Hockey Opportunity Camp

What Hockey Opportunity Camp does

Hockey Opportunity Camp (HOC) is a privately-owned overnight and day children's summer camp located on Eagle Lake in Northern Ontario, Canada, approximately 2.5 hours from Toronto. Founded in 1966 by the McLaughlin family, the camp has operated continuously for nearly 60 years under family ownership, serving children ages 7-16 with a hybrid offering that combines professional on-ice hockey instruction with traditional summer camp activities. The facility operates at a capacity of 240 campers per week with a 1:2.5 staff-to-camper ratio across an 8-week summer season, employing approximately 100 seasonal staff across specialized roles including senior leadership, hockey instruction, activity instruction, counselling, support, health care, and kitchen operations. Camp Director Kevin has led operations since 1989, and Hockey Director Keith Murray brings 50+ years of hockey expertise spanning playing, coaching, and administration roles.

HOC's product portfolio centers on three overnight programs—Hockey + Camp, Ultimate Camp, and Water Ski—and two day programs (Day Hockey + Camp, Day Ultimate Camp). Supporting programs include Leader in Training (LIT) and Counsellor in Training (CIT) leadership development tracks, a WellFit Training activity module combining fitness and wellness instruction, and on-ice hockey programming conducted at the South River arena. Specialty programs include the Sport + Spirit Women's Retreat for adult women 19+, the Teammate Support inclusion program partnering with Reach for the Rainbow for campers with disabilities, and partner-led programs including the Eagle Lake Ringette Summer Camp and Eagle Crest Outdoor Centre programming. The technology stack consists of a direct online registration portal at learnhockey.com, the third-party Bunk1 photo-sharing platform for daily parent communication, and a video analysis feature in the Water Ski program where instructors manually record and review camper footage for visual skill feedback.

The business model is direct-to-consumer, with parents and families registering campers via the camp's website on a first-come, first-served basis. Revenue is generated primarily through per-camper seasonal program fees (one-time payments for multi-day or multi-week programs), supplemented by ancillary services including on-site ozone-based hockey equipment sanitization via partner OdorBusters ($50 per camper), group registration discounts ($75 off per group of four campers with designated coordinators), and seasonal weekend retreats for adult women priced at $350-$375 + HST. Marketing is driven by a multi-channel approach including content marketing via a categorized blog (Hockey Talk, On The Water, On The Trails, Camp Stories), organic social media presence on Facebook, Instagram, Twitter, and YouTube, an annual Open House event (June 13, 2026), and word-of-mouth referrals emphasized as the primary discovery channel. The camp is accredited by the Ontario Camps Association and holds certifications with Lifesaving Society, Respect in Sport, and Water Ski Wakeboard Ontario. The organization remains family-owned with no disclosed institutional backing.

Name

Hockey Opportunity Camp

Legal name

Hockey Opportunity Camp

Website

https://learnhockey.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

Hockey Opportunity Camp (HOC) is a privately-owned Ontario summer camp founded in 1966, serving children ages 7-16 with hybrid programming combining professional hockey instruction and traditional overnight camp activities. The McLaughlin-family business operates at 240 campers weekly capacity with supplementary women's retreats and day programs.

Ownership category

akta.pro rank

Product category

Youth Summer Camp Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Youth hockey training
• Overnight summer camp
• Water ski instruction
• Sports leadership programs
• Children's recreation camp

Headquarters

HQ city

Sundridge

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Summer Camp Programs: Overnight and day camp programs for ages 7-16 including Hockey + Camp, Ultimate Camp, and Water Ski programs. Fees vary by program type and duration.
2. Women's Retreats: Weekend retreats for women 19+ featuring sport and camp activities. Hockey Program priced at $375+HST, Camp Program at $350+HST.
3. OdorBusters Equipment Sanitization: On-site hockey equipment sanitization service using ozone technology for $50 per camper
4. Group Registration Discounts: Group coordinators receive $75 discount per group of 4 registered campers with group discount passcode system

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hockey Opportunity Camp operates an overnight and day summer camp in Eagle Lake, Northern Ontario, combining professional hockey instruction with traditional camp activities for children ages 7 to 16. The camp also offers a specialized water ski program, leadership-in-training programs, women's wellness retreats, and ringette programming across an eight-week summer season.

