses), The Roads (Mount Clear homesites), and The Bottleworks (Geelong conversion). Planning-stage projects include Chisholm Green (Black Hill townhouses), Little Ryrie Street (Geelong apartments), and Bakery Hill mixed-use precinct. All projects emphasise sustainability, carbon neutrality, quality architecture, and community integration. The company also offers a Refer A Friend program for existing customers.
Differentiator
Problem solved
Functional benefit
Brands
- Nightingale Ballarat: 27-apartment sustainable residential building in Ballarat Central, developed in partnership with Nightingale Housing - first regional Nightingale project
- Middleton Field
- The Village
- Lyons Place
- The Roads
- The Bottleworks
- Chisholm Green
- Little Ryrie Street
- Bakery Hill
- Lydiard Park
Products and services
- Residential land subdivisions Development of residential land lots for individual home buyers in regional Victorian locations, prepared for subsequent custom or spec home construction.
- Townhouse developments Sustainable townhouse projects sold to individual buyers and owner-occupiers in regional Victoria, including Ballarat, Daylesford, and Geelong.
- Apartment projects Apartment developments designed with sustainability principles for buyers in regional Victorian markets, providing medium-density housing outside metropolitan Melbourne.
Quantifiable outcome
- Nightingale Ballarat achieved 8+ Star NatHERS rating, well exceeding comparable projects in both metro and regional contexts
- +4 more outcomes
Companies that use Hygge Property
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
Hygge Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Hygge Property partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Women's Property Initiatives (WPI)corePartnership to deliver homes within The Village at Middleton Field as secure long-term rental housing for women at risk of homelessness in the Hepburn region, providing stability, independence and connection to community.
- Nightingale HousingcoreCo-development partnership for Nightingale Ballarat - the first regional Nightingale project featuring 27 carbon-neutral apartments with community spaces in Ballarat Central.
- Belle Property DaylesfordcoreLocal sales agency partnership for Middleton Field project. Agents Ashlee McKee and Natalie Fagan serve as selling agents for The Block contestants and regular purchasers.
- Breathe ArchitecturecoreLead sustainable architect for multiple projects including Nightingale Ballarat and The Village at Middleton Field. Known for robust, elegant and highly efficient architectural solutions reconciling ecological and social influences.
- Porter ArchitectscoreArchitect for Lydiard Park townhouses and Chisholm Green project in Black Hill Ballarat. Contemporary design using black timber, cladding paired with textured cream brick.
- Chamberlain ArchitectscoreArchitect for Lyons Place in Ballarat Central, designing both exterior and interiors with focus on heritage-inspired design using locally made Krause bricks.
- Cera StribleycoreArchitect for Little Ryrie Street project in Geelong featuring 27 oversized apartments with heritage retention of 1850s building 'Avona'.
- Six DegreescoreArchitect for Bakery Hill mixed-use precinct in Ballarat, working on regeneration of former industrial site with apartments, retail, commercial and public open space.
- Figurehead ConstructioncoreBuilder for Lyons Place project in Ballarat Central, managing construction of the building structure and fit-out with local subcontractors.
- Glenvill ProjectscoreBuilder for The Bottleworks townhomes and apartments in South Geelong, working on transformation of former Geelong Glass Works factory.
- Winslow ConstructioncoreCivil works contractor for The Roads project in Mount Clear, Ballarat. National company with regional Ballarat base awarded civil works contract.
- Rustel ConstructioncoreCivil works contractor for Middleton Field Stage 1 in Daylesford, awarded contract to commence earthworks and service installations.
- Fabrikon ConstructionscoreLocal Ballarat contractor for Lydiard Park townhouses construction, completed building work with landscaping installed.
- Fathom GroupcoreProject manager for Lyons Place and other projects, providing project management services alongside builder Figurehead Construction.
- Lawler BricklayingminorLocal Ballarat bricklaying company completing brickwork at Lyons Place, with completed projects including GovHub Ballarat.
