Lauf-Abenteuer
- Company typePrivate
- Founded2007
- HeadquartersCologne, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
Lauf-Abenteuer firmographics
Firmographics- Name
- Lauf-Abenteuer
- Legal name
- Lauf-Abenteuer Inh. Ina Siegel
- Website
- https://lauf-abenteuer.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Lauf-Abenteuer industry classification
Industry- Product category
- Marathon and Sports Travel Services
- NAICS
- Tour Operators (561520), Travel Agencies (56151)
- akta.pro primary industry
- Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)
- akta.pro secondary industry
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
Keywords
Where Lauf-Abenteuer is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Lauf-Abenteuer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marathon Package Tours: The primary revenue stream is all-inclusive package tours to marathon and running events worldwide. Packages include hotel accommodation, breakfast, race registration, airport/hotel transfers, and guided excursions. Prices vary by event and hotel tier, typically ranging from approximately €600 to €6,600+ per person depending on destination and duration. Non-runner companions receive discounts on package prices.
- NFL and Sports Event Travel Packages: Through partnership with DERTOUR Sports, the company sells travel packages to NFL games (Super Bowl, Munich Games, London Games, New England Patriots home games) and Formula 1 Grand Prix events. These packages include hotel, tickets, and optional transfers, with prices ranging from approximately €1,299 (Patriots home games) to over €11,000 (Super Bowl premium seating).
- Travel Insurance Upsell: The company offers travel insurance through ERGO Reiseversicherung as an optional add-on to package bookings, earning referral commission on each policy sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Belfast Marathon & Team Marathon (April/May 2027) — 4 nights, double room with breakfast from €613–€914 per person depending on group size (4–5 participants), single room from €912–€1,213. |
| Subscription | Multi-year contract | Madrid Marathon (April 2027) — 3 nights, double room from €749, single room from €1,239 per person. Start number included. |
| Subscription | Multi-year contract | London Marathon (April 2027) — 3 nights, double room from €2,389 (Riu Plaza), single room from €3,169. Start number included. |
| Subscription | Multi-year contract | Vienna City Marathon (April 2027) — 3 nights, double room from €519, single room from €749 per person. Start number included. |
| Subscription | Multi-year contract | Tromsö Polar Night Marathon (January 2027) — 4 nights, double room from €1,179, single room from €1,860 per person. |
| Subscription | Multi-year contract | Super Bowl LXI (February 2027) — 3 nights at Hotel Erwin, double room from €7,999, single room from €8,899 per person (Upper Level Endzone). |
| Subscription | Multi-year contract | NFL New England Patriots Home Games (2026/27) — 3 nights, from €1,299 per person in double room (2 persons). |
| Subscription | Multi-year contract | Curaçao Marathon (November 2026) — 7 nights, double room from €2,309, single room from €3,210 per person. Half board upgrade available for +€304. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Lauf-Abenteuer product offering
Product offeringCore offering
Lauf-Abenteuer organizes all-inclusive package tours to international marathons and other major sports events for individual runners and sports fans. Core offerings include marathon travel packages bundled with race registration, hotel accommodation, airport transfers, and guided excursions, plus partnered NFL and Formula 1 sports travel packages distributed via DERTOUR Sports. Package prices typically range from approximately €600 to over €11,000 per person depending on destination, duration, hotel tier, and event prestige.
Product overview
Lauf-Abenteuer is a German marathon and sports travel agency offering comprehensive travel packages for running events and sports activities worldwide. The core offering consists of marathon travel packages organized around major marathon series (Abbott World Marathon Majors and European Marathon Classics) plus individual destination races. The company provides end-to-end services including race registration, hotel bookings, airport transfers, guided city tours, and professional travel leadership. Adjacent offerings include NFL and Formula 1 sports travel packages, travel insurance, and newsletter subscriptions. The product portfolio spans over 50+ marathon and running event destinations across multiple continents.