Product overview

Hockey Opportunity Camp (HOC) is an overnight children's camp in Ontario operating since 1966, offering a portfolio of camp programs centered around hockey, water skiing, and traditional outdoor activities. The core offerings include three overnight programs (Hockey + Camp, Ultimate Camp, Water Ski) and two day programs (Day Hockey + Camp, Day Ultimate Camp), serving campers ages 7-16. Supporting programs include Leader in Training (LIT) and Counsellor in Training (CIT) leadership development programs, plus the WellFit Training activity module combining fitness and wellness programming. Partner programs include South River Day Camp and Eagle Lake Ringette Summer Camp, while the Sport + Spirit Women's Retreat extends programming to adults. The camp also partners with Reach for the Rainbow for inclusive camping for children with disabilities. Capacity is 240 campers per week with 100 staff.

Differentiator

Problem solved

Functional benefit

Brands

• Sport + Spirit Women's Retreat: Women's retreat weekend program offering hockey and camp activities for women 19+ years of age.

Products and services

• Hockey + Camp Program
• Ultimate Camp Program

Quantifiable outcome

• 67% of campers reported experiencing positive growth
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• OdorBustersminorStrategic or Co-development PartnerOdorBusters provides on-site hockey equipment sanitization using state-of-the-art ozone technology that eliminates 99.9% of bacteria. Service available for $50 per camper to sanitize and deodorize equipment.
• Reach for the RainbowcoreStrategic or Co-development PartnerReach for the Rainbow is a non-profit organization providing inclusive recreation opportunities for children and youth with disabilities in partnership with Ontario summer camps. HOC partners with them to provide successful inclusive programming with smooth transitions and integrated support.
• Power Yoga Canada (PYC)minorStrategic or Co-development PartnerPower Yoga Canada Instructor Jax developed HOC's Wellness Training activity. Jax creates 5-day yoga and meditation programs, trains on-site instructors, and visits camp during weeks #1 and #5. Her video-guided programs are used when she's not present.
• Eagle Crest Outdoor CentrecoreChannel Partner/ Reseller/ DistributorOn-site partner program offering additional outdoor programming at the Eagle Crest Outdoor Centre located on HOC grounds. Also hosts family retreats and Eagle Lake Ringette Summer Camp.
• South River/Machar Day CampminorChannel Partner/ Reseller/ DistributorLocal day camp program where children from the South River/Machar community are bused to HOC for daily camp activities. Instructors work directly with these day campers during the summer.
• Eagle Lake Ringette Summer CampminorChannel Partner/ Reseller/ DistributorGirls ringette summer camp program offered on-site at Eagle Lake through HOC's partner programming network.
• Women's RetreatsminorChannel Partner/ Reseller/ DistributorWeekend women's retreats (Sport + Spirit) hosted at HOC with sport and camp activity options. September 25-27, 2026 dates with $350-375+HST pricing.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Muskoka Woods: Large Ontario overnight summer camp offering multi-activity programming (sports, waterfront, leadership) for similar youth age groups; comparable scale, facility-driven model, and family-camp audience.
• Camp Kandalore: Long-established Ontario traditional overnight summer camp on a lake serving similar family demographics; comparable in scale, multi-activity programming, and Canadian family-camp positioning, though without HOC's hockey specialization.
• Camp Tamakwa: Canadian heritage overnight summer camp with a comparable multi-activity, lake-based program and similar family demographic; closely aligned in scale, history, and traditional-camp value proposition.
• Camp Walden: Traditional Ontario overnight summer camp with a similar multi-decade operating history and lake-based program mix (waterfront, land sports, specialty programs), directly comparable in customer base and seasonal operating model.
• Camp Winfield: Ontario overnight summer camp serving similar youth and family segments with multi-activity programming; directly comparable in seasonal operating model and Canadian camp audience.
• Nike Hockey Camps: National branded network of summer hockey instruction camps across North America; competes for the same youth hockey development dollar during summer, though typically sport-only rather than combined-with-traditional-camp.

Emerging players

• Ontario Hockey Academy: Ontario-based hockey development program with summer offerings targeting youth hockey players; competes for the same summer hockey training demand as HOC's Hockey + Camp program.
• Hockey Factory International: European-origin hockey training organization running summer hockey camps and clinics; intersects with HOC's youth hockey training audience with comparable seasonal programming and skill-development focus.
• Total Female Hockey: Specialty girls' hockey development and camps operation; targets a subset of HOC's hockey camper base with focused female-only programming and skill clinics.

Regional players

• Gatineau Hills Hockey Camp: Quebec-based summer hockey camp serving youth players from Eastern Canada and the US Northeast; regional comparable in sport-specific summer programming though without the integrated traditional-camp component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/HOCCAMPLIFE
• YouTubeyoutube.com/channel/UCFsLVhoN6g7uZ4EaIS5go4g
• Facebookfacebook.com/HOCCAMPLIFE
• Instagraminstagram.com/hoccamplife
• LinkedInlinkedin.com/company/hockey-opportunity-camp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hockey Opportunity Camp