Juwelier Vogl Gmbh

What Juwelier Vogl Gmbh does

Juwelier Vogl GmbH is a private, family-owned luxury jewelry and watch retailer headquartered in Aschaffenburg, Germany, operating since the 1920s–1930s and claiming nearly 100 years of regional tradition. It is a wholly operating subsidiary of GioLusso GmbH and part of the broader 'Vogl Group', which spans five German retail locations: Aschaffenburg (flagship HQ), Aachen (new in 2025), Reutlingen (via Juwelier Depperich GmbH), Fürth (via Juwelier Kuhnle GmbH), and Koblenz (via Juwelier Carl Willy Müller CWM GmbH). Managing Directors Marius Schafelner and Claus Heinrich run the parent entity, with Robert Sikora as Verkaufsleitung (head of sales).

The company's core offer is the multi-brand retail of luxury watches (Rolex, TUDOR, Cartier, Breitling, Chopard, Grand Seiko, IWC Schaffhausen, Longines, NOMOS Glashütte, Speake Marin, TAG Heuer, Tissot) and fine jewelry (Wellendorff, Messika, Pomellato, Marco Bicego, Ole Lynggaard Copenhagen, Chopard, FOPE, Gellner, Schaffrath, Tamara Comolli, Serafino Consoli, Adolfo Courrier, H. Krieger, Meister). It is an official Rolex retailer and offers the Rolex Certified Pre-Owned program. It complements the retail business with an in-house watchmaker workshop and goldsmith atelier (modernized in 2019 and described as among the largest in Bavaria), a Diamantwelt service for both jewelry-set and investment diamonds, and a wedding/engagement ring category.

Juwelier Vogl's go-to-market is a consultative, relationship-led luxury sales motion executed through physical boutiques, supplemented by a full e-commerce storefront (juwelier-vogl.de) supporting direct card payments via Stripe and PayPal, plus consultation via phone, email, and WhatsApp. Marketing combines Instagram (active daily), a Brevo newsletter, participation in events such as Watches & Wonders 2026 and TUDOR Surf Town, and earned-media benefits from Rolex's global campaigns. Operating geographies are restricted to Germany (Bavaria, Baden-Württemberg, Rhineland-Palatinate, North Rhine-Westphalia). No revenue, funding rounds, or public valuation data are disclosed.

Name

Juwelier Vogl Gmbh

Legal name

Juwelier Vogl GmbH

Website

https://juwelier-vogl.de

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Juwelier Vogl GmbH is a family-owned, multi-brand luxury watch and jewelry retailer in Aschaffenburg, Germany, operating five stores across Germany under the Vogl Group. It retails authorized Rolex, TUDOR, Cartier, and premium maisons, plus in-house watchmaking, goldsmith, and diamond services.

Ownership category

akta.pro rank

Product category

Luxury Jewelry and Watch Retail

NAICS

Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)

akta.pro secondary industries

Watch & Timepiece Retail (CRAKAGAD), Luxury Department/Flagship & Multi-brand Boutiques (Jewelry/Watches) (CRAKAGAF), High Jewelry & Haute Joaillerie (CRAKAAAE), Complications & Haute Horlogerie (CRAKADAG)

Keywords

• Luxury watch retail
• Fine jewelry sales
• Watch repair services
• Goldsmith workshop
• Engagement ring retail

Headquarters

HQ city

Aschaffenburg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Luxury watch sales: The primary revenue stream is the retail sale of luxury watches from premium brands including Rolex (including Rolex Certified Pre-Owned), TUDOR, Breitling, Grand Seiko, IWC Schaffhausen, TAG Heuer, Longines, NOMOS Glashütte, Chopard, and others. Sales occur both in-store and online.
2. Fine jewelry sales: Sale of fine jewelry including pieces from Wellendorff, Messika, Pomellato, Marco Bicego, Chopard, FOPE, Gellner, Ole Lynggaard Copenhagen, Tamara Comolli, Schaffrath, Serafino Consoli, Adolfo Courrier, H. Krieger, and others. Categories include rings, necklaces, earrings, bracelets, and pearl/fine gemstone jewelry.
3. Watch repair and servicing: The company offers watch repair, maintenance, and servicing through its in-house watchmaker workshop. This includes diagnosis, regular maintenance, revision, and quality control of luxury watches.
4. Custom jewelry creation and repair: The in-house goldsmith atelier creates custom jewelry pieces and performs repairs and redesigns based on customer specifications, in gold and platinum.
5. Diamond sales: Sale of diamonds both as part of jewelry pieces and as standalone investment-grade stones through the Diamantwelt (Diamond World) service.
6. Engagement and wedding rings: Specialized sales of engagement rings and wedding bands (Trauringe, Verlobungsringe) from selected suppliers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Juwelier Vogl operates as a luxury multi-brand jeweler and watch retailer, selling premium branded timepieces (Rolex, TUDOR, Breitling, Grand Seiko, IWC, Cartier, TAG Heuer, Longines, NOMOS Glashütte, Chopard, Tissot, Speake Marin) and fine jewelry (Wellendorff, Messika, Pomellato, Marco Bicego, Ole Lynggaard, Chopard, FOPE, Schaffrath and others) both in-store and online. The company supplements retail sales with in-house watchmaker and goldsmith services, custom jewelry creation, jewelry repair, and a dedicated diamond consultation service (Diamantwelt), supported by a network of five German retail locations.

