Hilary Druxman Design

What Hilary Druxman Design does

Hilary Druxman Design is a Winnipeg, Manitoba-based jewelry company founded in 1994 by Hilary Druxman, a graduate gemologist. The company designs and produces handcrafted sterling silver and gold jewelry, including a lab-grown diamonds collection, sold through a flagship retail store in Winnipeg's Exchange District and a Shopify-powered e-commerce site. Its products span an approximate price range from $16 for entry pieces to over $1,225 for premium items. An on-site manufacturing capability supports custom design work, personalization, and same-day repairs, a service profile that distinguishes it from pure-play online jewelry retailers.

The business serves individual retail consumers on a direct-to-consumer basis. After operating through U.S. wholesale and department-store channels in its early years, the company pivoted in 2007 to focus on its own retail and e-commerce channels. The company is privately held and woman-owned, with no disclosed external funding or institutional investors, and operates with 11-50 employees. Brand positioning incorporates a Good Works Partnership Program with 80+ nonprofits, emphasizing ethical sourcing and community impact alongside the lab-grown diamonds line.

Revenue mechanics consist of per-piece retail sales across price tiers, plus custom design and repair services. There are no disclosed enterprise or wholesale anchor customers in the current model; revenue is distributed across a long tail of individual consumers. The technology stack is limited to Shopify for e-commerce and standard retail operations tooling; no AI, proprietary software, or platform licensing business is indicated.

Name

Hilary Druxman Design

Legal name

Hilary Druxman Inc.

Website

https://hilarydruxman.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Hilary Druxman Design is a Winnipeg-based, woman-owned jewelry company founded in 1994 that designs and sells handcrafted sterling silver, gold, and lab-grown diamond jewelry to individual consumers through a flagship store and Shopify e-commerce, supported by on-site custom design and repair services.

Ownership category

akta.pro rank

Product category

Handcrafted Jewelry

NAICS

Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)

Keywords

• Handcrafted jewelry
• Sterling silver jewelry
• Gold jewelry design
• Custom jewelry design
• Lab grown diamonds

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry Product Sales: One-time purchase of handcrafted jewelry pieces including rings, earrings, necklaces, bracelets, and charms. Products available in sterling silver, 10K/14K gold, and gold fill. Wide price range from $16 to $1,225+.
2. Custom Jewelry Design: Bespoke jewelry design services where customers can work with the design team to create custom pieces. Turnaround time of 5-7 days for custom orders.
3. Online Gift Cards: Digital gift cards sold in various denominations, redeemable only on the website.
4. Repair Services: Repair and cleaning services for Hilary Druxman jewelry pieces purchased online or in-store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hilary Druxman Design designs, manufactures, and sells handcrafted sterling silver, 10K/14K gold, and lab-grown diamond jewelry including rings, earrings, necklaces, bracelets, and charms. The company also offers custom jewelry design services with a 5-7 day turnaround, on-site repair and cleaning services, and digital gift cards, distributing via owned e-commerce, a Winnipeg flagship store, and select North American retail partners.

Product overview

Hilary Druxman Design is a proudly woman-owned jewelry design and manufacturing business based in Winnipeg, Manitoba, Canada, operating for over 30 years. The company offers a diverse portfolio of handcrafted jewelry including rings, earrings, necklaces, bracelets, and charms across multiple collections: the No. 64, No. 63, and No. 62 collections featuring minimalist contemporary designs; the Good Works charitable collection supporting local non-profits; and collections featuring lab grown diamonds, gold (10K and 14K in yellow, rose, and white gold), and natural gemstones including freshwater pearls. Products are primarily crafted in sterling silver with many designs available in gold alternatives. The company also provides custom jewelry design services with 5-7 day turnaround, repair services, and sells digital gift cards. Hilary Druxman is a graduate gemologist with over 30 years of experience who specializes in whimsical and playful design styles.

