Girl Scouts Of Central And Western Massachusetts

What Girl Scouts Of Central And Western Massachusetts does

Girl Scouts of Central and Western Massachusetts (GSCWM) is a 501(c)(3) nonprofit regional council of Girl Scouts of the USA, founded in 1912 and headquartered at 115 Century Drive in Worcester, Massachusetts, with a second office in Holyoke. The council delivers youth development programming to girls from Kindergarten through 12th grade across the central and western regions of Massachusetts, structured around a six-tier progression (Daisies, Brownies, Juniors, Cadettes, Seniors, Ambassadors) and culminating in the Bronze, Silver, and Gold Award pathways. Core products include badge and journey curricula covering STEM, entrepreneurship, outdoor skills, and life skills; the annual Cookie Program and Fall Product Program (nuts, chocolates, magazines) delivered through both physical booth sales and the national Digital Cookies online platform; and summer overnight, day, and Counselor-in-Training camp programs operated across four council-owned properties (Camp Bonnie Brae, Camp Lewis Perkins, Camp Laurel Wood, Camp Green Eyrie), with facilities also available for community rental. Governance is exercised through a Board of Directors that includes voting Girl Board Members age 14+, supported by a Girl Advisory Board.

The business model is multi-stream and mission-driven rather than venture-backed. Revenue is generated through annual membership dues ($65 per girl member, $30 per adult member, with financial assistance available), net proceeds from the cookie and fall product programs, camp tuition and facility rentals, individual donations (including monthly giving, planned giving, and the Camp Bonnie Brae Endowment), and council-store merchandise sales (uniforms, badges, awards). Go-to-market is community-led and event-driven: recruitment flows through school partnerships, troop formation, volunteer networks, and seasonal events such as Geek Is Glam (STEM), Fork It Over Worcester (fundraising), Girl Scout Night with the WooSox at Polar Park, and the Annual Meeting/Volunteer Recognition Event. Distribution operates through the national MyGS self-serve membership portal, volunteer-led service units and troops, cookie booth locations at retail establishments, and in-person services at the Worcester and Holyoke Leadership Centers. Marketing is conducted via a multi-channel presence (website, Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest, email) coordinated nationally but executed locally.

Name

Girl Scouts Of Central And Western Massachusetts

Legal name

Girl Scouts of Central and Western Massachusetts

Website

https://gscwm.org

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Girl Scouts of Central and Western Massachusetts is a 501(c)(3) regional council serving K-12 girls across central and western Massachusetts with leadership, STEM, outdoor, and entrepreneurship programming across four camp properties, plus the annual cookie and fall product sales programs.

Ownership category

akta.pro rank

Product category

Youth Development Nonprofit Services

NAICS

Educational Services (61), Sports and Recreation Instruction (611620), Child and Youth Services (62411), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213)

SIC

Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAOAI

Group Camping & Scout Camps

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYEDAMALAA

Multi-Activity Enrichment Camps (Academic + Arts + Sports)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

Keywords

• Youth development programs
• Girls leadership education
• Summer camp programs
• Girl scout cookies
• Nonprofit membership services

Headquarters

HQ city

Holyoke

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Cookie Sales Program: Annual cookie sale program where Girl Scouts sell cookies to fund troop activities and council operations. Includes both physical booth sales and Digital Cookie online platform.
2. Membership Dues: Annual membership dues collected from girl and adult members. Girl memberships are $65/year and adult memberships are $30/year, with additional local fees and financial assistance available.
3. Camp Programs & Rentals: Revenue from summer overnight camp, day camp programs, and facility rentals of council camp properties including Camp Bonnie Brae, Camp Lewis Perkins, Camp Laurel Wood, and Camp Green Eyrie.
4. Donations & Fundraising: Individual donations, monthly giving programs, planned giving, and fundraising events such as Fork It Over Worcester. Includes specific campaigns like Send a Girl to Camp and Maintain our Camps.
5. Council Store: Sale of Girl Scout merchandise, badges, uniforms, and recognition items including Torch Awards, Community Service Bars, and Highest Award pins.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Girl Scouts of Central and Western Massachusetts delivers year-round youth development programming for girls in K-12, including summer overnight and day camps at four council-owned properties, badge and journey skill-building curriculum, the Bronze/Silver/Gold Award leadership pathway, the annual Cookie and Fall Product sales programs, and membership enrollment for youth, adults, and lifetime members. Programs are delivered through volunteer-led troops, two leadership centers, and online portals, supported by donations, sponsorships, and grants.

Product overview

Girl Scouts of Central and Western Massachusetts operates as a regional council offering a portfolio of youth development programs. The core offerings include summer overnight and day camps at four properties (Camp Bonnie Brae, Camp Lewis Perkins, Camp Laurel Wood, and Camp Green Eyrie), badge and journey skill-building programs, and the highest awards pathway (Bronze, Silver, and Gold Awards) for leadership development. Additional programs include the Girl Advisory Board for youth leadership, Girl Board Members Program for board governance participation, and the Cookie and Fall Product programs for entrepreneurship training. The council's camps and facilities are also available for community rental.

Differentiator

Problem solved

Functional benefit

Brands

• Camp Bonnie Brae: Overnight camp property operated by GSCWM
• Camp Lewis Perkins
• Camp Laurel Wood
• Camp Green Eyrie

Products and services

• Summer Camp Programs
• Girl Scout Cookie Program
• Fall Product Program
• Camp Properties and Rentals
• Girl Scout Youth Membership
• Adult Volunteer Membership
• Lifetime Membership

Quantifiable outcome

• Girls develop leadership skills through community action projects - Gold Award recipients complete significant Take Action projects addressing real community needs
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Girl Scouts of the USA (GSUSA)coreStrategic or Co-development PartnerNational organization that sets program standards, provides curriculum (badges, journeys), manages national cookie program, and supports local councils. GSCWM operates as a regional council under the GSUSA umbrella with access to national resources, training, and brand standards.
• Epilepsy Foundation of ConnecticutminorStrategic or Co-development PartnerGold Award recipient Kathryn Clark partnered with the foundation to extend her epilepsy education project's reach. The foundation supports continued distribution of educational materials.
• National Neurodivergent AllianceminorStrategic or Co-development PartnerGold Award recipient Avery Adams connected the Neurodivergent Alliance at Tantasqua Regional High School to this national organization for continued collaboration and resources.
• Special OlympicsminorStrategic or Co-development PartnerGold Award recipient Madeline Kay partnered with Special Olympics to implement the Unified Sports Program at Notre Dame Academy, promoting inclusion for individuals with disabilities.
• WooSox / Polar ParkGTM or Marketing PartnerAnnual Girl Scout Night with the WooSox at Polar Park baseball stadium provides community exposure and family engagement for the council.
• Valuing Our ChildrenminorStrategic or Co-development PartnerGold Award recipient Allison Belliveau partnered with this organization to continue distribution of comfort bags to children transitioning through DCF.
• Woods Hole Oceanographic InstitutionminorStrategic or Co-development PartnerGold Award recipient Nora Matzen partnered with this institution for her marine biology education project, maintaining direct contact for project guidance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/GirlScoutsCWM
• Facebookfacebook.com/gscwm
• LinkedInlinkedin.com/company/girl-scouts-of-central-and-western-ma
• Instagraminstagram.com/gscwm
• Pinterestpinterest.com/gscwm
• TikToktiktok.com/@gscwm?lang=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Scouts Of Central And Western Massachusetts