Inroote
- Company typePrivate
- Founded2021
- HeadquartersAmarillo, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Inroote firmographics
Firmographics- Name
- Inroote
- Legal name
- Inroote Real Estate
- Website
- https://inroote.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Inroote industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Appraisers (531320)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro industry
- Residential Real Estate Brokerage (Buy/Sell)Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & BrokerageCommercial Property AppraisalBusiness & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Valuation & Appraisal ServicesReal Estate Valuation & Appraisal (commercial/residential)Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Valuation, Appraisal & Fairness Opinions
Keywords
Where Inroote is headquartered
LocationHeadquarters
- HQ city
- Amarillo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Inroote business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commissions: Traditional real estate brokerage earning commissions on residential and commercial property transactions. The company represents both buyers and sellers in the Amarillo, Texas panhandle market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction-based services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Inroote product offering
Product offeringCore offering
Inroote is a residential and commercial real estate brokerage serving the Amarillo, Texas and surrounding Texas panhandle market. The firm operates an MLS-integrated online property search platform (IDX Broker-powered) and offers a research-based Broker Price Opinion (BPO) home valuation service. Transactions are handled by broker David Holmes, with listing exposure supported by an in-house marketing partnership.
Product overview
Inroote is a real estate brokerage offering a unified platform combining AI-assisted home search functionality with traditional broker services. The core product is the Inroote Home Search Platform for browsing MLS listings, complemented by Broker Price Opinion services for property valuation. The company operates primarily in the Amarillo, Texas market area.
Differentiator
Problem solved
Functional benefit
Products and services
- Inroote Home Search Platform MLS-integrated real estate search platform allowing users to browse up-to-date property listings for Amarillo, Canyon, and the surrounding Texas panhandle. Features advanced search filters, saved searches, and instant email/text alerts for new listings.
- Broker Price Opinion (BPO) Research-based home valuation service for Amarillo-area homeowners. Includes actual property research and analysis to produce real market values rather than automated estimates.
- Residential Real Estate Brokerage Full-service buyer and seller representation for residential properties in Amarillo, Canyon, and the Texas panhandle, including contract, negotiation, and marketing support through an in-house marketing partnership.
- Commercial Real Estate Brokerage Buyer and seller representation for commercial property transactions in the Amarillo, Texas market, leveraging contract and negotiation expertise along with the firm's in-house marketing capabilities.
Quantifiable outcome
- 50+ 5-star Google Reviews
Companies that use Inroote
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Inroote technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Inroote partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- In-House Marketing CompanycoreProfessional in-house marketing company partnership providing advertising and promotional capabilities for property listings. This partnership enables marketing skills and tools that other agents typically don't have access to, differentiating Inroote's service offering.
- IDX BrokercoreIDX Broker provides the property search technology and MLS integration powering the homes.inroote.com website, enabling real-time property listings from Amarillo Association of Realtors.
- Amarillo Association of Realtors (AARMLS)coreLocal MLS providing property listing data for the Amarillo real estate market, integrated through IDX Broker for property search functionality.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Inroote competitors and assessment
Company assessmentBroad incumbents
- RE/MAX: Global residential real estate franchise with established Amarillo and Texas Panhandle offices. Comparable because it offers the same brokerage services (buy/sell representation, listing marketing) to the same homeowner segments in the same geography, backed by a national brand and lead-generation platform.
- Century 21: Established national real estate franchise with Amarillo-area representation. Directly comparable on core buyer/seller brokerage services and commission-based revenue model in the same Texas Panhandle geography, though Century 21 brings a much larger global marketing footprint.
- Compass: Large national real estate brokerage with proprietary technology platform for agents and clients. Comparable as a residential brokerage with strong digital tools, marketing capabilities, and a referral network — Inroote's value proposition mirrors Compass's emphasis on tech-enabled agent services, albeit at vastly different scale.
- Zillow (Zillow Premier Agent / Showcase): The dominant U.S. residential property search platform with Premier Agent and brokerage offerings. Comparable because it competes for the same Amarillo buyer-seller attention, offers automated valuation tools (Zestimate) that Inroote's BPO is explicitly positioned against, and routes leads to local agents.
- Keller Williams Realty: Largest residential real estate franchise in North America with significant Amarillo/Texas Panhandle agent presence. Directly comparable because it competes for the same buyer and seller relationships in the same Amarillo market but operates with a vastly larger agent roster, brand, and technology stack.
- Coldwell Banker: National real estate brokerage with agents in Amarillo and surrounding Texas markets. Comparable on transaction-based residential brokerage services and shared access to MLS data, though Coldwell Banker operates a broader portfolio across commercial, luxury, and relocation segments.
- Berkshire Hathaway HomeServices: National residential real estate franchise with agents serving Texas markets. Comparable because it competes for the same residential buyer/seller relationships, draws on a recognized national brand, and operates on the same commission-based transaction model.
Direct peers
- Redfin: Tech-forward residential brokerage and property search platform. Comparable because it combines IDX-based home search, lead capture, and agent-represented transactions for buyers and sellers — the same end-to-end model Inroote delivers — though Redfin operates at national scale with proprietary technology.
- eXp Realty: Cloud-based real estate brokerage leveraging technology to support agents across geographies, including Texas. Comparable because it operates on a commission-based model with a digital platform for buyer/seller representation and could easily recruit agents serving the Amarillo market Inroote targets.
Emerging players
- Realty ONE Group: Growing real estate franchise with a modern, agent-centric model. Comparable because it offers residential brokerage services through franchisees in Texas markets and competes for the same agent-recruitment and buyer/seller pools that smaller brokerages like Inroote depend on for growth.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Inroote social profiles
Digital presenceInroote financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inroote leadership team
Management profileNumber of profiles
Profiles1 record
Inroote funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inroote M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inroote
What does Inroote do?
Inroote is a residential and commercial real estate brokerage serving the Amarillo, Texas and surrounding Texas panhandle market. The firm operates an MLS-integrated online property search platform (IDX Broker-powered) and offers a research-based Broker Price Opinion (BPO) home valuation service. Transactions are handled by broker David Holmes, with listing exposure supported by an in-house marketing partnership.
Is Inroote a public or private company?
Inroote is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inroote founded?
Inroote was founded in 2021. It employs 1 to 10 people.
Where is Inroote based?
Inroote is headquartered in Amarillo, United States, in the North America region.
How does Inroote make money?
One revenue line is on record: real Estate Commissions.
Who are Inroote's main competitors?
Broad incumbents on record are RE/MAX, Century 21, Compass, Zillow (Zillow Premier Agent / Showcase), Keller Williams Realty, Coldwell Banker and Berkshire Hathaway HomeServices. Direct peers are Redfin and eXp Realty. Realty ONE Group is listed as an emerging player.
Does Inroote have an API?
No public API is recorded for Inroote.
What industry is Inroote in?
Inroote's product category is Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAKAB, Commercial Property Appraisal. Its NAICS code is 53121 and its SIC code is 6531.