Differentiator

Problem solved

Functional benefit

Products and services

• Rings Handcrafted rings in sterling silver, 10K gold, and 14K gold, including dome bands, knot rings, dot rings, circle rings, and wide tapered bands in various sizes, targeted at individual consumers seeking everyday and special-occasion jewelry.
• Earrings Earrings in sterling silver and gold including marquise drops, circle drops, heart hoops, pearl drops, petal earrings, and diamond stud earrings, targeted at individual consumers seeking everyday and gift jewelry.
• Necklaces Necklaces including chain necklaces, pearl pendants, charm necklaces, spike pendants, and statement pieces in various metals, targeted at individual consumers seeking everyday and gift jewelry.
• Bracelets Bracelets including hammered bracelets, link bracelets, paperclip chains, cuffs, and pearl strand bracelets, targeted at individual consumers seeking everyday and gift jewelry.
• Charms & Chains Charms, pendant chains, and adjustable chain necklaces designed for layering and personalization, targeted at individual consumers building personalized looks.
• Lab Grown Diamonds Collection Jewelry featuring lab-grown diamonds, including engagement rings, earrings, and pendants. Lab-grown diamonds are graded on the same scale as earth-mined diamonds and are targeted at ethically minded buyers seeking diamond jewelry without environmental or mining-related concerns.
• Gold Collection Jewelry in 10K and 14K yellow, rose, and white gold, including gold-only pieces and gold-plated options, targeted at consumers seeking yellow or colored gold jewelry.
• Gemstones Collection Jewelry featuring natural gemstones and pearls, including freshwater pearls and other gem-set pieces, targeted at consumers seeking distinctive stone-set jewelry.
• Good Works Collection Charitable collection where 100% of net proceeds from select pieces support local non-profit organizations, including the Mood Disorders Association of Manitoba and food/shelter/health initiatives, targeted at socially conscious consumers.
• No. 64 Collection Jewelry collection featuring sterling silver pieces with micro dot and minimalist design elements, targeted at consumers seeking contemporary minimalist jewelry.
• No. 63 Collection Jewelry collection with contemporary minimalist designs, targeted at consumers seeking understated modern jewelry.
• No. 62 Collection Jewelry collection featuring sleek, minimalist designs including rectangular link chains and delicate pieces, targeted at consumers seeking minimal, modern jewelry.
• Online Gift Card Digital gift cards available in variable denominations, redeemable only online through the company's website, targeted at gift purchasers wanting flexible-value jewelry gifting.
• Custom Jewelry Design Bespoke jewelry design service where customers work with the design team, including Hilary Druxman herself, to create custom pieces, with a 5-7 day turnaround, targeted at consumers seeking personalized or one-of-a-kind jewelry.
• Repair & Cleaning Service Repair and cleaning service for Hilary Druxman jewelry pieces, with the ability to repair or clean jewelry often while customers wait, targeted at existing customers needing after-sales support.

Quantifiable outcome

• $55,498 donated to 80+ nonprofit organizations in 2019 through Good Works Partnership Program
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 80+ Nonprofit Organizations (Good Works Partnership Program)coreOthers · 1 January 2019Hilary Druxman's Good Works Partnership Program supports local nonprofit organizations by designing unique necklaces inspired by their missions. Proceeds from Good Works piece sales are donated exclusively back to the organizations. In 2019, $55,498 was donated to more than 80 nonprofits. Examples include Mood Disorders Association of Manitoba and Adult Eating Disorder Program at HSC Winnipeg.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Brilliant Earth: Public, scaled leader in ethical and lab-grown diamond jewelry with engagement-focused product range. Comparable in lab-grown diamond positioning and ethical-sourcing narrative, though operating at significantly greater scale and broader category depth.

Direct peers

• Mejuri: Leading DTC fine jewelry brand offering gold and sterling silver pieces at accessible price points with a strong digital-first GTM. Comparable as a direct competitor in the same price tiers, materials, and omnichannel model, though at meaningfully greater scale.
• AUrate: DTC fine jewelry brand focused on gold and conflict-free diamonds with a social-impact giving model. Comparable in materials (gold, ethically sourced diamonds), DTC model, and mission-driven brand positioning.
• Catbird: Independent Brooklyn-based jewelry brand and retailer offering handcrafted and curated fine jewelry with strong brick-and-mortar and DTC presence. Comparable as an artisan-leaning independent jewelry retailer with similar handmade positioning and curated collection model.
• Jenny Bird: Canadian independent designer jewelry brand offering contemporary, handcrafted women's jewelry at accessible price points. Directly comparable as a Canadian DTC independent brand with similar mid-market positioning, product categories (rings, earrings, necklaces, bracelets), and design-led identity.
• Gorjana: California-based DTC jewelry brand offering gold, silver, and gemstone jewelry with both e-commerce and a multi-store retail footprint. Comparable in product range, price points, and DTC-plus-retail distribution strategy.
• Dean Davidson: Canadian independent jewelry designer known for bold, handcrafted gemstone jewelry sold DTC and through retail partners. Comparable as a designer-led Canadian brand with similar omnichannel distribution and contemporary aesthetic.

Emerging players

• Melissa Joy Manning: Independent artisan jewelry designer producing handcrafted pieces using recycled metals and ethically sourced gemstones. Comparable as a small-scale artisan jewelry maker emphasizing sustainability and handcraft, though U.S.-based with lower commercial scale.
• Vrai: Lab-grown diamond jewelry brand with vertically integrated production and a strong DTC presence. Comparable in lab-grown diamond product line and DTC GTM, though more narrowly focused on the diamond category.
• Karen Karch: Independent jewelry designer producing handcrafted fine jewelry with on-site New York workshop enabling custom design services. Comparable as a designer-led artisan brand with on-site manufacturing and bespoke design capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HilaryDruxmanJewelry
• Instagraminstagram.com/hilarydruxmanjewelry
• LinkedInlinkedin.com/company/hilary-druxman-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hilary Druxman Design