Hertz Philippines

What Hertz Philippines does

Hertz Philippines, operating under the legal entity Exclusive Cars International Holdings Inc., is a privately held car rental company and exclusive Philippine licensee of three global brands: Hertz, Thrifty, and Dollar Car Rentals. Founded in 2006 and headquartered at 2293 Chino Roces, Makati City, the company provides short-term vehicle rentals, long-term corporate and individual leasing, airport transfers, inter-island transport coordination, and chauffeur-driven services. The core product is a diversified fleet spanning economy sedans (Toyota Vios, Toyota Wigo), mid-size and full-size SUVs (Honda BR-V, Toyota Fortuner), 4x4 compacts (Suzuki Jimny), pickup trucks (Nissan Navarra), and wagons (Toyota Innova), supplemented by optional insurance add-ons including Collision Damage Waiver (PHP350–PHP500/day), SuperCover (PHP550–PHP850/day), and Personal Accident Insurance (PHP250/day). A separate corporate leasing and shuttle service product targets enterprise clients with minimum 30-day renewable contracts.

The company distributes through a 26+ branch network covering airports (Manila, Clark, Cebu, Davao, Iloilo, Palawan, Naga, Tacloban, Siargao, Bacolol), seaports, and downtown city centers across at least ten Philippine regions including the National Capital Region, Central Luzon, Mimaropa, Central Visayas, Davao Region, Northern Mindanao, Western Visayas, Bicol, and Eastern Visayas. Customers book via the company website or at branch counters, with demand generation supported by content marketing through destination travel guides and active social media presence on Facebook, Instagram, TikTok, and YouTube. Revenue is generated through daily rental fees, insurance premiums, fuel differential charges, corporate leasing contracts, and shuttle service fees. Hertz Philippines serves two primary customer segments — domestic and international leisure travelers (tourists exploring destinations like Palawan, Bicol, Tacloban, and Baguio) and corporate clients with employee mobility and shuttle needs — and is DPO-compliant with respect to Philippine data privacy requirements.

Name

Hertz Philippines

Legal name

Exclusive Cars International Holdings Inc.

Website

https://hertzphilippines.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Hertz Philippines is the exclusive Philippine licensee of Hertz, Thrifty, and Dollar Car Rentals, operating 26+ airport, seaport, and downtown branches across ten regions. It serves leisure travelers, business travelers, and corporate clients with daily rentals, long-term leasing, shuttle services, and insurance add-ons.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Limousine Service (48532)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate & Government Contract Car Rental (THADAAAJ)

akta.pro secondary industries

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Corporate & Employee Fleet Programs (THADAKAC), Commercial Vehicle Rental with Driver (Crew/Delivery) (THADAJAL)

Keywords

• Car rental services
• Vehicle leasing
• Corporate shuttle services
• Chauffeur transportation
• Mobility services

Headquarters

HQ city

Pasay City

HQ country

Philippines

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Vehicle Rentals: Daily rental fees for sedans, SUVs, pickup trucks, and wagons. Rates vary by vehicle class and season.
2. Insurance Products: Collision Damage Waiver (CDW) at PHP350/day for sedans, PHP500/day for non-sedans. SuperCover at PHP550/day for sedans, PHP850/day for non-sedans. Personal Accident Insurance at PHP250/day.
3. Corporate Leasing: Long-term leasing and shuttle service solutions for corporate clients. Subcompact sedan leasing available with minimum 30-day terms, renewable monthly.
4. Fuel Charges: Customers are required to return vehicles with full tank or pay for fuel difference according to Hertz pricelist.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hertz Philippines rents passenger vehicles across multiple categories—economy sedans, subcompact sedans, mid-size SUVs, full-size SUVs, compact 4x4 SUVs, pickup trucks, and full-size wagons—for short-term and long-term use. The service is delivered through 26+ airport, seaport, and downtown branches across the Philippines, bookable via the company website or in person. The fleet offering is complemented by optional insurance products (CDW, SuperCover, Personal Accident Insurance), long-term subcompact sedan leasing, and dedicated corporate leasing and shuttle programs.

Product overview

Hertz Philippines is a car rental service operated by Exclusive Cars International Holdings Inc., offering a diverse fleet of vehicles across multiple categories including economy sedans (Toyota Vios, Toyota Wigo), SUVs (Toyota Fortuner, Honda BR-V, Suzuki Jimny), pickup trucks (Nissan Navarra), and wagons (Toyota Innova). The company operates on a platform-plus-modules architecture with core vehicle rental products supplemented by optional add-on modules including Collision Damage Waiver (CDW), SuperCover, and Personal Accident Insurance. Additional services include corporate leasing programs, shuttle services, and long-term vehicle leasing options. Hertz Philippines serves customers through multiple branch locations across the Philippines including airports and downtown areas in Manila, Clark, Palawan, Bohol, Davao, Cagayan de Oro, Iloilo, Bicol, Tacloban, Bacolod, Naga, and Siargao.

