Hair Is

What Hair Is does

Hairfinder is a consumer-facing hair content and virtual try-on platform operated by Netserveplus bv, a privately held Belgian company. The website offers a free, web-based virtual hairstyle try-on application that allows users to upload a photo and preview hundreds of hairstyles and hair colors; image processing is performed client-side and no photos are uploaded to a server, which is presented as a privacy feature. Surrounding the try-on tool is an extensive editorial library covering hairstyle photo galleries (short, medium, long, men's, kids', wedding, celebrity, African-American, vintage), a Q&A section addressing African hair, curly hair, hair loss, coloring, perms, and dozens of other topics, how-to tutorials for cutting, braiding, styling, and straightening, makeup how-to content, hair-care product and tool references, and resources for hair professionals including salon, school, and job listings. The platform maintains more than 20 localized language editions spanning European, Nordic, Slavic, East Asian, South Asian, and Middle Eastern languages, targeting global organic search demand rather than a single geographic market.

The business model is advertising- and affiliate-driven rather than transactional. All core content and the virtual try-on tool are free to use, with no registration or payment required. Revenue is generated through third-party display advertising (Google), the Amazon Services LLC Associates Program (affiliate commissions on qualifying purchases), and Awin Group (affiliate marketing and tracking). Go-to-market is product-led: users discover the site primarily through organic search for hair-related queries and via social channels (Instagram, Facebook, YouTube, Pinterest, X, and an email newsletter). Customer segmentation is horizontal, addressing individual consumers seeking hairstyle inspiration and a smaller secondary audience of hair professionals and students using the site for client consultation references and continuing education. No enterprise customers, B2B contracts, or subscription pricing have been disclosed.

Operationally, Hairfinder runs with a small team (11-50 employees), has no disclosed funding rounds or institutional investors, and exhibits no M&A, leadership change, or restructuring activity. Ownership appears to be a privately held content publishing operation governed under Belgian law. The site remains active, with content updates noted into 2026, and the virtual try-on app is being continuously expanded with new themed hairstyle collections. Technical differentiation is concentrated in the client-side image processing implementation and the breadth of multilingual content coverage rather than in advanced AI/ML capabilities.

Name

Hair Is

Legal name

Netserveplus bv

Website

https://hairfinder.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hairfinder is a hair-focused content platform offering a free web-based virtual hairstyle try-on app alongside hairstyle galleries, Q&A, and how-to tutorials across 20+ language editions, monetized via advertising and affiliate partnerships for global consumers and hair professionals.

Ownership category

akta.pro rank

Product category

Hair Care Content and Beauty Education

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192), Libraries and Archives (51921)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Textured Hair & Protective Styling (Braids/Twists/Locs) (HSALAAAH)

Keywords

• Hair care content
• Hairstyle inspiration
• Virtual hairstyle try-on
• Beauty how-to tutorials
• Hair education platform

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Affiliate Revenue: As an Amazon Associate, the company earns commissions from qualifying purchases made through affiliate links on the website.
2. Advertising Revenue: The website displays advertising from third-party networks including Google, Awin Group, and Amazon Associates program. Display and targeted advertising supports site operations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Hairfinder is a consumer-facing hair and beauty content platform built around a free, web-based virtual hairstyle try-on app that lets users upload a photo and preview hundreds of hairstyles and hair colors before committing. Surrounding the tool is a deep library of hair Q&A, hairstyle photo galleries, how-to tutorials, makeup guides, hair problem/solution content, and hair-industry resources. All content and the try-on tool are free to use without registration.

