Golf Plan Group

What Golf Plan Group does

Golf Plan Group, doing business as Golfplan — Dale & Ramsey Golf Course Architecture, is a privately held golf course architecture and landscape architecture firm headquartered at 2455 Bennett Valley Road, Suite C102, Santa Rosa, California. Founded in 1972 by Principals David M. Dale and Kevin M. Ramsey, both Master Golf Architects, the firm has completed more than 200 courses across 85+ countries on six continents. Golfplan's underlying craft combines artistic design vision with technically exacting construction documentation and the applied science of turfgrass agronomics and maintenance, delivered through a four-phase engagement model: Phase I (Preliminary and Final Master Plan), Phase II (Construction Working Drawings and Specifications), Phase III (Construction Consultation and Inspection), and Phase IV (Shaping and Supervision Services), plus a separate renovation offering and a Growing Golf program for practice facilities and emerging-market accessibility.

The firm generates revenue through B2B professional services contracts with golf clubs, resorts, and developers worldwide. Pricing is not publicly disclosed; project quotes are issued per engagement based on scope, location, and complexity. Go-to-market is direct enterprise field sales — Principals and a layer of regional directors covering Argentina, South Korea, China (two directors), India, and Japan engage decision-makers at golf clubs, resorts, and management companies. The competitive position rests on founder-led talent, a portfolio of award-winning designs (including Top 100 World rankings from Golf Digest and Golf Magazine), and embedded regional relationships.

The customer base is concentrated in enterprise buyers (golf clubs, resort developers, club management companies) with a notable concentration of completed projects in South Korea (25+) and recurring renovation engagements (Sentosa Golf Club in Singapore, Seletar Country Club). The firm is founder-owned with no institutional investors, no parent company, no subsidiaries, no disclosed funding rounds, and no public listing. Headcount, revenue, and pricing are not disclosed.

Name

Golf Plan Group

Legal name

Golf Plan Group

Website

https://golfplan.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Golfplan, founded 1972 and headquartered in Santa Rosa, California, is a founder-led golf course architecture firm providing master planning, construction documentation, and supervision services to golf clubs, resorts, and developers across 85+ countries.

Ownership category

akta.pro rank

Product category

Golf Course Architecture Services

NAICS

Landscape Architectural Services (54132)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf course architecture
• Golf course design
• Master planning services
• Landscape architecture
• Golf course renovation

Headquarters

HQ city

Palm Beach Gardens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Course Design Services: Professional services revenue model with multi-phase engagements covering golf course design, construction working drawings, construction consultation and inspection, and shaping/supervision services. Services are provided to golf clubs, resorts, and developers globally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Golfplan provides end-to-end golf course architecture and design services for golf clubs, resorts, and developers worldwide. The firm delivers new course design, course renovation, and master planning through a four-phase engagement covering preliminary master planning, construction working drawings and specifications, on-site construction consultation and inspection, and shaping/supervision services. It also operates a Growing Golf program that designs practice facilities, training centers, and short courses to expand golf accessibility.

Product overview

Golfplan (Golf Plan Group) is a golf course architecture firm offering a comprehensive, phased service model for golf course design and development. The company provides end-to-end services spanning four primary phases: Phase I (Preliminary and Final Master Planning), Phase II (Construction Working Drawings and Specifications), Phase III (Construction Consultation and Inspection), and Phase IV (Shaping and Supervision Services). Their core offerings include new golf course design and golf course renovation services, complemented by a Growing Golf program focused on accessible practice facilities. Operating since 1972, the firm has completed over 200 courses across 85+ countries on six continents, with a portfolio including championship courses like The Club at Nine Bridges in South Korea and Chee Chan Golf Resort in Thailand.

Differentiator

Problem solved

Functional benefit

Products and services

• New Golf Course Design Full-service new golf course design including preliminary and final master planning, construction working drawings, specifications, and on-site consultation through turfgrass establishment. Targeted at golf clubs, resort developers, and golf club management companies worldwide.
• Golf Course Renovation Renovation services including master enhancement plans, golf course assessments, strategic improvements, and phased execution to update aging courses. Targeted at existing golf clubs and resorts seeking to refresh and modernize their facilities.
• Phase I - Preliminary & Final Master Plan Initial planning phase involving site assessment, conceptual design, land use planning, and development of the final master plan for construction. Targeted at golf clubs, resorts, and developers commissioning a new or renovated golf course.
• Phase II - Construction Working Drawings & Specifications Detailed construction documentation including centerline staking, feature staking, earthmoving plans, drainage development, irrigation system engineering, and bunker/fairway drawings. Provided to golf course owners and developers as part of the design-to-build handover.
• Phase III - Construction Consultation & Inspection Services
• Phase IV - Shaping & Supervision Services
• Growing Golf Program Promotes golf accessibility through design of practice facilities, training centers, putting courses, and short courses for emerging markets. Targeted at golf club owners, developers, and emerging-market operators seeking to grow the game.
• Golf Course Master Planning Land use master planning, landscape architecture, construction economics analysis, and environmental compatibility assessments. Targeted at golf clubs, resort developers, and landowners planning new or expanded golf facilities.

Quantifiable outcome

• Voted Best Course in Thailand 2019 - Asian Golf Monthly (Chee Chan Golf Resort)
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Shangri-La InternationalminorStrategic or Co-development PartnerShangri-La International manages Xili Golf and Country Club in Shenzhen, China, where Golfplan has provided remodel work on various holes.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Cabot: Golf-focused resort developer and operator that commissions new course designs from firms like Golfplan; adjacent as a customer/partner rather than a direct competitor, but indicative of the broader ecosystem of branded golf properties.

Direct peers

• Arnold Palmer Design Company: Long-established golf course design firm; competes with Golfplan for new course and renovation commissions from resort developers and private clubs.
• Renaissance Golf Design (Tom Doak): Specialist golf architecture firm led by Tom Doak, recognized for minimalist, site-driven design; competes with Golfplan in the premium and championship design segment.
• Robert Trent Jones II Golf Course Architects: One of the most prolific international golf course design firms, with a multi-decade track record across 50+ countries; directly comparable global project portfolio and B2B service model to Golfplan.
• Coore & Crenshaw: Boutique, award-winning golf course architecture firm; competes with Golfplan for high-end resort and private club commissions, especially in the Americas.
• Kyle Phillips Golf Course Design: Internationally active golf course architecture firm with award-winning projects in Europe, Asia, and North America; comparable scale and client base to Golfplan.
• Nicklaus Design: Global golf course design firm founded by Jack Nicklaus; offers end-to-end design, renovation, and master planning services for championship and resort courses, directly competing for the same enterprise clients as Golfplan.
• Greg Norman Golf Course Design: International golf course architecture firm led by Greg Norman, with a strong Asia-Pacific footprint and luxury resort focus overlapping with Golfplan's core market.

Emerging players

• Schmidt-Curley Design: Golf course architecture firm with a strong Asia-Pacific focus (especially China and Southeast Asia); partial overlap with Golfplan's APAC regional director footprint.

Broad incumbents

• Fazio Design (Tom Fazio): Highly established American golf course architecture firm with extensive portfolio; broader and more US-centric than Golfplan but competes for many of the same premium and resort commissions.

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXA_iVRFEMCkV_u4FajoPxw
• Facebookfacebook.com/Golfplan-Dale-Ramsey-Golf-Course-Architects-342326759111209
• LinkedInlinkedin.com/company/golf-plan-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Plan Group