- Acre Landscape ArchitectscoreLandscape architects for Chisholm Green project and Bakery Hill project, providing seasonal landscape design for townhouse developments.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Hygge Property competitors and assessment
Company assessmentBroad incumbents
- Peet Limited: ASX-listed Australian land and residential developer with diversified portfolio across master-planned communities. Comparable in residential and land subdivision activities, though at substantially larger scale and capital base.
- Stockland: One of Australia's largest diversified property developers with significant residential townhouse and apartment portfolios. Comparable as a broad incumbent in Australian residential development with increasing sustainability commitments.
- Mirvac: ASX-listed Australian property developer with a substantial residential apartment portfolio and explicit sustainability targets. Comparable as a broad incumbent where sustainability-led apartment development overlaps with Hygge's positioning.
- Lendlease: Global Australian-headquartered property and infrastructure group with major residential and sustainability credentials including Net Zero commitments. Comparable as a broad incumbent that increasingly competes in the sustainability-led residential space.
Direct peers
- Nightingale Housing: Australian sustainable apartment developer behind the Nightingale model of fossil fuel-free, community-oriented housing. Direct peer because Hygge co-developed Nightingale Ballarat with Nightingale Housing and applies the same carbon-neutral design playbook.
- AVID Property Group: Victorian and Gold Coast residential developer delivering master-planned communities and townhouse projects. Comparable in regional Victorian townhouse and apartment development focus and project scale.
- MAB Corporation: Privately held Melbourne developer with a portfolio of mixed-use, residential and commercial projects across Victoria. Comparable in mid-sized private developer profile and apartment-led product in established Melbourne and regional markets.
- Intrapac Property: Boutique Melbourne-based residential developer focused on design-led apartments and townhouses in inner and established neighbourhoods. Comparable in scale, design emphasis, and apartment/townhouse product mix to Hygge's Victorian portfolio.
Emerging players
- Small Giants Group: Australian impact-focused developer of sustainable, community-oriented residential projects. Comparable in mission-driven, sustainability-led approach and small-team operating model.
Regional players
- Villawood Properties: Australian residential developer focused on master-planned communities across regional growth corridors in Victoria, Queensland and NSW. Comparable in regional residential housing delivery, though at significantly larger scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hygge Property social profiles
Digital presenceHygge Property compliance and trust
Trust signalCompliance7 records
Hygge Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hygge Property leadership team
Management profileNumber of profiles
Hygge Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hygge Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hygge Property
What does Hygge Property do?
Hygge Property is a regional Victorian property development company that develops residential land subdivisions, townhouse projects, and apartment buildings. Its work is concentrated in regional areas of Victoria, Australia including Ballarat, Daylesford, and Geelong, with an emphasis on sustainable design suited to those communities.
Is Hygge Property a public or private company?
Hygge Property is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hygge Property founded?
Hygge Property was founded in 2017. It employs 1 to 10 people.
Where is Hygge Property based?
Hygge Property is headquartered in Ballarat, Australia, in the Oceania region.
How does Hygge Property make money?
Two revenue lines are on record. Property Development and Sales are the primary driver. The others are referral Revenue.
Who are Hygge Property's main competitors?
Broad incumbents on record are Peet Limited, Stockland, Mirvac and Lendlease. Direct peers are Nightingale Housing, AVID Property Group, MAB Corporation and Intrapac Property. Small Giants Group is listed as an emerging player. Villawood Properties is listed as a regional player.
Does Hygge Property have an API?
No public API is recorded for Hygge Property.
What industry is Hygge Property in?
Hygge Property's product category is Residential Property Development. Its primary akta.pro industry code is IMAFABAH, Residential Green / High-Performance Home Construction (Net-Zero, Passive House), with a secondary code of BPAIANAI, Urban Renewal, Brownfield Redevelopment & Land Reuse. Its NAICS code is 236117 and its SIC code is 6552.