Product overview

Hairfinder.com is a hair-focused content and virtual try-on platform operated by Netserveplus bv. The core product is a free virtual hairstyle try-on app that allows users to upload their own photo and try hundreds of hairstyles and hair colors before making real-life changes. The platform also provides extensive hair-related content including Q&A sections, hairstyle photo galleries, how-to tutorials, makeup guides, hair care product recommendations, and hair industry resources (salons, schools, jobs, books). The website covers all hair types and styles including short, medium, long, men's, kids, celebrity, African-American, and wedding hairstyles. The offering is a content-and-tool platform rather than a single unified product.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Hairstyle Try-On App (Hair App) A free web-based application that allows users to upload a photo of themselves and virtually try on hundreds of hairstyles and hair colors. The app processes images locally on the user's device for privacy, with no server upload required. It is aimed at individual consumers who want to preview a new look before committing to a real change.
• Hair Questions & Answers A comprehensive Q&A section covering all hair-related topics including African hair, beards, celebrity hair, coloring, curly hair, hair loss, hair products, perms, shampoo, styling, thinning hair, wedding hair, and more. Aimed at consumers seeking expert answers to specific hair questions.
• Hairstyle Photo Galleries An extensive collection of hairstyle photos organized by category including short hairstyles, medium haircuts, long hairstyles, men's hairstyles, updos, kids hair, celebrity hair, black hair, wedding hair, and more. Used by consumers and hair professionals for inspiration and client references.
• How-To Hair Tutorials Educational content covering hair styling techniques including how to braid hair, create updos, cut hair, straighten hair, style hair, and hair braiding tutorials. Aimed at consumers and self-learners.
• Makeup How-To Comprehensive makeup tutorials including basics of makeup, application tips for eyes, lips, foundation, blush, skin types, cosmetics glossary, contouring techniques, and celebrity makeup looks. Aimed at general consumers interested in beauty.
• Hair Salons & Education Resources Resources for hair industry professionals and those seeking education, including information about hair salons, hairdressing schools, hair jobs, and salon books & posters. Aimed at hairstylists, salon owners, and hair school students.
• Hair Books Book recommendations organized by topic including coloring hair, haircutting, hair loss, hairstyles, and hair styling. Aimed at consumers and professionals seeking deeper reading on hair topics.
• Hair Problems & Solutions

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• GoogleminorOthersGoogle provides advertising services through Google Analytics for web analytics and Google AdSense or similar advertising programs. Google processes data from site visitors in the United States.
• Amazon AssociatesminorOthersAs a participant in the Amazon Services LLC Associates Program, Hairfinder earns advertising fees from qualifying purchases made through Amazon affiliate links on the website.
• Awin GroupminorOthersAwin Group provides affiliate marketing services and tracking for affiliate partnerships on the website.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Byrdie: Byrdie is a beauty and wellness content platform covering haircare, hairstyle inspiration, and tutorials, with similar SEO content and affiliate-driven monetization to Hairfinder.
• TheHairStyler.com: TheHairStyler.com offers virtual hairstyle try-on and hairstyle inspiration, directly competing with Hairfinder in the same niche of free online hair visualization and style discovery.
• TotalBeauty: TotalBeauty is a beauty editorial and product review site with deep hair content and tutorials, operating the same content-and-affiliate model as Hairfinder for a beauty-focused audience.
• Latest-Hairstyles.com: Latest-Hairstyles.com is a hair-focused content and inspiration platform with galleries of cuts, colors, and styling ideas, competing directly with Hairfinder for the same SEO-driven audience of hairstyle seekers.
• StyleCaster: StyleCaster is a beauty and style content publisher covering hair, makeup, and trends, competing with Hairfinder for beauty-content audience and ad/affiliate revenue in the same category.
• HairStylesDesign.com: HairStylesDesign.com is a hairstyle inspiration and gallery site covering cuts, colors, and trends, directly comparable to Hairfinder for organic search-driven beauty content monetization.

Broad incumbents

• Allure: Allure is an established beauty magazine with extensive hair content, celebrity coverage, and tutorials, operating the same content-and-affiliate monetization as Hairfinder but with much larger editorial scale and brand recognition.
• Ulta Beauty: Ulta Beauty is a major U.S. beauty retailer with a large content and education platform (haircare, styling tutorials), competing for the same consumer audience Hairfinder serves with inspiration content.
• Sephora: Sephora is a global beauty retailer with significant editorial content, tutorials, and product discovery tools that intersect with Hairfinder's hair inspiration and product-recommendation categories at much larger scale.

Emerging players

• Beautylish: Beautylish is a beauty retailer that also produces editorial content, tutorials, and a community platform—overlapping with Hairfinder's content and inspiration offering while adding commerce capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hairfindercom
• YouTubeyoutube.com/channel/UCU8R2IHCJuTz4rkRzpv39zQ
• Facebookfacebook.com/Hairfinder-158526800831976
• Instagraminstagram.com/hairfinder
• Pinterestpinterest.com/hairfashion
• LinkedInlinkedin.com/company/hair-is

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hair Is