Differentiator
Problem solved
Functional benefit
Products and services
- Marathon Travel Packages (Marathonreisen) Complete travel packages for marathon events worldwide, including race registration, hotel accommodation, airport transfers, and guided experiences. Offered to individual runners and small groups for major city marathons (New York, London, Tokyo, Berlin, Rome, Vienna, Madrid, Belfast) and unique destination races (Tromsø Polar Night Marathon, Curaçao Marathon).
- Abbott World Marathon Majors Series Packages Specialized travel packages tied to the Abbott World Marathon Majors series covering all major marathon events including Tokyo, Boston, London, Berlin, Chicago, New York City, Sydney, and Cape Town. Lauf-Abenteuer is an official partner of the Abbott World Marathon Majors series.
- European Marathon Classics Series Packages Travel packages for the European Marathon Classics series featuring 42.2km races across eight European cities (Rome, Vienna, London, Madrid, Copenhagen, Lisbon, Warsaw, Frankfurt), with a series medal awarded to participants who complete at least 5 of the 8 cities.
- NFL Travel Packages (NFL Reisen) Travel packages for NFL games including Super Bowl, Munich Games, London Games, and New England Patriots home games, sold in partnership with DERTOUR Sports. Packages include guaranteed event tickets, hotel accommodation, and optional transfers, with prices ranging from approximately €1,299 (Patriots home games) to over €11,000 (Super Bowl premium seating).
- Formula 1 Grand Prix Travel Packages (Formel 1 Reisen) Travel packages for Formula 1 Grand Prix events including Monaco, Spain, Austria, Belgium, Hungary, Netherlands, Italy, and Madrid races, sold in partnership with DERTOUR Sports. Packages include guaranteed event tickets, hotel accommodation, and optional transfers.
- Travel Insurance (Reiseversicherung) Optional travel insurance add-on offered in partnership with ERGO Reiseversicherung, providing trip cancellation and interruption coverage. Available as an upsell at package booking, generating referral commission for Lauf-Abenteuer on each policy sold.
- Tromsø Polar Night Marathon Package Specialized winter marathon travel package featuring the Polar Night Marathon in Tromsø, Norway on 09.01.2027. Includes 4 nights at Thon Hotel Polar, breakfast, guided city walks, northern lights walks, and race registration. Distances offered: Marathon (€150), Half Marathon (€80), 10km (€65), 5km (€48). Minimum 10 participants for guide service. Double room from €1,179, single room from €1,860 per person.
- KLM Curaçao Marathon Package Caribbean marathon travel package for the 13th KLM Curaçao Marathon on 29.11.2026, featuring 7 nights at Avila Beach Hotel, breakfast, guided city tour, jeep safari, all race transfers, pasta party, and race entry. Start fees: Marathon €100, Half Marathon €70, 10km €40, 5km €35. Half board upgrade available for +€304. Double room from €2,309, single room from €3,210 per person.
Quantifiable outcome
- The Belfast City Marathon had 5,215 marathon finishers and 3,085 team marathon participants in 2026, making it the largest running event in Northern Ireland and a World Athletics Label Road Race.
Companies that use Lauf-Abenteuer
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Lauf-Abenteuer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lauf-Abenteuer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DERTOUR Sports (DERTOUR Deutschland GmbH)coreDERTOUR Sports is a major German tour operator and official partner of the NFL in Germany. Lauf-Abenteuer markets and sells DERTOUR Sports packages for NFL games (Super Bowl, Munich Games, London Games, New England Patriots home games) and Formula 1 Grand Prix events (Monaco, Spain, Austria, Belgium, Hungary, Netherlands, Italy, Madrid) through its website. The packages include guaranteed event tickets and hotel accommodation. Bookings are subject to DERTOUR Sports' own AGBs and booking conditions.
Scale indicators3 records
Lauf-Abenteuer competitors and assessment
Company assessmentBroad incumbents
- Hauser Exkursionen: Established German adventure and active travel tour operator offering guided trekking, cycling, and active holidays — comparable in being a German-speaking specialty tour operator with active/adventure positioning and small-group escorted itineraries.