Differentiator

Problem solved

Functional benefit

Products and services

• Economy Sedan Rental Compact and full-size sedan rental cars (Toyota Vios or similar) suitable for everyday budget-friendly rentals, city driving, and longer trips. Priced by daily rates.
• Subcompact Sedan Rental Efficient and affordable compact sedans (Toyota Wigo or similar) ideal for city driving, weekend getaways, and everyday commutes. Priced by daily rates.
• Midsize SUV Rental Mid-size SUV rentals (Honda BR-V or similar) offering a balance of space and maneuverability for small groups and luggage. Priced by daily rates.
• Fullsize SUV Rental Spacious SUVs, minivans, and 4x4 vehicles including 7-passenger Toyota Fortuner and passenger vans (Nissan NV350) for long-distance travel with ample luggage. Priced by daily rates.
• Compact SUV Rental Compact vehicles with robust 4x4 capabilities (Suzuki Jimny or similar) for urban streets and challenging Philippine landscapes including mountain trails and sandy beaches. Priced by daily rates.
• Pick-up Truck Rental Versatile pickup trucks (Nissan Navarra or similar) suitable for big moves, construction projects, or outdoor adventures. Priced by daily rates.
• Fullsize Wagon Rental Spacious wagon and estate vehicles (Toyota Innova or similar) for family adventures or traveling with equipment. Priced by daily rates.
• Subcompact Sedan Long-Term Leasing Long-term leasing of Toyota Wigo or similar subcompact sedans for customers not ready to own a car, with a minimum 30-day rental period renewable monthly.
• Corporate Leasing Program Tailored long-term leasing solutions for corporate clients in the Philippines, providing flexible fleet mobility options.
• Corporate Shuttle Service One-stop corporate shuttle service offering mobility solutions for business clients, complementing the corporate leasing program.
• Collision Damage Waiver (CDW) Optional insurance coverage that waives part of the renter's liability in case of collision, priced at PHP350/day for sedans and PHP500/day for non-sedans.
• SuperCover Insurance Premium insurance coverage layered on top of CDW that waives the non-waivable excess, priced at PHP550/day for sedans and PHP850/day for non-sedans.
• Personal Accident Insurance Optional personal accident insurance at PHP250/day providing coverage up to PHP100,000 per passenger (maximum 4 passengers).
• Marine Insurance for Inter-Island Transport Mandatory insurance at PHP6,000 per shipment covering vehicles transported between Philippine islands.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avis Philippines: Avis operates as a global car rental franchisee in the Philippines offering short-term and long-term rentals to leisure and business travelers, directly competing with Hertz Philippines across both airport and downtown locations in Manila and key cities.
• Europcar Philippines: Europcar operates passenger car rental services in the Philippines serving both airport and downtown markets, with comparable vehicle categories and customer segments to Hertz Philippines.
• Alamo Rent A Car Philippines: Alamo competes in the Philippine leisure and tourism rental segment with comparable vehicle categories and an airport-focused distribution model that overlaps with Hertz Philippines' tourist destination strategy.
• National Car Rental Philippines: National Car Rental serves leisure and business travelers in the Philippines through its licensee network, providing similar airport-based rental services and fleet categories as Hertz Philippines.
• Enterprise Rent-A-Car Philippines: Enterprise Philippines offers daily, weekly, and long-term car rentals to consumers and businesses, with a comparable mix of corporate accounts and leisure travelers, and overlapping branch coverage in Manila and key urban centers.
• Sixt Philippines: Sixt is a global car rental brand with Philippine operations, offering a premium-leaning fleet comparable to Hertz Philippines' SUV and sedan categories, and competing for the same international business and leisure traveler segment.
• Budget Rent a Car Philippines: Budget Rent a Car is a direct competitor in the Philippines car rental market, operating airport and city branches and targeting a similar value-conscious traveler segment, with overlapping coverage in Manila, Cebu, and other major destinations.

Broad incumbents

• Hertz Global Holdings (parent): The global Hertz brand grants the Philippines franchise its license and provides brand recognition, reservation system connectivity, and global standards. While not a direct competitor, it is the structural parent relationship defining Hertz Philippines' operating model.

Emerging players

• M&J Rent A Car: M&J is a local Philippine car rental operator serving tourists and business travelers with airport pickup and self-drive rentals, providing a comparable but smaller-scale offering to Hertz Philippines focused on the Manila and Luzon markets.

Others

• Grab Philippines: Grab is a regional ridesharing and mobility platform serving the Philippines that overlaps with Hertz Philippines' addressable market for short-distance urban transport, though it does not compete in airport-to-destination or self-drive tourism rentals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Hertz_PH
• YouTubeyoutube.com/channel/UCa9lOh2W9zvCZJ6Bahd2NwQ
• Facebookfacebook.com/hertzphilippines
• LinkedInlinkedin.com/company/hertz-philippines
• Instagraminstagram.com/hertz.ph
• TikToktiktok.com/@hertzph

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hertz Philippines