Product overview

Juwelier Vogl is a traditional jeweler based in Aschaffenburg, Germany, specializing in luxury watches and fine jewelry from prestigious international brands. The product portfolio centers on two core categories: luxury watches from brands such as Rolex, Cartier, Breitling, Chopard, Grand Seiko, IWC Schaffhausen, Longines, NOMOS Glashütte, Speake Marin, TAG Heuer, Tissot, and TUDOR; and fine jewelry from designers including Wellendorff, Pomellato, Messika, Ole Lynggaard, Marco Bicego, Chopard, FOPE, Schaffrath, and others. The company offers Rolex Certified Pre-Owned watches with brand authentication, an in-house goldsmith workshop for custom jewelry and repairs, a watchmaker workshop for professional watch maintenance, a Diamond World service for diamond jewelry and investment stones, and engagement and wedding rings. Supplementary offerings include a Gift Finder tool for personalized gift selection, online shopping with 24/7 availability, and personal consultation services via phone, email, WhatsApp, or in-store.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Watches Extensive collection of luxury watches from brands including Rolex, Cartier, Breitling, Chopard, Grand Seiko, IWC Schaffhausen, Longines, NOMOS Glashütte, Speake Marin, TAG Heuer, Tissot, and TUDOR, covering categories such as men's watches, women's watches, diving watches, and pilot watches. Sold in-store and via the e-commerce website.
• Fine Jewelry High-end jewelry collections from international designers including Adolfo Courrier, Chopard, FOPE, Gellner, H. Krieger, Marco Bicego, Meister, Messika, Ole Lynggaard, Pomellato, Schaffrath, Serafino Consoli, Tamara Comolli, and Wellendorff, featuring earrings, necklaces, rings, bracelets, men's jewelry, diamonds, pearls, and colored gemstones.
• Rolex Certified Pre-Owned Pre-owned Rolex watches authenticated by the brand with an authenticity certificate and international two-year warranty, available exclusively through official Rolex retailers.
• Engagement and Wedding Rings Engagement rings (Verlobungsringe) and wedding bands (Trauringe) from selected suppliers, positioned by the company as 'Für das schönste Ja im Leben'. Available in various styles and materials, with custom creation options through the in-house goldsmith atelier.
• Watchmaker Workshop (Uhrmacherwerkstatt) Professional watch repair, maintenance, inspection, and revision service for high-end watches, including quality control and adjustment of sold watches, handled by skilled in-house watchmakers. Workshop modernized in 2019 and described as one of the largest facilities in Bavaria.
• Goldsmith Atelier (Goldschmiedeatelier) In-house goldsmith workshop offering custom jewelry creation, jewelry repairs, redesigns, and individual pieces in gold and platinum. Workshop modernized in 2019 and among the largest facilities in Bavaria.
• Diamantwelt (Diamond World) Dedicated diamond service offering diamonds as jewelry pieces or as pure investment-grade stones, with expertise in diamond selection and certification.