- Studiosus Reisen: Major German escorted tour operator offering cultural and active travel packages with knowledgeable guides — comparable in operating multi-day escorted group tours in the German market with a guide-led service model.
- Wikinger Reisen: German adventure travel operator offering guided active holidays worldwide — comparable small-group escorted tour model with active/outdoor positioning, though broader than Lauf-Abenteuer's running-specific focus.
- DERTOUR Sports: Major German tour operator and official NFL/F1 partner — Lauf-Abenteuer's strategic distribution partner for NFL and F1 packages; comparable because it operates in the same sports travel space at much larger scale and broader portfolio scope.
Direct peers
- Global Running Adventures: Specialized running tour operator offering international marathon and half-marathon travel packages — comparable niche focus, similar customer base of enthusiast runners seeking guided international race experiences.
- Event Travel: International event-based travel agency packaging hotel and ticket combinations for sporting and entertainment events — overlaps with Lauf-Abenteuer's NFL/F1 sports event packages and broader event-driven travel positioning.
- Marathon Tours & Travel: US-based tour operator specializing in marathon and running event travel packages worldwide — the closest direct competitor to Lauf-Abenteuer in the international marathon tour niche, offering World Marathon Majors and destination race packages.
- Sports Tours International: UK-based sports tour operator offering travel packages for major sporting events including marathons, football, rugby, and motorsport — directly comparable to Lauf-Abenteuer's running + NFL + F1 portfolio model.
Others
- World Marathon Majors (AbbottWMM): The official organizer of the six (expanding to nine) World Marathon Majors series — Lauf-Abenteuer is an official travel partner; comparable because the company monetizes travel around these events and the partner relationship is central to its value proposition.
Emerging players
- Marathon Adventures: Smaller marathon tour specialist offering international race packages with guided support — similar niche positioning to Lauf-Abenteuer but typically focused on a smaller subset of destination marathons.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lauf-Abenteuer social profiles
Digital presenceLauf-Abenteuer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lauf-Abenteuer leadership team
Management profileNumber of profiles
Profiles5 records
Lauf-Abenteuer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lauf-Abenteuer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lauf-Abenteuer
What does Lauf-Abenteuer do?
Lauf-Abenteuer organizes all-inclusive package tours to international marathons and other major sports events for individual runners and sports fans. Core offerings include marathon travel packages bundled with race registration, hotel accommodation, airport transfers, and guided excursions, plus partnered NFL and Formula 1 sports travel packages distributed via DERTOUR Sports. Package prices typically range from approximately €600 to over €11,000 per person depending on destination, duration, hotel tier, and event prestige.
Is Lauf-Abenteuer a public or private company?
Lauf-Abenteuer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lauf-Abenteuer founded?
Lauf-Abenteuer was founded in 2007. It employs 1 to 10 people.
Where is Lauf-Abenteuer based?
Lauf-Abenteuer is headquartered in Cologne, Germany, in the Europe region.
How does Lauf-Abenteuer make money?
Three revenue lines are on record. Marathon Package Tours are the primary driver. The others are NFL and Sports Event Travel Packages and travel Insurance Upsell.
Who are Lauf-Abenteuer's main competitors?
Broad incumbents on record are Hauser Exkursionen, Studiosus Reisen, Wikinger Reisen and DERTOUR Sports. Direct peers are Global Running Adventures, Event Travel, Marathon Tours & Travel and Sports Tours International. World Marathon Majors (AbbottWMM) is listed as an others. Marathon Adventures is listed as an emerging player.
Does Lauf-Abenteuer have an API?
No public API is recorded for Lauf-Abenteuer.
What industry is Lauf-Abenteuer in?
Lauf-Abenteuer's product category is Marathon and Sports Travel Services. Its primary akta.pro industry code is THAKAFAJ, Sports & Active Travel Agencies (e.g., ski, golf, dive), with a secondary code of MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K). Its NAICS code is 561520.