Herr Von Schwaben Franchise Gmbh

What Herr Von Schwaben Franchise Gmbh does

Herr von Schwaben Franchise GmbH is a German foodtruck franchise and event-catering operator specializing in authentic Swabian streetfood. Founded in 2012 by Florian Hanke in the Ulm region and incorporated as a franchise entity in 2017, the group today operates through two legally separate businesses: a sole proprietorship in Ulm run by Florian Hanke and Die Weidners - Gastronomie GmbH in München-Starnberg run by Andreas and Franziska Weidner. The company's core activities are fixed-location foodtruck sales across several weekly Ulm spots (SciencePark, Stadtregal, Dornstadt, Jungingen) and full-service event catering delivered nationwide.

The revenue model combines four streams: walk-in foodtruck sales (individual transactions), full-service event catering priced at roughly 16-25 EUR per portion with a 700 EUR / 30-guest minimum, buffet catering at 14-22 EUR per portion for smaller or truck-inaccessible venues, and franchise fees from partner-operated foodtrucks under the Herr von Schwaben brand. Customers include local consumers in Ulm and München-Starnberg, corporate event organizers across Germany, and private celebration hosts. Supporting products include an online pre-ordering system, a catering cost calculator, and location-specific email newsletters. The franchise program, formalized in 2021, is the primary mechanism for further geographic expansion.

The technology stack is non-proprietary and built on standard commercial tools (Wix, WhatsApp, Google Firebase/Firestore, Brevo, CleverReach, lexoffice), with no disclosed AI, APIs, or SDKs. The business is bootstrapped and founder-owned, with no external funding, parent company, or subsidiaries, and a headcount in the 1-10 range. Operations rely on operational experience (25+ years gastronomy, 14+ years foodtruck) and a partner network (Rebowl for reusable containers, plus vendors for lighting, furniture, photography, and tents) to deliver turnkey event catering.

Name

Herr Von Schwaben Franchise Gmbh

Legal name

Herr von Schwaben Franchise GmbH

Website

https://herrvonschwaben.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Herr von Schwaben Franchise GmbH is a German Swabian streetfood foodtruck operator and event caterer, running fixed foodtruck locations in Ulm and München-Starnberg while selling nationwide catering and licensing its brand through a franchise program.

Ownership category

akta.pro rank

Product category

Mobile Food Services and Event Catering

NAICS

Caterers (72232)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Swabian streetfood
• Food truck catering
• Event catering services
• Franchise restaurant system
• Mobile food service

Headquarters

HQ city

Lonsee

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Foodtruck Stand Sales: Direct-to-consumer sales at fixed foodtruck locations in Ulm (SciencePark, Stadtregal, Dornstadt, Jungingen) and Munich-Starnberg area. Customers order and pay on-site. Online pre-ordering available with pickup at designated locations.
2. Event Catering: Full-service catering delivered to events. Pricing includes staff, setup, equipment, and cleanup. Sold as closed events where the organizer covers all guests rather than individual payments at the truck. Minimum order 700€ net, minimum 30 guests.
3. Buffet Catering: Self-pickup or delivered buffet service for smaller events. Prices range 14-22€ per portion depending on quantity and services included. Does not include live cooking experience.
4. Franchise Fees: The Herr von Schwaben Franchise GmbH franchise model generates revenue through partnership agreements with franchisees who operate foodtrucks under the brand in new locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Herr Von Schwaben Franchise GmbH operates a Swabian streetfood franchise system, providing foodtruck-based catering, buffet catering, and event catering services. The company licenses its established brand and operating concept to franchise partners in Germany while also delivering catering directly at corporate events, private celebrations, festivals, and weddings. Founded in 2012 and converted into a franchise GmbH in 2017, it runs operations from Lonsee with active locations in Ulm and the Munich-Starnberg region.

Product overview

Herr von Schwaben Franchise Gmbh operates a dual-offering business: a food truck and catering service for events combined with a franchise expansion model. The core products include Foodtruck Catering (mobile food truck service for events with 16–25€ per portion) and Buffet Catering (traditional buffet service for 14–22€ per portion). Supporting services include Event Planning (coordinating all event elements with partner vendors), an Online Pre-Ordering system for retail locations, location-specific Newsletters for customer engagement, and a Catering Calculator for generating personalized quotes. The company also operates a Franchise program enabling third-party operators to establish Herr von Schwaben branded food truck businesses under a licensing model.

Differentiator

Problem solved

Functional benefit

Products and services

• Foodtruck Catering

Quantifiable outcome

• Over 14 years of foodtruck operations and 25 years of gastronomy experience
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RebowlcoreStrategic or Co-development PartnerPartnership with Rebowl for reusable container system. Customers can opt for Mehrwegbehälter (reusable containers) with 10€ deposit, returnable at any foodtruck location. Supports sustainability initiative while maintaining customer convenience.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Schinkenpeter: German foodtruck operator specializing in regional ham and meat dishes. Comparable as a regional-cuisine German foodtruck operator with similar mobile-event and stand-based business model.
• Kochzauber: German catering delivery service focused on prepared meals for private and corporate occasions. Comparable as a German event/buffet catering operator targeting similar private and corporate customer segments with per-portion pricing.

Broad incumbents

• L'Osteria: Italian casual-dining restaurant chain with wide presence across Germany. Relevant peer as a multi-site German foodservice brand competing for similar lunch and group occasions.
• DO & CO: International premium catering and event hospitality group. Comparable as a high-end event catering operator serving corporate and large private events, though at materially larger scale and scope.
• Compass Group / Eurest: World's largest contract foodservice group with German operations under Eurest. Comparable as a broad foodservice and event catering incumbent competing for corporate and institutional catering contracts in Germany.
• Apetito Catering: German institutional catering provider (subsidiary of Apetito AG). Comparable as a German foodservice/catering operator with multi-channel distribution.
• Hans im Glück Burgergrill: German premium quick-service burger chain with national footprint. Comparable as a German QSR/foodservice operator competing for similar lunch and casual-dining occasions, though operating through fixed restaurants rather than foodtrucks.
• Vapiano: Italian casual-dining chain with German roots and broad European footprint. Comparable as a scaled casual-foodservice operator in the same German market segments.
• Block House Restaurant: Established German steakhouse restaurant chain. Comparable as a German foodservice brand with broad event and group-dining relevance; differs in sit-down format versus foodtruck model.
• Aramark: Global contract foodservice and catering company with significant German operations. Comparable as a large-scale event and institutional catering provider competing for similar B2B catering spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/herrvonschwaben
• Instagraminstagram.com/herrvonschwaben

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herr Von Schwaben Franchise Gmbh