Quantifiable outcome

• Inhorgenta Award 2020 in the 'Next Generation Retail' category

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• Rolex (Official Retailer)coreChannel Partner/ Reseller/ DistributorJuwelier Vogl is an official Rolex retailer, confirmed by the Rolex website integration, Rolex Certified Pre-Owned program authorization, and dedicated Rolex pages on its website. As an authorized dealer, the company sells new Rolex watches and participates in the Rolex Certified Pre-Owned program, offering authenticated pre-owned Rolex watches with a two-year international warranty.
• TUDORcoreChannel Partner/ Reseller/ DistributorJuwelier Vogl carries TUDOR watches and actively promotes TUDOR new releases (TUDOR 2026 novelties, Black Bay series). The company hosts TUDOR customer events such as the TUDOR Surf Town event in Munich.
• WellendorffcoreChannel Partner/ Reseller/ DistributorJuwelier Vogl carries Wellendorff jewelry and prominently features Wellendorff collections on its homepage and Instagram. The company showcases new Wellendorff releases and offers the full Wellendorff collection including the POWER IN WHITE and UMARME MICH lines.
• MessikacoreChannel Partner/ Reseller/ DistributorJuwelier Vogl is an authorized retailer of Messika jewelry, featuring collections such as Move Titanium. Messika is positioned as a high-profile luxury jewelry brand in the store's offerings.
• CartiercoreChannel Partner/ Reseller/ DistributorJuwelier Vogl has recently added Cartier to its brand portfolio, highlighted as 'Neu bei Vogl: Cartier' on the website homepage. The company features Cartier watches prominently and offers Cartier jewelry.
• Grand SeikocoreChannel Partner/ Reseller/ DistributorJuwelier Vogl carries Grand Seiko watches, featuring a dedicated Grand Seiko page describing the brand's philosophy, collections (Heritage, Elegance, Sport, Evolution 9), and Japanese craftsmanship.
• BreitlingcoreChannel Partner/ Reseller/ DistributorJuwelier Vogl carries Breitling watches including the Top Time B01 Racing and Chronomat series, prominently featured on the homepage and in the product catalog.
• ChopardcoreChannel Partner/ Reseller/ DistributorJuwelier Vogl offers Chopard watches (Alpine Eagle series) and jewelry, featuring the brand's commitment to 100% ethical gold and sustainable luxury.
• IWC SchaffhausencoreChannel Partner/ Reseller/ DistributorJuwelier Vogl carries IWC Schaffhausen watches, featuring the Ingenieur Automatic 35 and other models, with regular social media promotion.
• GioLusso GmbH (Parent Company)coreStrategic or Co-development PartnerGioLusso GmbH (registered in Zossen, Germany) is the parent company of Juwelier Vogl GmbH and operates the broader Vogl Group retail network, which includes subsidiaries Juwelier Depperich GmbH (Reutlingen), Juwelier Kuhnle GmbH (Fürth), and Juwelier CWM GmbH (Koblenz). GioLusso GmbH provides shared services including CRM (Microsoft Dynamics 365 Business Central), marketing (Brevo newsletter), data processing, and operational infrastructure.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Chrono24: Chrono24 is the world's largest online marketplace for luxury watches, connecting buyers with private and dealer sellers globally. Adjacent/emerging competitor that pressures authorized-retailer pricing transparency and pre-owned watch margins relevant to Vogl's CPO business.
• CHRONEXT: CHRONEXT is a European online luxury watch marketplace and authorized dealer offering new and pre-owned watches with service and authentication. Represents an emerging digital alternative to physical authorized retailers like Vogl, particularly relevant for Vogl's Rolex CPO business.

Direct peers

• Wempe: Wempe is a German family-owned luxury watch and jewelry retailer founded 1878, operating 30+ boutiques across Germany and Europe with authorized Rolex, Patek Philippe, and other premium brand partnerships plus in-house watchmaking. Highly comparable to Juwelier Vogl in heritage, multi-brand luxury model, and German family-business structure, though at significantly larger scale.
• Juwelier Rüschenbeck: Rüschenbeck is a German family-run luxury watch and jewelry retailer based in Dortmund, carrying Rolex, IWC, Omega, Breitling and other premium brands. Highly comparable regional competitor with similar multi-brand authorized-retailer strategy, mid-sized scale, and family ownership.
• Bucherer: Bucherer was Europe's largest watch and jewelry retailer before being acquired by Rolex in 2023. Operates multi-brand luxury boutiques globally including in Germany, with deep authorized partnerships and in-house watchmaking. Direct competitor and industry benchmark for Vogl's model, though at vastly larger scale and now under competitor brand ownership.
• Juwelier Schätzlein: German family-owned luxury watch and jewelry retailer with multiple locations across Bavaria, featuring authorized brand partnerships and jewelry ateliers. Comparable in regional Bavarian positioning, family heritage, and multi-brand authorized-retailer structure.
• Kirchmayer Uhren & Schmuck: German mid-sized luxury watch and jewelry retailer with multiple locations, focused on premium brands and personalized service. Comparable in scale, target segment, and German family-business model.
• Juwelier Carlo Rino (placeholder; substitute with comparable): Reference placeholder omitted due to insufficient verification; see alternative regional German luxury watch/jewelry retailers for direct comparables.

Broad incumbents

• Goldsmiths (Signet Jewelers UK): Goldsmiths is the UK's largest jewelry retailer chain (part of Signet Jewelers), operating hundreds of stores with luxury watch and jewelry offerings including Rolex. Comparable in product mix and authorized-retailer model but at vastly broader scale and as part of a public retail group.

Regional players

• Hochstetler & Co. (placeholder): Reference placeholder omitted due to insufficient verification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/juweliervogl
• LinkedInlinkedin.com/company/juwelier-vogl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juwelier Vogl Gmbh